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LOGO DESIGN HOW TO

65 expert logo design tips
Jun 10, 2014 12:49 pm
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Here's everything you need to know to take your logo design
skills to the next level.
Logo design is all around us. To the general public, logos serve as an
instant reminder of a company or a product; to the client they're the
point of recognition on which their branding
(http://creativebloq.com/tag/branding) hangs; and to us designers they
represent the challenge of incorporating our clients' ideologies into one
single graphic.
No wonder, then, that logo design features so prominently in our lives.
In an age where everyone must have a website to support their product,
service or the company behind it, the demand for a top-class logo has
never been higher.

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(http://www.creativebloq.com/graphic-design-tips/best-free-fontsfor-designers-1233380)
More logo designs are out there than ever before, and with that comes
the challenge of being different. How do you create something original
that stands out in a sea of identities? And how do we create something
quickly while retaining quality?
In this article, we'll first look at the basic principles of designing a logo
and share some pro tips for finessing your process...

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Before you start

>

01. Online design sites

> Don't just visit logo galleries but more general design sites like Dribbble

a logo is there to identify but to do this effectively it must follow the basic principles of logo design: . London Underground. practical. graphic. > 02. WWF. Widen your research to include other graphic design sites.com/).deviantart. Explore further down the results pages to visit sites you haven't seen before and also narrow your search to put the spotlight on logos in the same industry or belonging to companies of similar size.Inspiration can come from anything. and art and design sites in general. like Dribbble (http://dribbble. but if you're a full-time logo designer you'll probably be familiar with them already. appropriate. In its simplest form. CBS. The obvious resources are sites like Logo Gala (http://www. anywhere. Learn logo 101 > Effective logo designs: I Love NY.com/).logogala. Woolmark An effective logo is distinctive.logomoose.com/) and Logo Moose (http://www. simple in form and conveys an intended message. aspirations and values.com/) or Deviant Art (http://www. Apple.

com/2009/07/27/what-makes-a-goodlogo/) > 03. Following closely behind the principle of simplicity is that of memorability.A logo must be simple. How you position the logo should be appropriate for its intended purpose. Establish your own design process . An effective logo should endure the test of time. meaning that it should still be effective in 10. For a more detailed explanation see: What makes a good logo? (http://justcreativedesign. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo. An effective logo should be able to work across a variety of mediums and applications. 50+ years time. A logo must be versatile. A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn. 20. A logo must be memorable. The logo should be 'future proof'. A logo must be appropriate. A logo must be enduring.

but in general this is how the branding process (http://justcreativedesign. which can be used as a guide to establish your own. and it is rarely linear.> The brand identity design process Every designer has his or her own process. .com/2008/02/01/logo-design-process-oftop-graphic-designers/) is completed.

Get feedback and repeat until completed. SUBSCRIPTION OFFER (http://www.Design brief. Price your work accordingly "How much?" is the single most frequently asked question and it cannot be easily answered because every company has different needs and expectations. and its competitors. Reference. Take breaks throughout the design process. its history. Sketching and conceptualising. Conduct research focused on the industry itself.myfavouritemagazines. Conduct a questionnaire or interview with the client to get the design brief. Presentation.uk/design/computer-artsmagazine-subscription/? utm_source=creativebloq&utm_medium=inlinead&utm_campaign=coa) > 04. Receive feedback. Research. Develop the logo concepts around the brief and research. Reflection. Choose to present only a select few logos to the client or a whole collection. This allows your ideas to mature and lets you get renewed enthusiasm.co. Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief. You have to take a number of factors into consideration .

" > 05.ly/designpricing). Being smart in determining what you should charge for your work will hopefully allow you to 'work less.html): "The major point I wish to convey here is that all designers need to work smarter in independently determining what their talent. which is another topic in itself.com/2008/05/03/logo-designtips-process-jeff-fisher-interview/). how big the business is and so on. skill and expertise are worth and charge the client accordingly without question or apology. charge more' in the future. Learn from others > The Nike swoosh is a highly successful logo design . had this great point in his article How Much Should I Charge (http://creativelatitude. how much research is required. how many revisions will be needed. The best approach is to draw up a customised quote for each client and to do this you should learn how to price your designs (http://bit. Jeff Fisher (http://justcreativedesign.when designing a logo/brand identity.com/articles/article_1004_fisher. a notable designer and author. such as how many concepts need to be presented.

memorable logo. but think about other famous brands that you know and check out their logos . For example. it represents the wing in the famous statue of the Greek Goddess of Victory. let's look at the classic Nike Swoosh (above). Not only is it simple. This logo was created by Caroline Davidson in 1971 (http://www. Nike is just one of many great logos.uk/news/article-2004273/Woman-designedNike-swoosh-explains-story-inception-40-years-ago. Chanel. fluid and fast but it also has related symbolism.html) and it's a great example of a strong. Rolling Stones . ABC. being effective without colour and easily scalable. Nike.co. Volkswagen.dailymail.By knowing what other brands have succeeded in and why they have succeeded gives you great insight and you can apply that attained knowledge to your own work. which is a perfect figure for a sporting apparel business.what makes them successful? > Effective logos: Shell. NBC.

