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INTRODUCTION

Sugarcane Juice is a Marketing idea that deals with product. Our


product is sugarcane juice in tetra pack and cane packaging. Sugarcane
juice is widely used in summer season because it is refreshing and low
in cost. In Pakistan no company has launched sugar cane juice till now
in tetra pack. The methodology used in Pakistan is quite old and so
many people dont go for this sector because the risk of the low shelf
life. So we have decided to launch a sugar cane juice because sugar
cane juice is naturally sweet, so it can be sold with a little
additional processing we can make flavours also as a ginger, lime juice,
mint leaves. Fresh sugar cane juice has no preservatives, however its
tendency to turn black from oxidation soon after pressing is very high, so
to secure from oxidation we should pack in tetra pack packaging.
The

sugar

cane

juice

has

several

health

benefits

and

medicinal properties most of which remains unknown to the masses. It


has direct effect on digestive system and it contains nutrients which are
healthful for life
It strengthens the stomach, kidneys, heart, eyes, and brain and sex
organs. The juice sucked from the sugarcane can prove highly valuable
in case of weak teeth due to lack of proper exercise resulting from
excessive use of soft foods. It gives a form of exercise to the teeth and
makes them strong. It also keeps the teeth clean and increases their life.
VISSION Statement
To evolve as one of the best Producer of quality sugarcane Juice which
is organically, grown extract juice scientifically and serve a totally natural
and hygienic DESI refreshment in our country because it is in our culture

to use sugarcane and continue to retain the position, by improving the


quality and bringing the innovation in our product, to meet the customer
changing needs. So we can increase our profit.
MISSION STATEMENT
The mission of Green Twist is to refresh the people of all ages. We want
to be at the top in the field of juices and breweries
GOALS AND OBJECTIVES
Our objective is divided into different parts.

First year objective is to capture 8% market share of juice industry


with sales revenue of minimum 20 million and net profit of 3
million.
2nd year objective is to obtain18% market share with sales
revenue of 40 million rupees net profit of 7 million. And five year

our market share will be 30 %.


Continuous growth in sales
Increase the seasonal sales volume
Improve the companys image
Delivering the good quality and taste to the consumers at a fair
price.

ISSUES

Our main issue is about the perception of people about the


sugarcane juice building
brand is very difficult due to perception because they will think that
it is easily available in fresh form then why we buy it in tetra pack.
We must invest heavily on promotion of juice and also marketing
plan will change time to time because we are new in the market so
we have to create awareness in customer about our product and
to attract them.

TARGET MARKET SUMMARY


Although our juice is for all ages and for all kinds of
people. But the youth is our main target. As this segment is maximum in
number in population in Pakistan and it is more Fun loving and
excitement seeking so it is our best target market.

Market Demographics

Demographic

Age

Gender

Income

segmentation
Company target Both male and All
customer
years
Demographic

3 female

classes

and

above
City

City

City

Lahore

Kasure

gujranwala

segmentation

MARKET NEEDS
In summer people of all ages take soft drinks and juices to quench their
thirst. So Sugarcane juice in tetra pack is highly demanded by
customers because it reduces the thirst and it is useful for healthy life
because it is hygienic and pure. So when it is highly available at
affordable price at everywhere customers will use Sugarcane juice than
soft drinks because it has no side effects and it is safe.

social

MARKET TRENDS
In target market there is trend of soft drinks and juices. People use
juices to have a fit life and also to serve their guests as well. Because
juices are hygienic and nutritious and have a good taste then soft drinks.
In summer its usage is more so the availability should be increased to
meet the demand of customers
MARKET GROWTH
Juices market expands very fast .A new research proves that in future
(2014) every person use 85.5 litters juices per years.
Marketing Mix
The marketing mix is often referred to as the '4 Ps', i.e. product, price,
place and promotion. To meet customers' needs a business must
develop products to satisfy them, charge the right price, get the goods to
the right place, and it must make the existence of the product known
through promotion

