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:- DARSHAN V. MASRANI ROLL NO. :- 07 S.Y.B.B.A
:- SWAMI SAHAJANAND COLLEGE OF COMMERCE & MANAGEMENT BHAVNAGAR.
:- BHAVNAGAR UNIVERSITY BHAVNAGAR
:- BORON RUBBERS INDIA., CHITRA, BHAVNAGAR.
ACADEMIC YEAR GUIDED BY
:- 2006-2007 :- DR. SHEETAL U. PAREKH
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CONTENT CANDIDATE`S STATEMENT ACKNOWLEDGEMENT PREFACE
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SR.NO . TITLE PAGE NO.
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GENERAL INFORMATION H.R.DEPARTMENT MARKETING DEPARTMENT FINANCE DEPARTMENT
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I undersigned DARSHAN V. MASRANI the student of S.Y.B.B.A hereby declare that the project work presented in this report is my own work and has been carried out under the guidance of Prof. Dr. Sheetal U. Parekh of Swami Sahajanand College of Commerce and Management, Bhavnagar.
Signature, Name : Darshan V. Masrani
It was memorable experience for me to visit the industry. I don’t have adequate word to express my profound gratitude to project report in charge Dr. Shital U. Parekh for providing me such valuable opportunity training in M/s. BORON RUBBERS INDIA. Bhavnagar I would like to convey a few words of thanks to my college Swami Sahajanand College of Commerce and Management, Dr. Suresh Savani the managing trustee of our college, Dr. S.R.Parikh the director of the college for their support in preparing of my project report. And at the end I would like to thank my academic head Miss Hemali Bhatt and all the staff member of my college for their promote response at the time when I needed. My acknowledgement would not be complete, if I don’t express my deepest sense of gratitude towards Mr. Deepak A. Doshi the owner of the Boron Rubbers India, Mr. Ashish Pandya officer of the firm and other staff of the industry. Last but not least, I would like thank my family member and my friends who helped me by giving moral information for completing my industrial project
Date: Place: - Bhavnagar.
Darshan V. Masrani
Practical studies are the part of an S.Y.B.B.A programme. During this practical training students learn and get practical knowledge, which is not given in classroom. The aim of this programme is to develop not only theoretical knowledge but also to give and improve practical skill, in every student, which is helpful to them in every field of life in their future. In short, students can get full practical knowledge of personnel, marketing, and finance department. Being student of second year B.B.A. programme, I have the honor of having a practical training in the BORON RUBBERS INDIA., located at Chitra G.I.D.C., Bhavnagar. Such training promotes a student to boost his potentialities and the inner qualities, and there by students come to know about their reality that how the theoretical knowledge work in actual sense in any unit, and this has indeed proved to be very useful to me. All information furnished here in are correct and true according to me and sincerely apologize if any incorrect data.
1. 2. 3. 4. 5. 6. 7. 8. 8. 9. 10. 11. INTRODUCTION
NAME AND ADDRESS HISTORY AND DEVELOPMENT SIZE OF THE UNIT AND FORM OF ORGANISATION BENEFIT OF UNIT`S LOCATION MANUFACTURING PROCESS AND PRODUCT RAW MATERIAL FOR THE PRODUCT USES OF THE PRODUCT ORGANISATION STRUCTURE TIME KEEPING SYSTEM EMPLOYEES SERVICES AND BENEFIT CONTRIBUTIN OF THE UNIT TO THE INDUSTRIES
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M/s. BORON RUBBERS INDIA, Bhavnagar is the leading Manufacturer & Exporters of Rubber Sheets. They have been in Rubber Sheet manufacturing since last 12 years. Boron Rubbers India is a manufactures of different type of Rubber Packing Sheeting like Gasket Rubber Packing Sheeting, Natural / SBR Rubber Packing Sheeting, Neoprene Rubber Packing Sheeting, EPDM Rubber Packing Sheeting, Nitrile Rubber Packing Sheeting and Specialty Rubber Packing Sheeting. Boron Rubber India is a manufactures of Radiation shielding materials for Neutron and Gamma Rays, which are widely use for radiation protector, detection & analysis purpose in power, industrial, medical & research organization. The sheetings are useful for such type of machinery, which are use for- Anti-vibration surface packing, Anti-skid electrical matings, designer sheet for flooring chemical plant. Mainly the products are used in manufacturing of radiation rubber sheeting. Its dynamic marketing team is ready to connect the world with the best service. Quality and the best service are the theyapons to cope the world. It represents the leading manufacturers of these Classes of products of India.
