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Profile of Services

About GreenFitters
GreenFitters is a New York-based consultancy that specializes in helping buildings
lower their energy and utility costs. Commercial and residential buildings in the
Northeast typically spend more than 45% of their annual incomes on utilities, and this
expense will only rise as energy prices increase worldwide. Over 99% of energy
consumed comes from non-renewable resources, while property owners and managers
continue to lose millions of dollars annually on inefficient systems. While new
construction today includes energy-efficient alternatives that cost less in the long run, it
is often difficult for existing properties to take advantage of these technologies,
particularly in urban centers like New York City. However, there are numerous solutions
that urban properties can employ to reduce energy consumption and expenses.
GreenFitters will lower your costs by bringing these solutions to you. By improving
existing buildings and systems, we can reduce energy consumption, both lowering costs
and reducing carbon footprints. A typical retrofit can be as simple as replacing light
bulbs, streamlining plumbing systems and recaulking windows; or as extensive as
replacing floors, ceilings and walls, cutting new windows, and reworking entire HVAC
Environmentally-focused retrofitting is not a new concept, and numerous property
owners and managers have realized considerable savings by upgrading their facilities.
Famously, the Empire State Building recently committed to a $600 million retrofit that
will include complete window replacement, installation of motion sensors and increased
insulation, to achieve nearly a 40% reduction in energy use. Other building retrofits,
such as the Wanamaker Building (770 Broadway), 1095 Avenue of the Americas and
545 Madison Avenue, have considerably lowered their utility usage and costs. By doing
so they have also created environments more attractive to tenants and lowered their tax
GreenFitters is committed to working with our clients to identify and obtain all available
government financing and incentives, available from local, state and federal agencies.
Governments are aggressively subsidizing many of the technologies and processes that
we recommend, offsetting much of the cost to our clients. We work with our clients to
prepare and file all necessary paperwork to obtain these grants, rebates and tax
As a full-service consultancy, GreenFitters offers a wide range of services:
• Our holistic approach to a building's energy profile enables us to create a utility
usage plan that incorporates retrofits, modified usage plans and a long-term view of
the nation's energy crunch.
• We offer preferential pricing from many relevant vendors, including lighting,
insulation and solar, allowing us to customize a model for your specific building.
• By working with government agencies and utility companies, we can reduce both
upfront costs and ongoing tax burdens for our customers.
• We will complete and submit any and all paperwork for grants, rebates and
• We can also arrange project financing, when necessary.
Table of Contents
Our Services
Financial Incentives & Tax Abatements
Public Relations
Building Systems and Components Improvements
HVAC (Heating, Ventilation, Air Conditioning)
Water Heating
Water Usage
Green Roofs
Alternative Energy Production
Solar Energy
Photovoltaic Systems
Solar Thermal Heating
The GreenFitters Team
Recent “Green” News
Our Services
GreenFitters offers a wide variety of services intended to reduce your energy usage and
costs, improve the internal environment of your property and bring your property in line
with current government and private guidelines for “green” buildings. Our partners are
well-versed in the most cutting edge technologies in their respective areas and we
pledge to deliver the products and services best suited to your needs.
In addition to the direct, tangible improvements that GreenFitters can make to your
property, we offer services to help you pay for and capitalize on the improvements that
you choose to make.

Financial Incentives & Tax Abatements

GreenFitters is committed to finding the most cost-effective solution for your retrofitting
project. In addition to working with our expert group of vendors to achieve preferred
pricing schemes for you, the GreenFitters team is well-versed in existing government
and private-sector programs designed to encourage green renovation and development.
The American Recovery and Reinvestment Act (ARRA) of 2009 included billions of
dollars for environmental and energy-efficient programs and projects.
Much of this money is still being allocated to individual federal and
state agencies. As distribution streams come online, GreenFitters is
studying and cataloging all ARRA funding sources that could be
helpful to our clients.
Apart from the ARRA, there are numerous other federal, state and
local government incentive programs for green retrofitting. The
GreenFitters team is constantly reviewing and evaluating these programs to determine
their suitability for our clients. Additionally, there are federal, state and local tax
abatements availability for a range of green improvements to property, among them the
measurable reduction of energy usage, and addition of solar panels or green roofs.
For example, New York City building owners are eligible for a property tax abatement of
up to $100,000 for installation of a qualifying green roof. Similarly, New York City
owners are eligible for upwards of $62,500 in tax
abatements to offset the costs of installing and operating a
solar electric system on their buildings. Additionally, New
York State, through NYSERDA (New York State Energy
Research and Development Authority), is developing a
wide-ranging Green Building Tax Credit program, which we
are studying. NYSERDA also offers technical assistance
funding to help offset the costs of going green.
The GreenFitters team has also been working closely with local utility companies to
capitalize on programs and incentives that they offer in their jurisdictions. We are also
working with them to design innovative, off-book approaches that will benefit our clients
in reduce their energy bills. LIPA (Long Island Power Authority), for example, has a
number of programs in place for customers who make efficiency-minded improvements.

