You are on page 1of 16


Company information
Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications
services company headquartered in New Delhi, India .It operates in 20 countries across South
Asia, Africa, and the Channel Islands. Airtel has GSM network in all countries in which it
operates ,providing 2G, 3G and 4G services depending upon the country of operation. Airtel is
the world's fourth largest mobile telecommunications company by subscribers with over
275 million subscribers across 20 countries as of July 2013.
Employees: 10.001-50.000
Country: India
Company Type: Established, B2B, B2C


At Airtel, acknowledges and celebrates the immense potential of our human capital. They believe
that their success depends on their ability to develop their employees knowledge, skills and
experience. Airtel has consistently tried to create and promote
an inclusive work environment for employees of diverse backgrounds to help enable them to
realize their full potential. With over 1500 women employees, Airtels
policies have not only encouraged women to join its work force, but also to attain positions of
high responsibility. Initiatives like mentorship programmes, talent acquisition partner reward
programmes, KPIs around diversity as part of talent management strategy and other welfare
programmes such as childcare services, flexible work hour options and sabbaticals programmes.

People policy
Employee engagement.
Talent development and performance management.
Rewards and recognition.

Employee engagement
A productive work environment is one where people at every level are engaged and involved.
Therefore open and interactive channels of employee communication are consistently
encouraged at Airtel. In 2012-13, Airtel used the employee engagement survey Airpulse to
measure dimensions like performance excellence, cultural environment and to identify employee

Talent development and performance management

One of the most critical challenges for any organization is to build people capabilities on an
ongoing basis. Talent development is essential to handle the ever-changing requirements of the
market place and also to help realize the employees' professional potential. To achieve this
objective Airtel has a well evolved OTR. Key features of the OTR include sharper talent
segmentation using a competence framework, succession planning for critical leadership
positions, focused approach totalent development and periodic talent councils.

Rewards and recognition

Aimed at driving a high performance culture, Airtels reward and recognition programme
recognizes and acknowledges employees for their exceptional performance and contributions. Its
key objectives include driving and reinforcing Airtels core values, highlighting stellar efforts
and performances, celebrating successes and driving cross-functional and peer recognition.
Airtels reward programmes and policies are periodically reviewed through various surveys and
changes made to adapt to a constantly changing business environment and rewards landscape.

Initiatives taken in India

1) Launched in 2006, the Satya Bharti School Programme aims at delivering free of cost,
quality education to underprivileged children in rural India with a focus on the girl child. The
programme attempts to enhance the learning levels of students by providing quality education
with exposure especially to English, computers, life skills, communication and leadership. The
objective is to develop them into self-reliant individuals with a deep sense of social commitment.

Key initiatives 2012-13: Satya Bharti Schools

187 primary, 62 elementary and 5 senior secondary schools operational
Value and Need based training
Teacher Subject Knowledge Test
Teacher Resource Book, containing sample lesson plans
Science kits in all elementary schools
Phonic approach for English in primary schools
Students Leadership Council
External competitions participation and awards won by students
2) Education and social inclusion through the Bharti Foundation
Well-rounded holistic development of children today is essential for building the leaders of the
next generation. In recognition of this, Airtel concentrates most of its sustainability / CSR
efforts and employee volunteerism by actively supporting the education and social initiatives of
the Bharti Foundation.

3) Disability to ability

Aim: Empowering the disabled to become self-sufficient, productive members of society.

Impact: Villagers contributed aid and assistance and the Zila Panchayat offered their support by
announcing low interest loans, free travel and enhanced safety measures for people with
4) Response to Disaster
Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up the towers to restore
the networks so that our customers could conveniently reach its employees.
Bharti Airtels response to Kashmir earthquake: Bharti Airtels Rapid Response Team
responded to the Kashmir earthquake by bringing more than 2000 food packets and water bottles
to the affected area. Money, clothes, woolens and blankets were also collected from employees to
distribute among earthquake victims.
Bharti Airtels response to Tsunami Disaster:
Built a mobile network in Andaman & Nicobar islands in less than 3 months to aid rapid
rehabilitation of the island
Donated Rs. 1 Crore to the Prime Ministers Relief Fund, in addition to contributions from
employees .
Created 29 Airtel Crisis Communications centres in Tamil Nadu
Raised resources for Tsunami victims by initiatives such as a Benefit Cricket Match

