2015 RETAIL AND PREPRINT RATES

EFFECTIVE JANUARY 1, 2015

MEMBER

D I S PL AY ADVE RTI S I NG D E AD LI N E S:

Audit Bureau of Circulation (ABC)
Newspaper Association of America (NAA)
Ohio Newspaper Association (ONA)
Suburban Newspaper Association (SNA)

Date and space reservation and product publication:

PUBLISHED
Mornings Monday through Sunday, seven days a week

DAY/PRODUCT

SPACE & COPY DEADLINE

Monday

Friday 3:00 PM

Friday 4:00 PM

Tuesday

Friday 4:00 PM

Monday 4:00 PM

Monday 3:00 PM

Monday 4:00 PM

Tuesday 3:00 PM

Tuesday 4:00 PM

Tuesday 3:00 PM

Tuesday 4:00 PM

Wednesday

Thursday
Thursday
(County Chat-one week before publication date)
Publisher ...
JEFF SUDBROOK
Friday
Advertising Director
...
JEFF SCHELL
Advertising Manager
...
CHER FRENCH
TGIF-Friday
Advertising Call Center Manager
...
JAN PETTIT
Saturday
National Advertising
...
CHERYL IVANCIC
Online Advertising Manager
...
MARIE DUBECK
Sunday-Main News-Sports
Classified-Real Estate

PERSONNEL

MECHANICAL MEASUREMENTS
Mechanical measurements and requirements available online
at www.news-herald.com and by contacting your advertising
representative from The News-Herald.

S P E C I A L DAYS - F E AT U R E S :
Thursday Life
Friday

TGIF (Entertainment)

Saturday Religion
Sunday

TV Channels, Community and Comment,
Real Estate, Travel and USA Weekend magazine

H O L I DAY E D I T I O N S :
Billed at Sunday rates-distributed at Sunday circulation
numbers: Memorial Day , Independence Day, Thanksgiving
Day, Christmas Day, New Year’s Day.

T OTA L M A R K E T COV E R AG E ( TM C)
COUNTY CHAT – Lake Edition

Wednesday 3:00 PM

Wednesday 4:00 PM

Wednesday 3:00 PM

Wednesday 4:00 PM

Thursday 3:00 PM

Thursday 4:00 PM

Thursday 4:00 PM

Wednesday 4:00 PM

Monday 4:00 PM

Wednesday 4:00 PM

R E TA I L A DV E R T I S I N G R AT E S
LOCAL

PER COLUMN INCH RATES
SUNDAY

SUBURBAN

PER COLUMN INCH RATES

ADVERTISING INCH LEVEL

DAILY

WEEK FREQUENCY LEVEL

DAILY

Open

$49.60 $57.05

Open

$26.55 $33.25

SUNDAY

100 - inch

$39.40

$46.00

12X

$24.40 $30.55

350

$38.85 $45.25

24X

$22.80 $28.55

700

$38.25 $44.50

36X

$22.25 $27.85

1000

$36.45 $42.45

48X

$21.20 $26.50

1500

$36.20 $42.25

2500

$36.10 $42.20

3500

$35.90 $42.15

5000

$35.75 $42.10

7500

$35.65 $41.95

All local retail rates are net non-commissionable.
Commissionable rates are available on request to
recognized agencies.

A DV E R T I S I N G R E P E AT D I S CO U N T P R O G R A M S
Ads repeated without changes within 6 days of the original insertion

PER COLUMN INCH RATES
Open

Sunday-Community-Comment

PROOF FINALIZED

$26.15

Contract Customer Rate

Retail

25% Discount

Suburban 15%

$8.65
Retail 4 Ad Program


County Chat is carrier delivered weekly to non-subscribers.
Suburban 4 Ad Program
Available in Lake County. Preprint inserts available.

CO LO R R AT E S

1st ad - Full Price, 2nd ad - 25% off, 3rd ad - 25% off, 4th ad is FREE! (without
changes within 6 days of original insertion-10 inch minimum)
1st ad - Full Price, 2nd ad - 15% off, 3rd ad - 15% off, 4th ad is FREE! (without
changes within 6 days of original insertion-10 inch minimum)

All print advertising will appear online in the Marketplace section of www.news-herald.com

One color and black

$550

Full color

$705

Rates for smaller size ads available by request.