PRODUCT
We are going to offer Sugar-cane juice in cane to the market for
consumption or use to satisfy the increasing want of consumers who
want sugar cane juice which also fulfill the hygienic requirements and
health satisfaction as a result of which we can build profitable customer
relationship with target customers by bringing value to them. Introduction

of this brand in the market will attract those people also, who think that it
is odd to drink these kinds of juices on road or small shops etc

Levels of Product
We planned our product at following three levels and each level adds
more customer value:Core Customer Value:
According to our study, 30 to 35 percent of adolescents and young
adults and 40 to 60 percent aged people of our country reportedly drink
sugarcane juice from small shops or on roads. Many people think it is
odd to drink it on roads due to hygienic issues. So we are going to
provide them surety of removal of hygienic issues
Actual product:
Our product name Green Twist shows the symbol of freshness
which our target

consumers want to satisfy their need of freshness.

Green Twist. Sugarcane juice is quite nutritious as it contains natural


sugars, minerals like iron, magnesium, phosphorous, calcium and
organic acids e.g. malic acid, succinic acid, acotinic acid, amino acid,
protein, starch, gums, waxes, non-sugar phosphatides

, previously

which our target customer didnt find in a packing. Moreover the


sugarcane juice preserved and packed in 200 ml glass bottle has a good
storage life and is available during off-season also

Augmented Product:

We are offering customer services and benefits to build an


augmented product like a toll-free telephone number and website to use
if they have problems or questions, free T-Shirt of endorsed by
companys logo on buying dozen canes and lucky draw participation
opportunity by sending serial number of the cane

Product Mix (portfolio)

We will offer the following product lines:


Green Twist will available in tetra pack for hygiene conscious
people.
Green Twist will also available to those remote areas where there
is no production of sugarcane.
It is for every age group people and in cane we can bring it to anywhere
that is no possible in case of without packing
Consumer Product
Because Green Twist juice is for personal consumption so it is a
consumer product. Although most drinks are specialty products but
GREEN TWIST will fall in Convenience Products category.
The significant feature of our product is that, the consumers would
attach meanings to our brand and develop brand relationship

Product Decisions

Product Quality:
We want to adopt return on investment approach so
that customers could assume that Green Twist is free from defects and
its quality is encouraging customers to buy again and again. Green twist
juices quality will support its positioning strategy i.e. more for less and
will be consistent in performing its function like lasts longer effects,
freshness, non-hazardous etc
Product Features:
It contains natural sugars, minerals like iron, magnesium,
phosphorous, calcium and organic acids e.g. malic acid, succinic acid,
acotinic acid, amino acid, protein, starch, gums, waxes, non-sugar
phosphatides, all these things our body need for energy and recover
deficiencies.

BRAND
Our brand name with its motto Green Twist Cool and Fresh clearly
indicates our stated goal. Our symbol is giving below which will create
the image of To be fresh
Packaging
As this is seasonal juice, so its introduction in packing in the market will
be a good sign for consumers as it will be available round the year.
It will be in cane and tetra pack packaging for healthy and hygienic
purposes. Its packaging save it and make it possible to drink it anywhere
and anytime.
Product Support Services

We are giving an opportunity to our prospective customers to


interact with us by using customer service center through the use
of toll free number so that we can periodically survey them about
the changes they want to see in our product.

Product line decision

We have decided to expand our product line in the near future by


adding more improvement in the present range of the line. In other
words, we will adopt Product Line filling strategy. For example:
new flavors like Ginger, Lemon and Mint for variety taste lovers.
SWOTANALYSES
STRENGTHS

Marketing capabilities:
The successful marketing strategies and consumer awareness of
GREEN TWIST is increasing its consumer brand awareness by
employing targeted marketing campaigns that focuses on all age
groups. Green twist strongly promotes itself, by using its slogan:

COMPETITIVE EDGE; Why GREEN TWIST?


