a multimedia celebration of greenville

jul 2013

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a multimedia
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June Shows To See
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FêteStaff
Jay Spivey
Publisher/Editor
Jack DelGado
Creative Director
Matt Morgan
Music Editor
Dave Galloway
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Rachel Broadbent
Fête Development

CONTRIBUTORS
Lee Ann Carter
Laura MacPherson
Donough Forde
Tim O’Neill
Harrison Brookie
David Sims
Gene Krcelic
Joy West
Susan Smith
Maureen Abdalla
Curtis Hanvey
Steph Burnette
Tim Brosnan
Chris Manley

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Visit fetegreenville.com
for more information. 3

The First Artist of Space.

Born and raised outside Pisa, Italy, Renato Moncini by his own
admission didn’t receive a great deal of formal education past high
school. But when you hear the story of his life, you realize that in
many cases, especially his, God given talent trumps anything
learned from a book or in a classroom.
After graduating high school he attended a local vocational school
and subsequently went to work for the Piaggio factory in
Pontadera, Italy, welding Vespa scooters. His interest in both
continues to this day. Driving in for my interview I passed through
gorgeous hand welded iron gates; while parked on the back patio
was a pristine blue Vespa.
At that time mandatory military service was required so Moncini
joined the Italian Air Force as an engineer. Arriving in the United
States in the late 1950’s as part of a cooperative air defense
program between the two countries, he met and married the love
of his life Faye, and decided to settle in the States after fulfilling
his military obligations.

Moncini initially worked for a government contractor before being
hired by NASA in 1965 as a full-time illustrator based at the
Marshall Space Center in Huntsville, Alabama. He told me, “I could
barely speak English…and am so blessed for the position I was
able to obtain.” Moncini’s 14 years at NASA occurred during the
height of our nation’s space program, “We were on the edge of
technology.” During this time, he created thousands of full-color
illustrations of space shuttles, rocket launches, technological
machinery and space landscapes as well as rush jobs for
emergencies like the famous “Houston, we have a problem”
Apollo 13 mission in 1970. Moncini illustrated all the Cape
Canaveral rocket launches and many of his works, to this day,
hang in the National Air and Space Museum in Washington, DC.

On July 5th the T.L. Norris Gallery presents Renato Moncini: The
First Artist of Space exhibit. The opening meet the artist reception
will be held that evening from 5:30 to 9:00PM. Come marvel over
some of America’s most iconic historical illustrations of the space
race and meet in the person the gentleman responsible for
bringing them to life. The entire exhibit will be open to the public
through July 31st.

Relocating to Greenville to work for Fluor Daniel, Moncini retired in
1993 and now keeps himself busy with everything from gardening;
he grows all his own herbs; to cooking; I left with a bag full of
wonderful homemade raisin cashew biscotti; home improvements
and of course drawing and painting.
By Lee Ann Carter

Rockin’ A Hard Place is a pilot episode for a new series produced by Hard Place
Productions, LLC. The series is inspired by John Jeter’s Rockin’ A Hard Place: Flats,
Sharps & Other Notes from a Misfit Music Club Owner (Hub City Press, 2013), an
intimate look inside the world-famous Handlebar: A Listening Room.

On Friday, June 28th, headline star of the show the Handlebar hosted a Pilot Premiere
and Exclusive After Party for the cast, crew and special friends of the show and club.
With limousines delivering local stars and guests, a red carpet parade preceeded the
Pilot showing and live music party. And Fête was exclusively on hand to cover it all!

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Greenville Forward:
Exploring the Vision

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Warehouse
Theatre

Greenville Forward is the nonprofit organization created in Greenville to track and shepherd the initiatives in
Vision 2025. Every quarter, Greenville Forward focuses on one of the seven primary focus areas. This quarter
we begin the exploration of the Innovative Vision. For more information, go to greenvilleforward.com.
The Innovative Vision
The vitality of Greenville as the focal point
of the Upstate economy is based on
globally distinctive industry clusters built
around partnerships of major trading companies and research universities, and supported by networks of
firms with specialized knowledge and resources, technical colleges to develop a skilled work force, and an
entrepreneurial infrastructure of capital and resources that promotes the development of independent,
high-growth companies.
The overall objective of this strategy, and its most important measure of success, is increased per capita
income to a level equivalent to other highly productive communities.

“Greenville is too restless to be content with its success.”

– Jim Clinton, Southern Growth Policies Board

Vision Goals: Innovation
• Greenville County will attract, create, and retain high wage, quality jobs to achieve a strong,
diversified, and sustainable economy. Per capita income not only increases, but increases at a
rate quicker than the rest of the country.
• Greenville County’s existing and future workforce will have the skills and education levels
necessary to succeed in the jobs of the future. This includes increasing the number of residents
with professional and graduate degrees.
• The Greenville area’s government entities and economic development-related organizations will
establish trusting relationships and partnerships across organizational and jurisdictional boundaries
to engage in joint planning and increased communication.
• Greenville has at least five globally recognized industry clusters, as evidenced by strong partnerships
between international trading companies and one or more research universities.
• The region’s wealth is built by fostering world-class leaders attracted to and developed by the
industry clusters to launch independent, high growth companies.
• Greenville will have a culture of embracing diversity, welcoming newcomers, and encouraging
them to participate in the local community and economy.

Greenville Forward was created in January 2006 t help Greenville achieve Vision 2025, the bold
comprehensive, and aggressive plan to create a vibrant Greenville in the next twenty-fie years.
By having a group like Greenville Forward, whose sole
purpose is to facilitate, coordinate, and communicate
the ideas from Vision 2025, the aggressive goals for
Vision 2025 will be kept vibrant, alive and attainable.

8

9

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Carolina Now

Claiming
Your Work

Read Laura’s
FêteBlog
column here

Downtown Greenville’s Art & Light
Gallery curates such a wonderful
collection of local art. I just bought
an amazing piece by Paul Flint that
was inspired by a three-legged
dog named Birdie. The painting is
so full of emotion — you can sense
the personality of the dog and the
personal experience of the artist
when you’re viewing it. This piece
is signed by Paul on the back.
Why do artists sign their pieces?
They’re claiming their work.
It’s a natural instinct to claim work
you’re proud of. When you make
something that’s special, that
serves its purpose well, you want
the world to know you created it.

Fête is proud to
be a contributor
to Carolina Now.

Things that are thrown together
just to make money aren’t usually
claimed. You won’t find anything in
Walmart with a signature on it.
Not all of us are artists. But we can all make work we’re proud to claim. Doing work you’re proud
of is infinitely more rewarding than just throwing stuff together because you have to pay
your bills. Doing work you’re proud of makes life more interesting. Doing work
you’re proud of adds meaning to your daily tasks.
And doing work you’re proud of gives you unlimited opportunities
to make a difference.