Public Relations
While your financial bottom line and commitment to environmental sustainability are our
key focus, there are myriad public relations benefits to be reaped from investment in this
area. Consumers at all levels are paying keen attention to “going green” and often
either seek out green vendors and services or factor a company’s “greenness” into their
GreenFitters, as your one-stop solution, is prepared to work with you to ensure that you
are able to realize the full benefit of the improvements that you make. We will
coordinate with the media outfits and government entities to promote the improvements
you make to your property and the work that we do together.
Building Systems and Components Improvement

There are many ways to save on energy costs with regards to indoor lighting.
Depending on the portion of your energy costs devoted to lighting offices, bathrooms,
stairways, hallways, and parking garages, you can save a significant amount of money
through a variety of efficiency-enhancing techniques.
The easiest and least-expensive energy-saving change you can make is the substitution
of all current incandescent light bulbs to CFL (compact fluorescent) or LED (light-
emitting diode) bulbs.
Incandescent bulbs generate light by heating a tungsten filament until it glows, giving off
light. A considerable amount of electricity is
required to make an incandescent bulb burn
brightly. Only 10% of that electricity goes
toward making light; the rest is wasted as
heat. The inefficient incandescent bulb has
fallen out of favor with the financially- and
ecologically-concerned. Starting in 2012,
incandescent bulbs will no longer be
commercially available in the United States
CFL bulbs use significantly less energy, as
much as 75% less, than incandescent light bulbs. This means that CFLs require less
wattage to produce an equivalent amount of light. For example, you enjoy the same
amount of light using a 20-watt CFL as you would with a 75-watt incandescent bulb.
Replacing a standard 60-watt bulb with a 13-watt CFL can result in a per-bulb savings
of $30 in energy costs over the life of the bulb. This saving is compounded by the fact
that CFLs last a long time: in some tests, they burned brightly for 10,000 hours,
whereas standard bulbs burned for just 800 to 1,500 hours. Several manufacturers
make compact fluorescent light bulbs that can be used with dimmer switches and in
three-way lamps. And many CFL bulbs can be
used outdoors as long as the fixture is enclosed.
Most importantly, they give off good light. In a
2007 study conducted by Popular Mechanics,
CFLs burned almost as brightly and produced a
better quality light than a 75-watt incandescent
Though LED bulbs have traditionally been
dimmer than incandescent bulbs, keeping LEDs
out of the mainstream lighting market, LEDs
bulbs have recently brightened up. You can now
find LED bulbs that emit light equivalent to a 60-watt incandescent light bulb, making
them a viable technology for basic lighting needs in many situations. The LED method
of producing light loses far less energy to heat than do other lighting technologies. It is
dramatically more efficient than the vacuum/filament method used in incandescent
bulbs -- sometimes around 85% more efficient; and it is even about 5% more efficient
than the CFL's plasma-tube approach. A single light fixture equipped with a 60-watt
incandescent bulb consumes about 525 kWh of electricity in a year; substituting an LED
bulb brings annual energy use to approximately 65 kWh. Solid-state lights like LEDs
are more stable light sources than incandescent or fluorescent bulbs, and the difference
is startling: a typical incandescent bulb lasts about 750 hours, while some LED bulbs
last up to 50,000 hours. Initial costs, however, can prove to be a deterrent. A 60-watt
LED replacement bulb currently costs approximately $100, and lower-output bulbs, such
as those used in spot lighting, cost between $40 and $80. That's compared to less than
$1 for incandescent bulbs and approximately $2 for fluorescents. However, when
looked at in the long run, LEDs, even at $100 per bulb, will lead to significant savings
because of their long life and considerable efficiency advantage.
Why upgrade?
While your utility costs are driven by a variety of factors, seemingly small changes can
have a dramatic impact.
All buildings use both internal and external lighting. While a given fixture might have
only a 100-watt bulb, these add up
when looking at an entire building.
And when considering the costs of
lighting the external areas of a
property, it is important to understand
that savings can be found on
everything from a single fixture to an
entire parking lot.
On average, you can assume that
switching from an incandescent bulb
to LED or CFL should reduce
electricity usage by about 85%.
Whether switching from a 100-watt
bulb to a 16-watt CFL in an ordinary
fixture, or from a 1000-watt High-Pressure Sodium bulb to a comparably ambient 175-
watt LED in a broad-coverage outdoor fixture, you should always investigate new
technologies to find long-term cost savings. GreenFitters continuously studies and
evaluates the newest technologies that may benefit our customers.
How much can this save you?
Take a standard retail parking lot with 20 lamps lit all night, year round. This can cost
as much as $15-20,000 every year, plus regular maintenance and repairs.
Swap in a new, brighter LED bulb, and you can earn back your investment several
times over in the next 15 years. Similar math applies for lighting hallways, conference
rooms, and offices in all types of buildings. For outdoor lighting, you also have the
option of solar-powered fixtures, which use the power of the sun collected during the
day to power the lights at night – with no energy costs at all.
Another efficiency-enhancing option is the use of light sensors in both indoor and
outdoor spaces. By having highly-sensitive light detection in rooms and hallways, you
can provide absolute safety for all occupants without the added expense of keeping