Firstly, its an energy drink with rich sugarcan flavors at a
lower price. Secondly, Green Twist will give the costumers a
combo of energy which they didnt find in any other energy drink.

So a healthy and trendy drink is something not only for upper


class,but
for every class.
(our target market) wants.it is available in low price anyone can
buy it easily,Moreover can be available throughout year. And with
3 flavours according to taste of people.

Not bad for health:


So many energy drinks have been entered into the market.They
have different tastes and effects on health. They are contain
Taurine and high caffeine.Ofcourse they are dangerous for normal
and healthy people.While Green Twistdoes not contain any
dangerous element like Taurine

or caffine. This thing makes

Green Twist different from other energy drinks as we also know


that large amount of caffine is dangerous for health.so its very
good for health.it has direct effect on digestive system.The most
important tthing is that it has hygienic quality.
WEAKNESSES

Reliant on small target market:


As our product is newly entered into market,so we have not enough
idea about market,people`s taste and demand of people. Currently will
be supplied to some specific cities in Pakistan. Now the business
completely depends on response of people of those cities. The response
might be positive or negative.it would take much more time to be
popularized

Marketing expense:

In order for the Green Twist to boost sales, it needs to spend so much
money on advertising. The Energy drinks have strongly connected to
fashion and youth trends, so the company has to plan itself as to move
the attention of people towards sugarcane. competitors such as vanders
and other energy drinks The competition is so strong that even though
GREEN TWIST is spending huge amounts on advertising compaigns ;

other competitors are also investing so much money for promoting


their products. This in turn results in a smaller return for GREEN
TWIST,as it appear newly in market without experience and proper
brand..
OPPORTUNITIES

Diversification of retail outlets:


In order to increase sales, GREEN TWIST is using

a new route to

increase sales. Vending machines are effective advertising tool and


sales tools, because of the constant exposure that can create.
Companies such as Coca-Cola and Pepsi have been using this route for
such a long time and companies and out span have also entered the
market.GREEN TWIST

is also introducing vending machines, which

shows that its committed to diversification of its distribution network and


faced industry trends.This product can be export in hot regions and also
hot countries

THREATS
Consumer awareness of health and well being:

All Sweet drinks are considered harmful drinks in some countries.


For instance, people avoid sweat drinks and some experts think it

might be deadly in some situations.However our sugarcane drink


GREEN TWISThas no such side-effects..But the fact is that the
patients of diabtese cannot use it because of sweetnes and
harmful for the patients of diabatese.

The increasing growth of bottled water sales is a sign that people


are becoming health conscious. Twenty years ago the per capita
consumption of bottled water was 1 liter, whereas now it has risen
to 35 liters. Even though Green Twist has launched.so its a little
difficult to make people confidential for our juice.
PEST ANALYSIS

Political
This is evident from widespread surveys that have been performed by
various authors on the ban of caffeinated energy drinks due to rising
health concerns and the potential side effects of these beverages.
Through legislations, these drinks are banned because these are not
considered good for health.our sugarcane juice is highly beneficial for
health..so we have political support to promote it.

Economic
Economies of scope:
We are offering three items to achieve economies of scope because we
are tackling people with different demographics. And with economies of
scope, it will be easy for us to earn profits. Our different brands are

GREEN TWIST Original Burst - designed for those who lead active
lifestyles also for school going children.

GREEN TWIST ginger flavor designed for diet different taste


customers.

GREEN TWISTlemon flavur designed for digest patients.


Our brand has no side effect on any age group,,so anyone can drink it.

Economies of scale:
As mentioned earlier, we will start our launching process from some
cities. 1stly Lahore will be targeted and then we will move on to Karachi,
Multan, Faisalabad, Hyderabad, Rawalpindi. In these cities, we will
provide GREEN TWIST drinks in bulk i.e., on every retailor shop, our
product will be available

Social
Usually, when one hears that the product includes caffeine, in Pakistan,
the image about that product is not so positive. But now the trend in
Pakistan, too, is changing as energy drinks are considered a new
fashion. Our drinks bottles are recyclable our product have no negative
effect on environment, more over we dont through the wastage instead
we make paper from that wastage and also produce electricity from that
wastage.