NAME AND ADDRESS
NAME THE COMPANY :- BORON RUBBERS INDIA . PROPER ADDRESS OF THE COMPANY :- BORON RUBBERS INDIA 52, G.I.D.C CHITRA , NEAR POST OFFICE , BHAVNAGAR- 364004 3) PHONE NO. :- 0278- 2447361 4) FAX NO. :- 0278-2445049, (Ext. 21)
5) EMAIL ADDRESS :- firstname.lastname@example.org email@example.com 6) WEB SITE :- www.boronrubbersindia.com 7) DIRECTORS :Mr. Deepak A. Doshi Mr. Deepak A. Doshi (HUF) Mrs. Jagruti D. Doshi
8) ESTABLISHMENT YEAR :- 1994 9) PROMOTER OF THE COMPANY :- Mr. Deepak A. Doshi 10) FORM OF COMPANY :- PARTNERSHIP FIRM 11) PARTNERS OF THE COMPANY :- Mr. Deepak A. Doshi Mr.Deepak A. Doshi (HUF) Mrs.Jagruti D. Doshi
9 12) AUDITORS OF THE COMPANY :- VIRESH MEHTA & CO. 13) SOLICITORS OF THE COMPANY :- ANIL SHRIDHARANI & CO. 14) BANKERS OF THE COMPANY :IDBI BANK , H.O. CITI BANK , H.O. BANK OF INDIA (AMBA CHOWK)
15) TYPE OF UNIT :- PARTNERSHIP FIRM 16) ACCOUNTING YEAR :- MARCH TO APRIL
HISTORY AND DEVELOPMENT
The BORON RUBBERS INDIA, is a partnership firm which comes in existence in the year of 1994. But at that time the company was called M/S Natraj Rubbers. After that in the year of 1998 the name was changed known as M/S Shiv Synthetic. Because the unit changes it’s constitution and management and established as a new unit. At present this firm is known as a BORON RUBBERS INDIA. There are three partners in this firm they are as under : Mr. Deepak A. Doshi Mr. Deepak A. Doshi (HUF) Mrs. Jagruti D. Doshi
The company installed a fully automatic machinery i.e. Dispersion Kneeder. In the year of 2003 for the purpose of improve the quality of product and increase the quantity. Mr. Deepak A. Doshi is a producer and promoter of the BORON RUBBERS INDIA
SIZE OF THE UNIT AND FORM OF ORGANIZATION
As per the Indian government law there were three type of industry they are described as under :
The investment of the industry is less than 60 lakhs it is called “SMALL SCALE INDUSTRY”. The investment of the industry is less that 100 lakh but more than 6o lack it is called “MEDIUM SCALE INDUSTRY”. The investment of the industry is more than 100 lakh it is called “LARGE SCALE INDUSTRY”.
As per above description we can find that BORON RUBBERS INDIA. is a SMALL SCALE INDUSTRY because the capital of the company is only 7.5 lakh. This type of small scale industries are helping to grow up our Indian economy. It provides the large no. of employment. The small scale industry can brings into existence with small capital. The promoter can form industry in very small time this is the another benefit of the small scale industry.
BENEFITS OF THE UNIT`S LOCATION
Location of the unit plays a vital role to cost of production. Location is one of the main factors affecting to price of the product. Location is the most important factor because it affects directly to the customers and other party which are dealing with the industry. The BORON RUBBERS INDIA. is situated at G.I.D.C (Gujarat Industrial Development Corporation) Chitra, Bhavnagar. In the G.I.D.C Chitra there are many other industry situated. We can say that this area is fully developed for the industries. So the location for the BORON RUBBERS INDIA. is the perfect one.
