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What is large scale organizational

change? Why do companies attempt it?
Organizational change is the process in which an organization changes its
structure, strategies, operational methods, technologies, or organizational
culture to affect change within the organization and the effects of these
changes on the organization. Organizational change can be continuous or
occur for distinct periods of time.
As societies continue to evolve and changing demand creates the need for
new products and services, businesses often are forced to make changes to
stay competitive. The businesses that continue to survive and even thrive
are usually the ones that most readily adapt to change
Unplanned change usually occurs because of a major, sudden surprise to
the organization, which causes its members to respond in a highly reactive
and disorganized fashion. Unplanned change might occur when the Chief
Executive Officer suddenly leaves the organization, significant public
relations problems occur, poor product performance quickly results in loss of
customers, or other disruptive situations arise.
Planned A process involving deliberate efforts to move an organization or a
unit from its current undesirable state to a new, more desirable state.

Process of Planned Change
Unfreezing – A phase in the change process in which leaders help
managers and associates move beyond the past by providing a rationale
for change, by creating guilt and/or anxiety, and by creating a sense of
psychological safety concerning the change.
Tactics for unfreezing include:
• Reminding individuals that they have successfully changed in the
• Communicating to individuals that managers and associates in
other organizations in similar circumstances have successfully
• Letting individuals know that support and training will be available
for the specific changes to be made
Moving – A phase in the change process in which leaders help to implement
new approaches by providing information that supports proposed changes
and by providing resources and training to bring about actual shifts in
Refreezing - A phase in the change process in which leaders lock in new
approaches by implementing evaluation systems that track expected

. new product offerings. OD related to real organizational problems instead of hypothetical cases. Forces that affect Change External Forces • Technological change • Globalization • Social & Political changes • Workforce diversity Internal Forces • Changes in managerial personnel • Declining effectiveness • Changes in work climate • Deficiencies in existing system • Crisis • Employee expectation Competitive Edge: Changes in the competitive landscape. and bankruptcies.behaviors. mergers and acquisitions. OD related uses sensitivity training methods and lay emphasis on the experiment of based training. Organizational Development OD is a planned approach to improve employee and organizational effectiveness by conscious interventions in those processes and structures that have an immediate bearing on the human aspect of the organization. Features of Organizational Development 1. For example. if a competitor releases a new product that threatens to steal market share. an organization must be ready to change and adapt to retain their customer base. such as new incumbents. can substantially impact a company's strategy and operations. and by ensuring that hiring and promotion systems support the new demands. OD is an educational strategy that attempts to bring about a planned change. by creating reward systems that reinforce expected behaviors. 3. 2.