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BUSINESS PLAN

DOW Chemical • Lockheed Martin
Cobham • jcpenney • BAE Systems
Johnson & Johnson PRD • Comcast
Centocor Ortho BioTech • andymark
techni-tool • weof • Wissahickon High School

2011
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Table of Contents
Executive Summary................................................................................................................3
Founding Organization.......................................................................................................5
Goals.....................................................................................................................................................6
History.................................................................................................................................................7
Management & Organization.....................................................................................12
Operations...................................................................................................................................13
Marketing Plan.........................................................................................................................15
Competitive Analysis..........................................................................................................17
Community Work.................................................................................................................18
Long Term Growth...............................................................................................................20
Budget – Expenses................................................................................................................21
Budget – Summary..............................................................................................................23

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objectives and values of the team have remained constant. the team places a strong emphasis on mentoring. referred to as Team 341. Currently the team has 57 members who continue to build on our legacy within the robotics organization and local community. Our overall goal is to build people. Our team’s goal is to inspire young people to pursue technical careers and promote good citizenship. community outreach. the Wissahickon High School Robotics Team hopes to maintain our image as a respectable and competitive team while expanding our capabilities. While sponsorships and construction facilities have changed over the years. has been acknowledged as a hard working team within the FIRST® organization.Executive Summary The Wissahickon High School Robotics Team. 3 . was originally comprised of ten members. and continuing our mentoring and community activities. increasing the magnitude of our goals. founded in 1999. The team’s focal point is construction of a competition robot. However. By implementing various marketing strategies. and charitable activities. Team 341.

a Girl Scout STEM education program • Philadelphia 76’ers Basketball Games • Girl Scout Summer Robotics Camp • White House Science Fair • Mentoring Activities We mentor local rookie FIRST® teams and offer our services around the world via our DVD program. Past activities: collecting school supplies for Iraqi children. Graphics & Set Design • Community Outreach Activities Designed to promote the team and to inspire an interest in Science.. This has led to increased interest in our program with our member count currently at 57 .one of the highest ever. • Continuously look for new sponsorship opportunities by providing information packets to local companies and inviting them to attend Ramp Riot. Techni-Tool. AndyMark. • Sustainability Activities • Continue growing our team through our community outreach programs. USA Science Festival . Centocor Ortho Biotech Inc. • USA Science and Engineering Festival • Philadelphia Science Festival • Dean Kamen Medal Ceremony • International Outreach To promote FIRST® globally the team developed partnerships with schools in Singapore. Technology. and serves as a valuable reference tool. GameX. BAE Systems. PA • Sponsors DOW Chemical Company. 4 .Key Facts  • Date Founded: 1999 • Founder: Alan Ostrow. Cobham. raising money for purchase of a specialized iBot wheelchair for a disabled team member. and Wissahickon High School • Student Activities • Mechanical. Ramp Riot (an off-season competition we host at our school).set up team display and allow public to learn about and drive the robots. South Africa. • Maintain relationships with sponsors by holding demonstrations at their locations and updating them on our progress throughout the season via newsletters. UK. • Charitable Activities Annual canned food drive for Ambler Community Cupboard. our annual off-season competition. and Canada. Head Coach • Number of Team Members: 57 • Team Location: Ambler. This DVD explains FIRST®. how to prepare award submissions. Electrical & Programming Design • Media Arts & Video Production • Business Planning & Networking • 3D Animation & CAD • Web Design • Art. and presentations at elementary and middle schools we promote our team. • Team Growth Through community events. • Girls in Gear© . raising money for a fallen police officer’s family. Johnson & Johnson PRD. and Math (STEM) • Presentations at elementary and middle schools • Franklin Institute. the year ahead. Engineering. Comcast. • Continue the promotion of FIRST® locally and globally via our community and international outreach programs and Team in a Box. NBC Tech Expo. WEOF. how to survive build season. Lockheed Martin. jcpenney. Denmark. Team in a Box.

twenty-eight teams competed. Israel. Participants hail from 12 different countries: Australia. In 2011 the FIRST® Scholarship Program will provide over $14 million dollars in college scholarships and 900 individual scholarship opportunities from 140 scholarship providers. Germany. there are over 1.a way of doing things that encourages high-quality work. FIRST® begins in elementary and middle schools with the FIRST® LEGO® League and continues through high school with FTC® and FRC®. and other mentors who have helped make the organization a success worldwide. especially Fortune 500 companies. Many teams also provide the opportunity for their members to work with web design. Many investors believe that FIRST® promotes learning and is an excellent resource for educational environments because of their interest in exposing students to the world of science and technology.. Another key tenant of FIRST® is Coopertition™ which is “displaying unqualified kindness and respect in the face of fierce competition. When FIRST® began it was funded by businesses. opportunities than they received. Great Britain. Robotics programs have been promoted in schools worldwide as an excellent way for students to learn new things in a hands-on environment. animation.” Over the past nineteen years. Mexico. the United States. FIRST® has become a multinational.800 teams and 45. Many of FIRST®’s past student participants return to help out at regional and championship competitions to allow present members the same. teachers. and the U. CAD. and technology and hands-on experience in designing and creating competitive robots. Canada. During FIRST®’s introductory year. science.” FIRST® refers to this as Gracious Professionalism™.. with the help of new investors. science. Chile. and business planning. The competitions began in 1992. Bosnia and Herzegovina. Netherlands. Federal Government.Founding Organization FIRST® (For Inspiration and Recognition of Science and Technology) was founded in 1989 by Dean Kamen. Israel. media. The vision of FIRST® is “To transform our culture by creating a world where science and technology are celebrated and where young people dream of becoming science and technology heroes. Turkey. educational institutions. FIRST® has become a worldwide phenomenon. and many other countries.000 high school students. non-profit organization with teams located in Brazil. emphasizes the value of others.” FIRST® credits the success of the organization to the thousands of volunteers. Coopertition™ is founded on the concept and a philosophy that teams can and should help and cooperate with each other even as they compete. FIRST® is able to create challenging competitions that keep students interested year after year. and the USA. The benefits students gain by participating in FIRST® include exposure to math. and technology. Now. engineers.S. FIRST® has become better known around the world with a goal for all schools to have this program to further students’ knowledge in math. Brazil. and respects individuals and the community. FIRST® believes in “. Canada. if not more. Every year. United Kingdom. 5 .

