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2011

Netmagic Solutions
Private Ltd.
<Type the author name>

[REQUEST FOR PROPOSAL]


Response Submitted to
Replace this text
box with the
customer/ prospect

FOR <Please mention Netmagic Services offered here> AT CITY


Tender No. : <400/2011/685/BYO/ISD> Dated: <August 9, 2015>

<SERVICE NAME> PROPOSAL


For <Customer Name>

Table of Contents
1

COVERING NOTE..................................................................................................3

.2 ............................................................................ ABOUT NETMAGIC SOLUTIONS


...................................................................................................................................... 4
A.

PORTFOLIO OF SERVICES ............................................................................................4


.3 .......................................................................ABOUT NETMAGIC DATACENTERS
...................................................................................................................................... 6
4NETMAGIC DIFFERENTIATORS.................................................................................8

.5 ............................................. DETAILS OF <CUSTOMERS NAME> REQUIREMENT


.................................................................................................................................... 10

.6 ............................................................. PROPOSAL AND NETMAGIC OFFERINGS


.................................................................................................................................... 12

.7 ......................................................................................................COMMERCIALS
.................................................................................................................................... 14

.8 .......................................................................................................... ANNEXURES
.................................................................................................................................... 15
1.
2.
2.
3.

NETMAGIC COMPLIANCE STATEMENT..................................................................................15


FACILITIES AND INFRASTRUCTURE.....................................................................................17
PROJECT MANAGEMENT....................................................................................................21
SERVICE CERTIFICATIONS..................................................................................................24

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<SERVICE NAME> PROPOSAL


For <Customer Name>

1 Covering Note
To,
DD/MM/YYYY

Date:

<Name of Customer>
<Address Line 1>
<Address Line 2>
<City Pin Code>

Dear Sir,
Re: - Your RFP / Tender no. : <To be Filled> Dated: <DD/MM/YYYY>
With reference to your enquiry for <Product / Services>, please find enclosed the
technical bid attached with this document.
This proposal covered the technical aspect of the requirement as stated in the bid in
format. We have provided details of our solution to <Customer/Prospect Names>
needs for the same considering the <Specific Period> horizon. We have also made
the provision for providing extra services as requested by <Customer/Prospect
Name>.
We also hereby undertake and agree to abide by all the terms and conditions stipulated
by the <Customer/Prospect Name> in the tender/RFP document including all
annexure, addendum and corrigendum (if any). This Paragraph is not applicable for
RFP
We look forward hope to get an opportunity to work with <Customer/Prospect Name>
through the scope of this tender.

Sincerely,
<Netmagic Representative Name>
<Designation>

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2 About Netmagic Solutions


Netmagic Solutions is India's largest pure-play Managed IT Hosting Services Provider,
specializing in Internet Data Center & Managed Hosting, Infrastructure Management, Managed
Security, Cloud Computing, Application Hosting, Messaging & Collaboration and Disaster
Recovery
and
Availability
Services.
Netmagic Solutions is ISO 27001 and ISO 9001:2008 certified and its processes are designed
as per the ITIL framework. Netmagic Solutions delivers mission critical hosted applications for
over 1000 of the world's best-known enterprises from multiple locations and has been
recognized as the 'Datacenter Service Provider of the Year 2011 by Frost & Sullivan.
Netmagic's Chennai Datacenter is the only Gold LEED certified datacenter by the USGBC in
India. Netmagic has 7 carrier neutral, Tier III + datacenters located in Mumbai, Bengaluru, Noida
(Delhi) and Chennai with over 2,00,000 sq. ft. floor space. These are equipped with best-inclass infrastructure, world-class services, tools and skilled personnel, giving its customers the
option to host their IT Infrastructure and applications in any of these centers.
The company is backed by the best-known names in the internet world, B V Jagadeesh President & CEO, Virtela and Venture Capitalists including FIL Capital Advisors (India) Pvt. Ltd.,
Nexus Venture Partners and more recently Cisco Systems and Nokia Growth Partners Advisors
India.