lights on 24 hours a day.
Newer lighting solutions last longer and are easier to maintain than traditional lighting,
and the light itself is often cooler and easier on the eyes. Ask for an assessment of your
facility and let GreenFitters outfit your lighting solution.
Commercial HVAC (Heating, Ventilation, Air Conditioning)
Heating, air conditioning and ventilation are likely the least efficient contributors to your
utility costs. Keeping your office the right temperature can account for as much as 40%
of your total energy costs, and in some cases more. Because equipment is in many
cases as old as the building itself, and is often built right into the structure, it can be very
difficult to conceive of alterations to your HVAC system. However, given how much it
costs to operate a typical heating or air conditioning unit, it is likely more expensive not
to renovate and update your system. Additionally, there are some low-cost upgrades
that can save you thousands of dollars.
For a wider, shorter building, a green roof is a great, attractive solution. This may not
work for many city buildings, where the livable area is large but the roof area is small,
but there are options for improving every building. Outside of an urban environment,
some solutions include geothermal heating and planting more trees for shade.
Insulation is one way to increase the efficiency of heating and cooling systems that will
work in any structure, regardless of size, use or location.
Superior insulation is the key to keeping any building temperate. There are numerous
types of insulation, which can be installed in all areas of a building, independent of
regular access or use. Starting with the building envelope itself, spray foam insulation is
easy to install, from inside or outside the building. It is a mildly intrusive installation
process, but it pays enormous
Moreover, all exterior doorways and
windows, even those that cannot be
opened, should be completely sealed
to prevent heat loss. Proper caulking
is a very simple, cheap solution, but
can save a structure thousands of
dollars each year in heat loss.
The boiler room should also be
extensively insulated. Very often,
boilers are relatively old, and were
insulated only when they were installed and not since. Boilers, as well as all piping,
must be adequately covered to prevent heat loss. It can be tricky to coat pipes that are
hidden, but it is doable, and hugely profitable.
Though insulation may be the most efficient way to cut your building’s HVAC costs,
there are other solutions that can also help a great deal. Proper system monitoring will
help identify which components and physical areas are more efficient than others, and
which are costing you more money. This in turn will help you find any drafts, air leaks or
other issues requiring attention and correction. Fuel computers and sensor valves,
installed on or near the boiler itself, will make it possible to lower boiler activity during
non-peak hours, and to redirect the boiler’s energy where it is needed most (in the
summer, for example, the boiler will be used almost exclusively to heat water; in the
winter, it would heat workspaces as well). Variable air volume (VAV) boxes and
programmable thermostats will help reduce constant tinkering with the temperature. In
any office or working environment, where some like it warm and some like it cool,
tinkering creates more work for the building’s boiler.
Of course, we must ultimately look at the boiler and air conditioner units themselves.
Most boilers in city buildings are well over thirty years old, and often closer to fifty or
sixty, dating from the building’s original construction. Air conditioning units tend to be
younger, although since most are rooftop installations, they are continually exposed to
the elements and age very quickly. Replacing a boiler is often logistically very difficult,
due to space and usage considerations, but eventually, all heating and air conditioning
units reach their age limits, and must be replaced. Newer units are certified for energy
efficiency and environmental impact, and can instantly lower your utility bills
significantly. GreenFitters is also working with companies developing low-cost, non-
intrusive ways of improving HVAC efficiency to bring these solutions to you.
Water Heating
Water heating has long been one of the most complicated and expensive components
of energy use in large buildings. Because we insist on hot water instantaneously, hot
water heaters and boilers must remain on at all times, even in hot months and during off
hours. Moreover, due to an apartment building’s layout – tall and narrow – most
buildings expend a significant amount of energy keeping hot water available to the
upper floors of a building. This dual effect – maintaining water temperature and raising
it hundreds of feet above ground level – can expend over 35% of a building’s total
energy output.
Fortunately, there are a number of solutions for reducing your water heating costs. The
most obvious, of course, would be to use less hot water, and any apartment building
should be phasing out older-model appliances, such as refrigerators, washing machines
and dishwashers, and replacing them with EnergyStar© models. Installing low-flow
fixtures is also an easy upgrade. Due to recent advances, “low-flow” no longer implies
low-pressure and tenants are warming to low-flow showers and faucets.
Since most active hot water use is in the shower, starting there makes sense. Eco-
drains are not always easy to install, but will create savings of up to 40% instantly.
These systems work by using hot water runoff – water that is still hot, but is simply lost
down the drain – to heat incoming water, and they are incredibly efficient.
Updating and expanding the use of high-efficiency insulation is a quick, easy and
inexpensive way to reduce heat and energy loss in your water heating system (see the
HVAC section for more information). Total replacement of a water boiler is expensive,