We are also focused on growing our school community’s robotics program. a robotics team focuses on building people intellectually and mentally. 6 . Team 341 sets annual goals focused on improving the performance of Team 341 and building on the team’s strong foundation. this does not mean Team 341 is going to stop being a role model for FIRST® teams and the local community. To accomplish this goal. Each division of Team 341 has established specific goals to reach before.Goals Setting goals is a priority in any organization. leaders are assigned to each division of the team to make sure that the team works as efficiently as possible. We want to help create more opportunities for groups that are underrepresented in engineering. We will continue our outreach locally and globally to anyone who requests assistance. science. mechanical. Games are played to allow each team member to get to know each other and form unbreakable connections. many goals from previous years have been accomplished and new ones have been created. and after competition season. programming. Each year Team 341 expands upon the existing goal of working together to ensure a cohesive environment for everyone. As of this year. One of FIRST®’s goals is to expand students’ strengths in math. to a team building and bonding experience. “We Build People” is the motto of Team 341. and therefore it is always our constant goal. Therefore teamwork is an essential aspect of any team. the 341st evening of the year. In 2010 Team 341 achieved the goal of becoming a Championship Chairman’s Award winner. Yet. Even internationally. Before the build season begins. This is an honor. A strong team on and off the field is an asset when it comes to competing in any FIRST® competition. To maintain our status as a respectable team. during. Team 341’s crew continues to reach out to the surrounding schools and businesses within the area to promote FIRST®. electrical. whether it is a profit or non-profit organization. and technology. and possibly the most important skill of all: people skills. While athletic teams focus on building people physically. to say the least. since many people do not know what the FIRST® Robotics organization is all about. Goals set by Team 341 result in success. teams are beginning to approach our team for help. A main goal is that students learn skills like computer aided drafting. and on becoming a spirited member. Team 341 makes it a goal every year to reach out to the local community and inform them about robotics. Team 341 dedicates an evening.

Team 341 hosted its first off-season competition.” after Mystery Science Theater 2000. 2010. 1999 Alan Ostrow. The rest.” after the Greek god of technology. as they say. which turned into an annual event that continues to grow each year. The team also met several prominent individuals. and were sponsored by PSGA. On October 18. Right out of the starting blocks. They went by the name “Tom Servo. Mr. Ostrow ran in to a fellow Wissahickon technology teacher who was also interested in starting a team. As luck would have it. That year we also won Ramp Riot as the alliance team leader. Our robot that year even sported a flashy fire paint scheme. a Wissahickon science teacher. Ramp Riot. the team was encouraged by winning the Rookie All-Star award at the Philadelphia Regional. 2000 Awards at a Glance • Philadelphia Regional Rookie All-Star 2001 In the 2001 season. including the hosts of the popular television show MythBusters. At the Championship Competition at Epcot in Orlando. Florida the team won Ford Motor Company’s “Best Team” Award. 2001 Awards at a Glance • Ford Motor Company “Best Team” Award • Ramp Riot Champions 7 . Barack Obama.  2000 In the year 2000 Team 341 started as a modest team of roughly ten students and three mentors. is history. Team 341 sent five students from Wissahickon High School to the Inaugural White House Science Fair. and fire. happened to stumble in to a FIRST® regional in the spring of 1999. Following the regular season. Team 341 representatives met the President of the United States. Team 341 has gone on to have many exciting experiences. Adam Savage and Jamie Hyneman. metals.History Since winning the Championship Chairman’s Award last year. the team decided to change its name to “Hephaestus.