Benefits of the Location
(1) Chitra is the main area for industries, situated in Bhavnagar so that the unit can easily get all kinds of raw materials given by the transport facility. (2) Around GIDC there is population settled at chitra, so that the manpower can be easily available to the unit for making their products.
MANUFACTURING PROCESS AND PRODUCTS MANUFACTURING PROCESS CHART
Purchase Raw material/Stock Work In Process Semi Finish Goods Finish Goods Sales
MANUFACTURING PROCESS:The unit is making the synthetic rubber sheeting as per the need and requirements of the unit, according to the orders from their customers. The following process they are using for manufacturing of sheetings. The process is not much longer but skillful, and knowledgeable person is needed for handling this process. The process starts with dispersion kneeder. Here the type of rubber is needed in its raw form, is mixed with different types of chemicals needed, Such as :- Process Oil and Crump Powder. These are properly mixed together into rubber lumps. Now, the rubber lumps got from the kneeder, are mixed with the curing agents, different types of fillers and accelerators in the 2 roll Mixing Mill. Here, these are properly musticated together. During the mixing of rubber, high heat is generated due to high stresses and roll speeds involved. Thus cooling becomes necessary for which water is used. But it is preferable to cut off the water-cooling process during the initial stage prior to the addition of carbon black and start it when the mill temperature crosses 70°c-80°c. This is so because for carbon black, mixing and dispersion with the rubber lumps is quicker and easier if the mill temperature at that time is about 80°c. The reason for adding different types of fillers, different types of chemicals, process oil and clay to the rubbers lumps is to get perfectly required type of rubber compound which suits the finished products.
From the mixing mill the rubber compound are obtained in the form of unvulcanised sheet. The uneven sides of this sheet are cut on the sheeting table and the sheet is given an even shape. Then the sheet is placed on the weighing machine and its weight is decided according to its thickness and gravity. The unvulcanised sheet is than placed on the frames of the thickness and the size required. Then these frames are fixed in a machine named Hydraulic Press. With the help of this machine, rubber sheets with smooth and glossy or rough surfaces both can be obtained. This press can manufacture all kinds of conveyor rubber belts with or without ply of cotton or nylon. The sheet is to be baked in the press for the time limit, which is decided according to the thickness and gravity of the sheet to be got, and is manually set. A lot of heat is generated during this process. So here also cooling becomes necessary which is done by water. The sheet obtained after baking and vulcanization from the press is known as Vulcanized Sheet. When the sheet is obtained from the press, it is very hot and so is cooled by chemically treated water for the glossy shining. Than, after the sheet is completely cold, a checking is done if it has any defects. If it has sum minor defects like flash and spews, they are usually removed by using knives or scissors. This removal of extraneous matter by hand is particularly useful when the products have complex configuration. But if the sheet has some major and uncorrectable defects, which are very rare, then the sheet is kept as wastage.
To make the sheetings smooth, they use different kinds of oil during the process. Thus in this way from the above long procedure they make their product. After this process being over, they cut the sheeting in particular size & shape. Such kinds of rubber sheetings are used at different places as a container, or for the Packing purpose.
MANUFACTURING PRODUCTS Boron Rubbers India. Is producing rubber sheets at industries as well as NEUTRON SHIELDING PRODUCTS, GAMMA RAY SHIELDING PRODUCTS, MAGNETIC FLUID PRODUCTS. There are so many types of product, which are produced by company Following products are manufactured at the company.
Gasket Rubber Packing Sheeting
Neoprene Rubber Packing Sheeting
Nitrile Rubber Packing Sheeting
EPDM Rubber Packing Sheeting
Specialty Rubber Packing Sheeting
RAW MATERIAL FOR THE UNIT
The main raw materials for the product are: • Raw rubber or synthetic rubber, • Reclaim rubber,
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Natural rubber, Crump powder, Whitening powder,
• Carbon, • Different oil filters for finishing and make the sheets smooth, Other chemicals such as: • Zinc oxide, • Sulphur, • China-clay, • Colour, • Other vulcanizing agents etc. For making the different size of the product they are using. The above raw materials in particular contain.
