The Internet of Things

Harnessing the Power
of an Ever-Connected
may 2015 Market Report

In A ssociation with Exclusive Partner:


and how business leaders can strategically move towards an ever-connected enterprise landscape. editing and online journalism through a number of different opportunities.2 The Internet of Things: Harnessing the Power of an Ever-Connected Enterprise EXECUTIVE SUMMARY The next monumental phase of technology could arrive sooner than . along with wearables. Robbie is an ambitious and enthusiastic writer. and the myriad of connected devices generating significant interest among enterprises throughout a diverse range of industries. sensors. About the Author TABLE OF CONTENTS Emerging Landscape Page 3 IoT Solutions Page 4 Challenges for the Enterprise Page 4 Inherent Benefits Page 5 Thinking Vertically Page 7 Conclusion Page 8 Sponsor Spotlight Robbie Westacott. beacons and other powerful solutions into the workplace is raising interest with the majority of organisations. IoT could soon become a universally recognised force within the space. with the internet of things (IoT). graduated from Loughborough University. Page 10 www. with a BA (Hons) in Publishing & English. which use cases may be the most innovative.enterprisemobilit yexchange. Editor of the Enterprise Mobility Exchange. The potential benefits of bringing IoT. he gained valuable experience in copywriting. focused on covering all aspects of enterprise mobility. This report will discuss which industries are set to gain the most from IoT. Despite mixed opinions regarding the substance behind this expected influx into businesses globally. Upon leaving university.

businesses. “We anticipate continued developments in IoT technologies. For example. not only to keep up with rival companies. is a fascinating concept. planning and development of solutions must be carefully executed from the angle of how they can best serve the www. shipping and manufacturing.” said Godfrey Chua. have already begun to find ways of using IoT as a catalyst for unique improvements to the efficiency of their operations. as the space explodes into life. will have an immeasurable impact for companies by helping to solve long-standing business problems and evolve missioncritical processes. like the first smartphones before them. the possibilities are almost endless. has become an extremely popular buzzword among anyone interested in technology – both consumer and enterprise – in recent years. and thus products and services will continue to see costs decline. and positioning the developing market for solutions in a way that will primarily benefit their existing areas of expertise. Some of the most prominent areas that IoT is already playing an important role in today’s business ecosystem includes restaurants. Connected devices. but with increasingly fickle consumer attitudes as well. to embrace this potential next frontier in technology innovation side-by-side. this virtual layer of connectivity which covers a seemingly unlimited number of physical objects. this could prove to be a misguided strategy in the long-term. building maintenance and even to connect entire cities. the growing ecosystem of massconnectivity will need technology giants such as Apple and Google. The marketplace for enterprise use of IoT and machineto-machine (M2M) technologies will need guidance and support from solution providers over the coming years. who are expected to have a significant role to play in the field of IoT. is that the collective approach to the technology comes from the point of view of the users. Principal Analyst. and as more and more IoT solutions are adopted in the professional environment. and allows them all to communicate with each other independent of human interaction. and are beginning to experience reductions in the cost of producing goods and services for their customers. This is because IoT could be in danger of struggling to realise its full potential among organisations.enterprisemobilit yexchange. As a result. or ‘IoT’. as one of the most important factors which will decide how and when the full potential of IoT is realised. and the adoption of IoT in the enterprise space is growing at a rapid pace. albeit still a minority of businesses at this stage. this should not be considered just another trend. whether it be through the deployment of wearable devices or the re-engineering of automated business processes. and better services being delivered to consumers. if the devices and sensors which will support it are limited to closed platforms and exclusive to just one operating system. to name a few. With that said. as it is quickly becoming essential for businesses striving to remain competitive to embrace IoT. with improved reliability. rather than in competition. through embedded software and sensors. However. risk losing their position in the market. now being used in obscure settings such as public waste bins. enterprises that are not preparing a robust IoT strategy. from aviation to retail. we will see continued improvements in productivity. Machina Research. This will also translate to better products. . emerging landscape Many manufacturers of IoT hardware and some of the larger solutions providers have thus far been approaching IoT from their own perspective. While understandable. As with the adoption of mobile apps before it. When considered simply. In order for this positive impact to be maximised.3 The Internet of Things: Harnessing the Power of an Ever-Connected Enterprise Introduction The internet of things.

