Sample website page with ad positions options.

Interactive Advertising Options RegisterCitizen.com
Our Online Audience Snapshot: 152,000+ unique readers each month 1,297,000+ pages viewed each month 74 percent increase in readers in 1-year! 76 percent attended college 62 percent are professional/ managerial 78 percent are homeowners 61 percent earn $75,000 or more/ year 51 percent log on at work 41 percent have children Online Advertising Snapshot: 11.2% of average small-medium businesses ad budgets are now Online! Advertising media most used to check advertising:* 49% or responders answered newspapers 21% or responders answered the Internet *NAA/MORI Research Study 2009

BANNER AD POSITIONS: [ ] LEADERBOARD ATF (728x90) Top of page position. [ ] LEADERBOARD BTF (728x90) Bottom of page position [ ] MEDIUM BOX (LREC ATF) (300x250) First screen upper right column position [ ] MEDIUM BOX (LREC BTF) (300x250) Approximately mid-page right column position [ ] LOCAL BOOSTER SKYBOX (200x102) Approximately mid-page right column position. Note: Ad is uses for branding and must have white background. BANNER AD STYLES:
STATIC AD STYLE: (Maximum File Size: 30k) Is an ad that is a single panel and has not animated? It can be linked to an existing web page or to a specially created landing page. FLASH AD STYLE: (Maximum File Size: 40k) Is an ad that can have multiple panels that cycle through a sequence of advertising messages, offers or products. It can be linked to an existing web page or to a specially created landing page. BANNER AD RATE CHARTS:
Term: Open Rate 26 Week 52 Week Term: Open Rate 26 Week 52 Week STATIC AD STYLE (30k file size limit) Minimum Ad Impression Buy: Rate: (PER Month) 20,000 $10.00 CPM $200 20,000 $8.50 CPM $170 20,000 $7.50 CPM $150 FLASH AD STYLE (40k file size limit) Minimum Ad Impression Buy: Rate: PER Month 20,000 $12.00 CPM $240 20,000 $10.50 CPM $210 20,000 $9.00 CPM $180

ALL PREMIUM ADS APPEAR RUN OF SITE. Specific section placement availability upon request. ALL Banner Ads rotate with other advertisers per position. PENCIL/BILLBOARD RATE CHART: One exclusive advertiser per day on Home Page.
Pencil component drops down into a Billboard and then retracts. 1 DAY One day contract $350 PER DAY 3 DAYS Three non-consecutive days $280 PER DAY contract 10 DAYS Ten non-consecutive days $225 PER DAY contract

Production Requirements: - Pencil component size 972x30 pixels, file size under 40k - Billboard component size 972x300 pixels, file size under 80k

Important Production Notes: • Allow minimum 3-5 business days for ad development and proofing. • Allow 2-3 business days from approval of proof to ad appearing online. Additional time may be needed for Yahoo! ads. • All ads appear run of site unless specific section placements are agreed on in advance. • Ad buys that under-deliver will be made-good with additional ad impressions running on a “make-good” basis run-of-site. • Ad Impression and Click-Rate reports will be issued upon request. • Landing Page* that supports online ad message: 250 words and two images FREE with 26 or 52 week contracts. *Free to any advertiser that does not have a business website that ad can be linked to. When using an ad agency or when creating your own ads please review online ad production requirements at: http://forms.journalregister.com/advertising/PDFs/banner_ad_tech_guide.pdf

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