USES OF THE PRODUCT
Boron Rubbers India is a manufactures of different type of Rubber Packing Sheeting like Gasket Rubber Packing Sheeting, Natural / SBR Rubber Packing Sheeting, Neoprene Rubber Packing Sheeting, EPDM Rubber Packing Sheeting, Nitrile Rubber Packing Sheeting and Specialty Rubber Packing Sheeting. Boron Rubber India is a manufactures of Radiation shielding materials for Neutron and Gamma Rays, which are widely use for radiation protector, detection & analysis purpose in power, industrial, medical & research organization. The sheetings are useful for such type of machinery, which are use for- Anti-vibration surface packing, Anti-skid electrical matings, designer sheet for flooring chemical plant. Mainly the products are used in manufacturing of radiation rubber sheeting.
The organization structure helps to manage and control the activity of the firm. The organization structure is a body and formulation of employee’s work and management handled them. The Organization Structure of Boron Rubbers India. is as under:PARTNER
ADMINISTRATOR OFFICE (OFFICE ASSISTANT,ETC.)
ADMINISTRATOR OF PRODUCTION DEPARTMENT (SUPERVISOR,ASSISTANT SUPERVISOR)
Semi – skilled
Un - skilled
TIME – KEEPING SYSTEM
Time is an important and valuable element factor in an organization. Boron Rubbers India. is a more time conscious. Time keeping system followed by Boron Rubbers India. is as under : The working hours of the industry is 9:00 A.M to 5:30 P.M it means the workers have to work 8 hours and 30 minutes per day. For the lunch the firm gives half an hour to the employer. The Boron Rubbers is very punctuate about the time keeping system. Thus time management is a most important characteristic of an industry to manage employee’s activity.
EMPLOYEES SERVICES AND BENEFITS
Boron Rubbers India. is not only profit oriented but it also takes care about its employee’s satisfaction. It takes care its employees as a family member. To increase the efficiency of employees, Boron Rubbers India. encourages the employee to work with enthusiastic by providing such a facility. *Uniform facility :The firm provides uniforms to the worker. They give hand gloves, mask. *Bonus :Boron Rubbers India. provides bonus facility to it’s employees on the Diwali and on other festival. *Provident fund :Company provides provident funds to every employee.
CONTRIBUTION OF THE UNIT TO THE INDUSTRY
The unit plays a very important role about their industrial relations at the field of business. Now a days for being successful in business a good or healthy relations should be there with your customers, competitors and other neighbour following points For developing their relations. • It creates a good industrial relationship for the development of marketing channels. • The unit takes an active part in industrial association, and also taking interest while taking any decision, or discussing any important matter. Moreover the unit also tries to supply the best quality rubber to the industry, it also provides employment facilities thus reducing the unemployment rate. industries situated in your area. The unit takes the
1 2 3 4 5 6 7 8 9 INTRODUCTION
ORGANISATION OF PERSONNEL DEPARTMENT FUNCTION OF PERSONNEL DEPARTMENT TRAINING AND DEVELOPMENT JOB DESCRIPTION WAGE AND SALARY ADMINISTRATION WORKING OF E.S.I. SCHEME PROVIDENT FUND SCHEME PERSONNEL RECORDS
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Personnel department is the heart of the any organization. We can increase productivity and efficiency through care of worker. Any activity cannot be performed in the absence of this manpower. Personnel management means to manage people both as individuals as well as group at work place, personal management is known besides “Personnel administration” “Labour relation” “Labour management” etc. As the term implies personnel management is the management of human resources in an origin. Personnel management takes all activities that are concerned with human as well as material in the organization.
ORGANISATION OF PERSONNEL DEPARTMENT
Organization means co-ordination of people. It is a way to describing employee’s authority chart. It gives much information to its employee. In Boron Rubbers India. organization structure of personnel department is clear in communication from top to the bottom. The structure is given below:PARTNER
ADMINISTRATOR OFFICE (ACCOUNTANT, OFFICE ASSISTANT, ETC.)