both at the Philadelphia Regional. but the loss of a sponsorship affected the support engineers could give to our team. After much debate. and in that season. In the same season. The team won three awards throughout the season. Team Spirit Award.2002 In 2002 the team decided to change its name yet again and form a more unique and memorable identity. the DaimlerChrysler Team Spirit Award at the Long Island Regional. the Daisy crew decided to take a new path in building the robot. Miss Daisy was a great success.000 NASA Maryland State Fair Scholarship • Duel on the Delaware. but Team 341 made it through the season better than they had in previous years. The team decided to become 100% student built. which was presented at the Championship Competition.” During the season. Competition Finalist • Ramp Riot Finalist 8 . 2002 Awards at a Glance • Philadelphia Regional Judge’s Award • Philadelphia Regional FIRST® Volunteer of the Year: Alan Ostrow • Long Island Regional Daimler-Chrysler Team Spirit • $40. it was a rough year. and the Judge’s Award and Volunteer of the Year Award. In the earlier years. one of Miss Daisy’s team members won a $40. even though the team was not fully financially supported through sponsors.000 Drexel Scholarship • Pennsylvania Robot Challenge Finalist • NASA/Maryland State Fair Competition First Runner-up • Duel on the Delaware. Financially. The team also won the Kleiner-Perkins Caufield & Byers Entrepreneurship Award and was a Galileo Division Champion in the Championship Final Four at the Championship Competition.” The team figured that then they could say they were actually driving “Miss Daisy.000 scholarship to Drexel University. 2003 Awards at a Glance • Championship Galileo Division Champions • Championship Kleiner-Perkins Entrepreneurship Award • Philadelphia Regional Chairman’s Award • Philadelphia Regional Leadership in Controls Award • Pennsylvania Robot Challenge Champions • NASA/Maryland State Fair Competition Second Runner-up • $2. #8 Seed • North Brunswick Eruption Robotics Champions 2003 During the 2003 season. professional engineers had helped to build the team’s robot. the Daisies received the Regional Chairman’s Award and the Leadership in Control Award. At the Philadelphia Regional. success started to take root. the team decided on “Miss Daisy” after the movie “Driving Miss Daisy. Competition #1 Seed and Finalist • Ramp Riot. Team 341’s success led to the team winning four awards.

Though the year was rough. North Montco Technical Career Center. due to the support from parents and the school administration for allowing the team to use the high school facilities. and a building facility. The Team Spirit Award was won at the Chesapeake Regional Competition and Miss Daisy was also presented the Regional Chairman’s Award at the Philadelphia Regional. 2004 Awards at a Glance • Championship Chairman’s Award Honorable Mention (Final Four) • Philadelphia Regional Chairman’s Award • Chesapeake Regional Daimler-Chrysler Team Spirit • FIRST® Robotics Website Excellence Award • Pennsylvania Robot Challenge Finalist and # 1 Seed • Summer Frenzy Champions 2005 In 2005. team members. Miss Daisy had a rough start to the new season. our team continued to struggle financially. Though off the field. when the bar had been raised. it was a great experience for both students and mentors.2004 In 2004. Team 341 also took home the Judges Award at the Championship in Atlanta. The team made it out strong however. the Wissahickon High School Robotics Team lost their partner. 2005 Awards at a Glance • Championship Chairman’s Award Honorable Mention (Final Four) • Championship Judges Award • Philadelphia Regional Kleiner-Perkins Entrepreneurship Award • Philadelphia Regional Quarter-Finalists • Chesapeake Regional Chairman’s Award • Chesapeake Regional Website Award • FIRST® Frenzy Champions • FIRST® Frenzy Number One Seed • Duel on the Delaware Competition Finalists 9 . for the second consecutive year. the team won several awards. By losing two mentors. The team earned national recognition at the Championship as it was named an honorable mention of the Chairman’s Award. Moving on to the Championships. Georgia. and even began having difficulties on the field. the team was awarded Honorable Mention for the Championship Chairman’s Award.

2008 Awards at a Glance • Championship Kleiner-Perkins Entrepreneurship Award • Championship Finalist AutoDesk Inventor Award • Philadelphia Regional Chairman’s Award • Philadelphia Regional Champions • FIRST® Robotics Website Excellence Award. Torrente. the team was invited to England to demonstrate Miss Daisy at the Farnborough Air Show. Team 341 went on to win an award at every competition they participated in. 10 . 2007 Awards at a Glance • Championship President’s Circle Award • Philadelphia Regional Champions • Philadelphia Regional Engineering Inspiration Award • Chesapeake Regional Woodie Flowers Award • New Jersey Regional Daimler-Chrysler Team Spirit Award • FIRST® Robotics Website Excellence Award 2008 2008 was a year full of excitement for Team 341. Team 341 demonstrated their love for Miss Daisy at the New Jersey Regional. After New Jersey. Team 341 headed off to Chesapeake. and the Regional Champion title in another. 2006 Awards at a Glance • Championship Johnson & Johnson Sportsmanship Award • Philadelphia Regional Johnson & Johnson Sportsmanship Award • Chesapeake Regional Engineering Inspiration Award • FIRST® Robotics Website Excellence Award • Philadelphia Robot Challenge “Out of the PARC” Award 2007 2007 started out great when it was announced that Miss Daisy had won the President’s Circle Award. Mr. where they won the Woodie Flowers Award. where they took home the Engineering Inspiration Award as well as the Championship. Miss Daisy’s last regional stop was Philadelphia. from North Montco Technical Career Center. In the summer.2006 The 2006 season marked the return of our beloved advisor. After all the hard work put in during build season. Miss Daisy paid back in full. Team members put in a lot of hard work and in the end. The team walked away from the Philadelphia Regional with the Chairman’s Award in one hand. Team 341’s cheerful antics won them the Daimler Chrysler Team Spirit Award. He was not alone however – students from Montco followed him and provided their skills to aid the team.

