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Graphic Standards Manual

© 2003 Greek Orthodox Archdiocese of America
8 East 79th Street, New York, NY 10021
Telephone: (212) 570-3500 . Fax: (212) 570-3569
e-mail: archdiocese@goarch.org . web: www.goarch.org

Distributed to the Metropolises of the
Greek Orthodox Archdiocese of America

official signage Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises 2 . posters. As a result. the Archdiocesan seal is to be used on This seal exists in two variations: stationery of the Archdiocese.3 The Greek Orthodox Archdiocesan Seal 1.4 The Archdiocesan Seal with Logotype America in print.1 About this Graphic Standards Manual The purpose of this manual is to serve as a guide for the consistent and correct representation of the seal of the Greek Orthodox Archdiocese of 1. This includes. institutions of the full formal name of the Archdiocese. Archdiocese. when used consistently by the the seal of the Archdiocese and the placement Archdiocese. and parishes. It consists of an elongated cross with flaring arms with a circular disk at the center of the cross bearing the combined Greek letters X and P. parishes.1 Usage of the Archdiocesan Seal Visual Identity System As prescribed by the Uniform Parish Regulations The primary visual identity of the Greek Orthodox (UPR) of the Archdiocese (Chapter II. the Archdiocese as a whole will gain greater demonstrated. 1. video.Section 1: Introduction arms are the Greek letters IC XC NI KA. “Christos. The The Archdiocesan seal with logotype consists of Archdiocesan seal.4 Archdiocesan Seal with Logotype recognition when these guidelines are applied. “Greek Orthodox Archdiocese of America” and “Ecumenical Patriarchate.” These elements are encircled by the words. programs. the metropolises. Article I. Section 7).” Adjacent to the four cross Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises The Archdiocesan seal is to be used on all formal and official documents. the metropolises. brochures. newspapers. as and organizations. and parishes. and electronic media. The Greek Orthodox Archdiocesan seal with logotype. 2. handbooks. the monogram of Christ. departments of the 1.2 The Greek Orthodox Archdiocese 2. catalogs. departments of the Archdiocese. newsletters. conveys a uniform and unified institutional identity to the public at large.3 Archdiocesan Seal 1 The Archdiocesan seal is the primary visual identity of the Greek Orthodox Archdiocese of America. Section II: Application Guidelines 1. 1. its metropolises. advertisements. but is not limited to: yearbooks. Archdiocese of America is the Archdiocesan seal. The Greek Orthodox Archdiocesan seal alone. calendars.” 1. which stand for “Jesus Christ conquers. The seal must appear on all of the publications and materials printed by or for the Archdiocese.

2. 2. having this graphical element in common. merchandise. and educational and promotional items as well. in cases where further clarification is desired. the text “Greek Orthodox Archdiocese of America” may accompany a legible Archdiocesan seal. using the seal with logotype in place of the Archdiocesan seal for any other purpose or manner other than what is prescribed above must be authorized by the Department of Communications.2 Example of when the logo is illegible due to size identity of the Greek Orthodox Archdiocese. It is important that these publication. 2.3 Authorization for Special Usage of the Archdiocesan Seal with Logotype Because the Archdiocesan seal is the primary visual 2. such as in the introductory page of an official 3 Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises 2.2 Example of when the logo is used as a mailing address In addition. as demonstrated below.2 Usage of the Archdiocesan Seal with Logotype 2.2 Vertical Application 2.2 Horizontal Application The first form of the Archdiocesan seal with logotype is to be used in cases where the reproduction of text within the Archdiocesan seal would be illegible due to size.and parking permits.4 Regarding Metropolises of the Greek Orthodox Archdiocese of America The visual identity of each metropolis is communicated through the official seal of the Archdiocese with the corresponding text of the name of the metropolis placed directly underneath Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises 4 . The seal may be used for plaques. the second in cases where the mailing address of the Archdiocese is to be included. Please note the horizontal and verical materials appear to be part of the same family by applications of this format as demonstrated.

the Archdiocesan seal. Plain white bond correspondence of the metropolis. This coordination should begin no used. Stationery templates have been provided on a CDROM to each metropolis in approved and official formats. Department of Registry prior to printing registry documents such as baptismal certificates and 2. 2. 2.5 Stationery Guidelines Letterhead. respectively: 2. Writing. natural white 2. the following usage of logotype is prescribed later than the Winter of 2003. 2005. as well as speed and cost efficiency.4 Example of when the logo is used as a mailing address correspondence is recommended by the Greek Orthodox Archdiocese. business cards. Formal Letterhead and Envelopes – Strathmore 24 lb. envelopes. Informal Letterhead and Envelopes – 20 lb. and marriage licenses bearing the approved seal of the when the mailing address of the metropolis is to be Archdiocese.7 Implementation Timeline Printed registry materials and other official documents bearing previous seals of the Archdiocese should be phased out of use no later 2.9 Approved Paper The approved paper colors and weights are as follows: 1.6 Registry Guidelines the Metropolis of Atlanta in the example to the The metropolis should consult with the Archdiocese left.4 Example of when the logo is illegible due to size than January.8 Approved Fonts The use of Times New Roman (Windows) and Times (Macintosh) for the typing of all metropolis 2. 5 Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises 6 . and related printed forms should reflect standards of consistency in design and color. as illustrated in the case of 2.4 Vertical Application When the text of the seal is illegible due to size. and they are to be used in the regular 2.