Technological
In United States, few deaths occurred after consuming energy drinks
and because of high quantity of caffeine restrictions were imposed on
energy drinks. To tackle these consequences we are using naturally
extracted
Minerals as our customers come before profits. To educate our
customers we focused on the use of E-commerce like our website will

convey our responsibilities towards safety. Moreover online orders are to


be taken with 24 hours deadline and on failing in meeting the order free
energy drinks will be provided depend on the quantity ordered. As our
product will give efficiency to an individual similarly strong alignment
(networking) between strategic goals of different departments gives
efficiency in smooth running of our operations as a who.
Direct Competitors:
Direct Competitors:

The direct competitors of our Product are:


Shezan (Mango, Punch, Orange, Apple.)
Nestle ( chounsa , guava, grapes nectar)
Coca cola (pulpy orange)
But we are not competing our product with them because they are
the competitors of the Juice market and they are only providing the
different flavor juices but not the sugarcane juice.

Indirect competitors:
As the Sugarcane juice is the symbol of the refreshment and nutrition
and it is also a substitute for the other soft drinks. So we have compared
it with other soft drinks. So in the soft drink market we have the
competitors like:

Coca cola
PEPSI
And other Instant drinks

MarketingStrategies

1. Positioning strategy:
Brand strategy is at the heart of marketing strategy. It is the act of
designing the company offer and image so that it occupies a distinct and
valued place in the target customer mind. Sugarcane juice is very
beneficial for health and provides refreshment. As we are launching
sugar cane juice in tetra pack and cane, so we want to create positive
and long lasting image in the minds of customers that we are providing
hygienic juice because we are also introducing new flavors like mint,
lemon and ginger.

Point of parity:
Different flavor
Tetra & cane packing
Point of difference:
100% pure juice
2. Product strategy

Core benefit
Core benefit means the services and benefits the customer is really
buying. Our customer fulfills its need of thrust and refreshment by buying
our Green Twist juice.

Basic product
Its mean what specifically the actual product is. Our actual product is
juice

Augmented product
Products that include deign, features and packing that go beyond
consumer expectations and differentiate the product from competitors.
Our juice taste and flavor is according to the customer expectations
because we provide100% pure juice. We have no compromise with
quality Following things include in the sale of product,
Design:
The design of sugarcane juice that it will be in attractive and stylish tetra
pack in following size:
250ml
320ml
1000ml
Features:
The features of our product are:

Use full for healthy life


Good in taste
Help to digest food
Packaging:
Our product will be in tetra & cane packing which will be attractive and
eye catching
3. Pricing strategy:
The price of the product can also influence the buying behavior of the
consumers because in Pakistan there are different level of classes

based on the income difference so price is the one of the important


factor, some of the consumer can afford the price and others cant, so
we must set the price of the product that is afforded by all the social
classes of the region. So we use penetration pricing strategy:
Price Structure
(Consumer price)

250ml ----------------15Rs.
320 ml--------------- 25Rs.
1000ml --------------60Rs
4. Channel of Distribution:

The place of the distribution and availability of the product also


influence the buying behavior because if the product is in reach of
the consumer he will prefer it and if it is hard to find the product in
the market he will never buy that product. So we provided
our product to all the all the distributors and they will provided it to
famous retailers of Lahore, Kasoor and Multan. Because of this
our product will be available at more shops and our sales will
increase.