The Daisy team now has so many new plans for our future and can’t wait to help even more FIRST® teams in the years to come! 2010 Awards at a Glance • Championship Chairman’s Award • Championship Website Excellence Award • Philadelphia Regional Champions • Philadelphia Regional Chairman’s Award • Philadelphia Regional Co-opertition Award • Philadelphia Regional Best Website Award • Philadelphia Regional Dean’s List Award: Evan Ostrow • New York City Regional Champions • New York City Regional Best Website Award • New York City Regional Kleiner-Perkins Entrepreneurship Award 11 . Miss Daisy came out on top as #1 seed and later went on to win both regionals! It’s hard to top two regional wins but Miss Daisy and her crew went on to the Championships with high hopes and came home with highest honor in FIRST®: the Championship Chairman’s Award. Things didn’t really work out on the field at the Philadelphia Regional though but off the field the Daisies won the second highest honor in FIRST®. 2009 Awards at a Glance • Championship Engineering Inspiration Award • Philadelphia Regional Engineering Inspiration Award • Philadelphia Regional Woodie Flowers Award: Kirsten Jahn • San Diego Regional Champions • San Diego Regional Judges Award • San Diego Regional Best Website Award • Pennsylvania Robot Challenge Finalist 2010 2010 was Miss Daisy’s most successful year ever. While we have not always been Daisies we are proud to have flowered for so long. we were honored again with the Championship Engineering Inspiration Award. At both the New York City and Philadelphia Regionals. This was Team 341’s third year in a row to win a regional competition (the prior two at the Philadelphia Regional). the Engineering Inspiration Award. At the Championships. Daisy made her first appearance at the San Diego Regional where we took home a champion’s trophy. In 2009.it truly was a once-in-a-lifetime experience.2009 2009 marked Team 341’s tenth anniversary. No words can describe the joy our team felt when this award was announced .

business. design. and controlling all of the official financial transactions. it allows for more productivity since it is easier to communicate in smaller groups than it would be with the entire team. All of the students look forward to this event as a way to bond with team members new and old. awards. Social and educational experiences are the most rewarding aspects that students receive being a part of the robotics team. web. making sure the team has all the required equipment and supplies.Management & Organization A focus on management and organization has allowed Team 341 to function properly and achieve the success for which we strive. and web development. and walks of life that they may not have met in a normal high school setting. By dividing the team into project subgroups. media. and inspectors at regional competitions. Each year. Some of these students have been associated with the team since it was founded in 1999 and are able to give valuable information and guidance that continues to make Team 341 great each year. Miss Daisy’s college mentors also help with the programming and building of the robot. In order to be as productive as possible. and have an interest in the FIRST® Robotics organization. electrical. animation. mentors also choose who they feel could best contribute to the team from the applicants who apply for team membership. By splitting the entire team into smaller groups. In appreciation for everything that FIRST® has given to them. these students also return to serve as field crew. officials. and imagery. animation. backgrounds. the final product is the well-run and organized Miss Daisy team. CAD. The Wissahickon School District provides compensation for mentors for the time and energy they put into the program. the entire team is divided into nine subcategories of three to twenty students who work together to accomplish goals set for each day. Another important decision that the mentors of Team 341 need to make is which regional competitions to attend along with which team members have put in the hours and accomplished their goals. much leadership comes from the student members. Mentors of Team 341 are members of Wissahickon School District’s faculty as well as some dedicated parents and former team members who were willing to help students learn. programming. to assist where needed. 12 . media. the mentors of Miss Daisy hold a team-building night where all members of the team learn how to work together and develop problem-solving skills. Each subgroup has appointed leaders who are experienced in the field to make sure that the members of the group are staying on track. grow. Two of our former college mentors are now part of the coaching staff. Because of the increased interest in the robotics team over the past few years. thus deserving to attend the specific competitions. While the mentors of Team 341 put much time and effort into the team. Students are able to meet people from other grades. Miss Daisy has been very fortunate to have so many of her graduated students return to help out the team each year. These mentors have been very active in the development of the team. Some examples of these subcategories include CAD. The mentors of Miss Daisy put in approximately two hundred and seventy hours during the six week build season keeping the team on track. due in large part to our emphasis on mentoring and leadership on the team. everyone has the chance to work with people that are not normally in their project group. The student members of Miss Daisy are students of Wissahickon High School. Team 341 has put a considerable amount of time and thought into making sure the team runs as efficiently as possible. and to keep in contact with mentors. When you put all of the components together in the end.

Another one of their main projects is to update and improve Team in a Box. or against. Our programming team works long hours alongside the build team to accomplish the goal of building an operational robot. Footage of opposing teams allows the scouting subgroup to learn more about other robots and prepare our booth crew for upcoming matches. usually seniors who are advanced and well-acquainted with their specialty. The programmers are accountable for creating programs for the drive system. We have a media team that captures the team’s happenings either on video or in photographs. Our team believes the more involved the members are. . During competitions the pit crew’s job becomes demanding. the better off the team and students will be in the future. Being a student-built team is a bonus because students. and construct video and photo presentations for sponsors. As these two divisions have their hands filled with tools. Miss Daisy has two divisions known as the design team and the pit crew that deal with the mechanical and electrical side of the team. Over the course of both the season and off-season. The design team is responsible for researching parts and creating the final design and mechanics for the robot. There are many subdivisions that focus on certain tasks. In prior years they have had to program vision cameras and gyros. The ability to build a robot that works well and plays the game successfully is a key factor for FRC® teams. community demonstrations. If a member would like to get involved with either of these teams it is the captain’s responsibility to instruct them how to use the program. A database is made by this group to organize and analyze the different teams participating in the specific competition. These two subgroups work hand-inhand. 13 Programming is essential to having a working robot. The media team is also crucial to the scouting team. As the build and programming teams are working on the robot. The scouting team is a strategic group on our team. and other complex parts of the robot. It is this subgroup’s job to organize the media. so many of the students are involved with both. This group is responsible for making any repairs on Miss Daisy and making sure she is ready for each of her matches. autonomous mode. Their knowledge of opposing team’s robots allows us to choose our alliances wisely during selections if we are located in the top eight teams at the end of qualifying rounds. It is their duty to observe opposing teams and plan a strategy for. are given the honor of being a captain of that particular division. and specialized awards. a DVD designed by Miss Daisy students to help rookie teams and their mentors. Then the build team goes to work to complete the robot in six weeks. we are involved in an array of activities. As a robotics team. them in a competition round. we have a CAD team and an animation team producing a CAD drawing of the robot and an animation video. using Autodesk Inventor Professional and Maya.Operations Organization is key for Team 341 to operate and be successful. The captains are in charge of making sure everyone is on task and share their knowledge with others. The two together are our build team which consists of about twenty students. Many hours in front of a computer eventually produce a wonderful product that shows dedication and creativity. This gives the students the opportunity to show leadership and control. The media team is responsible for the design and maintenance of Miss Daisy’s website. The number of members on our team in this subgroup has been growing. the many other divisions are hard at work on their projects. a large amount of video and pictures are taken.