A. Portfolio of Services
1. Mission critical Hosting Services

State-of-the-art internet datacenters with world class infrastructure

Industry leading SLA with 99.99% uptime

Multi-gigabit internet backbone

N+1 Redundancy for all systems

Carrier-neutral facility

Multi-location presence

ISO 27001 and ISO 9001 certification for all facilities

Industry leading support

24x7 Security & Surveillance

Biometric Access, Access Card, 24x7 Physical Security

2. Managed Hosting Services

Dedicated Server XtremeNet / PowerNet / ValueNet

Managed Disaster Recovery and Availability Services

Managed Data Backup & Restoration

Online Storage Services

Offline Storage & Archival

Data Replication over WAN

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Managed Firewall

Managed Load balancer & Network

3. Cloud Computing Services

4.

SimpliCloud (Public Cloud)

HybriCloud ( Hybrid Cloud)

Private Cloud

Infrastructure Management Services

Remote Monitoring & Management

Available in Shared and Dedicated NOC models

Event Management, Reporting & Escalation

Failure and Pre-failure Notification, Threshold Alarms & Statistical Trend-analyses

World-class Monitoring & Management tools and systems

24x7 OS Management, DB Management and Application Management

Managed Load Balancing and 24x7 Firewall Management at network and application
level

Database Remote Monitoring Services

Monitoring of select applications

5. Managed Security Services

Comprehensive Network attack Monitoring (CNAM)

Vulnerability Assessment and Penetration Testing (VAPT)

WebControl

AppSecure

Email Security

6. Enterprise Mail Services

Robust, secure and feature-rich Mail Services

Wide spectrum- from single user to Multi-location Enterprise Messaging

Hosted Exchange Mail Services Shared, Exchange Mail Services & Managed
Dedicated Exchange Mail Servers

Linux Enterprise Mail Services Shared Mail Services, Dedicated Mail Servers, Mail
Relay Services/Local Mail Servers

Complete Threat Management for Secure Messaging


o

Intelligent Antispam, Antivirus, Phishing filter, Anti-Malware

7. Professional Services

Consulting and Implementation

Network Design and Architecture

IT Security consulting

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3 About Netmagic Datacenters


Netmagic's facilities are engineered to offer a superior infrastructure for continuous internet
operations. Netmagic has invested heavily in its facilities and network infrastructure to ensure
continuous availability, reliability and scalability. The key features of all our datacenters are as
follows
1. Each internet datacenter is designed to eliminate any single point of failure
2. Combined high speed Internet backbones with robust peering agreements to ensure effective
distribution of data, reducing the time it takes for your end customer to reach the servers
In order to offer its customers a comprehensive offering, Netmagic has forged strong
partnerships with various vendors Hewlett Packard, Merlin Gerin, Socomec, Schneider,
Compaq, Sun Microsystems, Dell Computers, Cisco, Juniper, Legato, SAP, Foundry Networks,
Microsoft and Oracle.

A. Minimum N+1 Engineering


Netmagic uses the minimum, "n+1" redundancy-engineering for all its designs. The total
capacity requirement of any specific element of infrastructure (bandwidth, power, air
conditioning, etc) is calculated based on the design assumptions. This capacity requirement is
then spread across "n+1" (or "n + multiple") infrastructure components (Telecom lines / Routers /
Power infrastructure / Air handlers, etc), with "n" components being sufficient to carry the full
capacity requirement. This design thus ensures that even if one of the components were to fail,
the remaining "n" components would automatically take up the load with absolutely no reduction
in the level of performance of the Data center.
The facilities section gives you an overview of the following
1. Power distribution systems
2. Heat, ventilation and air conditioning
3. Fire protection
4. Physical Security
5. Rodent control systems

B. Internet Data Center Highlights


1. Seven state-of-the-art datacenters located at Mumbai, Chennai, Delhi (NCR) and Bangalore
with combined total gross space capacity of over 2,00,000 sq ft.
2. All datacenter locations complying to Tier 3+ standards (self certified as per Uptime Institute
norms)
3. All Netmagic hosting and co-location services are backed by industry leading SLA's of
99.99%
4. Round the clock security at different levels
5. High speed redundant internet connections from multiple services provider that makes the
datacenter carrier neutral

