You are on page 1of 3


Since graduating from Sussex University in 2013 I have been

working as the marketing manager for Mist Electronic
Cigarettes as well as pursuing a part time career as a DJ and
music producer Lorca. In the summer of 2013 my brother
and I were running the business out of his bedroom in
Brighton. Today were a team of 6 working from our head
office. Over 2 years weve expanded the business vastly.
Weve rebranded, built a new site, expanded our product
range and grown our customer base. I have been involved
every step of the way. During this period I was also releasing
records and playing gigs across Europe with support from
my booking agents Elastic Artists.

Relevant Experience
Sam Cassman
28 Little Western Street, Hove, East
Sussex, BN3 1AG
Twitter: @lorca_music

Marketing Manager // Mist Electronic Cigarettes LTD// May

2013 Present
Helped to grow the business from a bedroom to office environment
in Brighton. I work with the director and business manager to
create social campaigns that drive sales are grow our presence in
the vaping industry. I am solely responsible for all social media and
email marketing as well as the creation of any digital content we
may require.

Internship // Bynd // February 2011 April 2011

2 month internship at the creative digital applications agency
Bynd. I worked in a team of 5 on website builds and application
development, assisting the team with coding (HTML/CSS) on the
front end. Also did some design work, creating YouTube banners
for Vimeo and the NSPCC.

Internship // Sarm East/West studios // February 2010

March 2010
1 months work experience at the top London studio as a studio
assistant. Tasks involved assisting studio engineers on recording
sessions. Setting up mics, amps and getting levels in Protools.

I was also responsible for organizing travel and booking in time for
artists. I did overnight receptions shifts on weekends and assisted
on sessions with Wiley, Jamilia and Ne Yo.

University of Sussex // BA Media Practice and Theory //
October 2010 June 2013 // 2:1 (66.000% )


A 3 year BA course spent studying theoretical and practical

modules like Advertising & Social Change through to News,
Politics and Power and Sound & Radio Production. I specialized
in Sound & Radio for the practical side of the course; my final
piece was a 25 minute radio documentary on young artists
experiences being signed to major labels. It featured interviews
with Breach and A&Rs at Sony and Universal. On the theory side I
specialized in Music, Media and Culture. My final dissertation was
entitled: Marketing Authenticity? Club culture, House music and
the Impact of the Internet.

Richmond Upon Thames College // BTEC National Diploma

Music Technology // September 2006 June 2008 // DDM
(Distinction, Distinction, Merit)
2 year full time course spent studying music technology. Modules
ranged from Music Industry to Musical Arrangement to Sound
design and Synthesis. For my final project I recorded and
produced my own bands EP. I also learned how to apply sound to
media projects, creating bespoke pieces for adverts and TV intro

Orleans Park School // September 2001 June 2006 // 11

GCSEs at A-C Grades (5xA, 3 xB, 3xC)
Achieved A grades in Media, Music, Science and RS.

Adobe Suite
Basic HTML / CSS
Music Production / Sound Design
Sound to media application
Email Marketing
Basic Google Analytics
Basic Wordpress



I have been producing music and DJing under the Lorca alias
since 2011. I have performed at venues and festivals
throughout Europe including Berghain/Panorama Bar, Big
Chill festival, Secret Garden Party, Lattitude festival and
many more. My music has gained support from BBC Radio 1
,Bonobo, Disclosure, Maya Jane Coles, Rob Da Bank and
more. I am still very active with forthcoming music on
Breachs label Naked Naked. More info here:

Louis Mccusker (Misteliquid)
01273 681 138
Kieran Alington (Bynd)

More references available upon request.