2010 company overview

designing one of a kind, personalized and exquisite poetry masterpieces. www.RealityRhyming.com 877.kre8.411


if your life was a poem, ® what would it say?

but first, who is


an established south florida business that designs, creates and distributes exquisite personalized poetry gift masterpieces of enduring style and pristine craftsmanship under the branded writing style “Reality Rhyming®”. a proactive, cutting edge organization putting customer care first with exceptional client relations. a personalized gift company taking the market by storm through the empowering and inspirational writing process of “Reality Rhyming®”. a corporation connecting raw emotion with personal experiences to create exceptional “emotional experiences”, which in turn, brings words to life for any occasion or event under the premise “If Your Life Was A Poem, What Would It Say®” or “If Your Pet’s Life Was A Poem, What Would It Say?®”. creates “expressions for a lifetime®” via “Reality Rhyming® personalized poetry gifts for over 60 different occasions. a brand that is easily recognizable .

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and what is Reality Rhyming®
• a branded writing style created by todd edwards which is based on the premise, “If Your Life Was A Poem, What Would It Say?®”. an innovative writing concept which uses the letters of a person’s, company’s or pet’s name written downward, boldly in acrostic form using background information to unfold a distinct, inspirational story of rhyme for any event or occasion. a unique, individualized expression that captures and embraces particular sentimental moments that will never be replicated. expressions for a lifetime®
“connecting to another soul is the most empowering experience imaginable. its rewards are immeasurable…” todd edwards president, kre8tiveworkz

platinum collection
frame styles - castillano - gianni - giotto
silver leaves, gold leaves

florentine silver leaf, vintage cocoa

cranberry, terracotta, white, plum

gold collection
frame styles • fotiou • la hacienda • saranac
antique black or walnut w/gold

distressed gold

mahogany, grayed birch, white

silver collection
frame styles ^ ampf ^ cintra ^ delta
tarnished silver, rustic brown, ivory

wrought iron, aged bronze, ancient gold

golden lace

all frames are hand crafted and imported from italy; custom designed and showcased in archival, museum quality and conservation standards.

holiday collection
“a rhyme in a ribbon” is written and designed the exact same way as the other Reality Rhyming® personalized poetry gifts, but instead of being custom framed, they are delicately wrapped in ribbon on various designs of paper of choice that will fit the theme of your event or special occasion.

“a rhyme in a ribbon”

expression collection
written and designed the exact same way as the other Reality Rhyming® personalized poetry gifts, but instead of being custom framed, they are showcased in 5 x 7 frames, on a choice of handmade paper.

handmade paper 1

handmade paper 2

handmade paper 3

media exposure

media exposure

media exposure

media exposure

media exposure

media exposure

Reality Rhyming® - celebrities
• • • • • • • • • • • • • • • • • • • • • • • • • elton john oprah winfrey justin timberlake ellen degeneres martha stewart kevin harrington regis philbin kelly ripa kathie lee gifford donny deutsch maria sharapova nadia petrova james blake carling bassett daymond john pat riley dwayne wade cyndi edwards kelly craig belkys nerey jorge estevez louis aguirre roxanne vargas spero canton lisa hayward • • • • • • • • • • • • • • • • • • • • • • • • • jeana keough paris hilton roger goodell shanquille jordan suzanne somers hoda kotb lynn martinez will. i. am. lorraine thomas shaquille o’neal alonzo mourning pat riley kevin o’leary barbara corcoran alicia roberts gayle guyardo jennifer hill dave nemeth bob mayer lisa stanley kimbo slice keegan michael-key trina robinson jeff melcarz robert herjavec

Reality Rhyming® - events

clockwise: • kevin harrington, abc’s shark tank • roger goodell, nfl commissioner • lorraine thomas, wendy’s restaurants • andy roddick foundation

media kit
including •
press releases • tv shows and news video links • magazine and newspaper articles • celebrity Reality Rhyming® pieces • sample Reality Rhyming® collections

link to media kit http://www.scribd.com/doc/248076 74/Kre8tiveworkz-Reality-RhymingMedai-Kit-2010

celebrity Realty Rhyming® sample

celebrity Realty Rhyming® sample

celebrity Realty Rhyming® sample

Realty Rhyming® personalized poetry pet collection sample

If Your Pet’s Life Was A Poem, What Would It Say?™

Reality Rhyming® - organizations
• • • • • • • • • • • • • • • • • • • • american heart association hard rock hotels make-a-wish foundation andy roddick foundation fran dresher’s cancer schmancer miami-dade county public schools academy awards adopt-a-classroom women of tomorrow ican sandals resorts ann storke foundation dress for success sydney & alexandria cohen foundation jenna’s journey shriners children’s hospital we the people festival miami-dade county metro zoo american red cross national football league