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6. Precision air conditioning system to maintain the optimal temperature and humidity of the
datacenter
7. Automated fire detection and alarm systems
8. Air Sense aspirating smoke detection
9. On site power system with redundant diesel generators feeding a N+N redundant UPS grid to
offer the highest levels of power reliability
10. Supported by world class 24x7x365 NOCs' at all locations
11. Helpdesk available to swiftly resolve and attend customer calls
12. ISO 9001 & 27001 Certification

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4 Netmagic Differentiators
A. RELEVANT EXPERIENCE
Since its inception in 1998 as Indias first pure-play private internet datacenter service provider,
Netmagic has established itself as the provider of choice for customers with mission-critical hosting
requirements. We bring the in-depth experience of managing IT infrastructure for over 1000 enterprise
customers with more than 10,000 devices under management and seven world-class datacenters in
Mumbai, Chennai, Noida (Delhi) & Bengaluru.

Netmagic Customer Overview


(Partial List: Over 1000 Customers)

B. COMPREHENSIVE SERVICES SUITE FOR END-TO-END SOLUTIONS


Netmagic compliments basic Hosting and Colocation solutions with a comprehensive suite of Managed
and Professional Services, allowing customers to construct modular solutions that are tailor made to their
specific requirements.

C. WORLD-CLASS CARRIER NEUTRAL FACILITIES AND INFRASTRUCTURE


Netmagics carrier-neutral internet datacenters have been designed using global standards. All missioncritical systems pertaining to daily operations have been sourced from best-of-breed platforms and
vendors, and operate within an N+1 redundancy model, which enables Netmagic to offer industry-leading
uptime to their customers.

D. A COMPLETE 24X7X365 ENVIRONMENT


Netmagic uses a variety of tools to provide Advanced Monitoring Services to their customers. Advanced
Monitoring Services are crucial to any enterprise with mission-critical online applications. Netmagics
Advanced Monitoring Services provide customers with Failure and Pre-failure Notification, Threshold
Alarms, and Statistical Trend-analyses.
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E. AVAILABILITY, PERFORMANCE, SECURITY


Availability, performance, and security are the connerstones of Netmagics infrastructure and managed
services, thereby offering a high-uptime and end-to-end service experience to their customers.

Market Leadership

Niche

Leadership

Abili
ty to
gain
Mar
ket
Shar
e

H
I
G
H
Crisis
Legacy
L Potential
OpportunityH
O L
Alignment I
W O
G
W
H

As per the IDC report done in 2009, Netmagic Solutions is in the leadership quadrant and rated
highest in terms of market opportunity alignment.
Netmagic Solutions delivers mission critical hosted applications for over 1000 of the world's
best-known enterprises from multiple locations and has been recognized as the 'Datacenter
Service Provider of the Year 2011 by Frost & Sullivan

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5 Details of Customer Requirement


5.1 Project Objective
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6 Proposed Solution and Netmagic offerings


Netmagic Solutions would like to offer <service name 1>, <service name 2>, <service name
3> and <service name 4> services to <Customer Name> as per the requirements.

Highlights of the offering


1. Service 1
i.

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7 Commercials

Key elements to be included


Taxes
Payment terms
Lead time of delivery
Termination clauses
Disclaimer All product and specifications are liable to change

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8 Annexure 1: Netmagic Compliance Statement


Technical Proposal
Section A: Minimum Eligibility Criteria
Sr.

Customer Requirement
Incorporation

A.1.
1
A.1.
2

Netmagic Compliance

Name of the company

Netmagic Solutions Pvt. Ltd.

Year of Establishment

1998

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3
A.4.
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A.5.
1
A.5.
2
A.5.
3
A.5.
4

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Section B: Contact Details


B.1.
1
B.1.
2

Name of the Company

Netmagic Solutions Pvt. Ltd.