messy, but sometimes necessary. Generally 30 years is the replacement point: any
older water heating system is a prime candidate. Once you are replacing the water
boiler, you have many options to increase the efficiency of your system. Manufacturers
currently offer a variety of oil, electric and steam boilers that are EnergyStar© approved.
There are other possibilities, as well, such as indirect tank heaters, tankless heaters and
hybrid systems. These each have their advantages and disadvantages, but all will be,
to a large degree, more efficient than conventional boilers. GreenFitters is prepared to
find the most cost-effective and energy-efficient solution for your needs.
Water Usage
While water prices have remained steady over the years, the availability of potable
water is forecast to be strained over the next 20 years as populations increase and
fresh water reservoirs decrease.
In this context, it is crucial for property managers to be aware of their water usage to
understand where they can save money.
The average American home uses 127,00 gallons of water per year, and the average
business uses an additional 40 gallons per day per employee. Fortunately, inefficient
use of water is a prime place to
begin a retrofit, as the culprits are
easy to find and to fix.
Of those 127,000 gallons, 18
percent comes from toilets alone,
and another substantial amount is
lost through water faucets in
bathrooms and other sinks. If you
have not yet switched to low-flow
toilets, faucets, and showerheads,
you can save up to 20% on your
water bill using these fixtures, as
compared with older models.
However, there are other structural
upgrades you can make in your property to decrease waste: motion sensors and
internal water recycling. As with electricity, motion sensors can be an effective way to
reduce water usage. Whether switching to motion sensors on toilets or on faucets,
these installations ensure that water will not be running if nobody is there to use it.
In office buildings, hotels, and many apartment buildings, charges associated with water
are included in whatever rent is charged. Accordingly, your tenants or guests do not
see an incentive for them to use less water. GreenFitters will help you design a
program so that your guests will embrace these new appliances, saving you money.
Green Roofs
For any building looking to lower its heating and cooling bills and extend the lifespan of
the roof, a green roof is a necessary consideration. Green roofs, also called ecoroofs,
have been in use for thousands of years but are only recently being fully understood for
their beneficial qualities. Grass and small plants are far superior to tar at covering a
building’s surface, and can be used to create a lovely, bucolic escape from the city’s
hustle and bustle. As a premier green roof consultant, GreenFitters is ready to match
you with the right vendor for your needs.
A green roof is, quite simply, what it sounds like: a layer of plants covering a building’s
available roof space. All green roofs must contain a layer of soil, proportional to the
type of plant used, as well as superior
waterproofing and an unbreakable root
barrier. Green roofs can be made
lightweight, in some cases weighing no
more than 15 lbs/ft2 for more expansive
surfaces. They can be worked into a new
roof installation, which will often lower the
cost and simplify expenses, or retrofitted
on to an existing roof. Most roof
warranties will honor green roof
installation, and in some cases, the green
roof may even extend an existing
warranty. Green roofs provide numerous
benefits, including superior insulation; a greatly extended roof lifespan; and others, such
as improvement of the sound barrier and rainwater retention.
The primary benefit of using plant life to cover a roof, rather than tar, shingle, silver or
white roofs, is the increased insulation provided. On an average 90° F day, a black tar
roof can heat up to in excess of 180°—this means that the top few floors of the building
below are cooling down not from 90°, but from double that. A green roof, however, will
maintain its cool, sometimes as low as 95°, and thus save the building substantial
cooling bills. During the winter, the benefits of a green roof are similar, keeping the
floors below warm, even through the winter chill.
Most commercial roofs are given, upon installation, a 15- to 20-year life span. This is
remarkably short for a building that can expect to remain standing for twenty times as
long, and it comes with heavy maintenance costs—sometimes more an $1/sq.ft. in later
years. A green roof shares little of those concerns. Green roofs enjoy life spans of well
over 35 years, and can be fitted to last as long as 65 to 70. Moreover, apart from
occasional gardening, weeding and watering, an ecoroof should require little
maintenance. This can save a building, for the life span of a green roof, over $500,000
in replacement and maintenance costs.
While the direct benefits, in terms of reductions in HVAC expenses and increased
lifespan of the roof, make green roofs financially and environmentally attractive on their
own, city, state and federal governments have sought to increase the adoption of green
roofs by establishing incentive programs . The USGBC (United States Green Building
Council) has made green roofs a key component of LEED Certification, with allotments
of up to 16 LEED points possible. A New York program offers a substantial property tax
abatement, of $4.50/sq.ft. (up to $100,000), for any commercial structure in New York
City that installs a qualifying green roof.
Alternative Energy Production
In addition to reducing the amount of energy that you draw from your local utility
company, GreenFitters has several solutions if you are interested in using your property
to produce energy. These systems will both reduce the energy you consume from other
sources and potentially give you the opportunity to sell excess power either back to the
electric company or to third-party energy purchasers.