occasions for Reality Rhyming®
• • • • • • • • • • • • • • • • • • appreciation anniversaries birthdays valentine’s day christmas hanukkah thanksgiving get well bar/bat mitzvah confirmation communion baptism condolence funeral thank you just because ceremonies engagement • • • • • • • • • • • • • • • • • • baby shower best friend business company identity father’s day mother’s day grandmother god mother humanitarian inspiration retirement sports teams vacations weddings pets firefighter awards house warming

testimonials for Reality Rhyming®
“This is absolutely


I love it!”

beautiful and looks great in my room. I can’t thank you enough!”
Jeana Keough, Housewives of Orange County

Kevin Harrington, ABC’s Shark Tank

“It’s hanging on our office walls. It’s fantastic and really makes a

perfect gift

! Me and Louie love it!”

Lynn Martinez, WSVN 7/Deco Drive


Carling Bassett, Tennis Professional

and couldn’t be any happier! I don’t know

how you do it, but you nailed me to a tee.”

target markets for Reality Rhyming®
• literally anyone with a name - people - pets - corporations/businesses personalized gift industry pet industry - pet stores wedding industry drtv • hsn qvc infomercials other shopping channels • • • • travel and leisure industry - hotels - resorts - cruise lines - guest appreciation - vacation keepsakes sports industry - team licensing - individual players/autographed Rhymes - memorabilia funeral industry awards and trophy industry - teams - ceremonies - honorees - charity events - appreciation - humanitarian

• • • •

education - schools - “Reality Writing” jewelry stores

point of sale tools for Reality Rhyming®

kre8tiveworkz humanitarian award
this prestigious award was designed to give back to inspiring and distinguished individuals who have gone out of their way and given it their all in unselfish and altruistic ways to make this world a better place. 2006 2007 2008 2009 oprah winfrey (philanthropist) karen embden (miami-dade county public schools) bob mayer, kelly craig, trina robinson (nbc 6 miami, fl) janet reno (united states attorney general)

about todd edwards, kre8tiveworkz president
born february 1, 1970, hollywood, florida united states – american poetry figure, educator, athlete, businessman todd edwards is an extremely creative, well ounded and ambitious individual who is best known for his distinctive and refined - r writing style, and as the president of kre8tiveworkz, inc., the originator of the poetic form Reality Rhyming®. through the use of his unique methodology of Reality Rhyming®, todd has been able to tap into the emotions in all of his personalized poetry stories, while at the same time, entertain, enlighten and uplifted individuals from all over the world. his accomplishments as a poetry pioneer, educator and athlete have established him as one of the most respected and driven public figures today. poetry pioneer todd began kre8tiveworkz, inc. in 2004 while writing distinctive and refined personalized poetry for his friends as gifts for various occasions. through this process, todd decided that if he could touch his friends the way he does with his elegant writing style, why not reach out to the masses and do the same. in 2006, www.RealityRhyming.com was officially launched and with it, began the incredible journey of touching millions with his unique and magical writing style. educator in 1992, todd received his b.a. in communication, in 1998, his m.s. in exceptional student education and in 2000 his ed.s in educational leadership all from barry university in miami shores, florida. in 1997, todd started teaching special education classes at tequesta trace middle in weston, florida to children with specific learning disabilities and who were also emotionally handicapped. from there, todd decided to take on a greater challenge by teaching reading, writing and english to specific learning disabled and severely emotionally disturbed kids at barbara goleman sr. high school in miami, florida from 2001present. he also coached the boy’s and girl’s tennis teams to 7 consecutive district runner u titles during this time and as - p well, coordinated an autistic kids summer camp in 2004 for miami children’s hospital in weston, florida. athlete todd has been an avid tennis player since the age of 12. while in high school, todd was a two time florida state high school tennis champion, along with being one of the top ranked players in the 18’s and under division in florida and being named to the county first team. as an adult, todd is a former #1 ranked singles player in florida and 9th in united states in singles (’07) and #1 ranked doubles player in florida and 8th in the united states in doubles (’08) in the men’s 30’s division. todd also won a bronze ball in the national mixed doubles clay court open in 2008 and with it finished 5th in the nation in this same division.

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