Location of Registered office /Corporate


office and address

Mumbai
Netmagic Solutions Pvt. Ltd.
2nd Floor [North Side], Block B-2
Phase - I, Nirlon Knowledge Park
Goregaon (East)
Mumbai - 400 063
Phone: +91 22 4009 9099
Fax: +91 22 4009 9101
Netmagic Solutions Pvt. Ltd.
2nd Floor, Mehra centre
Opp.Tata Power Station
Marwah Estate
Off Saki Vihar Road
Andheri (East)
Mumbai - 400 072
Phone: +91 22 4049 3400
Fax: +91 22 4049 3401
Netmagic Solutions Pvt. Ltd.
Mehra Industrial Estate
LBS Marg
Vikhroli(W)

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Mumbai - 400 079
Phone: +91 22 6785 1799
Fax: +91 22 6785 1501
Chennai
Netmagic Solutions Pvt. Ltd.
67, Mathiravedu, Velappanchavadi,
Poonamallee high road
Tamil Nadu
Chennai - 600 077
Phone: +91 44 6668 1005
Fax: +91 44 6668 1675
Pune
Netmagic Solutions Pvt. Ltd.
Pate Icon, B Wing,4th Floor
Plot No. 2, S No. 128/1A
Adjacent to P.N. Gadgil Jewellers
Paud Road, Kothrud
Pune 411 038
Phone: +91 20 6621 6400
Bangalore
Netmagic Solutions Pvt. Ltd.
Unit No.4, Ground Floor
Navigator
International Tech Park
White Field Road
Bengaluru - 560 066
Phone: +91 80 4049 0400
Fax: +91 80 4049 0444

B.1.
3

Mailing address of the bidder


Names and designations of the persons
authorized to make commitments to the
customer
Telephone and fax numbers of contact
persons

B.1.
4
B.1.
5
B.1.
6

E-mail addresses of contact persons

Delhi
Netmagic Solutions Pvt. Ltd.
No. 704, 7th Floor, Bhikaji Cama
Bhawan, Bhikaji Cama Place,
New Delhi 110 066
Tel: +91 11 4615 2715
Netmagic Solutions Pvt. Ltd.
Regional office address (as
applicable)
First Name Last Name,
Designation
Phone: +91 XX XXXX XXXX
Fax: +91 XX XXXX XXXX
Firstname.lastname@netmagicsolu
tions.com

Section C: Technical Evaluation


General Requirements

Declaration:
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Annexure 2: Facilities and Infrastructure


A. Redundant Power Supply
Power is the most crucial aspect of any datacenter, and Netmagic has ensured multiple levels of
redundancy in its power provisioning. Redundancies include twin primary feeders, a high-load
bank of diesel generators, best-of-breed UPS Systems and Battery banks, and power
distribution units (PDUs), ensuring uninterrupted power supply through dual bus architect
maintain till Rack level even in the unlikely event of a sustained power failure.
Netmagics Redundant Power Management System provides the data center with clean,
conditioned power. The Power Management System consists of N + N world-class UPS
modules with automatic static bypass / manually operated full-maintenance bypass circuits at
each Rack level. This configuration provides redundancy in electrical distribution up to the Rack
level, ensuring uninterrupted power supply even in the event of an electrical component failure.

B. Redundant Precision Air-conditioning


To ensure optimal cooling of the equipment housed within
the datacenter, Netmagic has deployed redundant precision
air-conditioning systems that closely monitor and regulate
the ambient temperature and relative humidity of the
datacenter.
The HVAC units are powered by both normal and
emergency electrical systems. These units are monitored
through the building automation system; the failure of any
unit triggers an alarm.
1. Temperature maintained at 21 1 C
2. Humidity level maintained at 55 5% humidity, non-condensing
3. High efficiency micro vee filters to take care of dust levels,
with an efficiency of 95%. These can filter out particles of
sizes up to 5-microns

C. Security and Surveillance


To ensure physical security of the datacenter, Netmagic has
put in place multiple levels of physical and electronic
security and surveillance measures. These include 24x7
security personnel, access card readers, biometric
scanners, and video camera surveillance.

D. Fire Protection
Comprehensive fire prevention and mitigation procedures protect the Netmagic datacenter from
any possible fire hazards. These include state-of-theart high-sensitivity smoke detectors, high-speeddeployment FM-200 fire suppression gas, periodic fire
drills, and escalation mechanisms. FM-200 gas
ensures that no damage occurs to the equipment in
the event of a discharge.
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E. Connectivity and Bandwidth
Netmagic datacenters have redundant high speed internet connectivity to multiple carriers via
redundant fiber optic cable to ensure maximum uptime and
availability. At the internet backbone, redundancy in connectivity to
internet is maintained via multiple STM 1 ring. Netmagics customer
promise for best connectivity options is backed by comprehensive
peering arrangement with other ISPs besides being one of the first
ISPs in the country to connect to National Internet Exchange of India
(NIXI).
In addition to the redundant, best-of-breed systems mentioned above, the datacenters provides
rooftop facilities for satellite dishes and radio-antennas.

