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PARLE – G PRODUCTS

you can buy Parle biscuits and sweets from the local grocer. Gradually. Delhi. Currently. competitors look upon Parle as an example of marketing brilliance. It has taken years to create this extensive network. the great strength of Parle Products is the extremely widespread distribution network. Parle Products has over 33.biscuits or confectioneries. Available Any Where Today. Many of the Parle products . Parle’s sales force started with one salesman in Bombay and some agents in few other cities. Madras and other major cities. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India. and a host of other very popular brands. nutrition and great taste. Makers of the world's largest selling biscuit. Soon sweets and biscuits were being sent by rail to Calcutta. since 1971. Karachi. As production increased. While to the consumers it's a beacon of faith and trust. With a reach spanning even to the remotest villages of India.INDUSTRY PROFILE= Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. 00.000 . are market leaders in their category and have won acclaim at the Monde Selection. Parle-G. Even at the remotest places. Full time salesmen were appointed in different areas. the company has definitely come a very long way since its inception. the Parle name symbolizes quality. Parle Products expanded. distribution was amplified. Parle has grown to become a multimillion dollar company.

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it is the largest selling brand of biscuits in the world according to Nielsen. showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits. For decades. Parle Products was established in the Vile Parle suburb of Mumbai. in 1929. Parle-G is one of the oldest brand names in India. Counterfeit companies have attempted to recreate and sell lower quality products of similar names with virtually identical package design. HISTORY: Parle-g is a world’s largest manufacturing company. when India became independent. It began manufacturing biscuits in 1939. The "G" in the name Parle-G originally stood for "Glucose". As of 2011. the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl on the front. . though a later brand slogan also stated "G means Genius". the company launched an ad campaign.ABOUT US: Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. Primarily eaten as a tea-time snack. In 1947. Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until 1980s.

VISION: To promote a society in which everybody including poor.000 crore (Rs 20 billion). Recognitions The Brand Trust Report. MISSION: Enhancing the life standard in qualitative and quantitative terms so as to integrate the marginalized and vulnerable sections and help them to participate in the mainstream society . ranked Parle in the 58th place as the Most Trusted brands of India. Tiger (17-18%) and ITC's Sun feast (8-9%). and contributes more than 50 per cent of the company's turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers).Market As of 2011. Parle had sales of Rs 3. published by Trust Research Advisory in 2011. marginalized and disadvantaged Communities have equal opportunities and facilities and work to their potential and be self-reliant with justice. The brand is estimated to be worth over Rs 2. Parle-G is the largest selling biscuit in the world. Last fiscal.500 crore (Rs 35 billion). equity and pride. It has 70% market share in India in the glucose biscuit category followed by Britannia. It also is popular across the world and is starting to sell in Western Europe and USA.

I. Vikas Shukla Executive Director : Mr. Garg Non – Exe. Product range Biscuits: Parle-g 20-20cookies Sweets: Kaccha mango Melody Mango bite POPPINS Parle-Marie . V.BOARD OF DIRECTORS: : Mr. Rahul Shidhaye Director : Mr. Ashish Kankani Director : Mr. Harish Luharuka Director. Chairman : Mr. Ravindra Shenoy Director : Mr.

MANUFACTURING PROCESS: .

PACKING MACHINE .

HEATER (OVEN) .

PACKING MACHINE .

THE WHOLE PROCESS CAN BE SEEN WITH THE HELP OF THIS PICTURE .

3. Low cost 2. Top of the mind biscuit brand Weakness 1.SWOT ANALYSIS. Storage 4. Good advertising and visibility 3. Celebrity brand ambassadors 4. Tie-up with corporate/hotel chains Threats 1. No differentiation Opportunity 1. Many competitors in this segment 2. Tie-up with schools as a part of meals 2. Most trusted brand having high brand loyalty 5. Nothing unique in the product now. Strength 1. Similar biscuit categories .

Horlicks Biscuits 3. (5)No substitutes for electricity cut off (Non availability of generators).Competitors 1. (6)Closer to the main market of Pune (7)Work was done in two shifts. Britannia Tiger 2. (4)Wastage was thrown out immediately. . Local glucose biscuits OBSERVATION: (1)The maintenance of the company was very good from outside. (3)More of capital intensive techniques were used. (8)Canteen facilities were not available. (2)The safety measures provided to the workers were sufficient.

(5) Plant should be expanded to boost production capacity. The authorities there were very familiar.RECOMMENDATION. . But after watching that video we were confident enough to actually watch the industry’s plant. CONCLUSION The visit to Parle G (contract manufacturing unit) was very nice. (1) Something must be done for obviating the effects of power cut. We were quite nervous before entering the seminar hall in which the video on Parle was shown to us. (2) More number should be employed. (4) They must start producing more variety of products. (3) Canteen services must be provided.