a business sense is still needed. In addition. They bring organization to the team and offer guidance along the path to success. they think of only robots. preparing awards. Miss Daisy would not be as recognized as she is today. such as the Chairman’s Award. Without this subgroup. As team members are busy drilling. When many people originally hear about FIRST®. as long as they manage their time well and complete the tasks given to them. Having good communication skills and an open mind are very important when involved with this subgroup. mentors watch over the team and offer assistance when needed. Dean’s List. and material fees. Woodie Flowers. We compete for many of the other awards given by FIRST®. As a team comprised of many students. drills. entrance fees. Maintaining a uniformed theme throughout the team is an important part of our team.If not. Students show professionalism and hard work within each of these subgroups. We have an imagery group that designs our pit. and other submissions are written by the awards team. All of these subgroups are fundamental to the progress of Team 341. Team Breakdown by Subgroup Though our team is a non-profit organization. 14 . The students are allowed to be in more than one group at a time. the mentors allow the students to drive the team’s direction. Our team is always willing to help other teams in designing a database that fits the needs of their team. It is awarded for the commitment to spreading the principles of the FIRST® organization. This helps our team compete for the Imagery Award at competitions. Along with Chairman’s. This document is presented to the officials at regional and championship competitions to be judged. Team 341 was honored to win this award in 2010. However. and so is our team. Other than managing our budget. the business team is responsible for writing a well-structured business plan on the complete workings of our team. FIRST® is much more than that. Without the mentors. These members are always busy writing and updating the award submissions. the team would be nothing. and our robot’s art. and our three student presenters worked diligently with both mentors and other students to prepare for the presentation to the judges. Our submission was student-written. and tools. the business team manages documentation of building expenses. This subgroup helps keep our team financially organized. The Chairman’s Award is the most prestigious award given by FIRST®. these subgroups are very important to the growth of Team 341. the accessories our team members choose to wear. and working with numbers. then it is their job to sell our team to those who are in the top eight. Our business team subgroup helps our mentors organize fundraisers and expenses such as traveling fees. Many teams offer to help provide information on other teams – this is known as a scouting network.

The opportunity cost of joining Team 341 can vary greatly from member to member. pharmaceuticals. The Wissahickon Educational Opportunities Foundation (WEOF) has become an activist for Team 341 by searching for grants and sponsorships to allow Miss Daisy to continue to be a positive influence in so many of the team members’ lives. science. and hosting other special events. we have enhanced our marketing position by increasing community involvement over the years. invest both time and financial support in to the creation of Miss Daisy. industrial part supply.000 is needed to build a competition robot and twin. Ramp Riot. They spend this time working on various tasks to put the entire robot and its components together.700 hours of the six week build season. In addition. The team has recently been involved in filming a PBS documentary and helped a filmmaker to create a feature film on robotics. Sponsors not only assist the team by supplying monetary funds. and retail. and promotion) must be designed to satisfy these needs. cable television. over $75. specific strategies have to be created to satisfy each group’s need. and technology. In order to be successful in having these markets know who we are and what we do. Some of our markets. Students may also be enticed with the opportunity to receive scholarships. Miss Daisy continues the initiative of promoting the team and the FIRST® organization throughout our local community. position. The easiest way to propagate our robotics team is through word-of-mouth. Team 341 promotes itself within the school as an extracurricular activity that has numerous benefits. Team 341 hopes to continue to receive the support of our entire community while providing an exciting experience for those interested in robotics. members of the team honor our sponsors by giving presentations to the companies. product. In addition. as well as operate the team. and to meet new people. The local newspaper often features articles to highlight Miss Daisy’s accomplishments both locally and nationally. In order to receive these benefits. We currently have 12 sponsors spanning such diverse industries as national defense. to learn skills in a career field they are interested in. With each of our successes. attracts many students to the team. presenting the companies with banners. Members of Miss Daisy spend almost twenty-nine hours a week at robotics. Television specials have been created by members of the team and televised across the school district’s television station to allow members of the community to learn more about our team and our work. Many of Team 341’s sponsors have gone above and beyond to ensure Miss Daisy’s continued accomplishments. Students must be cautious of their grades during this time period to make sure that they stay eligible 15 . Due to the rising costs of keeping Team 341 in production. as do our many demonstrations at the elementary schools and greater community. During each season. Our involvement within the area has gained the team great respect. sponsors see that their investment in the team enhances the future growth of their industry. mathematics. announcements are made to inform the school population about the team’s achievements and upcoming events. a combined 8. Miss Daisy requires support from outside sources and fundraisers. work on award submissions. The four P’s of production (price. and media projects. Team 341 needs to approach potential sponsors and demonstrate that a relationship with a high school FIRST® Robotics team will be rewarding. especially sponsor and community markets. our off-season competition. In appreciation of the sponsorships. business. After having many successful seasons. mentorship. It is free marketing and members of the team do it subconsciously by boasting the team’s winning record. Team 341 focuses on sustainability by not relying on a single sponsor or only sponsors within a certain industry. but also equipment.Marketing Plan Team 341 will continue to reach out to a number of markets during the 2011 competition season. and community exposure.