F. Network Operation Centres


Netmagic understands that support is a critical offering needed to
ensure success in todays networked environment. The Netmagic
NOC, manned 24 hours a day, 7 days a week comprises of support
staff, call analysts and senior technical staff. This dedicated group of
people monitors all critical parameters related to the performance of
the network and the servers being hosted.
The Netmagic NOC is equipped with the multiple Monitoring tools. Netmagic provides integrated
Dashboard with unified view across all the tools. Escalation procedures and call handling
processes are clearly defined for quick response times.
Each service offering of Netmagic has standard communication mechanisms defined between
Netmagic and the customer. A lot of information required by the customer can be obtained at
specific URLs that Netmagic will configure for each client. Information generated at the URL
could range from bandwidth graphs to server processes. Netmagic can customize reporting
procedures in accordance with the requirements of the customer.
Netmagics Infrastructure Management Services are brought to you by team of experienced
engineers and supervisors operating in a highly secure state-of- the-art 24x7x365 Network
Operations Center equipped with the best monitoring and automation technology; and ITIL
compliant processes. With over 10 years of operations expertise running 7 state-of-the-art
datacenters, hosting 1000+ global customers and monitoring & managing over 10,000 devices,
we have developed a highly effective service delivery framework consisting of the best people,
processes, technology, and NOC infrastructure for IT infrastructure and operations
management.

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G. World Class Tools


Netmagic uses BMCs BSM platform to deliver service assurance and automation to its customers
mission critical infrastructure. Using multiple, integrated modules, Netmagic provides service assurance
through advanced monitoring and proactive event notification. By correlating events across the
infrastructure using a common asset database, customers get the benefits of faster RCAs, deeper
infrastructure visibility, reduced false positives and much more leading to greater infrastructure stability
and better performance over the IT lifecycle. Service automation through automated deployment and
configuration of OS, Apps, Network devices, workflows, patches and compliance leads to a highly
scalable and agile IT infrastructure for Netmagics customers who in turn are able to deliver true
business value to their business organization. This is achieved through standardization, fault elimination,
faster time to market, increased transparency and improved MTTR. The platform provides real-time,
service level Dashboards and Analytics catering to CXOs and Operations personnel alike. The entire
BSM platform is integrated with Netmagics customer portal - myNetmagic, thereby giving customers a
single window access to their complete IT infrastructure.

H. Hosting Infrastructure Options


Netmagics Racks have been custom-designed by APW, and are designed using high strength
aluminum. These racks are designed to house server and networking equipment. Customers
have the option of per-server solutions (1U, 2U, 3U, etc.), or Quarter, Half, or Full Rack
Solutions.
Netmagic rack products are closed racks designed with Quarter, Half and Full Rack (12U, 18U,
and 42U respectively) compartments where
individual customers can host their servers and
additional networking equipment, such as routers,
switches, firewalls, etc. Each compartment comes
with its own proprietary lock and key, ensuring
100% security to the customer.

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Netmagic Cage Hosting Solutions have been created keeping in mind the requirements of customers
whos hosting or collocation requirements surpass standard Rack-based options. Netmagic cages are
designed with open racks in mind. Each cage has its own proprietary lock and key, ensuring 100%
security to the customer. Full cages are the equivalent of 4 standard Netmagic Full Racks (168 U
combined combines total space), whereas Half Cages are the equivalent of 2 standard Netmagic Full
Racks (84 U combined total space).
Floor Area

Cage Specification
Customized cage space designed as per
customer expectations

Material

Strengthened Alloy

Security

Biometric access into datacenter area

Additional Security

Secure key access into cage

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Annexure 3: Project Management


Project Management team ensures that contracted services are commissioned on time with all
elements delivered as contracted. The team plays a key role in seamless migration of large
setup from other datacenter to Netmagic. On completion of one time setup they handover the
installation to NOC.