5. Promotion strategy and Advertising:

The promotion of the product i.e. the advertisement


sales, promotion and other promotional tools can change the
buying behavior because some of the individuals highly influenced
by the advertisement of the product. We have decided to use

integrated marketing communication in which there will be blend of


different marketing promotional tools that will convey clear and
consistent message of our product to the customers. These
Promotional tools are given below:
Newspapers

Newspaper has the widest readership and circulation among our


targeted market; these would carry most of the advertisements for
the publication media. Also, the print ads will be published in other
much read newspapers like be designed, i.e. half page and
quarter page

Television
Tele commercials will be aired on sports channels and news channels
as the viewer ship of these channels is highly common among the
targeted market.

Billboards
Billboards will be placed at busy thoroughfares in big cities. Billboards
will be our most permanent and long lasting form of advertisement.

Promotional Vans
Promotional vans would be deployed on public places which would
distribute sugar cane juice for free giving out the message of being an
instant energy drink. This campaign of free sampling would last for three
months at least in order to make people aware of the benefits and the
attributes
BENEFITSOFOURBRAND

It is health friendly.
It is profitable.
Its availability round the year.
It is better option than the cold drink.
It can be exported.
Advantages of Sugarcane Juice:
Sugar juice is rich in calcium, chromium, cobalt, copper, magnesium,
maganes, phosphorus, potassium and zinc. It also contain iron and
vitamins A,C,B1,B2,B3,B5, and B6,along with high concentration of
phytonutrients, antioxidant, proteins, a d soluble fiber. All these nutrients
work together to keep your body in a good and healthy shape

The reason behind sugar cane being a popular drink during


summers because it gives an instant kick of energy and quenches
the thirst. Sugar can juice is good source of glucose which as we
know, help to re-hydrates the human body and gives it a boost of
energy. So instead of your artificial energy drink, the next time you
feel fatigued or dehydrated, consider drinking a glass of cane
juice.

Even though cane juice tastes very sweet and sugar content, it is
good for diabetic patients, it contains natural sugar which has low
glycemic index that prevents steep rise in blood glucose levels in
diabetics, so it can act as a substitute of aerated drink for them.
However people with type-2 diabetes should consume it in
moderation and after consultation with their doctors

Sugar can juice is considered an alkaline forming food because of


the high concentration of calcium, magnesium, potassium, iron
and manganese in it. Disease like cancer cannot survive in
alkaline environment and that is why studies show that it is
effective fighting against cancer, especially prostate and breast
cancer.

As sugar can juice boots protein level in the body, it helps in


maintaining the health of the kidney. Taken in a diluted form, with
lime juice and account water, sugar cane juice help in reducing the
burning sensation which is commonly associated with urinary tract
infections, sexually transmitted diseases, kidney stones and
prostatitis.

The antioxidant in sugar cane juice helps to fighting against


infections and boosts the immunity system of the body. It also
protects liver against infections and helping in keeping the bilirubin
level in control. The is the reason that doctors advise drinking
sugar cane juice to jaundice patients, as it is one of the few things
that get digested without too much pressure on the liver and also
help in reducing the bilirubin levels.

Sugar cane juice also acts a good digestive aid due to the
presence of potassium. It helps in keeping digestive system in
good shape, prevents stomach infections and is considered to be
particularly useful in treating the problems of constipation

Sugar cane juice protects against tooth decay and bad breath due
to its high mineral content. So save yourself the next trip to the
dentist and drink a glass of sugar cane juice to get shiny white
teeth.

As we mentioned in a post regarding effects of nutrients on nails,


deficiency, of nutrients in the body can easily b noticed by looking
at the health and condition of your nail. If you have brittle
discolored nails that have white spots, on them, then its time to
add sugar cane juice in your diet. It contains everything to give
those strong shiny nails that would look pretty even without a nail
polish

It provides natural glucose to the body necessary for maintaining


the muscle power. It removes weakness from the body by
rehydrating the body thus known as the instant body booster and
used by athletics.

It is used for the person suffering from the fever & maintaining the
proteins loss in the body.

It has a type of sugar called as the sucrose which is a natural


resource helps in wound healing as well as boosting the immune
system.