and decorating our robot. 16 . “the only off-season competition that feels like a Regional event”. teams have come to realize that Miss Daisy is a tough competitor and an amazing alliance partner. shirts. For struggling students.to participate academically. choosing uniforms. The sum of our time and money goes in to creating pins. and other miscellaneous apparel to distribute during competitions. Being a member of Team 341 is a fun and rewarding experience that makes the long hours and dedication the crew puts in worthwhile. When creating a pit design. Since Wissahickon High School’s robotics team was founded. hats. but team members are always available to help each other with their studies. Pennsylvania’s finest teams by executing the four P’s of production. the coaches find other team members to work closely with them so that no one has to miss out because of grades. we keep a uniformed theme so we are easily recognized. Team 341 hosts what some teams and regional director Mike Robbins call. Ramp Riot. Team 341 has created a name for ourselves among teams in the United States and around the world. By hosting this enormous event. During the off-season. Miss Daisy’s largest market is other FIRST® teams. Miss Daisy has continued to flourish from a small team to one of Ambler.

Kohl’s and other local businesses. This very successful team has most recently won the Gracious Professionalism Trophy in 2010 (Chesapeake Regional) and they were winners of the Philadelphia Regional in 2009. Inc. In 2008. FIRST® has grown tremendously. Team 272. and other pertinent facts. Tigertrons from Tunkhannock Area High School is a big competitor during the season. the Rockwell Automation Innovation in Control Award (Pittsburgh Regional) and the Autodesk Visualization Award (Pittsburgh Regional). This team is sponsored by DuPont. Gore & Associates.L. “Jester Glide”. – Royal Assault from Upper Darby High School. Boeing. jcpenney. Identifying and analyzing the strengths and weaknesses of our major competitors allows Team 341 to achieve success. jcpenney. In 2009 this team won the Pittsburgh Regional. There are now over 2. The 2007 and 2008 the team was also granted several provision patents for “Batter-Ease”. Ruland Manufacturing Co. this team won the Pittsburgh Regional. jcpenney. and the Upper Darby School District. and they were the Archimedes Division Winner at the Championships. Team 341 then uses this information to create a plan for how to design. 17 . Team 341 collects information on all of our competitors. and Lansdale Catholic High School. and Delaware. The Miracle Workerz (MOE) is one of our biggest competitors. so to has the competitive spirit and quality of the teams..com. Fastenal. This team also hosts their own off-season competition every May known as PARC – Pennsylvania Robot Challenge. The first competition was held in a New Hampshire gym in 1992 with 28 teams. Team 341’s biggest competitors have been teams located in Pennsylvania. This successful team is sponsored by Procter & Gamble. the General Motors Industrial Design Award (Pittsburgh Regional). National Girls Collaborative Project. New Jersey. PSEG Nuclear. many teams became involved during the 2000 season with the game CO-OPERTITION FIRST™. build. In the Philadelphia suburban area. This includes information on their robots. Lansdale Catholic Robotics is another neighboring team that is not only an ally but also a competitor. One of Team 341’s biggest competitors is Team 357. Most of these teams were created between 1997 and 2000. results from the previous years. It is important for Team 341 to identify and analyze their competitors strengths and weaknesses to be able to determine how they will compete at regional competitions. Over the years.. and the Tunkhannock Area School District. and compete to be successful. Guyette Communication Industries. winning the Championship Chairman’s Award in 2008. but also one of our team’s closest allies. In 2008 this team won the Website Excellence Award. As the program has grown. Team 222. In order to ensure we say competitive. the Autodesk Visualization Award (Pittsburgh Regional). TPS Golf. asidrives. In 2010 this team again won the General Motors Industrial Design Award. This team is sponsored by Comcast. Moe is a FIRST® Hall of Fame Team. but also during off-season competitions. eStop Robotics. This team is also a Regional Chairman’s Award winner (2003 – Chesapeake Regional). Print to 3D.Competitive Analysis Since its inception in 1989. and the “MacAdaman Wheel”.000 teams from countries that span the globe and involve thousands of students. Team 365. W. This award-winning team is sponsored by Boeing. They were Regional Winners in 2007 (Pacific Northwest Regional) and 2006 (Buckeye Regional) and the won the Regional Chairman’s Award in 2004 (FRC® Pittsburgh Regional).