1) Empowerment through educationa) FIGHT AGAINST CHILD ABUSE : Airtel Sri Lanka through its Madu
MahaVidyalayam, Mannar project distributed school books and accessories to
talented, Facilitating Governance
Airtel Lanka took up fight against child abuse in
collaboration with the Sri Lanka College of Paediatricians
b) Airtel Bangladesh has an Access to Information (A2I) project with the Govt.of
Bangladesh that aims to increase transparency, improve governance and reduce

the time, cost and effort required to avail of government services in rural
Bangladesh underprivileged children.
2) Airtel Adopted Millennium Villages
Airtel is in partnership with the Earth Institute, a non-profit organization, to
provide connectivity to 8 villages named Millennium Villages in 6 countries
across Africa. Airtel is committed to ensuring telecommunication and internet
services to these villages- Bonsaaso, Sauri and Dertu, Mwandama, Pampaida
and Ikaram

3) Making healthcare accessible in Ghana

Airtel Ghana, as part of its Corporate Social Responsibility initiatives, has funded the
construction of a purpose-built Clinical Teaching Facility and Diagnostic Centre for
the School of Medical Sciences, University of Cape Coast. It is hoped that this centre
will help to bring the benefits of medical sciences to more recipients.

4) Gender equality

Aiding gender equality in Africa

Airtel entered into a 2 year partnership with UN Women, the UN entity for gender
equality and empowerment of women in Africa. This partnership aims to build
entrepreneurial skills and enhance the capability of African women through mobile


The current state of our planet necessitates intensive efforts at conservation. Telecommunication
technology is important because it can provide opportunities that reduce planetary-life
threatening emission and waste .Airtel and its network-infrastructure partners continuously
evaluate the impact of their business operations to minimize environmental fallout or
degradation. Promoting reduced energy consumption, minimizing waste and focusing on
developing innovative solutions that minimize negative environmental impact are some of the
important steps taken by Airtel in this regard.
Caring for the planet
Energy and climate change
Waste management and optimisation
Innovative initiatives to reduce carbon footprint
Energy and climate change
In order to address energy conservation and climate change issues, Airtel is focusing on bothends
of the problem spectrum.,reducing the negative impact of infrastructure is as importantand takes
equal priority to reducing the negativeimpact of the Airtel facilities and data centres.
Reducing negative impact of infrastructure
In 2012-13, over 1,680 base stationswere converted from indoor to outdoor,

eliminating the use of air-conditioners atthese site locations. This endeavor is overand above
Bharti Airtels initiative to deploy 81% sites as outdoors.
Auto TRX shutdown feature has beensuccessfully installed at over 61,000Pan-network sites.
In 2013, Airtel successfully completed the installation of 25 biomass gasifiers,in order to
replace DG at BTS sites, inRajasthan circle.
Airtels endeavors to build network with lowPower Consuming BTS has helped to reducepower
consumption per BTS by 60% over the last five years.
Waste management and Optimization
Airtels effort is to minimize waste that is generated by its operations and to ensure end-to-end
traceability and recycling of both physical waste and e-waste. They reduce the paper usage that
results from physical copies of bills and receipts by promoting the use of e-bills and online
payment methods. All e-waste is recycled as per Waste Electricaland Electronic Equipment
(WEEE) norms.
Innovative initiatives to reduce carbon footprint
Airtels efforts to reduce its carbon footprint and the depletion of essential natural resources are
focused on converting physical services to tele/online services. Helping consumers transfer to
tele/online medicines, tele/online banking and online/mobile education cuts down travel related
carbon emission and paper related deforestation. The journey is ongoing on the anvil are
various technologies like wind energy, biomass, zero emission batteries, well as the
development of a sustainable community power programme in rural areas.


Receives two separate awards for best Community, and Public Relations campaign
Airtel Ghanas innovative approach to implementing its Corporate Social Responsibility (CSR)
initiatives received recognition over the weekend when the company won all two top awards in
CSR at the maiden Public Relations Excellence Awards Ceremony organized by the Institute of
Public Relations, Ghana.
The first award - the Best Community Relation Programme of the year- recognized Airtels
remarkably swift response to a newspaper publication on the plight of the teachers and pupils of
the Odumase Presbyterian Junior High School in the Lower Manya Krobo Municipality of the
Eastern Region which culminated in the reconstruction of the crumbling classroom block, part
of which collapsed and killed a pupil prior to the companys intervention. The school has since

turned a center of excellence with marked improvement in academic performance.

