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CARAT MEDIA WEEKLY NEWSLETTER

No. 801

Media Report

()

http://cc0.wfublog.com/

YouTubeFacebookIHSVidiro
201120141122015138

DMA 2014
201461%17.9

11.1%201553.5%

/netimperative(2015-05-14)DMAFIND(2015-02-17)

YouTubeFacebookFacebook
Facebook40Facebook

YouTubeQ2YouTube
60%40%

Mixpo125201587%81.5%
FacebookYouTube(34%)
(47%)(43%)(40%)

20142015
/reelseo(2015-04-17)fastcompany(2015-07-16)Mixpo

Kinetic SocialFacebookFB
20142.13%

Facebook
FacebookYouTube
Facebook20151

30
10

20156gif
VineTwitter
Twitter
2.5

/eMarketer(2015-03-25)Twitter(2015-06-16)http://cc0.wfublog.com/

YouTube2015
Always #LikeAGirlVOLVO TRUCKSGoogle

YouTubeYouTube
()

YouTube2015 Facebook Awards

2013 Kobe vs. Messi: The


Selfie ShootoutYouTube
KobeMessi
YouTube1.4

AdCouncilLove Has No Labels


X
Facebook
4,000

/reelseo(2015-06-08)Think with Google 2015 Facebook Awards

Google 2015
YouTube

160

Facebook746
YouTube

Im lovinit

Facebook

/TechNews(2015-04-22)Yahoo(2015-06-11)

YouTube
YouTube

Facebook

YouTubeYouTube

Facebook

30

15
(20159
)

Instagram

Vine

Tubular and Ogilvy<The Rise of Multi-Platform Video: Why Brands Need a Multi-Platform Video Strategy>

Mary Meeker2015

2015
29%20105%

Snapchat
Snapchat

AppMeerkatPeriscopePeriscope
621
DrumstickPeriscope

Drumstick

(hashtag)12Periscope
5,000

50,000

YouTube
/Mary Meeker<2015 Internet Trends Report>ADWEEK(2015-04-26)Nestle(2015-07-01)

360
3D

360

Coca Cola
YouTube360
100
360Chrome

Google360
36%

NIKE
NIKEHypervenom
360(VR)
Google Cardboard

/Google(2015-07-22)101greatgoals(2015-06-27)wersm(2015-03-21)

3D

Jameson
3
JamesonFacebook
Instagram3D

YouTube930
Facebook1,600

TubularOgilvy

FacebookYouTubeFacebookYouTube

Facebook

FacebookYouTubeFacebook

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/Tubular and Ogilvy<The Rise of Multi-Platform Video: Why Brands Need a Multi-Platform Video Strategy>
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