1. Approach and Methodology


Scope & Planning
X Weeks

Design and Implement

Ongoing Support

Y Months

Duration

Structured transition process

no disruption in service

Phase: Scoping and Planning


Tasks
High Level Understanding of IT
environment
Team Organization
Scope
Project Plan

Deliverables

Confirmed SLA
SOW
Run Book Layout
Establish KPIs

Phase: Design and Implement


Netmagic will engage with the client for Design and implement phase part of the project

Tasks
Network Details
System Application Details
Team Details
Facilities Details
Infrastructure setup design
Procurement

Deliverables
Connectivity ( Links, VPN , etc )
Infrastructure Readiness
Infrastructure Deployment
Monitoring /Backup /Restore /HA /DR Setup
Communication Setup (VOIP/PSTN)

Team Setup

Implementation
Phase: On-going Support
Netmagic will engage with the client for ongoing support related activities.

Tasks
Ongoing support execution
Remote Hands Support
System and application
monitoring &reporting
Ongoing optimization

Deliverables
Periodic Reports
KPI Tracking

Reduction in downtime and increased performance

2. Project Deliverables

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The Project Manager will monitor the project on a continuous basis and provide a Project Status
report to stakeholder once a week. There may be a teleconference call, if required to clarify any
issues reported in status report or otherwise.
Following are the defined responsibilities**
1. Develop and maintain the Project plan and set project standards for implementation
2. Manage resources allocation and utilization
3. Conduct weekly meetings (conf call/in-person) and/or updates to SPOC at customers end
4. Ensures that project planning is complete
5. Conduct periodic project reviews
6. Ensures that the project is progressing on time and according to goals and objectives
7. Manages change in scope of a project according to change management procedures
8. Supports and guides the project lead(s) who report directly to the project manager
9. Performs as point of contact for the project customer(s)
10. Perform overall quality assurance reviews, including the final project closeout review
11. Assist the customer to develop appropriate change management plan if required
12. Review the change management process if applied
13. Review work products produced by project members
14. Liaise with SPOC from customer
15. Submit the report to the senior management of Netmagic and Customer
16. Submit the deliverables and project closure report
**The activities can vary if the scope is changed as the project progresses.

3. Project Plan
Detailed plan will be worked out on finalization of the implementation scope for Netmagic.

4. Project Team
Netmagic will be responsible for doing end-to-end Service Delivery and Service Operation in the
following models

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<SERVICE NAME> PROPOSAL


For <Customer Name>
Engagement Management - Service Delivery

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<SERVICE NAME> PROPOSAL


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Annexure 4: Service Certifications and Compliance

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ISO 27001 certification (formerly known as


<SERVICE NAME> PROPOSAL
BS7799-2)
For <Customer Name>

Netmagic is Indias first carrier-neutral private focused Internet


datacenter to be awarded the prestigious ISO 27001
certification (formerly known as BS7799-2).
The management of information security applies in providing
information technology infrastructure and services which
include Managed hosting, Cloud Computing, Infrastructure
Management and support functions in India, to enable
customers with uninterrupted access to data and applications.

MSP Alliance
As a leading provider of Managed Services, Netmagic is also a
member of the MSP Alliance. This vendor-neutral organizations
aim is to help organizations find a Managed Service Provider for
their requirements and to provide a best-practices servicedelivery framework for members to adhere to.

SAP Alliance
Netmagic is now a SAP certified partner for hosting and
managing SAP applications. Netmagics SAP hosting Service is
designed to ensure complete business continuity and
performance. Thanks to the outsourcing service, business can
now be assured of seamless smooth migration backed by 100%
availability, support and security.

ISO 9001 certification


Netmagic operates a Quality Management System which
complies with the requirements of ISO 9001:2008 for the design,
development, and management of IT managed services &
hosting solutions and provision of related professional services.

ODC Alliance (Intel)


Netmagic is now a member of the Open Data Center Alliance. It
is an independent IT consortium composed of leading global
organizations from a wide array of industries. Many IT leaders
have come together to provide a unified vision for long-term
open datacenter requirements.

ITIL
Netmagic ensures alignment of IT processes as per ITIL (IT
Infrastructure Library) guidelines, providing a framework of Best
Practice guidance for IT Service Management. Since its creation,
ITIL has grown to become the most widely accepted approach to
IT Service Management in the world.

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