Mon-Fri at 11am on
The Carolinas CW

Laura MacPherson helps business owners who don’t have time to write or who hate writing
(it’s ok to admit it!) by creating content for websites, blogs, e-newsletters, articles, and
press releases. You can check out her company, Ideally, at www.ideally-virtual.com.
Get in touch with Laura at laura@ideally-virtual.com.

11

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Rush Wilson, Ltd.

“Purveyors of Classic American Style”
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23 West North St. | Downtown Greenville | 864.232.2761 | rushwilson.com

13

Follow
Donough Forde

Old Man Par
is on Life Support
Once upon a time, men were men, dragons roamed the
Earth and a solid seven iron went 150 yards. In those
days a decent professional golfer could make a living
averaging 250 yards off the tee. Those days are gone.
Loki has been set loose and we are living in the era of
urethane golf ball covers and titanium drivers.

Coefficient of restitution, a term which should have
stayed in the lab as technical jargon, is now in common
usage among arthritic 18 handicappers.
As of June 25 2013, according to PGA Tour stats,
there are 80 players averaging over 289 yards

off the tee this season. In 1995 John Daly led the
tour with the freakishly long average of 289 yards!
Cashmere sock wearing beasties now bomb and gouge
their way around the tour on a maniacal rampage
against par and almost as importantly against real
estate. Hammer it off the tee and pitch out sideways to
the green has become standard operating procedure. In
an effort to redress the balance PGA Tour venues have
been forced to lengthen their courses accordingly,
which has only led to more whack-fuc.ery.
This devolution of the game has led to the point where
there are only two forms of tournament golf worth
watching. The Majors and Q School. The Majors
sometimes provide a venue and a setup which can
bring the tourists down to earth and force them to
contend with a course where par is a decent score and
the expectation of humiliation is close at hand.
Venue is secondary to the core of Q School, I would
watch if it were played at The Donaldson Center with
croquet mallets. The drama of Q School is in the
enormity of the event for the players. They are playing

Jack Nicklaus in winning the Open in 1966 at Muirfield
played the tournament only hitting 17 drivers throughout
the course of the tournament. This at a time in his career
where he was viewed as a one dimensional power hitter.
The narrow fairways snuck through rough which was
described as, kilt high purple grain waving in the breeze.
Players were not just afraid of losing their ball from an
errant drive, short caddies were also in danger of being
misplaced.
for their job and the pressure shows in all kinds
of nervous tics, crazy swings and heartbreak.
Don’t get me wrong it’s not just sadism that fuels
my fascination with the struggle of the great players
in the Majors and of the wannabes at Q School.
My interest in the struggle is a throwback to the joy
of seeing the monster brought to its knees
by the hero, and we can’t have heroes if we don’t have
truly cunning and ferocious challenges for them. I find
it as impressive to see Harrison Frazier shoot 59 in
Q School when facing a mortgage payment as I do to
see Tiger Woods win a US Open on a broken leg.
Right now though it’s Summer and we are in Major
Season.This year the Majors are being played on some of
the most heinous and devious courses available and
refreshingly these courses do not rely on pure yardage to
protect their virtue.
The US Open which was played over Father’s Day
weekend at Merion was a fantastic event with all the
attributes of a great championship. The course played to a
yardage of just 6,996 yards. The first US Open venue
under 7,000 yards since 2004. Yet Justin Rose, no slouch
with a 296.8 yard driving average, shot a score of one
over par to win by two shots. The classic Merion layout
defended itself with borderline demonic rough and mature
greens which have settled into a complex nightmare for
green readers. The event looked and felt like a Major
Championship. The players trundled along with a vague
look of panic the whole event as if waiting for something
unfortunate to happen at any moment. Perfect!
Muirfield, home of the Honorable Company of Edinburgh
Golfers will again host the Open Championship
between the 14 and 21 of July. Muirfield is recognized as
the fairest of the Open courses. Jack Nicklaus has stated
that Muirfield is in fact, “the best of the British Open
courses,” Fair can be brutal though, and that’s good.

16

This year Muirfield will play to a yardage of 7,192 yards.
However, in the Open, yardage is relative because the
wind can turn a relatively simple 186 yard par three like
16 into a barely playable rat bastard within the hour. In
2002 Tiger Woods shot 81 on Saturday, the gale was so
severe that the last 22 players in were a combined 130
over par for the day.
In 1987 Nick Faldo
played the final
round at Muirfield
with 18 straight pars
to win by one and it
was an exciting
event to watch.
Beautiful golf
tournaments need
not be flashy affairs.
They are at their best
when they are long nasty and vaguely uncomfortable
struggles. Rather than ripping drives with abandon and
kicking in birdie putts I prefer to see the pros when they
are forced to putt out for a good bogey, wave to the crowd
and trundle their ass over to the next 14 yard wide fairway
hiding amid the corn rows.
Old Man Par is on life support, we should welcome him
with open arms when he makes his brief visits.

By Donough Forde

17

LIFE IS DIFFERENT WHEN THE
SHOE IS ON THE OTHER FOOT.
The last thing on your mind is where you’re sleeping tonight. But
for some families that’s all they think about. Soon you’ll see how
one family learns what it’s like to lose it all. And what it’s like to
walk in the shoes of many families in Greenville County that have.

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F iction

A DOSE OF

“It’s called an ‘English Honeymoon.” Tommy began to
explain to his two newfound friends, Johnny and Jessica.
Johnny stood almost 5’8” when he craned his neck to
its limits. He had sandy blond hair that took a lot of
effort to look ‘naturally” tussled. And his big blue eyes
portrayed an innocence that couldn’t be faked by even
the finest grifter.
Jessica turned heads wherever she went. She was 5’10”
and all leg. Her chestnut hair cascaded around her
defined shoulders and perfectly framed her porcelain
face. She was amused by Johnny. And Johnny was
head over heels for her.
They were both drawn immediately to Tommy— a
stranger with an air of familiarity. He was smart,
generous, good looking, in an interesting way, and he
seemed to know them both intimately. At least that
was the impression they both had after meeting just
two days ago in St. Lucia.
Tommy was there on a business trip. And Johnny had
won the trip in a local raffle. He was always winning
things. Heck, he’d put a quarter in the parking meter
and it would pay off five to three. They met up in the
same bar a couple of nights in a row and got to know
each other pretty well. One night, Tommy and Johnny
were talking about life, success, beautiful women and
the like, and soon the conversation turned to how
someone like Johnny could be as successful as someone
like Tommy. That’s when the three of them found a
quiet booth, ordered a couple of drinks and Tommy
told his story.
“It’s true that I’m down here on business,” Tommy
began, “but whenever I’m in a resort area with so much

free-flowin cash, I always like to pick up some extra
scratch, if you know what I mean.” Johnny didn’t.
Jessica was intrigued.

