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Mid-term Test

Task 1
Verbal and Nonverbal Communication

Communication can be defined as the process of transmitting information and common

understanding from one person to another (Keyton, J. (2011).)
Communication is generally defined as having both a verbal and nonverbal component. Whereas
verbal communication often refers to the words we use in communication, nonverbal
communication refers to communication that is produced by some means other than words (eye
contact, body language, or vocal cues, for example). (Knapp, M. L., & Hall, J. A. (2002).)
Verbal communication involves the use of language. Words are symbolic representations. They
have denotative meaning and connotative meaning. Denotative meaning is the general meaning of a
word. Connotative meaning refers to the overtones and implications associated with a word or an
object. (Teri Kwal Gamble & Michael W. Gamble (2014) Verbal communication is used to
represent other things. On doing so, verbal communication also provides information about the
worldview of others. It is used to influence other people. It also creates meanings, realities,
relationships, identities, and cultures.
Nonverbal communication is expressed through nonlinguistic means. It consists of the actions or
attributes of human beings, together with the use of objects, sounds, time, and space that have
socially shared significance and stimulate meaning in others. Because nonverbal communication
helps clarify the nature and meaning of verbal messages, it also fulfills metacommunicative
functions. Nonverbal cues can add to, negate, accent, regulate, or replace verbal messages. As such,
they are an integral part of the total communication package. (Teri Kwal Gamble & Michael W.
Gamble (2014).)
1. Nonverbal cues can contradict or negate verbal messages. Imagine the man who repeatedly says,
Hold me, but backs away to avoid being held, or the salesperson that just lost a deal, screaming,
Im not angry! Each of these verbal messages is negated by the sources nonverbal behavior. Each
interaction represents a double-messagethe words say one thing, the nonverbal cues, another.
2. Nonverbal cues can emphasize or underscore a verbal message. For example, when you raise or
lower your voice, or slow down your rate of speech so you can deliberately stress a series of words,
you are using nonverbal cues to accentuate your words.
3. Nonverbal cues can regulate or control person-to-person interaction. Using nonverbal cues, we
establish the rules of order or turn-taking during talk. With eye contact, gestures, and voice we
control who should speak next and thus direct the flow of verbal exchanges.
4. Nonverbal cues can reinforce or complement a verbal message. With your keys and coat in your
hand, you announce, I have to leave now, as you walk toward your car.
5. Nonverbal cues can substitute for or take the place of spoken words. When we dont know what
to say to express our sorrow at the death of a friend or a relative, an embrace often suffices.
Similarly, when someone asks, What do you want to do tonight? a shrug of the shoulders
frequently is used in place of I dont know. Often when actions substitute for words, the
nonverbal cues function as symbols of the verbal messages because they are widely understood.
The up-and-down nod is understood to mean yes, just as forming a T with your hands during a
sports event is understood to mean time-out.

In order to fully understand the meaning of verbal messages, we also need to understand the
meaning of the nonverbal messages that accompany them or occur in their absence. After all, we
can change the meaning of our words with the wink of an eye, a certain facial expression, voice
tone, bodily movement, use of space, or touch.
I think that the ability to communicate effectively through the use of verbal and nonverbal
communication skills is essential for everyone no matter where they work. Effective
communication across any organisation, large or small, is increasingly recognised as a key
determinant of success.

1. Keyton, J. (2011). Communication and organizational culture: A key to understanding
work experience. Thousand Oaks, CA: Sage.
2. Knapp, M. L., & Hall, J. A. (2002). Nonverbal Communication in Human Interaction.
Crawfordsville, IN: Thomson Learning.]
3. Teri Kwal Gamble & Michael W. Gamble (2014). Interpersonal Communication Building Connections Together. SAGE Publications, Inc
Task 2
Presentation of my own company Crunch Soft Corporation

Companys name: Crunch Soft Corporation

Line of business: Crunch Soft Corporation is a Romanian technology company founded in 2014
by Negru Cristian and headquartered in Bucharest. It develops, manufactures, licenses, supports and
sells a wide range of software products and services. Our products and services transform the way
people work, play, and communicate.
Slogan: We can change the world!
When smart people who are excited about technology get together, what they create can change the

Current and future developments: Crunch Soft Corporation is a relatively new company, but we
deliver innovative, high-value solutions through our software products and services trying to meet
our customers' needs. We hope that we will grow by delivering new software products and services,
creating new opportunities for our current partners, establishing new partnerships with important
international companies, improving customer satisfaction and our service excellence.
Company flowchart:

Negru Cristian

Munteanu Teodor

Lungu Bogdan
Office Manager

Petru Marius

Rares Mihai

Software Designer

Bucur Ion

1st Technical

Project Manager