ADMINISTRATOR OF PRODUCTION DEPARTMENT (SUPERVISOR,ASSISTANT SUPERVISOR)
WORKER From the above chart we can say that Boron Rubbers India. has line and staff management. It means that Partner who had top authority of unit, who is liable to handle and management of this department. All staff have to reported to them.
FUNCTION OF PERSONNEL DEPARTMENT
All those activities undertaken by the personnel management, which are concerned with human element as well as with material element in the organization, are known as function of personnel management. The major function undertaken by Boron Rubbers India., is state and explain as below.
RECRUITMENT :Recruitment is the preliminary duty of the personnel
department. It is nothing but a process of searching prospective candidates and encouraging them to apply in a company. Boron Rubbers India., recruitment is mostly depends upon the advertisement and employment exchange. Generally there are two source of recruitment.
Internal sources External sources Internal sources Promotion Demotion
External sources Advertisement Employment agencies
* Boron Rubbers India. are using sources of recruitment are as under :
• Advertisement :As and when company want to recruit personnel they give advertisement, with total information which is required.
• Selection :Selection is a very important function of personnel department. It is a process of offering job to the one or more proper candidate from all those who have applied for service.
In selection of person in Boron Rubbers India. the first need of person is he is an honest person because there is ‘ A man is first not work is first honest’ because if he is knowledgeable and honest person then the interference between person to person is grow. The selection method of Boron Rubbers India., is prescribed as under : Collection of application Personal interview Sending and offer Appointment * Induction :In induction selected person is informed about companies plan, policy, rules and regulation. They also give information about history and objective or company to the selected person. Boron Rubbers India. the employees are induced after they are appointed. They are familiar with organization setup, safety, hazards and safety equipment. Boron Rubbers India. is very famous for its homely environment. Everybody work together look like family so there is not a single problem.
TRAINING AND DEVELOPMENT
Training is the corner stone of sound management, for it makes employee more effectives with all the personnel or managerial activities. It is an integral part of the whole management. There are three types of training programs being conducted in Boron Rubbers India. o Worker training program o Staff supervisor training program o The officer training program
Job description is an important document, which is basically descriptive nature and contains statement of job analysis. It provides both organization in formation such as what the work is? When to work ? Where to work? Etc. it defines the scope of the job in the organization. It provides a realistic basis for the selection of managerial personnel. Job description is perfectly and properly needed in the organization. Job description deciles ‘job’ not ‘job holder’. Thus it becomes a vehicle for organization change and improvement
WAGE AND SALARY ADMINISTRATION
Wages in the widest sense means an economical compensating paid by the employer under some contract to his worker for the services render by them and salary means economical compensation for his staff. In Boron Rubbers India wages and salaries are distributed on the 7th of each month for worker and staff member. It is given in cash to employees. The employee can apply for all advances on the proceeding month. Salary is calculated by the personnel department, in Boron Rubbers India. They collect data, which are require for determine the amount of salary and wages. They prepare wages as per wages inventory system. They collect data which are require for determine the amount of time keeping card, P.F., E.S.I.C. they calculate this entire amount and prepare one chart for paid on which the all items regarding salary and wages are describe. From all this the company deduct the P.F.(Provident Fund), E.S.I.C. scheme and if the employee has taken a loan than the installation for loans.
WORKING OF E.S.I.C. SCHEME
The full name of E.S.I.C. scheme is that Employee State Insurance Corporation. This scheme is totally for the benefit of the employee under workman compensation act 1948. Under this scheme employee has to contribute some amount and some amount has to be contributed by the companies in which there are tem workers. Under this scheme company deduct as per their rules and regulation. Under this scheme employee get the following advantages. Medical benefit for employee and family members. It has four hospitals at Bhavnagar. If employee have any injury while working in the company and he has to remain absent in the company, E.S.I.C. gives him 75% salary for leave.
In the case of the death of the employees his family member yet compensation and pension.
POVIDENT FUND SCHEME
The full name of P.F. is Provident Fund. It is applicable to those companies, which has more than 20 employee. The government has prescribed minimum 12% of the salary for provident fund scheme. Company has to send a yearly report to Ahmedabad a regional office is of provident fund. From this amount 8.33% is for pension fund and remaining 3.67% as a payment in cash at a time of retirement.