A DV E R T I S I N G P R E M I U M R AT E S
Guaranteed Page Position

+20% when available

Guaranteed Section Position

+10% when available

A Journal Register Company newspaper
7085 Mentor Avenue, Willoughby Ohio, 44094
(440) 951-0000 Toll Free In Ohio (800) 947-2737
w w w. n e w s - h e r a l d . c o m

Email for ad transmission:
advertising@news- herald.com

SU PPLE M E NTAL R ATE S
PER COLUMN INCH RATES
SPECIAL SECTION RATES

DAILY

Local

$27.80 $32.35

SUNDAY

Suburban

$23.00 $26.65

MOVIE THEATER RATES

TGIF-FRONT PAGE STRIP

$7.25 Daily and Sunday

MOVIE THEATER TGIF TABLOID

CO-OP –DEALER LIST

$26.15 per inch

NON-PROFIT/CHARITABLE RATES
Local

SUNDAY ANNOUNCEMENTS (TWICE PER MONTH)

$36.70 $43.20

Suburban
$21.85 $27.30
Rate plus Online Marketplace charge

$170 2 col x 3 inch
$455 6 col x 3 inch

$250 3 col x 3 inch
$1075 full page

Local

$39.40 $46.00

Suburban

$24.40 $30.55

$27.40 Daily

$31.85 Sunday

$43.45 Sunday

SUNDAY TRAVEL-AGENTS ONLY

$31.60 per inch

ONLINE

• Local reach with banner ads on News-Herald.com
• Yahoo! Display Targeting: Delivers your message to the right
person at the right time!
• Connect with the right candidate with Yahoo! Hot Jobs!

CHURCH RATE

$37.60 Daily

Increase the traffic to your site with News-Herald’s Online
opportunities:

HOBBY, CRAFT, SPORT SHOW RATES
POLITICAL RATES

$605 per strip/full-color (6X3)

$28.75 Daily

$31.75 Sunday

POWER AD PROGRAMS-LOCAL

Full rate online rate card is available by request.

PREPRINTS

Power Ad Weekly
$21.60 per inch
Available for 4, 6 or 8 inch ads.
1, 2 or 3 ads per week. Available Weekdays
• 4-week commitment

$165 per ad

Power Ad Weekly
$19.10 per inch
Available for 4, 6 or 8 inch ads.
1, 2 or 3 ads per week. Available Weekdays
• 4-week commitment

FREQUENCY PER YEAR

FULL RUN

ZONE DELIVERY

1-11 $58 $61
SUNDAY HEALTH TALK

POWER AD PROGRAMS-SUBURBAN

COST PER THOUSAND RATES

TUESDAY LEGAL FORUM

MONDAY HEALTH TALK

$165 per ad

$150 per ad

12-23 $48 $50
24-35 $45 $47
36-47 $44 $46
48-71 $42 $44
72-95 $41 $43

THURSDAY LIFE PAGE
3 column x 5 inch B&W ad

96-119 $40 $42
$535 per ad

120-143 $39

$41

144+ $38 $40
FRONT PAGE STRIP (WHEN AVAILABLE)
6 column x 3 inch strip

$700.00

DAILY/SUNDAY SECTION SKY- BOX

$150 per box daily
$175 per box Sunday

(8 ½” x 11”)

$36

$38

Inserts over 48 pages +10% premium
Inserts over 71 pages +25% premium

PRINT AND DELIVER
WEATHER PAGE STRIP
Email for ad transmission:
advertising@news- herald.com

$200 per strip

STOCK PAGE STRIP

A Journal Register Company Newspaper
7085 Mentor Avenue, Willoughby Ohio, 44094
(440) 951-0000 Toll Free In Ohio (800) 947-2737
w w w. n e w s - h e r a l d . c o m

$160 - 6 column x 1 inch strip
Available Tuesday through Sunday

4 color, 2 sided glossy inserts are an affordable way to
target specific demographics. Quantities start as few as
5,000. See your News-Herald representative for details.
Due to variances in newspaper circulation draws on a day-to-day basis the
quantity you send us may be over or under what we need to fulfill your
distribution instructions on a given day. To assure efficient coverage we
will, depending on whether your supplied quantity is over or under our need
for that day, add distribution closest to each store or subtract furthest away
based on your buy in home-delivery. In addition we will subtract from or add
to single copy distribution based on variances in draws. In both cases, we
understand that home delivery is most valuable and will act accordingly.