It also prevent from the heart diseases and strokes as it decreases


the bad body cholesterol level and triglycerides.

Sugarcane juice has all the required vitamins and mineral haing,
precious , health benefits for the person suffering various diseases

It also assists in other problem like high acidity, cystitis, in large


prostate, nephritis and etc.

Sugarcane juice in the growth and development of the bones


because of its calcium and phosphorous contents.

It is very useful to the person from the anemia as it has good


amount of the iron which enhances the HB level in the body.

Sugarcane juice has an antioxidant property because of its


flavonoid and phenolic compounds availability which works as an
anti-inflammatory, antiviral, anti-allergic,

Anti-tumor agents and prevents body from various disease


accordingly.

Its antioxidants property protects us from the radiation induced


DNA damages as well as from the oxidative degradation of the
cellular lipids or fats. It also fights with the free radicals and
prevents ageing.

During pregnancy because of its iron and floats contents it is very


beneficial for the pregnant women. It enhances the HB level in the
pregnant women as well as prevents the unborn baby from variety
of birth defects.

Sugarcane juice has antioxidant property as it has flavonoids and


phenolic compounds which makes the skin healthy, shiny, soft,
supple, and fair as well as prevents from early ageing and
wrinkles.

Marketing

Product Development & Packaging:Expert's help may be


engaged for
product/service and packaging design & development.
Ads & Point of Sales Promotion:

Business promotion and dissemination


through banners and launch events is highly recommended. Product
brochuresshould be acquired from good quality service providers.
Price - Bulk Discounts, Cost plus Introductory Discounts
:Price should not be allowed to compromise on quality. Price during
introductory phase may be lower and used as promotional tool. Product
cost estimates should be carefully documented before price setting.
Government controlled prices shall be displayed.

Human Resources
Adequacy & Competencies:

Skilled and experienced master chef should be


considered an investment and be retained on better terms, if necessary

MARKET COMPETITORS
Manufacturers and producers of:

Aerated drinks
Branded and unbranded fruit juices
Fruit based milk drinks
Natural mineral water
Fruit shakes
Branded and unbranded coconut water
At present the street vendors crush sugarcane and serve the juice
in an unhygienic way. Thus hygienically produced and bottled

sugarcane juice has a good market potential like any other soft
drink

Budget

D)

a)

ADVERTISMENT AND MARKETING


TYPES OF ADVERTISMENT
a)
SOCIAL MEDIA
b)
MASS MEDIA
c)
PRINT MEDIA
d)
SMINARS
SOCIAL MEDIA
FACEBOOK
200000
`GIVE TO THOSE PEOPLE WHO INTRODUCE OUR PRODUCT LINE
SOCIALY

b)

MASS MEDIA
ADDS

ON

TELEVISION
c)

PRINT MEDIA
VIA
1
2

d)

1100000

PUMPHLETS
VIA HORDINGS
VIA

300000
400000

3
NEWSPAPERS
150000
SEMINARS
400000
TOTAL ADVERTISING EXPENSES

25500

1)

`HR
NO

OF

HR

MANAGERS
PER MANAGER

2
30000

TOTAL HR
2)

60000

FINANCE
FINANCE
MANGERS
NO

OF

ACOUTANTS
PER ACOUTANT
TOTAL

2
17000
34000

TOTAL FINANCE

62000

PRODUCAT
3)

1
28000

LINE

MANAGERS
NO OF PRODUCT LINE MANAGERS
2
ONE WILL EXAMINE PRODUCT IN TIN PACKS
ONE WILL EXAMINE PRODUCT IN TETRA PACKS
PER
LINE
MANAGERS
TOTAL

4)

1)

30000
60000

NO OF MARKET MANAGERS 1
TOTAL MANAGING STAFF EXPENSES

35000
217000

TOTAL STAFF EXPENSES

367000

G)
1)
2)

RAW MATERIAL
SUGAR CANE
INGRIDIENTS
SODIUM

3)