“What I’m about to suggest is a simple, and actually,
fun way to make a few bucks for all of us while we’re
down here. It’s a grift. You know, a con. So, the money
we’ll be getting — well, taking—presently belongs to
someone else. It’s a crime. And if we’re caught, there
will be repercussions.” He paused for a moment to let
this sink in. “Now, if that doesn’t sit well with either
of you, please take your drinks and leave the booth.
I’ll stay here and finish mine and we’ll go on like
nothing was ever said. However, if by the time all of
our drinks are finished we are all three still in this
booth, then I’ll order another round and I’ll tell you
what I have in mind.”
Johnny and Jessica went through the motions of
thinking about it and talking it over, but they were
hooked right from the beginning. Once they were both
in verbal agreement, Johnny slammed the rest of his
beer, while Jessica took a long, lingering final sip of her
brandy alexander. Tommy ordered another round.
“It’s called an ‘English Honeymoon,” he began, “and
it calls for three people. The happy couple,” his hands
indicated Johnny and Jessica. “And the jeweler in
search of them.” This time his hands pointed to
himself. “Here’s how it works. The honeymoon couple
checks into a small, but expensive hotel. They’re very
over-the-top excited about having just been married, so
everyone in the place sees them. The bride is wearing a
very distinctive broach when she arrives that she is sure
is seen as well. They get to know the other guests and
pick out the mark. About two days later, the jeweler

WOULD YOU LIKE TO HAVE THIS STORY
READ ALOUD TO YOU? CLICK ON THE
RADIO FOR AN EXCITING AUDIO READING.
ONLY IN FÊTE!
THIS STORY READ BY PAUL SAVAS, WAREHOUSE THEATRE.

funny
shows up and approaches the mark. He says he saw a
photo of the couple in a London paper that said they
were heading to the island for their honeymoon and
saw the broach. He claims it’s worth $100,000 pounds,
but that there’s no way they can know that, or else she
would be flaunting it about. And that he’s going to try
and buy it for $20,000 pounds. The jeweler says he
doesn’t know what hotel they are staying in though,
and asks the mark if he’s seen them. If we’ve picked
the right mark, he’ll say no and will try to buy it himself.
Then we’ve got him.”
A slight curl began to grow on the corner of Jessica’s
lip. But Johnny was concerned and had some questions.
“Well that sounds good and all, but we’ve already been
checked into our hotel for a few days and we’ve let
ourselves be known and she’s not wearing a broach
and we’re not English.”
“Of course,” Tommy replied. “If we do this, we’d set
you up in a hotel on Anguilla. It’s just about an hour
away by boat and there’s a lot more money on that
island than this one. We could head over tomorrow
and the whole thing will be over before your
vacation ends.”
“OK, and why does the couple have to be English?”
Johnny asked.

it’s believable anyway. Plus, I don’t know what we’re
looking for in a mark and…”
“You know what?” Tommy interjected. “Don’t sweat it.
It was just an idea. A couple of drunks talking shit in a
bar on vacation is all.” He glanced at Jessica. “Let forget
the whole thing and get some more drinks.” He
gestured to the waitress for another round.
They sat there in silence. Jessica disappointed. Johnny
furiously thinking. And Tommy… waiting. Another
round of drinks arrived and after the waitress left
Johnny had an idea.
“Hey,” he said to Tommy. “What if we switched it and
you played the groom and I played the jeweler?”
Tommy thought for a minute and the said: “So, you’d be
the jeweler and Jessica and I would be the couple?”
Johnny and Jessica both nodded. “Then I can pick out
the mark and tell you who to approach? I hadn’t
thought of that, but I think that could work.”
All three clinked their glasses and as Tommy raised his
bourbon rocks to his lips, a slight curl formed in the
corner of his mouth.

THE END

“It’s a way for the mark to easily identify the couple,”
answered Tommy. “We don’t want to be too obvious
with any part of this. So, the broach is on her jacket
when she arrives, but never again. The jeweler just says
a London paper and we let the mark put it all together. “
“Well that certainly makes sense,” Johnny replied. “The
only problem is, I can’t fake an English accent. Not so

T I M O ’ N E I L L I S A N A D V E RT I S I N G
C R E AT I V E D I R E C T O R / S T O R Y T E L L E R .
Read more of his stories at ActCreatively.com

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Peace Center

23

The Renato Moncini Story
Follow
T.L. Norris
Gallery

The First Artist of Space
al·che·my [‘al-kə-mē]
a power or process of transforming something common
into something special

Follow
Alchemy
Comedy Theater

LOCAL LEGENDS: IMPROV INSPIRED BY
A STORY FROM HARO SETIAN
A scene from the cast of Alchemy Comedy’s Local Legends
inspired by true stories from special guest Haro Setian.
You can see more improv live every Friday night!

Alchemy Improv Comedy is Greenville’s only weekly improv comedy show. These energetic and completely
improvised shows feature different special guests each week.

July 5 - August 3
Opening Reception:
Friday, July 5
5:30 - 9:00 pm
24

1 Wade Hampton Blvd. Greenville, SC 29609 • www.tlnorrisgallery.com • (864) 991-8645

All shows are Friday nights at 8:00pm and 9:30pm in Greenville’s iconic
Coffee Underground theater. Tickets are $5 for the 8pm show and $8 for the
9:30pm and can be purchased online or at the door with cash or credit. Street
parking is available as well as several nearby parking garages. For a full list of
upcoming shows check the calendar.
Alchemy Comedy also has improvisation classes starting all the time. For details about upcoming classes
and online registration check out our classes page. For any more questions you can contact us via email or
by phone at 864-256-1467.

25

What’s happening this week
in July Andy and Dave?

Tune in each week as FêteGreenvileTV brings you the scoop on
what’s happening in and around Greenville. Your host Andy Turner will
keep you posted each and every week on the best entertainment and
get-togethers going on. And Fête Mobile Music Man Dave Galloway
will point you to his live music picks for the week.

FêteGreenvilleTV will release a brand new episode every Tuesday.
Click on the subscribe button on the right to be notified by email.
Be sure to also follow and like us at FêteGreenville Facebook,
Fête Mobile Music Facebook, and Twitter to always stay in
the loop. Don’t miss out on any great episode!

Are You

Kidding
Me?

CULTURAL COMMENTARY FROM GENE KRCELIC
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Gene Krcelic

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Grill Marks

Café Commentary

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And Then Some

Find Your
Happy.

Maureen Abdalla and Susan Smith, Cafe And Then Some

Don’t miss Café and Then Some’s latest show...

Mondays Made Better
Wine Tasting
& btls 1/2 price (all day)
Foodie Wednesdays
Two-for-One
Appetizers
32

209 S. Main

864-233-5825

Tuesday Rocks
$3 House Cocktails,
$4 off Top Shelf
Tapped-Out Thursdays
$4 Tap Beers,
$2 Domestic btls
WWW. MARKSBURGERS.COM

33

The

Moment

Follow Pulse

The World According to Bo-Jo
Each month, Greenville’s least powerful power couple, Tammy Johnson and John Boyanoski, take on topics
facing young professionals— everything from dating to business to culture.