enterprisemobilit yexchange. Currently. The Boeing Company. but where he can hold his hand out and IT is able to notify them of the tool they need at any given time. according to Machina Research. www. determining how M2M solutions can benefit their employees. with different business drivers and a myriad of different use cases.4 The Internet of Things: Harnessing the Power of an Ever-Connected Enterprise needs of the users. according to The task at hand for many of IoT and connected devices Machina Research enterprises is identifying the use into the enterprise will raise cases and business workflows many questions of existing where IoT can be introduced. wearable devices. commented at the Enterprise Mobility Exchange. “One of the really interesting features IoT brings to us is being able to provide context for people that are actually building our aircrafts. IT doesn’t really matter a lot to people on the shop floor. and how to leverage IoT to fundamentally improve operational performance across the board. easier and cheaper. “We need to move to a space where we have a mechanic who is being treated more like a surgeon in an operating theatre. the influx 2024. ‘limitless’ and other like-minded superlatives. Technical Fellow for Architecture further to protect corporate assets. to make valuable additions security systems and infrastructure. and enterprises must be aware of this when strategically adopting their chosen iterations of technology to deploy throughout their workforces. iot solutions Perhaps the main reason that IoT is now almost synonymous with words such as ‘immeasurable’. Perhaps most importantly. Largely in the past. information and and Strategic Planning. as with the introduction of mobility in the form of apps and smartphones. As many different verticals begin to embrace the proliferation of connected devices. as organisations will need to increase their efforts even Dr. is because of the vast umbrella it casts over so many different classes and types of technology. Consequently. identified as the most significant challenge in this area. IT professionals need to look at it from their organisation’s point of view. such as the cumbersome and unattractive form factor of wearable devices. where they don’t need to think about where are their forceps and where are their gauze. in so many different ways. challenges for the enterprise Despite projections that the market for total IoT revenues (including M2M) could reach as much as $4. and pass the tool directly into their hand at the exact moment they require it”. data being accessed by so many different ‘things’. enterprises could face many obstacles and challenges in achieving that staggering level of growth. beacons. worker safety and business-wide acceptance. Brian Laughlin. including smartphones. IoT should be approached meticulously with caution and care regarding security strategies. Security has been and positive transformations to achieve goals faster.3 trillion by with. the majority of existing mobile technologies and devices contribute towards IoT. we have not been very assistive. and even data collection devices that mainstream M2M) could reach as consumers wouldn’t be familiar much as $4. technology costs. organisations are challenged by problems ranging from a lack of broader application appeal. Despite some issues that the consumer market is experiencing. ergonomic . mobile apps. IoT revenues (including sensors.3trillion by 2024. and measures should be taken to ensure the appropriate levels of defence are in place against potential vulnerabilities.

” Godfrey Chua. Principal Analyst. Machina Research Furthermore. To be sure. otherwise they will find themselves scrambling to make up impossible ground on their more forward-thinking competitors. they are looking to their key technology partners to help in reducing this complexity. but crucially with scalability and the practical relevance to make genuine improvements to their business processes and employees’ working capabilities. cloud services and every other necessary factor. A less tangible obstacle which may prevent many enterprises from being able to capitalise on such opportunities is the aversion to taking risks with investment. can be transformative in the assimilation of among 80 workers who used wearable devices for a range of work-based tasks www. but rather the fact that a multitude of IoT solutions will be in constant communication to help a business achieve its strategic For example. by using these powerful solutions to leverage the information and data they need in real-time. and look to their key technology partners for help and support in reducing this complexity. could be stalled by a hesitance from senior leadership. but mistakes should not be used as an excuse not to innovate. it is important to remember that investments should seek out solutions with integrity and quality. From an adoption stand point. along with the adjustment to business processes which would follow in many cases. Senior decision makers within businesses are traditionally held back by the fear of failure. whilst completing difficult tasks. This won’t derive directly from specific or individual solutions themselves. comprising device. Organisations must be prepared to tolerate failure when implementing technologies such as IoT.enterprisemobilit yexchange. IoT is set to accelerate the channels through which organisations can achieve these timesaving benefits such as efficiencies and 8. conducted . “Linking disparate IoT solutions is challenging and adds a layer of complexity that enterprises are reluctant to take on. and time of need.5% increase in productivity productivity. Mechanics or engineers that are inexperienced can use IoT to gain the experience of 20 years in an instant. Again. In this case. It is also notable that the ability to have these solutions at the point of use. something that limits many business strategies in the area of innovation. Organisations must place the appropriate training within the deployment process and work with their employees along the way to ensure solutions such as wearable computers are adding value to workflows that have often been around longer than mobile technologies.5 The Internet of Things: Harnessing the Power of an Ever-Connected Enterprise With so much communication occurring between devices and back-end systems. inherent benefits As with all technology. business leaders are faced with the challenge of having to accommodate older workforces that are traditionally resistant to technology. Testing and rolling out IoT solutions. and should lead to a focus on end-to-end security. the clearest and most simple – yet most valuable – benefit is the time which can be saved by putting it to use. and accelerate their learning on the spot. in environments such as utilities. Godfrey Chua points out that security in IoT must be ubiquitous and consistent throughout all solutions. this is another indication that IT departments must be aware of the inherent needs of the business when introducing solutions. manufacturing and field-based industries. the complexity of the solutions will likely present difficulties for many organisations. 2014 research entitled the Human Cloud at Work (HCAW). This must also be proportionate. new employees into difficult teams and job functions. security incidents will happen. rather than simply securing each horizontal element. protocol. which will be a reassuring method to take with IoT security. M2M and the endless connected devices which are involved. processing.