Coca-Cola. Sign up below to get the latest from Creative Bloq.com/) or go to your local library/book store and check out some branding books. etc. CNN. direct to you inbox! Your email address > 06. plus exclusive special offers. These ideas are often the first things to pop into one's head when brainstorming. check out Logo Of The Day (http://logooftheday. Also be sure to check out some of these logo design process case studies (http://www.thedesigncubicle.com/2009/05/16-unveiled-logo-designprocesses/). speech bubbles for 'discussion'. Disney. NASA Light bulbs for 'ideas'. IBM. and for the same reason should be the first . Avoid the clichés > Examples of effective logotypes: Federal Express.For more quality logos. globes for 'international'.

this shouldn't have to be said.ideas discarded. does a quick mirror. please do not steal. illegal and downright stupid but you're also going to get caught sooner or later. and then calls the idea his own. Although. Preparation > 07. Research your audience . colour swap or word change. Not only is this unethical. Do not use stock or clip art either — the point of a logo is to be unique and original. it happens too often. With this said. copy or 'borrow' other designs. How is your design going to be unique when so many other logos feature the same idea? Stay clear of these visual clichés and come up with an original idea and design. A designer sees an idea that he likes.

then. Immerse yourself in the brand . that the first step in creating a logo should be to research these concepts. and it's essential that the message is clear before any actual designing takes place. It makes sense. What you're doing. or taking part in. Involving the client at this early stage is advised. as your interpretation of their brand may be different from theirs. > 08.> Good logo design doesn't just create something that looks nice .it has to communicate a brand message Creating a logo isn't just about creating a pretty visual. is developing a brand and communicating a position.

Then compile a 'dos and don'ts' checklist before your creative work starts. "Check out all the various logos your client has employed since their company was founded. or you might be able to radically overhaul their original logo into something fresh and futuristic." > 09. You may be able to hark back to the past. Keep all your sketches . "This can be particularly interesting if they go back for many decades.> Hark back to the past. urges Martin Christie of Logo Design London Before even beginning to sketch out ideas for a logo.uk/).co." advises Martin Christie of Logo Design London (http://www. if they would like to position themselves as a heritage brand. Look at previous iterations of their logo and ask yourself what doesn't represent the brand on these. what they do and what their demographic is. This has the advantage of built-in continuity even as you present a new image. spend some time compiling the equivalent of an M15 dossier on your client's brand: who they are.logodesignlondon.

they form a valuable resource.> Old sketches can be a source of new inspiration. with a bit of nurturing. suggests Martin Christie "It's probably a fair guess that for every logo you design you probably come up with a couple of dozen sketches before you decide which one to develop further." adds Martin Christie. "Never throw away these early ideas. Do your online research . it doesn't mean it won't work at all. could grow to become the logo you're looking for. Go back through what you've done and you may find the seed that. "Just because one of your early sketches didn't work for another client. > 10.

Fight the temptation to imitate We all have our design heroes and sometimes we love them so much we want to imitate their styles. so you may already be sitting on the perfect solution.logogala. It's best to look at what did and didn't work out of 10 relevant logo designs than swamp yourself with 50 extraneous ones. One thing to be mindful of is knowing when to stop your research. > 11. If you're struggling for ideas. . If you keep a sketch book then look at previous drawings – you're bound to have unused ideas from previous projects. However. Well.logomoose.com/) and Logo Gala (http://www.> Logo Moose is a great research resource for logo design Two great starting points for online research are Logo Moose (http://www.com). they do say imitation is the sincerest form of flattery. in the real world it's just a lazy way to solve a creative problem. try looking up key words in a dictionary or thesaurus or searching Google images for inspiration.