A Great Time to Become a Member!

This month’s topic:

Watching Movies Together

Tammy: Hey do I get paid for writing this blog?

Still thinking about joining PULSE to take part in all of our events aimed at promoting the next generation of
leaders in Greenville? Then now is the time to do so. We are offering pro-rated memberships through the
end of year. That means if your company is a Greer or Greenville Chamber of Commerce member, you will
pay $35. If you are a non-Chamber member, you will pay $75.
The membership will run through the end of 2013 and includes three Leadership Lunches, three Socials, the
PUBlic Art Crawl in Greer, a Signature Series event, the Annual Report to Members and more. In addition,
potential members can mix and mingle with PULSE members at a special guest bartending night at Soby’s
in downtown Greenville on Thursday, July 11, 2013 starting at 5:30 p.m. You do not have to be a member to
attend. We would love to have you come out that night, meet our members and sign up.
PULSE is aimed at young professionals ages 22-39 that live and work in the Upstate and want to network
and gain leadership skills. Learn more at www.greenvillepulse.com.

John: No
Tammy: Do I at least get ad space?
John:

Well, I get ad space

Tammy: Wait, who worked out this deal?
John:

Topic, dear, topic. Let’s stay on topic.

Tammy: This argument isn’t over, but yes, topic.

Watching movies together. John has horrible

taste in movies. End of blog.
John: Hey!
Tammy: What? It’s true.
John:

Um, we are supposed to be talking about the
compromise we came up with to handle our
“different” taste in movies.

Tammy: That you are not allowed near the

Netflix account?
John:

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Greenville
Chamber

Greenville Chamber

Business After Hours
Save the Date

July 16, 2013

5:30 - 7:30 pm at Haywood Mall

34

Other one….

Tammy: Ok. A lot of couples we know have opposing

views on movies whether it choosing what to

watch at a theater, renting something at the

store or even pulling something out of their

joint collections. We actually know people who

fight over this a lot. While, John and I never

fight over movies…
John: cough…liar…cough
Tammy: Not often fight over movies, but we obviously

have some different tastes. I grew up in the

1990s and have a soft spot for Disney movies

from that era. I also like a lot of coming of

movies and even what could be considered

guilty pleasures from the early 2000s. John,

on the other hand, grew up in the eighties, but

loves bad movies from the 1960s and 1970s.
John:



I wouldn’t say “bad,” but yes I do prefer
movies filmed before CGI animation. So what
do you do when a large part of your movie
tastes are as far apart as Republicans and
Democrats? Let me tell you.

Tammy: Hey, I thought I was giving the compromise?

Basically, it’s a point system to make sure we

are both choosing the same amount of

movies every month. The goal is to have the

same number of points at the end of the

month. Each person gets a point every time

they pick out a movie on their own. Five

points are added if it is from a genre the other

person doesn’t like.
John:

For example, if Tammy picks out a “coming of
age” movie, I get five points because I, the
viewer, have to watch it.

Tammy: Add a point if the soundtrack sucks. However,

three points are deducted if the “viewer” ends

up liking the genre movie. But if the viewer

walks out, then two points are added to the

total. If unexpected body parts are flashed,

then two points are added.
John:

And that only applies to movies that
Tammy requests.

Tammy: It’s not my fault! I didn’t know there were

going to be transvestites in Hangover 2 and

that Simon Pegg movie. Then there is a crying

point total.
John:

Babe, we are running out of time this week,
we need to wrap this up.

Tammy: Does that mean we can talk about why your

company gets an ad and mine doesn’t?
John: …

Tammy Johnson is the owner of Liquid Catering
and The Old Cigar Warehouse and is a former
chair of PULSE. John Boyanoski is the owner of
Complete Public Relations and author of sorts
and current chair of PULSE.

35

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Upcountry
History
Museum

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Engenius

2013-2014 SEASON

Be at the
centre of it all.

by Ken Ludwig
in rep Sept 19-Nov. 16, 2013

by Mel Brooks
Mar 27-Apr 19, 2014

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Centre Stage

by Paul Slade Smith
in rep Sept 19-Nov. 16, 2013

by Aaron Sorkin
May 22 -June 7, 2014

by Charles Dickens
Nov. 28-Dec. 14, 2013

Season
Membership
Packages
NOW ON SALE!
36

864-233-6733

www.centrestage.org

A Centre Stage Original
Jan. 23-Feb. 15, 2014

by Phillip George and
David Lowenstein
July 10-Aug. 2, 2014

37

Blogging:
A Business Diary
If your company has a marketing to-do list, please
add “Blog” somewhere next to “Establish Significant
Facebook Likes” and “Cultivate Twitter Followers.”
It is always something, isn’t it? Actually, blogging is
quite important to building your brand loyalty, or at
least that is what a Forbes blog says. According to
Alex Honeysett, blogger for The Muse in “4 Things
Your Brand Can Learn from the Best Business Blogs”,
blogging creates a sort of personality for your brand
to which people can relate and become loyal.
Think of it this way: your business blog should offer
tantalizing inside information into the people and
experiences that make (metaphorically speaking, not
necessarily literally) your product. For example, a
two-paragraph story written by the executive,
manager or head honcho about a funny or
embarrassing event during the making of the
business is relatable and enjoyable. Inside information
as told from the assistant about eccentric
personalities in the midst of big, important partnership
agreements is intriguing and fun. Any stories, funny
stories in particular, that create your day and
therefore impact your business are
fair game and will gain you loyal
fans. Customers and clients will
begin to follow the blog and/or
the company because they
relate to what is happening
behind the scenes.

By
Rachel Broadbent
Fête Development

38

In essence, you are
creating a diary for your
company, and most of us
with siblings can attest
to reading and
enjoying someone
else’s diary. Readers
of your blog will
feel like they

know you, as though they have secret information. It
is, after all, the funny stories, the mishaps, the
successes and emotions that come with the day-today activities that make the company. Seeing a show
or visiting a restaurant because you read that there
was a funny backstage catastrophe that almost
disrupted the whole event is interesting and definitely
relatable. For businesses, happy employees with a
voice should be heard; because if you find their
personality likeable and their stories interesting, odds
are that many others will as well.
It is not suggested that you run out and start a blog.
Sadly, it probably will not be seen, at least not very
quickly. Try getting involved in a magazine’s blog,
especially a magazine in which you are already
advertising and where a followed blog already
exists. Ask your partner to write up a few paragraphs
about “that time when,” or spend a few minutes
writing a backstage, behind-the-scenes look into an
upcoming event. Write about what makes you like
what you do, and your customers will enjoy reading
your secret stories.