Ambler Rotary. there are benefits for improvement of the community. At Ramp Riot 2010. and local • Driven by 35.000 people attended events featuring Miss Daisy program. over 1. Team 341 has mentored Team 1218. During the 2004 season. The team has also conducted demonstrations at the Philadelphia 76ers basketball games. science. A former Wissahickon student and current Army officer contacted the team to find out if we would be interested in running this event. Team 341 not only promoted FIRST®. technology. and Dean Kamen Medal Ceremony. Rohm & Haas. or technology programs in their schools. it has become the responsibility of Team 341 to go out into the neighboring communities to promote our team and FIRST®. Team 341 accepted the opportunity and collected supplies during the month of December in the school district’s elementary and middle schools. Team 1218 was part of the top four alliances at the Championship Competition in Atlanta. Philadelphia Science Festival. In the past. Georgia. engineering and math. In 2005 the team’s charity event was the collection school supplies for children in Iraq. This mentorship consisted of teaching them how to be a FIRST® robotics team and how to be successful. but also sowed the seeds for future assets. Ambler Community Cupboard. an off-season competition that looks and feels like a regional. Team 341 has also mentored the following teams. Through these contributions to the Philadelphia suburbs. During the course of the off-season. Additional opportunities the team has had to provide demonstrations and assistance have been at the Girl Scout Summer Robotics Camp. members of the Miss Daisy crew attend special presentations at elementary. just their second year of officially being a FIRST® team.Community Work Over the past eleven years. and high Demonstrations schools in the area.600 demonstrations demonstrations about conducted our award-winning • 420. but has also improved the community by fostering an interest in science. Our community work has enhanced the team’s reputation. These area appearances are used to educate community members about the FIRST® organization and inspire the youth to get involved with math. the team tries to help the community by asking all teams and spectators to bring nonperishable canned goods for the 18 .000 people businesses to provide • 2. sponsors. Since the fall of 2002. Other various charitable activities that Team 341 has been a part of is collecting equipment for sports players who do not have enough money to buy proper gear and raise money for a fallen area police officer’s family. The school communities donated 200 various school supplies. Over the years. White House Science Fair. the motivation for such acts of good will is altruistic. ranging from pencils and pens to notebooks and binders to send to Iraq. middle. One of the largest programs that Team 341 has taken part in is becoming a mentor for rookie FIRST® teams. When Miss Daisy hosts Ramp Riot. USA Science and Engineering Festival. Siemens Corporation. demonstrations have been conducted at DeVry University. Although. Chestnut Hill Academy and Springside School.000 canned goods were brought for the team to donate during the holiday season.

In August. The team saw this as an opportunity to promote its name and services around the United States. The community involvement never ends. FTC®. . and a PBS documentary both based on 19 FIRST® Robotics. Being an active part of the community is one of the key qualities of Team 341. Team 341 took the opportunity to be featured in an independent film. 2283. and lifestyle.000 people FRC® teams improve • Delivered to 19 countries their team. and services around the world to other FRC® teams. being named a must-have resource on the FIRST® website. 3032 • FTC®: 2046. and FLL®. Team 341 has continued to expand the borders of their community through its international exchange with Singapore. 4252 • FLL®: 1503 Team 341’s wealth of experience has allowed us to mentor and assist teams across FRC®. 2607. Singapore students have come to Wissahickon High School and have experienced American culture. to help others. Team 341 also expanded to the multimedia community. 1712.several of which have gone on to win awards including the Rookie All-Star Award: • FRC®: 1168. and helps • 5. We continue to look for opportunities to mentor new teams. and thank everyone who has been there for us over the past eleven years. 2234. Because of all of this. This DVD helps • Viewed by 50. Girls in Gear© is a STEM education program designed to introduce girls to careers in technology. We are able to do this because of their very own Team in a Box Team in a Box DVD. worldwide Team in a Box was a revolutionary idea that is well known among the FIRST® community. 3132. the team was able to earn a place in FIRST®’s President’s Circle. Every year since 2005. 2052. At this annual event there are robot driving stations set up as well as a panel of female speakers representing a variety of engineering disciplines. Team 341 continues to promote their name. Miss Daisy has held the annual Girls in Gear© event at Ramp Riot. 2004 Team 341 released a kit of materials to be used to help teams conduct a Girls in Gear© event in conjunction with a local robotics event. For the past three years. and has had a positive impact in FIRST®. since the crew of Miss Daisy is always going out and looking for ways to spread the word about the FIRST® organization.000 copies distributed build new FRC® teams. 3131. It has helped numerous teams.

along with the diversity and amount of team members. In order to be as successful as possible. They have obtained many leadership roles over the years. It will continue to grow along with the spirit of FIRST®. The safety of the students is the number one priority for all of our mentors. This year. is always in mind. mentors have come and gone. Team 341 is always on the lookout for more mentors to expand the amount of subdivisions our team has to offer. Over the past few years. depending on how many coaches and mentors the team has. Making sure there is always a coach or mentor around to watch the students. the team must limit our size for productivity and safety reasons. Miss Daisy’s mentors increased the team size to 57 based on the tasks to be completed and increasing interest in the team. We are fortunate to have many college student mentors who were former team members that come back and use their skills and knowledge to help the new daisies achieve their goals. but the number of female students enrolling in the program has reached a remarkable amount. Team 341 hopes to continue drawing in females in the years to come and show them what science and technology has to offer. along with helping them. Teams within FIRST® vary in size. For the 2011 year. Not only did our team grow in the size of students. the students and mentors go work on the robot and awards. The team’s progress has grown each and every year. Team 341’s crew has increased in size from just over 10 students to 57. Without their help Team 341 would have to work much harder to maintain their status and level of success. five of our head captains are female members. We are also fortunate to have several parent mentors and a supportive parent base. Team Make-Up Number of Team Members Per Year 20 . Miss Daisy’s mentors factor in the safety of the students along with experience. Team 341 and its mentors believe the team benefits from a certain amount of team members. Once safety is covered.Long Term Growth Since the team’s beginning in late 1999.