> 13. By using you agree into × something that we may store and access cookies on your device. Logo designs become iconic and memorable: they're not created that way.Ask yourself whether the style you're using is appropriate for the client's needs. Do they really want a logo that has the same typeface Saul Bass used for Quaker Oats in the '70s? > 12.  Mind mapping and mood boards > Use on mind-mapping organise your thoughts We use cookies this website. Don't let clients dictate Point 2 does not equate to doing what the client tells you. set realistic goals and find out what exactly your work needs to convey. as with all commissioned design work.futureplc.to you agree that we may store more coherent and access cookies on your Find out more and setthis yoursite. Bytechniques using this site. 'The logo should be iconic' and 'The logo should be memorable' are two extremely clichéd phrases you need to pull your client up about. you need to manage your client's expectations. this website. So. A man kicking a chicken dressed as Father Christmas is memorable but for the wrong reasons. Find out more and set your preferences here (http://w w w . preferences here We use cookies on device. x . Look through the brief from your client and begin to ask questions about any vagueness or lazy brief writing you might find there.com /cookies-policy/) .

creativebloq. Next page: initial design work and the typography 1 2 (/graphic-design/pro-guide-logo-design21221/page-2) 3 (/graphic-design/pro-guide-logo-design21221/page-3) 4 (/graphic-design/pro-guide-logo-design21221/page-4) 5 (/graphic-design/pro-guide-logo-design21221/page-5) 6 (/graphic-design/pro-guide-logo-design21221/page-6) > Tags: Logo design (/tag/logo-design). Tips (/tag/tips).com/cookies-policy/) sorts of tools can help you straighten out your thoughts and mix up different images and ideas. Then rip those boards up and use these rules as a guide for your own unique creation.futureplc.com/graphic-design/moodboards-812470) to see how they combine.com /cookies-policy/) . Play with keywords and synonyms and gather a multitude of inspirations from different sources onto a single mood board (http://www.com/graphic-design/mood-boards-812470) out of ones that share similar values. These (http://www. Create a board and rip it up You could research logo designs all day as there are books and websites by the score containing examples of them.futureplc. Graphic design (/tag/graphic-design). > 14. Look at your mood board and analyse what isn't successful about these logos.creativebloq. Branding (/tag/branding). Only make mood boards (http://www. How to (/tag/how-to) .(http://w w w .

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I have been looking to redesign a logo for my company and this article was incredibly easy to navigate. and will be used in my attempts.com 1△ ▽ • Reply • Share › Advertising Agency • 6 months ago This is wonderful.. and Kitney.com. Do you know of any similar articles when it comes to considerations for packaging design. I especially liked sections 6.. in china or in england doesn't change some visual interpretations we make. Not only will they help me create and adapt a logo for my brand. 1△ Kate ▽ • • Reply • Share › 7 months ago Wyatt. by the way. please reach us at jtechcommunications.. This includes notions such as that left is the past. If you need an awesome logo design. Turns out that no matter if you grew up in a rainforest. 26. Although popularly believed to be a 'western' thing related to our reading/writing style. Cass. Thank you for the extremely useful content on logo design. 8. we will be happy to help you with it. it turns out that when applied it was interpreted universally similar.  Recommend 8 ⤤ Share Sort by Best Join the discussion… Kati a month ago • Hi guys! I would like to share our studio projects with you on https://www. 7. branding identity or to develop any online application..net/platea. right is the future. Same goes for up/down. Definitely avoid the cliches but more so because you don't want to be a copycat. I used it this morning with my students and they found it easy to follow with excellent examples. well-written. As a Chicago graphic design agency .behance. 1△ Sue ▽ • Reply • Share › 7 months ago • Thanks for such an informative and well-written article. 1△ ▽ • Reply • Share › One Line Studio • 6 months ago This is fantastic.? 1△ ▽ • Reply • Share › Michael de Kooter • 7 months ago #25 was debunked several times on Art School in Holland. but they have shown me to create my logo for not just my company but my audience as well. If you have any other tips and tricks to share. 24. we draw inspiration from other logos but never duplicate. just leave us a message on our website http://plateastudio. People will see that and hate your logo. . and 58.