“Because I’m an old Southern
woman and we’re supposed to
wear funny looking hats and ugly
clothes and grow vegetables in
the dirt.”–Ouiser, Steel Magnolias
It’s Summer! The time when the tomato starts to appear on the table for every meal.
Well, at least that’s how it was at my house growing up. It didn’t matter what Mom
prepared, there was always sliced tomato to eat. Sometimes the tomato was the meat
of the meal. Just place between two slices of bread, add lots of Duke’s mayo, salt and
pepper, Lunch! Tomato was also a tasty snack in our house, just slice, sprinkle a little
salt (or sugar, if you are my friend Richard Salais) and enjoy.
But, as much as we ate tomatoes, the one recipe I never, EVER, heard of was one for
a Tomato Pie. Um, what? Yeah, I said tomato pie and no, it’s not a pizza. One of my
coworkers shared this old family recipe with me and yes, I was skeptical at first, but
dagum, it’s good!

SOUTHERN
TOMATO PIE
Recipe shared by Laura Cox
Ingredients:
4 tomatoes, peeled, deseed and
cut into bite size pieces

1 - (9 inch) prebaked pie shell

8-10 fresh basil leaves, chopped

1 cup grated Gruyere cheese

1/2 cup red or yellow onion, chopped

1 cup Duke’s mayonnaise

1 cup grated mozzarella cheese

Directions:
Preheat oven to 350.
Place cut tomatoes in a colander in the sink. Sprinkle with salt and pepper, toss
and allow the tomatoes to drain for 10 minutes. Layer the pie shell with tomato
slices, basil, and onion. Combine the grated cheeses and mayo together and
spread mixture on top. Bake 30 minutes until lightly browned. Cut into slices
and serve warm.

34 South Main Street
Greenville, SC 29601
tako-sushi.com/restaurants/greenville-sc
864.271.5055

42

43

Shows to See in June
By Dave Galloway, Fête Mobile Music Manager

MOBILE
MUSIC

Follow
Fête
Mobile
Music

The following is provided as a list of shows that I would recommend seeing based
on what is available at this time. While I would love to be a musical phantom ghost
capable of permeating walls and floating though time and space to attend every one,
I sadly will probably not be capable. However, I encourage you to live in the moment,
capture the experience, and share it with us on Instagram @FMM_GVL. Together we
can accomplish the impossible and get at least a snapshot glimpse of EVERY show we
wish we could experience and fuel the fire to carve out a time in our lives to catch those
missed opportunities at a later date.
Additionally, because we want to keep it fresh and interesting, we try to cover various
genres and bands every month. This is in no way representative of everything going on,
but lucky for you, Fête Mobile Music is. Check us out, book mark us, and shout us from the
rooftops! We are the easiest way to find out who’s playing where in town. You dig? Cool.

Harry Connick Jr

Southern Soiree
Dark Room Theatre Co | July 10 | 8 pm
First of all, Dark Room Theatre is an awesome place and I love what
they’re doing to support the local scene. It’s seriously like you’re just
going to hang at your friend’s house on N. Main. This event sounds like it’s even
turning into a good ole southern potluck w/boiled peanuts, bbq and the like.
Then there’s great music. This particular show features Caleb Caudle, Haley Dreis
and Alexa Woodward. All talented singer/songwriters who will be doing a bit of a
cooperative show backing and supporting one another throughout the night.

Jef Chandler

Velo Fellow | July 11 | 9 pm

Jef is in my top 5 solo artists to see around town. Tasteful covers as well as many
originals. Charles Hedgepath once told me that he thought Jef was one of the best
songwriters he’s known…and Charles has known a WHOLE lot of songwriters.

Mason Jar Menagerie
WPBR Radio Room | July 11 | 9 pm

The Peace Center | July 6 | 8 pm

Raw 3 piece blues based rock that throws caution to the wind
and powers through shows at full throttle. The train might get a
little jumpy on the tracks from time to time, but that’s what
makes them all the more fun – flying by the seat of your pants
on a rock powered engine.

Silky smooth vocalist Harry Connick Jr comes to The Peace Center in
support of his new album Every Man Should Know. This album is
self-described as “No Rules, No Limits”. Check out the title track here.

Millifungus

MOBILE
MUSIC

Connolly’s | July 6 | 9:30 pm

These guys keep getting better every time I see them. Though I’ve
seen them do an awesome job with various types of covers, they
absolutely nail Grateful Dead tunes

The Marcus King Band

Chicora Alley | July 6 | 10 pm

Marcus and crew rocking out one of their main hometown spots. It’ll probably
look and sound strikingly familiar to this clip, for obvious reasons.

Gregory Hodges Band
Smiley’s Acoustic Café | July 12 | 10 pm
I first saw Gregory Hodges with Shane Pruitt as part of Flannel Church and
really dug his style. He’s got that raw blues edge but a good bit o’dat’funk
too. Cool voice as well. I highly recommend checking him out.

Tonight’s Noise

The Nose Dive | July 12 | 9:30 pm

Upright bass, mandolin and guitar. Really can’t go wrong with these dudes.

Grand Re-opening Show
w/Craig Sorrells
Blues Blvd Jazz (spg) | July 8 | 5 pm
So funky-trumpet-man Craig Sorrells apparently
decided he wasn’t busy enough playing with
what seems like 30+ bands around town and
beyond, so he took over the original Blues Blvd
Jazz club in Spartanburg. Craig and friends will
be jamming out for this official
grand re-opening and they have a stout
lineup all week long featuring Shannon
Hoover, Kelly Jo, and many others. With all
of the clubs he’s performed in over the years,
you can bet Craig will make this a cool place.

44

The Bent Strings

Chicora Alley | July 12 | 10 pm

The Bent Strings will be joined by The Mobros for this show. The Bent
Strings have been tearing it up for years with their fantastic bluegrass
and their style has evolved into more of a rock sound but with the
same influences that shaped their sound in the beginning.

The Black Keys w/The Flaming Lips
Charter Amphitheater | July 12 | 7 pm
The Black Keys are one of the hottest bands out there right now.
As a result, the Charter Amphitheatre has already broken ticket
sales records. Throw one of the whackiest live shows you can
imagine filled with costumes and neon lights in the mix via The
Flaming Lips and this is one not to miss! Sadly I’ll be out of town,
please take some instagrams so I can live vicariously through you!

45

More July Shows
MOBILE
MUSIC

Folk Impulsion

Dark Room Theatre Co | July 15 | 7 pm

Featuring The Kernal, The Hermit Kings, American Honey and Mountain Homes, this night will
be jam packed with music that harkens back to past times from soul to country twang.

Jason Owens Band
Chicora Alley | July 26 | 9:30 pm
Another one of our around town regulars and he got that way for a reason.
He can play the skin off the drums and even take lead vocals.

Sarah Clanton Schaffer

DJ King Harold Soul Party

Smiley’s Acoustic Café | July 18 | 6:30 pm
Check out Sarah’s article for more information on this one.