A record piece of writing or chart which provides ready information and which preserves evidence for future use of reference. Personnel records are very important thing, which includes name, address, date of birth, date of appointment, educational qualification, performance, knowledge, hobbies, etc. of each employee. There is a separate file for each employee in Boron Rubbers India for personnel records of each employee in the organization. From the personnel records we can come to know all the information of employees. Personnel records should be maintained to have well-organized bio-data of employees and prospective candidates.
After taking a training in personnel department, I would like to conclude that there is a very good relation between employee and employers in Boron Rubbers India with the help of following matter we can understand the personnel department, in shortly way. • Boron Rubbers India has a large personnel department. • Company gives the preference to recruit the employee from internal sources. • Boron Rubbers India give laid full emphasis on training. • E.S.I.C and P.F. scheme working very well in the company. • There is no major dispute in the company. • Company keeps the personnel reports of the employees.
1 2 3 4 5 6 7 8 9 INTRODUCTION
PRODUCT PLANNING MARKET SEGMENTATION PRODUCT LINE AND PRODUCT MIX PRICING POLICY CHANNEL OF DISTRIBUTION SALES PROMOTION ADVERTISING ADVERTISING MARKET RESEARCH
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Marketing is defined as the key to achieving organization goals consists in determining the needs & wants of target market & delivering & the desired satisfaction more affectively & efficiently than competitors. Marketing is a creative essential function of management. It plays significant role in the survival and success of any business. It is one of the effective ways to increase the company’s sale. It is a BACKBONE OF THE COMPANY. The recognition stimulation and satisfaction of demand are three function of marketing.
Product is the stage on which entire dream of successful marketing operation is enacted. It is anything that can be offered to a market for attention, use or consumption of their satisfaction of wants & need. Product planning means to find out where product should be produced and what standard is should confirm. Product planning consists of decision regarding formation of product line. The most tangible and important component of marketing programme is product. This activity include decision making in the following decision: 1. Which product should the firm make and which to buy? 2. Should the company expand or simplify its product line? 3. What are the new uses or therefore each product it means increasing the market of each product? 4. What brand label and packages should be used for each product? 5. In which quantity should each item to be produced? 6. How should the product be priced? Product planning in Boron Rubbers India is done in such a way that the product becomes easily available to its user. There are three types of product planning done in Boron Rubbers India.
Long Range Planning :It includes planning over a period of 3 to 5 years. It is for the overall department of organization. 2. Short Range Planning :It includes planning over a period of one month. As the planning is made times it becomes more effective. 3. Annual Operation Planning :It includes yearly panning. It involves marketing production and purchase function that are considered while setting up of AOP. By the good planning strategy Boron Rubbers India has the following advantages. Availability of the product to the customer. Good quality maintenance Reducing cost of production Minimum wastage of material
Market consists of buyers in one or more ways they may differ in their wants, resources, location, buying attitude. Market segmentation means the subdivision of market. It is the grouping of two or more consumer or service in order that their grievance is better readdressed. The market for the product of Boron Rubbers India is very widespread. It covers almost various part of India. And company is already exporting its product to other countries of world with such a widespread market. The firm has adopted the policy of segmenting the market on the basis of following ways.
A. People Oriented View: 1. Geographical Basis: Geographically market can be divided in local, urban, rural, regional, national, and international climate. 2. Demographic Basis: It depends on various factors like sex, size of family, income, occupation, region, nationality, education, etc.
3. Psycho-graphic Basis: I. Social Class: It is divided in three categories. (a) Lower (b) Middle & (c) Upper Class. II. Life Style: It totally depends upon a person’s life style because all people have different type of living in the world. III. Personality: Personal Attitude – Sachin Tendulkar for Boost. Amitabh Bacchan for Dabour. 4. Behaviorist Basis: By behaviorist basis we mean that Rate of consumption, product benefit, user’s status, attitude, Etc.
B. Product Oriented View: The Boron Rubbers India is use to make its market segmentation by itself, segment and individual; the unit doesn’t have its local market. They generally send its product at out of the city, and state level.