IoT can allow organisations to take analytics from connected devices such as beacons. Where mobile phones and tablet computers are not practical for hands-on tasks. refining services. predictive capabilities to sculpt data into valuable patterns and actions within the most important of workflows. in highly responsive and intuitive user interfaces. the job satisfaction levels of the workers rose by 3. Equipped with virtually any required information or data delivered by the IoT. discovered an 8. Executive Vice President. improving line of business performances and generating larger revenues. 2015 Enterprises should also identify opportunities for insight into customer behaviour within their strategy for leveraging these . wearable devices such as smartglasses can deliver the information necessary to workers in these scenarios. VDC Research has also noted telling evidence of these benefits. USD trillion. It is here that organisations that take risks in their adoption of innovative M2M technologies will gain a telling ROI. sensors and wearables. the ability to have specific individual parts of a machine report on their own condition in real-time presents opportunities for maintenance and preservation on hardware which could save organisations millions in costs.6 The Internet of Things: Harnessing the Power of an Ever-Connected Enterprise Other factors which were analysed in this particular research were employee safety and job satisfaction. In addition to the www. intuitive.enterprisemobilit yexchange. Another significant advantage for organisations that implement IoT lies in its pervasive. This creates impactful differentiators within business processes that were never before possible with unassisted employees. organisations deploying wearable solutions for voice-directed picking applications in warehouses have recorded at least a 10% improvement in worker productivity. 5. will allow wearable technology to impact the enterprise with large boosts in employee productivity. IoT (and M2M) revenues USD Tn by a team from Goldsmiths University of London. and use them to dissect the data stored in the cloud and other software infrastructures. 4. 1. 2014 and 2024 Source: Machina Research. 2. For example. 3. and a 10% improvement in accuracy. enabling more accurate performances for employees that need to work with their hands whilst putting complex procedures into practise.5% due to the influence of wearables.5% increase in productivity among 80 workers who used wearable devices for a range of workbased tasks over a three week testing period. David Krebs. 2014 2024 Device Installation Connectivity M2M services Platforms & Middleware Applications Data monetisation & IoT services Systems integration & strategy IoT revenues (including M2M). which is firmly at the top of many organisations’ prioritised results from their investments in mobility. a natural development of other advantages will promptly and organically emerge. For example. From these efficiencies and higher levels of productivity within an enterprise. revealing that over the course of the study.

7 The Internet of Things: Harnessing the Power of an Ever-Connected Enterprise aforementioned operational benefits internally. there is no single industry which won’t be touched by these technologies. Field Services – Field technicians wear connected glasses which can access relevant data needed in real-time. as the creativity and innovation which are inherent in the available solutions will be capable of propelling even the most basic and common of business use cases. and metrics are automatically delivered to the areas of the restaurant that need the most attention. the strategy must be fully embraced throughout the organisation. transportation and logistics. and many field-based sectors. In terms of where the greatest opportunities for IoT lie. in order for enterprises to take advantage of the true potential of IoT.enterprisemobilit yexchange. such as a round of drinks. IoT will be more applicable to some companies and verticals than . IoT is often analysed vertically. accuracy and efficiency. thinking vertically Already a strong presence in industries such as retail. Healthcare – Patient care is improved by each care giver receiving automated notifications fed directly from the monitors of each patient under their remit. between a device on customer tables and a wearable device. based on its capacity to accelerate key operational processes. prioritising each one by accurate measurements of health and identifying emergencies immediately. connected devices can then analyse the live feed and can identify offenders and provide police with up-todate information. Factories – Informing someone that there are failures in manufacturing lines. with the augmentation of manual processes and technical field-based work generally more transformative to a worker’s objectives than for office-based employees. Restaurants and Bars – Notifications can be delivered to table staff. IoT will only realise its impact on the workplace if organisations allow it to disrupt workflows to streamline the entire business. automatically alert the stock room staff of when the products are running low. Emergency Services – Wearable cameras protect policemen and act as recording devices for crimes which occur. Retail – Shelves in stores will be able to become aware of what items they stock. organisations can put advanced solutions into place to provide services. etc. connected devices and IoT applications can act as extremely perceptive tools for measuring and understanding consumer behavioural patterns. allowing deployments to augment and transform the conventional processes which businesses depend on. Of course. www. drawing on the notion that strategies for implementing IoT should be approached with a userfirst mentality. to allow the correct type of service technician to be immediately deployed and fully equipped to solve the problem. alerting for another order. giving them step-by-step instructions for added safety. then collect reports on their success. to fully grasp what it is their customers want. Again. when and where they want it and how to give it to them – invaluable data to possess when attempting to achieve customer satisfaction. healthcare. display changing prices and offers to customers. Just as mobility has engulfed everyday life for so many people. Most importantly. and automatically order new shipments through sensors and connectivity. allowing business leaders to reactively hone their user engagement initiatives to maximise their relationships with customers. manufacturing.

