A

Project Report
On
A Study of Customer Satisfaction & Awareness
Regarding Insurance Products With Reference to
Kotak Life Insurance
Submitted To

Kurukshetra University, Kurukshetra

For the partial fulfillment of masters degree in business administration

UNDER THE SUPERVISON OF

MR. ADITYA JAIN

SUBMITTED BY:
GAURAV ARORA
MBA, 3RD SEMESTER

MAHARAJA AGARSEN INSTITUTE OF MANAGEMENT

AND TECHNOLOGY, JAGADHRI

YAMUNANAGAR

PREFACE
We all know that insurance is a booming sector today in the corporate scenario. Almost 4,500
year ago in the ancient land of Babylonia, traders used to bear risk of the caravan trade by
giving loans that had to be repaid later with interest when the goods arrived safely. In 2100
BC, the code of Hammurabi granted legal status to the practice, and thats where insurance
made its beginning.
Life insurance had its origin in ancient Rome, where citizens formed burial clubs that would
meet the funeral expenses of its member as well as survivors by making some payments.
Insurance as we know it today was in existence since 7th century England. In fact it began
taking shape in 1688 at a rather interesting place called Lloyds coffee house in London,
where merchants, ship-owners and underwriters met to discuss and transact business. But the
end of 18th century, Lloyds had brewed enough business to become one of the first modem
insurance companies.
Insurance in India can be traced back to the Vedas. For instance, yogakshema, the name of
Life Insurance Corporation of Indias corporate headquarters, is derived from the Rig Veda.
The term suggests that a form of community insurance was prevalent around 1000 BC and
practiced by the Aryans.
For years thereafter, insurance remained monopoly of the public sector. It was an year of
deliberation and debate after the R. N. Malhotra Committee report of 1994 become the first
serious document calling for the re-opening up of the insurance sector to private players-that
the sector was finally opened up to private players in 2001.

ACKNOWLEDGEMENT
In preparation of this report by me, I feel great pleasure because it gives me extensive
practical knowledge in my career. I get idea about Indian Life Insurance Industry by this
project.
I express my deep sense of gratitude to My Company Guide Mr. Aditya Jain (SM) for his
valuable guidance during my project work. I also like to all staff of Kotak Life Insurance who
guide me in project work directly or indirectly to complete my training project.
I am thankful to Ms. Supreett Johal (Faculty Guide) for valuable inspiration and guidance
provided me throughout the course of this project. They have patient and critically gone the
subject matter.
I would like to take opportunity to express my gratitude towards all of them who have
contributed directly or indirectly in my project work.
At last I would like to extend my deep sense of gratitude to my friends, colleagues and each
individual who directly or indirectly help me during the project work.

Gaurav Arora

DECLARATION
I declare that the project entitled A Study of Customer Satisfaction & Awareness
Regarding Insurance Products With Reference to Kotak Life Insurance (Conducted on
behalf of KOTAK LIFE INSURANCE LTD ) under the guidance of Mr. Aditya Jain
submitted in partial fulfillment of the requirement for the award of the degree of Masters of
Business Administration to Kurukshetra University , Kurukshetra is my original work
carried out during 15 June, 2009 to 30 July, 2009, and not submitted for the award of any
other degree, diploma, fellowship or other similar or prize to any other institute, organization
or university by any other person.

Place: Jagadhri
Date:

Signature
(Gaurav Arora)
(MAIMT & Roll No.620)

INDEX
Chapter 1: Introduction to Project

1-2

Chapter 2: Literature review

3-10

Chapter 3: Research Methodology

11-13

Objective
Type Of Research
Sampling / Data Collection
Limitations Of The Study

Chapter 4: Industry Profile

14-24

Chapter 5: Company Profile

25-58

1) Introduction to the company

2) Mission
3) Vision & Values
4) Management
5) Organization Chart
6) Product Profile
7) SWOT Analysis

8) Govt. Policies related to the business

Chapter 6:Insurance in Kotak life Insurance

59-60

Chapter 7: Findings & Data Analysis

61-70

Chapter 8: Conclusion

71-72

Chapter 9: Suggestion Recommendation

73-74

Bibliography
Appendix Annexure

INDEX OF TABLE
Table No

Particulars

Page No

Table 1

Level of Satisfaction

68

Table 2

Attribute

69

Table 3

Satisfaction level from amount charge

70

Table 4

Awareness

71

Table 5

Occupation

72

Table 6

Investment Attribute

73

Table 7

Purpose

74

Table 8

Plan

75

INDEX OF GRAPHS

Graphs

Particulars

Page No

Graph 1

Data analysis

68

Graph 2

Data analysis

69

Graph 3

Data analysis

70

Graph 4

Data analysis

71

Graph 5

Data analysis

72

Graph 6

Data analysis

73

Graph 7

Data analysis

74

Graph 8

Data analysis

75

EXECUTIVE SUMMARY
I have conducted my training in Kotak life insurance one of the leading company in
insurance sector improving day by day. Taking the today scenario in mind we have
tried to find out the ways how we can aware the customer about the changes in the
insurance sector.