Philadelphia Regional Competitions The Philadelphia Regional competition is a three day event with a daily local commute. four-night event. = $withheld B. 1) Philadelphia Regional Competition Entrance Fee 2) Championship Competition Entrance Fee 3) Florida Regional Competition Entrance Fee = $withheld = $withheld = $withheld B. Tools and Equipment Contingency: Unanticipated additional hand tools and repair equipment for use during the construction process and for pit crew area during competition. = $withheld CONSTRUCTION COSTS A. and 2 parent chaperones will travel to the competition. wood paneling. Championship Competition (Student/ Faculty Travel and Accommodations) The Championship competition is a five-day. Local Bus Transport covered by Wissahickon School District. hardware. spare parts. = $withheld B. 36 student members... drive components. game objects. Robot Construction Materials: Includes stock metal. 21 1) Hotel Rooms 2) Airfare = $withheld = $withheld . = $withheld REGIONAL/NATIONAL COMPETITION TRAVEL (Student/ Faculty Travel and Accommodations) A. Practice Field Construction Materials: Each year certain parts of the field must be built in order to design the robot. Machined/Welded Components: Vendor manufacture of components or systems considered too complex or dangerous for the student team. Hotel rates below are based on group rates with 4 students to each room for 4 nights and competition shuttle service.Budget – Expenses REQUIRED COMPETITION FEES AND LOGISTICS A. 5 mentors/coaches. = $withheld C. playing surface. Structural metal. = $withheld D. Freight Charges: It is a requirement of the competition that all equipment and robots are shipped to the competition site by a FIRST® designated freight carrier in regulation crates. etc. and hardware. Competition Entrance Fees: FIRST® charges all teams an entrance fee to cover the cost of staging the events and supplying certain required robot components.

Team 341 strives to ensure that deserving students are not excluded from travel. Promotional Items: FIRST® encourages all teams to produce promotional items such as buttons. Hall of Fame Display: All teams inducted into the FIRST® Hall of Fame must provide a professional-level. 1) Sponsor Banners 2) Buttons 3) Fliers and Handouts = $withheld = $withheld = $withheld C. PA D. public display at the Championship Competition = $withheld RAMP RIOT 2010. Florida Regional Competition (Student/Faculty Travel and Accommodations) The second regional competition is a four-day.C. Field Shipping: Round trip shipping of field parts. Game Day Awards and Trophies I. Team Banquet Awards and Trophies: Awards to honor our student team. Competition Field and Controls C. OFF-SEASON COMPETITION A. Event T-shirts for Staff and Volunteers F. sponsors. Event Insurance: Donated by FIRST® B. Table Rental for Pit Area G. 1) Practice Day T-shirts 2) Annual Uniform Replacement Costs = $withheld = $withheld B. These items are also used throughout the year for such events as elementary school presentations. Supply Contingency: Unanticipated supplies for use in the field construction and/or event day logistics J. three-night event. 5 faculty coaches. Uniforms: FIRST® encourages all teams to wear a uniform for the purpose of identifying teams and enhancing the atmosphere of the event. 1) Hotel Rooms 2) Airfare 3) Shuttle Bus Service = $withheld = $withheld = $withheld D. 36 student members. and 2 parent chaperones will travel to the competition. = $withheld NON-TECHNICAL SUPPLIES AND EQUIPMENT A. require financial assistance in order to afford competition travel. carpet and goals between Manchester. banners and informational flyers to honor sponsors and enhance the atmosphere of the event. Event Media & AV Equipment Rentals E. Need Based Travel Donations Several students per year. NH and Ambler. Hotel rates below are based on group rates with 4 students to each room for 3 nights. It is common practice for all teams to distribute and display these items. FIRST® secondary field donation = $withheld = $withheld = $withheld = $withheld = $withheld = $withheld = $withheld = $withheld = $withheld = $withheld 22 . Event DJ: It is an expectation that a FIRST® event will have music playing for the course of the competition H. and exemplary senior members at the annual team banquet = $withheld D.

Awards.Budget – Summary Expenditures Competition Fees & Logistics $withheld Construction Costs $withheld Regional/Championship Competition Travel $withheld Non-Competition Supplies and Equipment $withheld Ramp Riot 2010. & Fundraising) FIRST® Championship Fee Waiver $withheld (Registration only) Fall 2010 Account Balance $withheld Cobham $withheld AndyMark Corporation $withheld jcpenney Donation $withheld jcpenney In-kind donations $withheld BAE Systems Donation $withheld Comcast Donation $withheld DeVry University Donation $withheld Lockheed Martin Donation $withheld Centocor Ortho Biotech Donation (WEOF) $withheld PA State Grant (WEOF) $withheld (Equipment only) Wissahickon School District $withheld Ramp Riot 2010 Income $withheld Student Travel Fees (from families) $withheld Sub Total $withheld ANTICIPATED END OF YEAR BALANCE $withheld 23 . Off-season Competition $withheld Sub Total $withheld Income (Donations.