The company received the second award - Public Relations Campaign of the year- for its TV
Reality Show, Touching Lives, which has in its two editions delighted Ghanaians with lifesaving interventions mainly for the underprivileged and unsung heroes in communities across the
Managing Director of Airtel Ghana, Philip Sowah, who received the award on behalf of
the company said Empowerment of the people and the development of our communities are
central to our philosophies and we have not relented in our efforts in giving it a practical effect.
Simultaneously receiving these awards in recognition of our effort is a positive feedback which
can only empower us to do more, adding These are not one off activities, but a journey we
are committed to undertaking for the benefit of the communities in which we operate.
Established in 1972, the Institute of Public Relations, Ghana (IPR) is the sole professional body
for Public Relations practitioners in the country, providing, among others, a professional
structure for the practice of Public Relations in Ghana.

On his part, the Managing Director of Airtel Ghana, Philip Sowah, stated that Airtels
association with the projects was a way of fulfilling one of the companys core
values of creating positive impact in the communities they operate in. He disclosed
that to give more value and needed help to Ghanaians, Airtel Ghana had again
launched the second edition of the ground breaking authentic reality Corporate
Social Responsibility TV series Airtel Touching Lives 2, to change the lives of
ordinary Ghanaians.
This is in alignment with our vision of becoming the most loved brand in the daily
lives of Ghanaians by 2015, he added.


Of the total enrolment at the Satya Bharti Schools as of September 2011,

48% of our students are girls. Contributing to the affirmative action agenda of
the country, the program also caters to the marginalized sections with 76% of
the students belong to the Scheduled Castes/Scheduled Tribes and Other
Backward Communities and 48% of teachers belonging to the weaker strata
of society.
Specially designed girl-child policy, separate toilet for girls, one female
teacher in each shift and special sensitization campaigns have been put in
place to encourage parents to send their daughters to school.
The learning levels of students have shown significant improvement in 201011 with 92% children having scored in the top two brackets in learning levels,
80% students scoring in the top two brackets of holistic development and

50% children having scored above 70% marks (47% during Mid-term) in endterm exams.

Generation of Employment : The program has helped in generating employment

opportunities in the villages where our schools are located:
Recruitment of local youth as teachers (some go on to become Head Teachers as well)
for the Satya Bharti Schools
Hiring of locals as school maids (didis)
The Mid-Day Meal vendors are community members, especially mothers of students in
our schools
Local vegetable vendors, grocers etc., earn a large part of their sales through mid-day
meal vendors for the Satya Bharti Schools
Local hotels also earn money through the trainings of trainers, teachers etc.
Students excursions involve local travel agencies earning business through such trips
Local event organizers, decorators etc. earn from the events at the schools such as
sports days, inaugurations, annual events, national events
Local materials stationery, construction materials etc are also procured locally

Bharti Foundation has emerged as a role-model in education for the

underprivileged. We believe in mutual sharing of best practices of quality
education with organizations, educational institutions and the state
governments to create replicable, scalable and sustainable education models.

Bharti Foundation, toward furtherance of its objectives INR 105.82 Mn.

Bharti Foundation (toward scholarship) INR 0.97 Mn.

Our Analysis:
As we see that the Satya Bharti schools have been successful in delivering education to poor and
underprivileged. Some of these schools are suffering from problems of lack of teachers &
students and careless attitude of teachers. These problems can be dealt easily by showing a little
more concern to the pre existing policy.

Bharati Foundation CSR Analysis


Suitable Learning Environments

Cost Consciousness
III. Separate Toilet Facilities for Girls and Boys
Availability of Basic Amenities
Building As a Learning Aid (BALA)
Green Efforts
(Details given in the hbarati foundation report) in ppt just mention

Holistic Development of Children

Use of Innovative Teaching Learning Material (TLM)
Co-curricular Activities
1) Rang Tarang-Institutionalized in FY 2009-10 as a drawing competition,

2) Bal Sabhas- Special assemblies conducted every third Saturday

3) House Activities- Students of each school have been grouped into three houses
- namely, Shakti (Strength), Shanti (Peace) and Vaibhav (Prosperity)
4) Exhibition Weeks- The Exhibition Weeks, namely the English, Mathematics,
Environmental Science and Local Language Weeks
5) Sports Day- Sports Day is an annual event held across all Satya Bharti Schools
6) Celebration of Important Days- Special days like Independence Day, Republic
Day, Teachers Day and Childrens Day
7) Field Trips
8) Participation in External Competitions: Students are encouraged to take part in
external competitions
EXAMPLE:::Jyoti Yadav, a student of Class VII at the Satya Bharti Government Upper