BENZOIDE

SUGARCANE
KIND OF SUGARCANE THAT WILL BE USED IS CP 90
PRICE OF 40 KG IS 300
RUPEES

PER KG PRICE
OUR

2)
3)

7.5
FIRST

REQUIREMENT
TOTAL PRICE

5000 KG
37500

INGRIDIENTS
SODIUM BENZOIDE
PRICE OF 1 KG
TOTAL PRICE

250000
2 KG
110000
220000

TOTAL RAW MATERIAL PRICE

507500

H)
PACKING
IT WILL BE GIVEN CONTRACT TO TETRA PACK COMPANY
PROVIDE US TETRA PACKS AND TIN PACKS
TYPES OF TETRA
PACKS
a)

250 ML
PRICE WILL BE OF ONE PACK OF 250
ML

4 RUPEES

INITIAL DEMAND

5000 PACKS

TOATL

20000

1
LITTER
PRICE WILL BE OF ONE PACK OF 1
LITTER

10 RUPEES

INITIAL DEMAND

3000 PACKS

TOTAL

30000

THEY

b)

TIN PACKS
350 ML
PRICE OF ONE PACK
OF 350 ML

12

INITIAL DEMAND

4000

TOTAL

48000

TOTAL

1
2
3

K)
FUEL CHARGES
ELECTRICITY AND CLEAN WATER
PETROL
GASS

1
2
3

ELECTRICITY AND CLEAN WATER


PETROL
GASS

600000
400000
100000

TOATL

1100000

L)
TAXES
AN ESTIMATE OF ALL TAXES IS

1000000

OUR TOTAL BUDGET WILL BE 2 CARORS AND 20LACS


OUR
TOTAL
EXPENSE
S ARE

18060500

MARKUP WILL BE

3939500

Preservation

A technology has been developed for preserving the sugarcane


juice in bottles for a period up to six months. The sugar cane
Extractor process of preserving the sugarcane juice involves
peeling, crushing, filtration, pasteurization and packing. Sodium
Benzoate @ 125 ppm per 1 litter is added as preservative. The
bottled juice can be stored without any loss in the quality and
flavor for six months at room temperature.

Another method the preservation of the sugarcane juice can be


achieved by filling the juice, taken from the sugarcane using the
process and means above described, in aseptic glass pots closed
with a hermetic Hd, steeping it for 15 minutes in boiling water

(1000C) achieving the "in vitro" sterilization. With such procedure


the validity period of the sugarcane juice filled in the glass pot is
over 6 (six) months. Although such procedure has not been tested
yet in a laboratory it has been confirmed by performed sensorial
tests
Specializationanddivisionoflabor:

A range of specialists e.g. marketers, advertisers, skilled


technologists, specialist managers, accountants, maintenance
specialists

will

be

hired

for

efficient

performance.

Division of labor will be done i.e., employing specialist employees


to do specialist work such that individuals will be able to
concentrate on what they do.
LeanProduction

Lean production involves producing goods and services while


stripping out waste. On the production line operatives will work
with the minimum required quantity of stocks. It means that large
amounts of stocks will not be stocked up at production line space.

Waste in terms of time, money and quantity of resources used in


production will be reduced. Concept of will be used i.e., lean
production by introducing the idea of continuous improvement.
Kaizen is a concept that makes improvement in the responsibility
of everyone involved in production. Improving efficiency becomes
a continuous

process,

not

one-off

The advantages of lean production will be many like:


waste will be substantially reduced or eliminated

activity.

the work area will be cleaner, less cluttered, and easier to operate
in

there will be less damage to equipment, and stocks


there will be fewer accidents at work
Conclusion

In conclusion we can see that, the product the company is going to


launch has a bright future in its market. As the product is
innovative, the consumers are going to appreciate it. And
according to the R&D (Research and Development) department
this product will be a strong product mix for our company. And
once our Green Twist will reach to the hand of every of our
targeted customers