Solar Energy
Photovoltaic Systems
One of the most revolutionary ways to save energy is to harness the energy of the sun
and convert it to electricity for our daily use. On a bright, sunny day, the sun shines
approximately 1,000 watts of energy per square meter of the planet's surface, and if we
could collect all of that energy we could easily power our homes and offices for free.
Photovoltaic (PV) solar panels convert sunlight directly into electricity. PV cells are
made of semiconductors such as silicon, currently the most commonly used. When
light strikes the cell, a certain portion of it is absorbed within the semiconductor material,
transferring its to the semiconductor. The energy knocks electrons loose, allowing them
to flow freely. This flow of electrons is a current, and by placing metal contacts on the
top and bottom of the PV cell, we
can draw that current off to use
It should be noted that not every roof
has the correct orientation or angle
of inclination to take advantage of
the sun's energy. However, if your
building has an unshaded, south-
facing roof, you can choose from a
number of options to design the size
and type of system that is best for
your property. GreenFitters, along
with our solar energy partners, are
prepared to work through this
process with you so that you are
best able to take advantage of your building.
Since not all days, and not all hours of the day, will be filled with sunshine, PV systems
require batteries to facilitate energy storage. You will also require an inverter to convert
the PV system’s direct current to the alternate current that runs through your wires.
Once installed, a PV system requires very little maintenance and will provide electricity
cleanly and quietly for 20 years or more.
Solar Thermal Heating
Aside from the photovoltaic approach, where sunlight is directly converted to useable
electricity, there are other important applications of solar energy relating to solar
generation of heat, referred to as “solar thermal.”
In the simplest solar thermal application, a discrete solar collector gathers solar
radiation to heat air or water for domestic, commercial or industrial use. The solar panel
is usually a flat plate collector that consists of a metal box with a glass or plastic cover
and a black absorber plate at the bottom. Absorber plates are usually painted with
selective coatings that absorb and retain heat better than ordinary black paint. The
sides and bottom of the collector are usually insulated to minimize heat loss.
In locations with average available solar energy, flat plate collectors are sized at
approximately 0.5 to 1 ft2/gallon of daily hot water use. The solar collector is usually
mounted on the roof and is connected to a
circuit containing water with propylene glycol
anti-freeze added, if necessary. The heated
liquid flows around the circuit, either under
the action of a pump to warm the main hot
water tank, or by a thermo-syphoning action
to warm a solar water storage tank that then
feeds the hot water tank.
Passive solar heating is the absorption of
solar energy in a building to reduce the
energy required to warm the habitable areas
(i.e. to contribute to space heating). Air is
normally used to circulate and distribute the
collected energy, generally without the use
of pumps or fans. Indeed, the air flow
generated can be used as a means of ventilating the building, or even cooling it by
drawing in cooler air to replace upwardly moving solar heated air.
In solar hot water systems, sunlight reduces the amount of electricity or gas required to
heat your hot water supply, so it cuts your fuel bills. Residential buildings benefit most
where hot water demand is highest e.g. a large family or a big laundry load.
Commercial or industrial solar water heating systems are most cost effective in facilities
with water heating systems that are expensive to operate, or in operations such as
laundries or kitchens that require large quantities of hot water. According to the Federal
Energy Management Program Solar Water Heating Technology Alert, flat plate water
heating systems range in price from about $2,000 to $4,000 installed for residential
systems (for 40 to 80 gallons per day usage), and $2,000 to $50,000 for commercial
systems (for 40 to 1700 gallons per day usage).
The GreenFitters Team
Adam Farber
President & Chief Executive Officer