The Kelly Jo Connect
The Nose Dive | July 19 | 9:30 pm
One of my favorites! If these guys can’t make you move,
check that pulse.

The Velo Fellow | July 26 | 9:30 pm
DJ’s aren’t always my thing, but how can you resist a freaking Soul Party??

Marcadamia Nuts

Jaywalkers

Southern Culture | July 20 | pm
Sweet vocals that immerse you in the song’s story.

Lionz of Zion
Chicora Alley | July 27 | 10 pm
I could be a little off on the timing, but this is
probably the first show back from the Vans Warped Tour. Help welcome
back our hometown heroes who are probably rocking faces in the
Northeast as you read this. Follow their tour on the Fête Blog here. We plan
on posting video clips and more from the road!

Listen to “I’ll Meet You in the Backyard”

Taylor Moore

Southern Culture | July 21 | 10 am
This multi-instrumentalist is highly entertaining and probably has more
random instruments than you can imagine. Ironing board Steel Pedal
guitar…Check. I thought the following review was great:

The Swingin’ Richards

The Nosedive | July 28 | 10 am

Speaking of welcoming someone back, THIS guy has been touring
around Asia from Hong Kong to Thailand. Stay tuned for more details
on that, I’ve already been highly entertained from following his
Facebook posts and I plan on collecting all of the best tidbits from
Taylor to share in the following weeks.

Justin Johnson

“Part of the attraction lies in the way he combines authenticity with
virtuosity. His stage kit is a mini-museum of unique stringed instruments
with humble origins — the cigar box guitar; the one-stringed diddley
bow. However sophisticated or crude, no instrument sounds humble in
Johnson’s hands.” ~ Benjamin Bullard - The Cullman Times, AL

Smiley’s Acoustic Café | July 27 | 10 pm

The Jaywalkers! See, I told you that you wouldn’t regret being at
Smiley’s for the next band of the night.

WPBR Radio Room | July 20 | 9 pm

Angela Perley & The Howlin Moons

Smiley’s Acoustic Café | July 27 | 6:30 pm

I haven’t heard this band but had to pick them solely based on their name. HAH! Plus, you won’t
regret being their for the next band of the night…

Rust on the Carousel
Rust on the Carousel hails from Asbury Park, NJ and is gaining national
recognition. This summer they are embarking on a national tour with Dead
Poet Society and they’re making the Radio Room one of their stops! Take a
listen to both band’s EP’s via the Rust on the Carousel or Dead Poet Society
Facebook pages.

MOBILE
MUSIC

Doug Jones

Southern Culture | July 28 | 10 am

Doug Jones everybody, Doug Jones! The front man of Cravin’
Melon delivers his quirky and fun tunage . Doug is a really
entertaining guy and has recently blessed me with one of my
favorite new song lyrics – “Flying is better than girls that fill up
sweaters”. See what I mean by fun and quirky?

The Nose Dive | July 25 | 9:30 pm

You know these dudes, they can cover anything and do it well. Always something to sing along
to…even if you’re embarrassed (ahem…not that I’ve ever sang along to Adele with them or
anything, just saying.)

46

47

JULY THEATRE CALENDAR

Outdoor City Events
MOBILE
MUSIC

Because everyone needs an excuse to have a tasty beverage and soak in
some sun along with some great live music, the City of Greenville delivers!

Friday, July 5
Improv (Alchemy) 8:00 & 9:30pm
Wednesday, July 10
Jersey Boys (PC) 7:30pm*
Thursday, July 11
Next to Normal (CS) 8:00pm*
The Comedy of Errors (USF) 7:00pm*
Les Miserables (FRP) 2:00 & 8:00pm*
Jersey Boys (PC) 7:30pm

TD Stage at The
Peace Center Amphitheatre

Friday, July 12
Next to Normal (CS) 8:00pm
The Comedy of Errors (USF) 7:00pm
Jersey Boys (PC) 8:00pm
Improv (Alchemy) 8:00 & 9:30pm
Les Miserables (FRP) 8:00pm

Most Wanted Bluegrass Band | July 10th
Southern Crescent | July 17th
Sean and the Boogie Children | July 24th
Chasing the Blues | July 31st

Downtown Alive
Stereo Reform | July 11th

MOBILE
MUSIC

RED
SPONSO

Luke Cunningham | July 18th
Benton Blount | July 25th

Main Street Fridays
Derrick Dorsey Band | July 5th
NuSound | July 12th
20 Point Turn | July 19th
Cosmic | July 26th
Robbie Ducey Band | Aug 2nd

Saturday Market
Kellee | July 6th
Don Axsom | July 20th

MOBILE
MUSIC

D

RE
SPONSO

Saturday, July 13
Next to Normal (CS) 8:00pm
The Comedy of Errors (USF) 7:00pm
Jersey Boys (PC) 2:00 & 8:00pm
Les Miserables (FRP) 2:00 & 8:00pm
Sunday, July 14
Next to Normal (CS) 3:00pm
The Comedy of Errors (USF) 7:00pm
Jersey Boys (PC) 1:00 & 6:30pm
Les Miserables (FRP) 2:00pm
AUDITIONS: Annie (SCCT) by appt.
Monday, July 15
AUDITIONS: Annie (SCCT) by appt.

Thursday, July 18
Next to Normal (CS) 8:00pm
The Comedy of Errors (USF) 7:00pm
Jersey Boys (PC) 2:00 & 7:30pm
Les Miserables (FRP) 2:00 & 8:00pm

Thursday, July 25
Psycho Beach Party (D. Globe) 8:00pm
Next to Normal (CS) 8:00pm
The Comedy of Errors (USF) 7:00pm
Les Miserables (FRP) 2:00 & 8:00pm

Friday, July 19
Psycho Beach Party (D. Globe) 8:00pm*
Next to Normal (CS) 8:00pm
The Comedy of Errors (USF) 7:00pm
Jersey Boys (PC) 8:00pm
Improv (Alchemy) 8:00 & 9:30pm
Les Miserables (FRP) 8:00pm

Friday, July 26
The 25th Annual Putnam Co. Spelling Bee
(ECP) 8:00pm*
Psycho Beach Party (D. Globe) 8:00pm
Next to Normal (CS) 8:00pm
The Comedy of Errors (USF) 7:00pm
Improv (Alchemy) 8:00 & 9:30pm
Les Miserables (FRP) 8:00pm

Saturday, July 20
Psycho Beach Party (D. Globe) 8:00pm
Next to Normal (CS) 8:00pm
The Comedy of Errors (USF) 7:00pm
Jersey Boys (PC) 2:00 & 8:00pm
Les Miserables (FRP) 2:00 & 8:00pm
AUDITIONS: 13-14 Season (WHT) by appt.
Sunday, July 21
Psycho Beach Party (D. Globe) 3:00pm
Next to Normal (CS) 3:00pm
The Comedy of Errors (USF) 7:00pm
Jersey Boys (PC) 1:00 & 6:30pm
Les Miserables (FRP) 2:00pm
AUDITIONS: 13-14 Season (WHT) by appt.
Wednesday, July 24
Les Miserables (FRP) 2:00 & 8:00pm

