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Background

Objectives and Focus

Conclusion
Survey Findings
Methodology & Profile of Respondents

72% own Smartphones: The most popular owned gadget


nationally
85% were on social networking sites
Social media considered useful for keeping in touch with
friends; staying abreast with current affairs.
Boys are more active online and on social networking sites as
compared to girls
Facebook leads (used by 89%) followed by Google+ (64%) and
Twitter (44%)
4 among every 10 respondents use Twitter - Sports
personalities (66%), celebrities (55%), film stars (54%) are
most followed
Desktops/ home PC and laptops are the most popular mode of
accessing the internet (55%) followed by smart phones (30%)

Wassup on Whatsapp & Skype


WhatsApp is by far the most popular instant messaging platform
(58%) followed distantly by SMS (20%)
Two- thirds of the respondents shopped online (67%): More
popular among boys (70%) than girls (54%)
Top items bought online: Electronic gadgets (66%), Books (61%);
Movie/Event tickets (41%); Travel (39%); Clothes (36%)
TV and newspapers were the most used to consume news (76%)
followed by online sources (53%) and shared links
46% used FaceTime/ Skype/ Google
Online sources like Wikipedia used the most (63%), followed by
PDFs (51%) and online videos (44%) for school studies
Career Options: IT and Engineering were the most sought after
especially among the boys (59% each; girls: 42% each)

75.1
70.4

72.4
62.9
58.1

59.9 59.6 59.7

Metros

54.4
45.5

Mini Metros

39.0

37.8
31.3

34.0

26.2

Total
13.5
8.2

Smart Phone

Laptop

Home PC

Gaming console

Ipad/Tablet

10.5

Ebook reader

88.4

89.0 88.7

86.3 86.2 86.2

84.1

86.3 85.4
79.8

82.3 81.0

83.1 83.2 83.1


74.1
69.4

Metros

65.6

Mini Metros
Total

Smart Phone

Laptop

Home PC

Gaming console

Ipad/Tablet

Ebook reader

Apple

66.6

63.9

65.4

Samsung
HTC

49.7

46.7

Nokia

42.9

37.3

36.1

Lava

35.1

34.3
31.1
26.8

26.3

25.7
21

20

11.8

Metros (N=5376)

Micromax
11.4

11.2
3.4

1.4 1.8

Sony

24.3
22.5

4.5

Mini Metros (N=6989)

1.3 1.8

Google
4

Total (N=12365)

1.4 1.8

No response
Others

2.6
12.8
89.6

88.1

89

Do you use social


networking sites? (%)

67.2

64.4

62.4

Yes
44.6

42.6

No response
26.2

9.7

No

43.7

25.4

24.8

9.18.68.1

7.6

7.86.77.2

8.5

8.47.57.6

1 1

Metros (N=5376)

Mini Metros (N=6989)

Total (N=12365)

84.5

Writing posts

Posting
photographs

Commenting on
others' posts
Liking comments
Adding friends

29.8

27.3

28.7

25.3

24.8

25.1

15

13
9

8.1

7.3
2.8

Chatting with
friends

6.9
1

14.1
6 6.7

Playing games

7.3
3.4

5.3
1.2

No response

7.6

7.3 7
3.1

6
1.1

Others

Metros (N=4509)

Mini Metros (N=5943)

Total (N=10452)

5.5

4.1

4.4

No response
No

45.2

41.2
23.9

Boys (N=10019)

Girls (N=2346)

Yes
Total (N=12365)

3.5
2.2

0.7

28.1

4.6
2.4

0.7

4.1
2.3

0.7

31.1

29.8

7.1

7.6

57.1

54.2

55.4

Metros (N=5376)

Mini Metros (N=6989)

Total (N=12365)

8.4

Yes

Whether parents
monitor online
activities
of children (%)

No

No response

No response
No
Yes
Metros (N=5376)

Mini Metros (N=6989)

Total (N=12365)

Whatsapp

59.7

57.9

WeChat

50.2

Snap Chat
Hike Messenger
Google Hangouts

29.2
22.1

20.4

1.4 0.7

3.2

Boys (N=10019)

No response

10.4

9.4
5.1

1.3 1.4 2.6

9.6

Girls (N=2346)

SMS

1.4 0.9

3.1

5.1

Total (N=12365)

E-books

63.8
54.8
46.4
39.8

29.9
22

Boys (N=10019)

63.1

60.4

34.435.4
29.2
20.9 21.4

Girls (N=2346)

50.9
44.3
37.8

PDFs
Online Videos

28.3
21.8

Total (N=12365)

Online
chats/discussion
groups
Online tutorials
Online resources
(like Wikipedia)

TV/ newspapers
76.9

76.1

76.3

55.1

Online sources
News feeds

52.7
42.5

Shared IM links

36.8

35.7

30.7
22.6

Links from friends/


family on FB etc.

20.9

13.8
5.6
Boys (N=10019)

9.5

7.3
2.3
Girls (N=2346)

5
Total (N=12365)

7.7

No response

3.2

5.4
4.5

5.4

4.4
7.5
3.9

6.6
4.2

No response
Others

46.9

Doctor/ Doctorate
48.1

47.6

Professional course
Post-graduation
Diploma

29.4

24.1

26.4

2.9

2.7

2.8

6.1
1.5

Metros (N=5376)

6.7
1.7

Mini Metros (N=6989)

6.4
1.6

Total (N=12365)

Graduation
Complete 12th class

IT

Retail
Tourism/Hospitality
Medicine
59.2

59.2

56

42.4

55.9

Banking/Financial
Services
Government

41.5

Media & Entertainment

30.8
21.2 22

26.7
22.4
21.1

20.819.7

13.414.9

13.1

9.2
4.2

2.9

Boys (N=10019)

21.422.9
16.716.1

21.7
11.6

6.9

4.6 6.3

Engineering

Girls (N=2346)

7.6

Sports Person

19.120.1

Others
7.3

Total (N=12365)

No response

0.4
19.2

11.3

Class 8
Class 9

CLASS STANDARD (%) 20.9

Class 10

19.0

Class 11

24.9

Class 12
23.4

Female
GENDER (%)

Male

No response
81.0