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India and China OSS/BSS Market Analysis, Market Size,

Application Analysis, Regional Outlook, Competitive
Strategies And Forecasts, 2014 To 2020

Industry Insight
Software applications carry back-office activities which maintain client services. OSS is usually
utilized by service designers, engineering teams, service providers, network planners, architects.
At the beginning, OSS were individual, mainframe-based systems planned for the constructive
manual processes implicated in a telephone network's operation. The requirement for operators is
to expand customer base and sustain, in which BSS and OSS plays a key role.
This factor is expected to certainly impact the industry expansion. In order to gain the increasing
subscriber base and provide small time-to-market solutions, service providers benefits from
implementing BSS/OSS, which is a major part of the Service Delivery Environment.
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Application Insight
Increasing complexity of network technologies and services has led to a modern generation of
OSS, which created telecommunication service provider's information a valuable resource for
providing services. BSS is enabling upgraded customer care, and offering newly added services.
Increasing demand for communication has its outcome in TSPs offering services such as internet,
data, video, mobile commerce, multimedia and voice.
Increasingly senior staff and product managers under the COO or CTO may utilize or rely on
OSS up to some extent. Business Support System (BSS) and Operations Support System (OSS)
are utilized by telecommunications service providers (TSP) to control their business and
efficiently manage their customers.
End-Use Insights
It is mainly utilized for billing, Customer Relationship Management, customer oriented tasks,
call center automation and order management. BSS/OSS hence delivers service assurance and
service fulfillment. Since clients generally buy these services from the particular operator, they
choose them to be charged on one invoice.
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By offering a consolidated sight of the services availed by the user, BSS/OSS enables client
correct valuation of business metrics and maintenance. Hence, the benefit of convergent billing,
which is getting significance with the start of broadband usage, mobile number portability,
improved mobility, and broadband usage, is anticipated to drive the BSS/OSS market in the
forecast period.
Regional Insights
The OSS/BSS market in China and India is significantly impacted by the rigid circumstances in
these countries. As the clients and mobile network operators are looking forward to implement
4G, LTE solutions and 3G, improved updating pricing plans and CRM activities are gaining
significance. This is affected by delayed implementation of these communication standards in
India, which is expected to be a main restraint for profitability of market participants.
Implementing BSS/OSS and inter-relating it with the existing legacy system and infrastructure is
a cost and time intensive task for service providers. It is also expected to slow down market
development in the forecast period. The market in India is expected to achieve high market share
in the forecast period. The industry in this location is segmented, and is characterized by strong

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rivalry. Declining Average Revenue Per User (ARPU) for voice coupled with the increasing
demand for internet services has led to the improved client services in this cost sensitive market.
In the past years, data services revenue were low in India due to inadequate availability of
content and expensive data. TSPs have invested in spectrum acquisition for 3G services and TSP
are having objective to increase their market existence in the region. Rising smartphone market
in China has increased to a corresponding growth in mobile internet services. Production of these
gadgets is not expected to decline in case of economic crisis due to affordable cost of
smartphones. China has been rising progressively over the recent few years.
Competitive Insights
The BSS/OSS market is extremely fragmented into environment. The major players in the
industry who contributed less than half of the market share as of 2012, include various system
integrators, IT services providers, BSS/OSS solution providers, and telecommunication
equipment providers. The major players in the market include Oracle, Hewlett Packard, Nokia
Siemens Network, Huawe, Accenture, Ericsson and Amdocs.
Table of Contents
Chapter 1 Executive Summary
1.1 OSS/BSS - Industry Summary and Critical Success Factors (CSFs)
Chapter 2 OSS/BSS Industry Analysis
2.1 Market Segmentation
2.2 Market Size and Growth Prospects
2.3 OSS/BSS Value Chain Analysis
2.4 OSS/BSS Market Dynamics
2.5 China Telecommunication Industry Statistics
2.6 Industry Analysis - Porter's
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Chapter 3 OSS/BSS Regional Outlook
3.1 North America
3.2 Europe
3.3 Asia Pacific
3.4 RoW

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Chapter 4 OSS/BSS Competitive landscape

4.1 Accenture plc
4.2 Alcatel-Lucent
4.3 Amdocs
4.4 Asiainfo-Linkage, Inc.
4.5 Capgemini SA
4.6 Comverse, Inc.
Chapter 5 Methodology & Scope
5.1 Research Methodology
5.2 Research Scope & Assumption
5.3 List of Data Sources
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