Saturday, July 27
Psycho Beach Party (D. Globe) 8:00pm
Next to Normal (CS) 8:00pm
The Comedy of Errors (USF) 7:00pm
The 25th Annual Putnam Co. Spelling Bee
(ECP) 8:00pm
Les Miserables (FRP) 2:00pm
AUDITIONS: The Little Mermaid, Jr.
(GCT) 10:00am
Sunday, July 28
Psycho Beach Party (D. Globe) 3:00pm
The Comedy of Errors (USF) 7:00pm
The 25th Annual Putnam Co. Spelling Bee
(ECP) 3:00pm
Wednesday, July 31
Les Miserables (FRP) 2:00 & 8:00pm

Tuesday, July 16
Jersey Boys (PC) 7:30pm
Wednesday, July 17
Jersey Boys (PC) 7:30pm
Les Miserables (FRP) 2:00 & 8:00pm

West End String Band | July 27th
Don Axsom | August 3rd
U
P
S
O N S T A G E
A
T
E

48

UPSTATE

ONSTAGE

(PC) Peace Center
(WHT) Warehouse Theatre
(CS) Centre Stage
(SCCT) SC Children’s Theatre
(FRP) Flat Rock Playhouse
(EFP) Easley Foothills Playhouse
(FIRE) Fountain Inn Rep.

(GLT) Greenville Little Theatre
(SLT) Spartanburg Little Theatre
(TLT) Tryon Little
(GCT) Greer Children’s Theatre
(D Globe) Distracted Globe
(444) Studio 444
(ECP) Electric City Playhouse

(OCT) Oconee Community
(BABT) The Bird & Baby Theatre
(WS) Walking Shadows
(CLT) Clemson Little Theatre
(GLOW) Greenville Light Opera Works

COMPLETE CALENDAR LISTINGS • NEWSLETTERS • ACTOR, DIRECTOR, DESIGNER & THEATER COMPANY PROFILES

MOBILE
MUSIC

The 2013 Summer Event
Survival Guide:
Don’t forget the necessities. Stay hydrated and bring along sealed
water bottles (if allowed in venue). Bring lawn chairs or a blanket to
lounge on and don’t forget to charge your cell phone.
Do your research. Study the map of the venue, stage
layouts, and read the FAQ on the event’s website. This
will make traveling a breeze if you know the best place
to park, the best entrance into the venue, and what
items you are allowed to take to the event.
Have a game plan. Know the time and place that your
favorite bands are going to play so that you don’t miss
out on anything. Most events now have free apps you
can easily download and personalize your own event
schedule. Contact your friends ahead of time and
designate meeting points and times in case someone’s
phone runs out of battery and they wander off into the
abyss. Wearing bright clothing or even a flower in your
hair may help friends spot you in a crowd.

MOBILE
MUSIC

THE UPSTATE’S PREMIER RECORDING STUDIO

Follow
Sit-n-Spin

Sit-N-Spin offers a high-end professional recording environment for
commercials, full-length albums, demos or voice-overs. We also write
custom music for advertising or leasing, as well as produce regional
and national artists to help them record the best product possible.
Keeping costs low and overhead down, and not inflating the cost to
record, has allowed us to work with thousands of happy clients. Past
clients include Hewlett Packard, Dell Computers, Bank of Travelers
Rest, WROQ Rock 101, Platimum Rap artist DMX, Grammy® winner
Yon Rico Scott, Whitney Walters, Charles Hedgepath, The Note Ropers,
and numerous other local, regional and national musicians.

Wear the proper attire and dress in layers.
Ladies: We all know that heels are cute with skirts and dresses for
summer, but when I think outdoor music show there are two things that
come to mind: grass and dancing. Getting a heel stuck in the ground is
fun…for no one. You don’t need brand new expensive shoes or clothing,
just something comfortable that you can dance in and have a great time.
Gents: We know you don’t need much, but be sure to bring along the
Gold Bond.

By Tara
Choudhary
Fête Mobile
Music Intern

Protect yourself from Mother Nature. The one thing about
an event that you can never predict is the weather. It may
get cooler at night or start raining, so pack a poncho or
bring a bandana. Bandanas are great to prevent dust, to
wet and put behind or neck, or wear on your head.
Lastly. Don’t forget the bug spray, allergy medicine,
and a first aid kit, which are great to have in any
situation that Mother Nature may throw at you!

50

Find out why Sit-N-Spin has become the Upstate’s premier recordingstudio.
Sit-n-spin
Visit our website SitnSpinStudios.com
or call 864.414.4855 to schedule a tour of our studio.
recordin g
s t u d i o s

730 S Pleasantburg Drive
Suite 107
Greenville, SC 29607

864.414.4855
info@sitnspinstudios.com
SitnSpinStudios.com

51

MOBILE
MUSIC

Clide On
The Road
The World from the Eyes
of a Traveling Musician.

Follow
Lynne Clide
Holcombe
on her
summer tour
through her
new blog
category
on the
FêteBlog.

MOBILE
MUSIC

Great prices on gently used, name brand and
designer clothing, accessories, home décor and more.
Each purchase makes a difference.

Follow
Safe Harbor
Resale Shop

Become a Safe Harbor Resale Shop friend on Facebook
and receive special discounts.

25%

Print this ad and bring it in
Safe Harbor Resale Shop
and receive
off your total purchase!
2111-J North Pleasantburg Drive, Greenville
864.242.1751
Between BiLo and Play It Again Sports
Now Accepting Donations • Open Monday-Saturday, 10am to 6pm

WE’VE ENHANCED
YOUR MASSAGE!

$

59

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59

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61

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PLUS
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PLUS Sugar
Foot Scrub
Therapy *

PLUS Deep
Muscle Therapy *

Follow
Massage
Envy

Featuring BioFreeze®
& Prossage®

PELHAM HILLS

VERDAE VILLAGE

3714 Pelham Rd.
@ I-85 w/ Earthfare
(864) 288-1150

101 Verdae Blvd
@ Laurens Rd w/ SteinMart
(864) 675-1155

MassageEnvy.com · Convenient Hours · Franchises Available
Open 7 Days: M-F 8am-10pm, Sat 8am-8pm, Sun 1am-8pm

52

Follow
Coffee
Underground

*See clinic for details. Each clinic is a member of the Massage Envy network of
independently owned and operated franchises. ©2012 Massage Envy Franchising, LLC.