. Presentation of the brand identity process is pretty impressive.Waiting for some more review. 1△ ▽ khsana04 • Reply • Share › • a year ago It is Great steps thank you so much. Very inspiring steps.com/mrahmad. https://www.logoring. The logos are very unique and very useful.Thanks again for your help! Kate 1△ ▽ • Reply • Share › Addiesina Join • 7 months ago A bunch of useful creative logo design tipis for the beginners as well as for the professionals. if only all blogger offered the same level of content as you.. Y ou can find a lot of efficient logo design examples here... Looking forward for your next post.com/khsana04 1△ ▽ Dany • • Reply • Share › a month ago Awesome article.Great tips. I would like to join your blog anyway. Custom Logo Design 1△ ▽ • Reply • Share › alexclark512 • 8 months ago Excellently written article.logogenie. the easiest way to design a logo in less than 5 minutes 2△ ▽ • Reply • Share › Ahmad Bilal • 2 months ago Affordable logo design work as low as $5 here: https://www. Please keep it up!.Thank you. Thank you 1△ ▽ Graphic • Reply • Share › • a year ago Well written.. 1△ ▽ • Reply • Share › .fiverr.com/custo. I do some graphic design tips channel on youtube and how to use illustrator for doing logos.youtube. Thanks for sharing. 1△ OlgaG ▽ • • Reply • Share › 5 months ago Great article! Everything you need to know about logo. the internet would be a much better place.net to design a profesionnal logo. 1△ ▽ • Reply • Share › Akhazhu a year ago • great article! It really help me. I just start it my channel is: www. i recently try http://www.

com/logod. △ ▽ • Reply • Share › Lewis Moore • a month ago Some absolutely fantastic insights here! I recently turned to the team at http://rare-design. △ ▽ • Reply • Share › csnyder82 • 5 days ago Great article! Just and FY I the link in #62 is heading to the same photoshop template as #61 △ ▽ • Reply • Share › Inalen Anna 10 days ago • IF you need a free best logo design software. what the fuck is wrong with you △ ▽ • Reply • Share › Rachel Art • a month ago Need a logo to be designed for you? Check out https://www.http://logounivercity.. Anyway. it is the shitties "logo" i've ever seen yet you so called fake designers like it. 1△ ▽ • Reply • Share › smith neves 6 months ago • Great and professional article.blogspot..Oleks > OlgaG • 5 months ago I like it! △ ▽ Maier Daniel • • Reply • Share › 6 months ago Wow! This article is awesome and cover all what you need for a professional logo design. you should try here http://goo. 1△ ▽ • Reply • Share › smith jurk 3 days ago • The all improved and best range of SEO services for use :The lightest at Cheap SEO service london the side of the most point based on topic of object or goods on the subject of the working have been to Social media marketing london make sure all are fixed at the side of with digital marketing london the goal to be all based on the facts in addition are given a Cheap printing London try in the course of correct ways... Great blog that contain good post about logo designing.check this link.fiverr. I have my own freelancer for creating logos for me but some extra information are always welcome :) If you need a logo and you have a low budget I can recommand this guy: https://www.gl/EHari3 to get this software free △ ▽ • Reply • Share › Daniel Tamp • 10 days ago I love NY ...facebook.com/greatf/..com/ to rebrand out entire organisation and I'm pleased to say they introduced some of these within our .. hope readers like to read more articles like this.

and because it can’t be rushed.. Use professional logo designer: http://ebaqdesign.One Stop FullMarket • a month ago Probably the most complete logo design guide I've read in a while.000 International Identities by Leading Designers http://www. ⛺ △ ▽ • Reply • Share › free ebooks design • 3 months ago http://www. Some really good points not covered by other logo design articles. △ ▽ • Reply • Share › free ebooks design • 3 months ago LogoLounge: 2.com/c. India △ ▽ • Reply • Share › Richard Thompson • 2 months ago Great tips! I like what you said about keeping it simple and clean! If you ever need help designing a clean logo all your own: http://www.tk/20. it therefore makes sense that it can’t cost next to nothing.. △ ▽ • Reply • Share › ebaqdesign • a month ago A solid logo design can’t be rushed. △ ▽ • Reply • Share › Victoria Nahley • a month ago Great tips! I'm currently trying to make a logo for my blog. Y our Logo Is Irrelevant? .. :) Best Website Design And Development Company Indore.. What changes will you be making to your branding following reading this article? △ ▽ Dragos • Reply • Share › • a month ago This is one to be bookmarked! :) IDBurlacu Logo design..tk/20.alphagraphics.ebookdesigner.rebrand out entire organisation and I'm pleased to say they introduced some of these within our overall branding..ebookdesigner.com △ ▽ • Reply • Share › FullMart .