Primary School, Dabadwas, Alwar, Rajasthan was recognized as one of the two
national honourees at the Pramerica Spirit of Community Awards 2012 for her
campaign addressing the issue of Respect for Widows in Society.
After the death of her father, Jyoti realized the humiliation and disrespect that
widows face in society. She and her mother, left with no means of livelihood, had to
depend on others for donations to sustain themselves. Already traumatized by this,
Jyoti also witnessed the discriminatory behaviour her mother faced and decided to
fight for the rights of widowed women in the village. Jyoti visited the Sarpanch of
the village, Smt. Bhagwati Devi, and requested her support in eliminating this evil
from their society. Hearing her plea, Smt. Bhagwati discussed the issue with the
Panchayat and the Gram Sabha, urging people to rid their village of this taboo. Jyoti,
strengthened with the support of the village administration, went door to door,
making people aware of the plight of widows in the village and requesting their
support. While she initially faced a lot of resentment and humiliation for daring to
take up such a sensitive
issue, her efforts finally paid off when she was able to gradually convert staunch
conformists from their point of view and start mainstreaming such women into the
normal village life. She even convinced the Panchayat to provide widows with jobs
so that they do not have to live off donations. With the first to benefit being her
mother, Jyotis mother is now employed as the main incharge of the Anganwadis in
her village.
Pramerica Spirit of Community Awards 2012 Winners
National Honoree
Runners Up
Jyoti Yadav
Class VII, Satya Bharti Government Upper Primary
School in Dabadwas, Rajasthan
Campaign Upholding the Rights of Widows in Society

1. Monitoring Students Learning

A. Internal Assessments
B. External Assessments
2. Monitoring Teaching Processes and Quality
3. Monitoring School Performance


I. Financial Sustainability
a. Bharti Group Companies

The program, set up with the initial endowments

from promoters and associates, is geared towards
building and sustaining the corpus to meet future
fund requirements. A large part of Bharti Foundations
corpus and operational costs is currently met by the
Group Companies.

b. Corporate Partnership
c. Individual Partnerships

Many individuals, who get to know about our program through media, the website or presentations in
forums, have come forward to support our schools within the context of their life. Individuals like Ms.
Morparia, Mr. Chapman Taylor, Mr. Oliver Harmaan

d. P artnerships with Government

e. Airtel Delhi Half Marathon (ADHM)
II. Employee Engagement
a. ACT

ACT A Caring Touch, is an employee payroll giving

program of Bharti Group of Companies

b. Employee Volunteering

Employee Volunteering Program, a part of the ACT initiative, encourages the Bharti Group employees
to volunteer with a charity of their choice, contributing their skills and knowledge.

Not disabled just differently abled On 'World Disability Day', Rajasthan Circle hosted the
largest ever painting competition for children. The competition was organised for special, slum
and Thalassemic children. More than 6000 children from various schools participated and over
3000 village schools across Rajasthan participated in the event.
Drops of hope
Continuing Bharti Airtels Blood Donation Drive across various circles, in 2012-13, Airtel Centre
Gurgaon,Airtel Business, NESA Circle, Karnataka Circle and UPU Circle, all organized blood
donation camps.
Trees for life

Under the project Million Trees Gurgaon, Airtel Centre, in collaboration with I am Gurgaon,
pledged to plant 2,000 saplings in the bio-diversity park, Gurgaon. This drive saw the
participation of over 200 employees.

Responses to Disaster
Bharti have been very quick to help the country and its people in case of emergencies.
Employees of Bharti Airtel also contributed through a Donation Collection Drive,
with a difference. All employees were not only given the freedom to choose the
amount they wished to donate, but also the agency they wished to donate to.
One if the most memorable actions was the heroic way in which a Bharti employee
re-established connections after Tsunami hit Tamil Nadu. After being washed away
by the wave, this employee went back to work on restoring connectivity for the
struck region. Word of his dedication spread within Bharti and he received
tremendous response from his fellow Bhartians. Over 80 emails addressed to him
were and presented to him in recognition.
Bharti Airtel also partnered with an NGO to provide relief to the flood victims in the
flood hit areas of Assam, Bihar and West Bengal. A Material Collection Drive was
undertaken across Bharti offices, for collection of material such as clothes, utensils,
footwear, blankets, dry ration and monetary donations. 55 cartons of clothes and 65
kilos of ration were dispatched, in addition to monetary contributions.