adoption will be extremely influential everywhere. By utilising solutions to help them complete their tasks and goals. up-to-date (or predictive). pens or even tools can take the next step in like tablets. The key to success for any business looking to leverage and will drive these improvements themselves. and will invariably allow for a quick and easy transition. the by Machina Research. and all of these can be considered a part of the burgeoning internet of things. the connectivity and open communication success of IoT in these industries already exist. clear that what the future IoT is not in the connected safety. but more help will be The promise of IoT for global provided to workers through the data. conclusion Many still perceive IoT as a new trend which is part of the wider enterprise mobility spectrum. as this IoT is not in the connected devices themselves. but areas. The made available by those devices. especially in the enterprise environment. as reiterated is that when IoT is adopted. the level of insight organisations will gain. As a result. but data delivered in the right context has the power to turn rather through leveraging the intelligence which is the most ordinary workers into excellent employees. and will only take time to be adopted universally. locationbased services and so on. Taking this into account alongside more dynamic solutions such as wearable devices. Realistically. but those closest to it will understand that IoT already incorporates mobility as just one of the many foundations of its unique composition. “We expect proliferation will further accelerate as a better understanding of IoT’s implications on business models and new revenue opportunities become more apparent. that the use cases which can be disrupted to the greatest effect have not yet revealed themselves fully. but the intuitive nature of how IoT works and gather meaningful. connectivity. analytics and business strategies and workflows is immense when interaction with information that these devices provide.” www. In fact. it should terms of their technological The key to success for any be obvious. in terms of real-time situational intelligence at the point of interaction for all employees. IoT is clearly playing a prominent role in how organisations globally are evolving their business strategies to leverage technology. and is gradually the case that employees traditionally complete them gaining recognition as the focus for how enterprises with paper. The variety of business processes that will nurture the In essence. which raises concerns about learning to Users must utilise the device capabilities to collect data use new tools.enterprisemobilit yexchange. it is simply of IoT is enabling mobility to function. many will come to serve the IoT market. users want these changes to happen. will present enormous advantages. It is possible though. Mobility. and other mission-critical holds for IoT in the enterprise devices themselves.8 The Internet of Things: Harnessing the Power of an Ever-Connected Enterprise However. Most importantly. Godfrey Chua reflected. way that jobs are done won’t . challenge is that the device form factors are unfamiliar to most people. Therefore. where advancement. already do now. is growth and eventual rather through leveraging the widespread adoption on a What this means for organisations intelligence which is made worldwide scale. considering the benefits. highly relevant information out of the critical processes that IoT augments. now comes hand-in-hand with analytics and big data. many. beacons. available by those devices. with more to come. technology investments can it is becoming abundantly business looking to leverage make improvements to speed. infrastructure and other categories of solutions. along with the enhancements which will be experienced in decision making processes. in many cases.

9 The Internet of Things: Harnessing the Power of an Ever-Connected Enterprise 0 5 10 15 20 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Car Cities Health Industry Living & Working .Consumer Electronics Living & Working .enterprisemobilit 25 .Smart Metering Living & Working .Building Automation Living & Working .White Goods Living & Working . 2015 www.Building Security Living & Working .Other Global M2M connections 2013-23 Source: Machina Research M2M Forecast Database.

Division of Panasonic Corporation of North America. retail point-of-sale. About Panasonic Corporation of North America Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer.enterprisemobilit yexchange. Japan-based Panasonic Corporation and the hub of Panasonic’s U. visual communications (projectors. security and . business and industrial use. sales. In Interbrand’s 2014 annual “Best Global Green Brands” report. capture and deliver data of all types. adjacent to Newark Penn Station in Newark. office productivity. displays. service and R&D operations. NJ.S. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America. marketing. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications. Visit Panasonic. The company is the principal North American subsidiary of Osaka. the principal North American subsidiary of Panasonic Corporation. where. mobile computing. built to meet LEED certification standards.1 0 The Internet of Things: Harnessing the Power of an Ever-Connected Enterprise Sponsor Spotlight Panasonic Solutions for Business Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes—for our customers and our customers’ customers. As part of continuing sustainability www. branding. when and how it is needed. Panasonic ranked number five overall and the top electronics brand in the report. digital signage) and HD video production. Panasonic Corporation of North America relocated its headquarters to a new facility. Panasonic engineers reliable products and solutions that help to create.

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