HOT COFFEE.
COOL ATMOSPHERE.
1 East Coffee Street (of course)
Downtown Greenville

53

MOBILE
MUSIC

Come hang out in our newly
remodeled homes.
www.fetegreenville.com and
music.fetegreenville.com have
recently been overhauled for a better
FêteExperience.
Our new Fête home page (at left) is
your one-stop address for access to all
that is FêteWorld. Pay us a visit here
and get a preview of the current issue,
instant access to all of our social media
outlets, a link to download the Fête
iPhone/iPad app, a place to sign up for
email blasts of all things Fête, and a
way to download our Media Kit.
Fête Mobile Music even has a new web
page (below). Here, you can access the
easy-to-use local, live music calendar
on your computer that you’ve come to
love on your phone.

Go ahead and check
them both out right here
in the magazine with our
live, working pages.
And as always...
Fête It Be!

MOBILE
MUSIC
Hang with Chelsey in the video above
to see all you need to know to make
the best of Fête Mobile Music, THE
way to find out who’s playing where in
Greenville. Wanna take a test run first?
Go ahead and click on the mobile
phone to try our working version.
Bookmark

music.fetegreenville.com
on your smarthpone for quick and
easy access to what bands are
playing where.

54

Hanvey Time Capsule
Greenville

Hanvey Time Capsule
Video Facebook

Curtis Hanvey
Facebook

MOBILE
MUSIC

Follow
Downtown
Alive

Follow
Main Street
Fridays

When The Shine
Don’t Sell
I must say that I had other plans for this month’s video but I
so enjoyed the experience I had capturing Chuck Johnson’s
band Charlyhorse, that I simply have to share it with you now.
This Charlyhorse tune is titled “When The Shine Don’t Sell”
and tells a very interesting story about mountain economics
and feeding the family when the “shine don’t sell.”

Follow
Greenville
Special
Events

56

This video was captured at the Peddler Steakhouse in
Spartanburg, SC at a well packed house. If you get a chance
to see Charlyhorse live at a venue near you, go. You will enjoy
your the experience and have an evening to remember.

Curtis Hanvey
Email

Kelly Jo
I first met Kelly Jo years ago, when she came into my studio to
cut a demo. She was super chill and laid back—till she started
singing. A strong-as-hell voice and her uber funky guitar, I was
instantly a fan. Well, a few years have passed. And in that time
she’s been busy, back and forth from Nashville, TN working with
acclaimed producer Roger Ryan, making her latest record. The
album is due out fall of this year, and is brewing curiosity and
excitement among her local and regional fans.

MOBILE
MUSIC

Follow
Kelly Jo

Kelly Jo plays all types of venues—whether it’s solo shows at a
local coffee house or bar, or headlining clubs and festivals in the
Southeast with her band featuring Kelly Jo on guitar and vocals,
Curtis baker on bass, Douglas Knight on sax and guitar, and
Jonathan Christopherson on drums.
For more info go to kellyjoconnect.com.
Kelly Jo will be Performing at Spittoono in Clemson Aug 22, 8 pm.

Follow
Sit-n-Spin

59

Follow
Tech After Five

GET CONNECTED
www.completepr.net

~ Your neighborhood pharmacy and soda fountain ~

Follow
Pedal Chic

Go visit my buddy Kelly Odom at

The Pickwick Pharmacy & Soda Fountain
at 3219 Augusta Street • Phone: 864-277-4180
www.thepickwick.net
Find them on Facebook too!

Tech After Five is a series
of free to attend, sponsor
supported, professional
networking events for
tech professionals and
entrepreneurs and the
people who can help
them reach their goals.
60

greenville • charlotte • charleston • asheville • columbia
coming soon: atlanta • savannah • dallas

Request Invitation

introducing Jamis and Phat Bicycles
bikes by Pashley, Linus, Civia & Bianchi
cycle chic apparel and accessories
running, tennis and yoga clothing
helmets by Yakkay and Nutcase
bicycle maintenance

Awarded

“Best Bike Shop for Women in the Country”
Interbike 2012

Member National Bicycle Dealers Association

pedalchic.com

651 B South Main Street • Greenville 864.242.2442

pedalchic.com

61

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Reinventing The Wheel
By Chris Manley
What would you do with $11.6 million? How about $11.6 million per day? (Before you stress your mind too much
multiplying, that’s $2.1 billion a year.) I could think of a lot of things. That’s how much Apple spends on research
and development...$11.6 million per day. Since Apple only launches new products a few times a year, those are
expensive ideas!
You and I might not be dealing with ideas at that cost (unless Tim Cook is reading Fête), but these gargantuan
numbers are something we can learn from. New ideas cost serious money. They can be enormously profitable,
though. Consider only two cents on the dollar at Apple are spent on R&D. That means that $11.6 million per day
on new ideas is generating approximately $580 million per day.
Recently I spent some time thinking about new ideas. While driving by a movie theater marquee, I noticed a number
(mostly “2”) appeared on exactly half of the movies listed. Two others were sequels — just named without using a
number. That made three-fourths of the movies at the theater not new. The content was new, but the idea was not.
It was simply a continuation of the previous story line.
There’s something we can learn from this. Sequels have flopped in some cases (The Land Before Time 13 brought
a close to the series), but generally they continue to be money makers. Out of the fourteen highly acclaimed Pixar
films (including Finding Nemo, Cars, and Up), the highest grossing opening weekend honors go to Toy Story 3. We
already knew Woody and Buzz Lightyear by that point. It was a new story, but not a new idea.
Can you imagine how expensive completely new ideas would be for Apple? For the past few years, the best Apple
products have been anything but new. They’ve been version 2’s or 3’s. The iPhone is now in version 5. The iPad in
round 3. iOS (the Apple operating system) has run out of feline names to name itself after in its latest reiteration.
These aren’t new ideas, but they’re just as (if not more) profitable than the original idea.
Ironically enough, Steve Jobs was the founder of both of these companies. He knew the value of
a great idea—but also understood well that great ideas can always be built upon. That
principle he applied to what became the most valuable company on earth and one of the
most successful film production operations of all time (along with Disney, who bought Pixar,
and that of George Lucas, who executive-produced the very first Land Before Time film).

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So why seek to reinvent the wheel? New ideas are great, revolutionary, and
certainly necessary, no doubt. But when it comes to your business and
how you seek success, why not take note of what’s working and
make your own “version 2” of it and apply accordingly?

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Adventures with Clifford The Big Red Dog was created by Minnesota Children’s Museum together with Scholastic Entertainment. (c) 200_Scholastic Entertainment Inc.
SCHOLASTIC and logos are trademarks of Scholastic Inc. CLIFFORD THE BIG RED DOG and logos are trademarks of Norman Bridwell. All rights reserved.

New ideas are great, but there’s no need to reinvent the wheel.
Chris Manley is the co-founder of Engenius, a web design and
digital marketing agency in Greenville, and the co-founder of
ReWiGo Ministries, a nonprofit serving elderly, disabled, and
low-income people with housing needs. He lives in the Upstate
with his wife and two children, where his eldest child (at age
two) can operate an iPad better and faster than either parent.
You can reach him at chris@engeniusweb.com.

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