Adam brings to GreenFitters extensive experience in a variety of fields, including venture

capital, entertainment, real estate, and geology. Adam served for three years as COO of
IDT Ventures, an early-stage investor with interests in telecom, alternative energy and
homeland security. Prior to that, he worked with the Macovich Collection, the largest
private meteorite collection in the world. Adam is dedicated to sustainability in the
workplace as well as at home, where he composts his biodegradable waste in his
backyard. Adam focuses on green roofs, full-property planning and high-efficiency

Eric Schmutter
Vice President & Chief Financial Officer

Eric, a graduate of New York University with a degree in Biology, joins GreenFitters after
an extensive career in real estate and construction. He worked as Coordinator of
Outbound Referrals for Halstead Property, and before that, was a Project Manager at
Carlon Construction in Stamford, CT. Eric is an avid hiker, poker player, and Yankees
fan. He currently serves as a member of his Co-op's board of directors and lives with his
wife and son on the Upper East Side of Manhattan. Eric focuses on solar energy
solutions, lighting technologies and building-wide systems improvements.
Steven Schwartzberg
Vice President & Chief Operating Officer

Steven brings a strategic and holistic approach to every GreenFitters project. In his
experience as a strategy consultant for Bain & Company, Steven worked with financial
services and consumer product companies to maximize their investments through
revenue growth and cost-saving initiatives. He brought that experience to a five year
career working with small businesses at American Express, managing products and
benefits for high spending customers from construction foremen to IT professionals. With
an Honors Degree in Economics from Harvard, Steven focuses on the entire project,
from maximizing ROI for retrofitting to the marketing benefits of going green.

Marc Aaron Melzer

General Counsel

Marc comes to GreenFitters after more than three years as a litigation associate with a
large New York law firm, where he represented major corporations in a range of litigation
matters. A graduate of Princeton University and the University of Pennsylvania Law
School, Marc has long been interested in green living and has closely followed
developments in this area. He is admitted to the state bars of New York and New Jersey.
He also volunteers with Hazon, a Jewish environmental organization that runs programs
in the United States and abroad to promote sustainability and better living. Marc focuses
on green tax abatements and other financial incentives, both from government grants
and private programs.
Recent Green News

“Despite what many companies think -- that reducing their environmental impact is a
nice idea, but impractical because of the cost -- businesses can go green and lower
costs at the same time. No one disputes that it's expensive to cap smokestacks and
process hazardous waste. But as the earlier lesson suggests, the focus shouldn't be on
cleaning up and its costs -- the focus should be on creating less mess to begin with.”
Alan G. Robinson and Dean Schroeder, “Greener and Cheaper,” Wall Street Journal,
March 23, 2009

“City officials estimated that it would save property owners roughly $750 million a year
in energy costs, city officials said. The program would begin in 2013, with 2,200
buildings performing audits and beginning upgrades each year for a decade.”
Andrew C. Revkin, “City Plan to Make Older Buildings Refit to Save Energy,” New York
Times, April 22, 2009
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