PRODUCT LINE AND PRODUCT MIX
Product line:Product line refers to “A groups of product that are closely related because they satisfy a class of needs are used together and sold to the same customers group is marketed to the same type of outlay”.
Product mix:It is the area of marketing which study various decision regretting the product has three-dimensional.
Width:It is total number of existing product line width of product mix refers to how much different product line is the company carries.
Depth of Product:Depth of product mix refers to how many varieties are offered by each product in the line “Average number of product line”.
Consistency:Consistency of the product mixes refers how closely related for various product line one and views production requirement, distribution channels some other where.
Pricing policy is one of the most crucial decisions in marketing management. Sales can be affected by price so company has to fix the price very systematic and with considering many factors. Price may be defined as the value of product attributes expressed in monitory term which consumer pays Boron Rubbers India take into consideration the following factor while calculating price
• • • •
Price of raw material Cost of production Competitors price Creditability in market Wages and salary of employee Advertising and promotional expense Taxes Government policy Profit Total price = Production cost + Administration cost + Taxes + Profit
• • • •
CHANNEL OF DISTRIBUTION
After production it is necessary to arrange a systematic channel to reach the product to the customer. In the field of marketing, channel of distribution indicates routes or pathway through which goods and services move from producer to consumer. It attempts to Sub-divide the total production of manufacture on a geographical basis to various specific markets. The unit Boron Rubbers India though, it has limited capital, usually uses existing intermediaries. For designing the channel, they are keeping in mind customers’ desired service output level. For their products Boron Rubbers India used following channel of distribution: CHANNEL OF DISTRIBUTION BORON RUBBERS INDIA
For distribution of these channels they use to spread their channel in the country. They try to distribute the channel in western, central, and other part of India. The unit sometimes also supplies their products directly to their actual user and other Industrial users like public sector, government sectors and semi govt. department. In the smaller markets the firm might sale their products directly to the retailers. In short, the manufacturer’s channel system evolves in response to local opportunities and conditions.
To increase the sales volume is also an important marketing goal, when any company is facing some marketing problem like decreasing sales value, decreasing popularity for that purpose to increase the quick sale promotion. It is an important activity being performed by the marketing department of Boron Rubbers India to increase the sales volume it uses some good critical for sales promotion. Company is providing credit facility as per keeping in mind that the customers business relation in past. For the purpose of sale, sale promotion of Boron Rubbers India provides services after sales, liberal payment term etc.
Service after Sales:To maintain the customers of the firm, after various incentives. If the goods damaged the firm replace the goods after full inspection.
Liberal Payment: In order to promote the sales company gives credit facility as decided earlier.
Advertisement is one of the four major tools, companies use to direct successive, communication to target buyers and public. Advertising may be defined as any load for, of non personnel presentation and promotion of ideas, goods or services by an identifies sponsor, organization obtain their advertising through different medias.
Advertising is any paid form of non-perosnal presentation and promotion of ideas, goods and services by an identifies sponsor. In developing and advertising programmed marketing manager must always start by identifying the target market and buyers motive. They also keep in mind about mission, money, message, media, and measurement. As far as Boron Rubbers India is concerned advertisement media used by the Industry are as under: 1. Mostly by the Internet through advertisement. 2. Magazine (Rubber India) advertisement. In this magazine, Contract is for 1 year and the fee is Rs.4000 per year.
Every marketer needs research. Marketing research is very important point in marketing department. It is process by which the demand structure of goods and service are found out. Marketing research, which has certain objectives it is given below. •
To know the changing trend of market. It realizes the standard of living of society. As far as Boron Rubbers India is concerned for marketing research
following steps they have to take into consideration: 1. Define the research objectives and problems. 2. Developing the research plan 3. Collect the information 4. Analyze the information 5. Present situation Mostly a unit use to make their marketing research by: 1. Internet 2. E-Mail
I would like to mention here following plus point in the marketing department: 1. Boron Rubber India has wide domestic as well as international market. 2. Boron Rubber India exports the products in many countries.
