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CARAT MEDIA WEEKLY NEWSLETTER

No. 802

Media Report

: Google

8
12

45%
45%
50

2~3
3~5

: Google

SOGO
912
2014

()

SOGO

20148101

10~12

SOGO1011
122014
8.5

115
101

1023

116

2014SOGO

:Cheers

SOGO

SOGO

10112014

/
HAPPY GO

2014

10

11

Ettoday(2014-09-24)(2014-10-17)

12

2014

35OL

35OL

2014

CCS25-34

40

35

CCSgoogle

DM

DM

()

//

DM

4.5%

APP

(//)

10.6%

7.7%

9.8%

12.9%

()

21.1%

23.8%

DM

12.5%

34.7%

36.2%

27.2%

()

34.8%

()

35.2%

DM

42.5%

0%

20%

40%

: life.trendgo

43.1%

60%

67.0%

0%

20%

40%

60%

80%


2014109

10

1011116SOGO

12
12

10GRPs

40

1,000
10"GRPs

35

900

800

30
700
25

600

20

500
400

15

300
10
200
5

100

0
9/1

9/15

10/1

10/15

11/1

11/15

: Nielsen Arianna , TA: 20-54, :2014/9/1-2014/12/31

12/1

12/15

12/31

910110

SOGO

1112
(2014iPhone6 plus)
20145~20151()
817913

9131011

1026118

9/25

: Google Trends

10
SOGO

11/6

: GorisSkyCest Shelly LovelyBloggersCookie Beauty Diary Bonjour HQ

DM

DM

Googlehttp://cc0.wfublog.com/

(Dentsu Aegis Network)

(Carat)
(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)
(Amnet)

11023,000

www.dentsuaegisnetwork.com


carat.weekly@carat.com

(02) 2717-5238 ext.9286

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