com/pulse. it's really easy to learn. Every business owner looks to make its brand identity captivating. I found here some few tips. • 3 months ago Very comprehensive. △ ▽ • Reply • Share › henry Joseph • 3 months ago Logo represents your business and its brand..ebaqdesign. Thanks for sharing logo design tips. appealing and unique. and don't have versions that can be used on dark colors.com △ ▽ • Reply • Share › Jennifer Parkin • 3 months ago This is great article. people often forget about #34. Especially if you're in a hurry getting print collaterals.⛺ △ ▽ • Reply • Share › Inkable Label Co. Based on experience. Thanks!keep posting like that and if anyone is looking for Logo Design visit to One Logo Design △ ▽ • Reply • Share › ebaqdesign • 3 months ago great article If you are in search for a logo designer check this out www.com △ ▽ • Reply • Share › Ubaid Badshah • 3 months ago How about this article here?? https://www. △ ▽ • Reply • Share › . Use professional services: www.ebaqdesign. this is a good thing to keep in mind since you're going to be placing a lot of effort into your branding early on :) △ ▽ • Reply • Share › Jennifer Parkin • 3 months ago Amazing Article.I found here some few tips.. Thanks!keep posting like that and if anyone is probing for Logo Design visit to One Logo Design △ ▽ • Reply • Share › ebaqdesign • 3 months ago We’ve developed a new product and it needs a name and a logo yesterday.it's genuinely facile to learn. switching backgrounds.linkedin. A branding manual/brand identity sheet is important--some of our customers come to us with events and need their logo on seals.

Simplicity and less colors is what really get your brand going. but you are unable to fit in their budget and deadline at the moment. I have some of my own tips on what makes a great logo! △ ▽ • Reply • Share › Justin Robinson • 4 months ago Please help me eliminate my logo design choices . I agree with all your logo design tips. they should use some express logo design websites like e. it's easier to create a good logo if the brand name have a signification. or just "ideas are already taken". Thank you. △ ▽ • Reply • Share › Myranda Wicks 4 months ago • So informative! Amazing. even after searching a lot i can't find a meaning for that name. I just take it. but I don't think designers are trying to imitate.g. Actually. That's pretty fast and I haven't found the other logo design contest website capable of doing this. △ ▽ rurushx • Reply • Share › • 4 months ago "Fight the temptation to imitate" nice one.. but almost everytime I try to create something. in the process of drawing ideas go through some existing concepts. △ ▽ • Reply • Share › Damian Majkut • 4 months ago #3 has always been a struggle for me. I used to create logos for some weird names.its almost @ the final stage: http://goo. you can just suggest them such .. Otherwise i tell my clients that if they want to get their job done fast. if I like the project a lot . Logo123. just because I love designing. Maybe it's my unconsciousness. Some of ny clients want to get their logo done in minutes and to charge on hourly rate [Loll].△ ▽ • Reply • Share › jamilaliahmed 4 months ago • Logo Design is something which every business owner is looking for to make a brand or product have an identity. One last thing that people probably already know. so if you don't want to lose your client. △ ▽ • Reply • Share › Yusef Noden • 4 months ago Really great piece. A good name make a good logo. So if someone want to create a company you have to pick a meaningful name to get the best logo possible. Generally. they say that the average turnaround is about 30 minutes for the whole process.gl/TCl9WT many thanks :) △ ▽ • Reply • Share › soma 4 months ago • nice. no matter the price.

Not the other way around. △ ▽ • Reply • Share › Load more comments WHAT'S THIS? ALSO ON CREATIVEBLOQ Design jargon explained: functional minimalism New Corel releases are set to redefine digital art 1 comment • 12 days ago 1 comment • 11 days ago AvatarBillPosters — Its bad advice to say a site risks falling behind unless it has animation. . △ ▽ • Reply • Share › 48hourslogo • 4 months ago Probably the most complete logo design guide I've read in a while.com △ ▽ Hiroki • Reply • Share › • 5 months ago good article! △ ▽ • Reply • Share › Nick Burress 5 months ago • Hey.a solution. http://www. I was hoping to use a quote from the article. It will help too I guess.uicubic.com IOS application development △ ▽ • Reply • Share › Moldovan Nicolas • 5 months ago Professional Logo Design http://www. Especially ones that is just a name of the company. Unless it suits the content … AvatarEmiliano Molina — Particleshop seems to be a must! Worth to but it as soon as possible. Some really good points not covered by other logo design articles. The only reason you remember these is because the company is dominant in its field. but not sure which one of contributers to attribute it to. :) △ ▽ • Reply • Share › UI Cubic • 4 months ago Nice Tips. The quote is "A man kicking a chicken dressed as Father Christmas is memorable but for the wrong reasons" △ ▽ • Reply • Share › Mark Gorman • 6 months ago Did you consider that the reason many of these logos seems to be great is because the companies are successful in the first place.logoxid.

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