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CARAT MEDIA WEEKLY NEWSLETTER

No. 804

Media Report

19782008

C2C
(2015-02-05)

20503,350

2014

2014

13567
87%
16

2014

Uber(30)(8
)Grab Taxi(3.3)

2013260PwC

2050
3,350

:()PwC

Rachel Botsman
LinuxFacebookYouTube

2010

product-service systems

redistribution markets

collaborative lifestyles

: Rachel Botsman


product-service systems

Botsman2010TEDxSydney
12-13

Airbnb

: Rachel Botsman


redistribution markets

DVD

Botsman
(redistribute)
(reduce)(reuse)
(recycle)(repair)5R

: Rachel Botsman


collaborative lifestyles

(coworking)(coach surfing)
(time bank)

APP

: Rachel Botsman

2014
68%

66%
78%
81%

1981-2000Millennials
49%

(49%)(32%)

20153Millennials
coming of age

:Nielsen Global Survey of Share Communities, Q3 2013Goldman Sachs Millennials coming of age

UberTripda

Carpo

LetsRide

Shareing
Wheel

GOGOMan

GetMore

GuestWhat

Tripda

Lyft

http://carpo.co/
Uber

Lompang

http://letsride.com.tw/

Open Source
Bike Share

http://sharingwheels.net/
APP

24
http://gogovan.tw/

Vinted

http://getmore.cc/

EatWith

http://www.guestwhat.net/

Maker

https://www.facebook.com/groups/toollibrary/

Niceday
Niceday

Timebanking

http://www.timebanking.org.tw/aboutus.jsp

niceday

http://play.niceday.tw/

:Nielsen Global Survey of Share Communities, Q3 2013Niceday

Verlocal

Tripda()

Facebook

Tripda

30~35
20~25

201411Tripda
82250~300

/(2015-02-03)(2015-04-10)

Rachel Botsman

: Rachel Botsman Enid


carat.weekly@carat.com

(02) 2717-5238 ext.9286

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