3. Boron Rubber India fixed the price as per material.
4. For sales promotion Boron Rubber India provides attractive facilities to the customer.
1 2 3 4 5 INTRODUCTION Details Of Finance Department Financial Planning Capital Budgeting Management Of Working Capital
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Since the limitations of Barter System and introduction of currency in the economy finance has served as the backbone for any economy. In modern world no economic activity is possible without finance so it can be regarded as the lifeblood of any business enterprise. Thus financial management in this country has emerged as the most required in our organization. “Financial Management means procurement and effective utilization of funds”. The decision regarding financing must be property taken by an organization. It is said, “Business takes money to make money”. But if we slightly change the quotation, then we can see the importance of financing management in the following way: “Business takes money – Manage the money – than he can earn more, of the money that he has taken”. So Financial Management is the operational activity of a business that is responsible for obtaining and effectively utilizing the funds necessary for efficient operation.
DETAILS OF FINANCE DEPARTMENT
As we all know that finance department is the heart of any organization as it circulates the finance whenever and wherever it is needed. So appropriate organization structure should be developed keeping in mind the size of the company and nature of it so that financial may be effectively organized. Top manager takes major decisions regarding financial management. The Boron Rubbers India is a small-scale industry so the structure of finance is different. Therefore managing director takes the finance department. ORGANISATION STRUCTURE OF FINANCE DEPARTMENT: Financial department is under direct control of managing director himself. The other accounting data made by the computer accounting system, they are making their financial accounts at Viresh Mehta &co.
Planning is very necessary for the smooth running of the business. It is nothing but thinking before doing. In any area of decision you have to predict future in advance and taking it into consideration. You have to plan for future action. Financial Management being one of the branches of management also needed planning. Financial planning is necessary for the control of inflow and out flow of cash so that necessary funds may be made available as and when they are required. The highest earnings can be assured through sound financial plans. Financial management is totally concerned with decision making and major financial decisions are: 1. Investment Decision 2. Financing Decision 3. Dividend Decision 4. Liquidity Decision All these above mentioned functions of finance need financial planning. The financial planning is very essential for the Boron Rubbers India because it is related with working capital, short-term and long term asset management, inventory management etc. Thus, they are making their financial planning as per the requirement of capital.
The investment decisions of the firm are generally known as capital budgeting. Capital budgeting is long term planning for making and financing proposed capital outlays. The elements of capital budgeting are choice of assets and analysis of risk and uncertainty. Here the firm make it’s budgeting of its need as per the terms accepted by the unit and the top management.
MANAGEMENT OF WORKING CAPITAL
There are two type of assets in each concern i.e. Fixed Assets & Current Assets. Both type of assets are to be managed efficiently so as to earn maximum profit with minimum possible investment. Funds invested in working capital are most important as it makes the investment in fixed assets worth by using it property. But it should be remembered that investment in working capital has very low return so it should be adequate not more or less. If there is excessive working capital then ideal working capital earns nothing and if it is less than it may interrupt production process. So working capital management should be handled properly. The unit plans for its working capital as weekly bases. But if there is no need for such short period they use to plan for monthly bases also. Some part of its working capital is taken from bank, capital from its own fund and book debts. The unit’s financial administration makes the financial budget in four steps in a month. Which are: 1. Level of working capital, 2. Structural health, 3. Circulation and 4. Liquidity.
The sources of working capital can be many but as per the unit’s type they accept it, • By issue of shares, • Loans from financing institutions, • Public deposits and floating of debentures, • Raising funds from internal financing. The working capital is also depends upon nature of business, production cycle, operating cycle, credit policy, growth and expansion, profit level and level of taxes.
At the summing up of this report, I would like to highlight here that Boron Rubbers India, has a bright and prosperous future. After taking the training in this unit, I found the following points : Boron Rubbers India makes excellent effort for maintaining safety. Boron Rubbers India always invites suggestions from the employees to give a full opportunity to develop their career and human resource development. Company has separate material management department, which manages the inventory effectively. Boron Rubbers India continuously tries to discover new techniques reduce the pollution
Boron Rubbers India has a very wide international market.
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