CONNECT TO LEARN Bharti Airtel contributes heavily and

provides technology and communication support to CTL which is
helping in following ways:
CTL scholarships in sub- Sahara Africa.
Secondary school fees and other schooling costs covered by their multi-year
Connect To Learn scholarships
Change speech
As we continue to receive reports from the field we are reminded of the impact that
education has on a person's life and its significance to these girls from rural
communities in Africa who may not have been able to attend secondary school
without these scholarships. We remember that these funds not only provide school
uniforms that make them and their families proud and school fees, but also create
dreams and encourage hope for a future life free from extreme poverty.
From the Amazon to Rio, Connectivity in Brazilian Schools through CTL
Connect To Learn Launches in the Arab World
Some 5,000 students now have access to quality education through partnership
with telecommunication operator Bharti Airtel, throughout the Millennium Village
sites in sub-Saharan Africa: in particular Ghana, Tanzania and Kenya where Connect
To Learn is now active

A commitment to the Society
Despite the companys growing commercial success, Airtel remains focused on making a
positive impact on the communities in which it operates. As part of this initiative, Airtel works
with the respective Education Ministries in each country to identify schools in need of
refurbishment and educational facilities in order to create a better learning environment for
students. To date, the company has adopted 30 schools through its Our School initiative across
the continent, with plans to adopt up to 45 schools by April next year.

Earlier this year, the company also kicked off its second season of the Airtel Rising Stars
tournament Africas largest grassroots football tournament that aims to nurture and develop
local talent from a grassroots to a national level. The tournament is supported by worldrenowned football clubs, Manchester United and Arsenal.


airtel Africa partners with UN women

airtel Africa signs MOU with UN WOMEN on initiatives to promote the empowerment
of women and girls

airtel will establish a Farmers Information System which will provide real time
information to women farmers through its network in Africa

As per the MoU, UN Women will identify the farmers to be covered under this
initiative, whilst airtel will package and deliver the appropriate mobile solutions to
support their livelihoods and enhance their efficiency.

Under the agreement, airtel Africa will establish a Farmer's Information System, which will
enable women farmers to access real time information related to weather, changes to the policy
environment (such as taxation and regulation), available support services; as well as other areas.
In addition, airtel will also offer Internet protocol messaging services and closed user groups.

Mobile connectivity gives rural communities access to education, banking facilities and
opportunities to increase trade. By connecting rural communities through its mobile networks,
airtel aims to create positive community impact, greater social interaction and opportunities for
economic development.
airtel believes that entrepreneurship and the development of the private sector are
essential to achieving economic development and poverty eradication. Under this
agreement, airtel will also co-finance initiatives and projects promoting the
empowerment of women and the girl child.


it has reduced the number of telecom sites running solely on diesel by more
than 50% by overcoming the challenge of lack of grid connectivity through
use of innovative models such as Hybrid Battery Bank. By 2013, the company
aims to completely eradicate the constant use of diesel to power its network.
This means no telecom site of the company will rely solely on diesel power 24
hours a day.
CHNGE TENSE : 105 solar sites have already been set up in Niger reducing
the use of diesel generators from 24 hours a day to a meager 3 to 4 hours. In
the short span of two years, the , the implementation of all key initiatives
increased grid connectivity, battery hybrid and solar/wind power - will mean
that Bharti Airtel will be using 35% less diesel on average to power each site.

AIRTELs green data center in Mumbai

Green data centers, which are environment-friendly and energy-efficient, use the state-of-the-art
BAS system that ensures the building facility climate is within a specified range.
Water based chiller systems were deployed to achieve maximum cooling efficiency yet reducing
the energy consumption. Compartmentalization of hot and cold air reduces losses in HVAC and
carbon reduction. It also uses air balancing tool and computational fluid dynamics (CFD) in the
data centers which help in optimizing the air flow in the data center..
Other than this, the latest technology (IGBT based) modular UPSs are also deployed at these data
centers which create less power losses. All DG sets used at these locations comply with the
regulations laid by the Central Pollution Control Board.