solid recommended for use on all color materials and black. are the only appropriate colors for the two-color the Archdiocesan seal and logotype should always representation of the seal. 3.1 Approved Digital Files and Camera-Ready Printed Versions (burgundy) and PANTONE® 124 (gold) from 3.. These of folders.2 Four-Color A grayscale version of the logo is also available for 3. publications.2 Four-Color Version seal can be produced in screen tints of black. seal and logotype from previously printed or photocopied versions is prohibited. dossiers. color 3. seal is ideal for printing in larger formats such as 7 In black-and-white media such as newspaper articles.6 Gold Foil Versions foot or greater. or flyers.4 Two Color To maintain consistency and the highest quality. Since we Gold foil may also be used in place of PANTONE® fidelity. such as in the publication 3. the Archdiocesan The four-color version of the Archdiocesan seal is The four-color vector art version of the Archdiocesan 202 (burgundy) and PANTONE® 872 for the color gold from the PANTONE® color matching system.4 Two Color (formal) from the Department of Communications.6 Gold Foil Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises one-color projects that can accommodate a greater level of detail.5 Grayscale banners and posters. 3.3 Four-Color Vector Art reproduction in gold foil. In instances where the Archdiocesan seal requires 3. ads. a second version of the two-color camera-ready versions is to be used. presentation manuals. where the seal would be one 3. the Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises 8 . and legibility. reproducing the Archdiocesan 872 for a more formal presentation.4 Two-Color Version Section III: Reproduction Guidelines The two-color version is ideal for use on stationery and may be reproduced using PANTONE® 202 3. be reproduced from approved digital files.5 Monochrome 3. or PANTONE® 202 (burgundy).3. then one of the approved For formal usage. If using digital files is impossible. wish to maintain the highest possible definition. etc.5 Monochrome Versions 3. newsletters.3 Four-Color Vector Art Version the PANTONE® color matching system. Digital versions of the Archdiocesan seal and logotype are available Archdiocese seal is prescribed as using PANTONE® 3.

8 Stamps and Embossments registry documents bearing an official signature. The preferred background color for the Archdiocesan seal on all mediums and materials is 3. Do not place any graphics. matter.7 Watermarks white. the watermark version is to be used at a gray setting of 15%. or other printed matter must adhere to prescribed The color seal with a white background or the guidelines whether a laser printer or an embedded white Archdiocesan seal are the required versions seal is used. be employed. 3. natural white. When a laser printer is used to apply of the Archdiocesan seal on a black or dark colored the Archdiocesan seal as a watermark on printed background.seal is to be reproduced using either gold foil or 3. 3. as in the case of antimensia and 3.7 Watermarks 3. or photographic backgrounds as long as the legibility of the logo is not diminished. When the embossing of the 3. illustrations or type within the minimum clear space area.9 Background Colors on color. or ivory. 3. 9 Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises 10 . open space surrounding rubber stamp or with an embosser as illustrated in the Archdiocesan seal is an integral part of its the example of the Metropolis of Chicago in the design. stationery.10 Minimum Size (displayed at actual size) When necessary. The logo can appear The application of the Archdiocesan seal in the form of a watermark on correspondence.8 Stamps and Embossments 3.10 Minimum Size Archdiocesan seal as a watermark on cotton bond The minimum size for the Archdiocesan seal is 20 paper is prescribed. example to the left.9 Background Colors PANTONE® 872 for the color gold. The watermark must be 4 inches in height and must be either printed or embossed on the center of the page. the watermark version is to mm in height. black. photographs.11 Clear Space the Archdiocesan seal may be affixed with a A generous area of clear.

typography. In Requiem font is prohibited. signage and other PANTONE® 202 (burgundy) and PANTONE® materials. Whenever practical.14 Archdiocesan Typeface The Greek Orthodox Archdiocese logotype is set in Requiem Display HTF Small Caps. Electronic applications such as web sites. their graphical elements should use the hexadecimal where X is equal to the height of the top of the seal values of #063050 for blue and #FFFFe3 for off- to the bottom of the cross. In instances where the Archdiocesan seal with logotype is used. PowerPoint presentations. 3.The minimum clear space area is defined as . Archdiocese of America. or use of the should be designed with complementary colors. videos. CD-ROM’s and 11 Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises Aa Bb 3. a special typeface unique to the logotype. duplication. printed materials. 3. The RequiemText font 3. 3.12 Official Colors 3. Requiem Display HTF Small Caps 124 (gold) of the PANTONE® color matching and RequiemText HTF Roman have been licensed system are the official colors of the Greek Orthodox for every metropolis and parish in the Archdiocese.15 Requiem Display HTF Roman 3. and R:255 G:253 B:230 for off-white. this includes PANTONE® 302 (blue) and PANTONE® 1205 (off-white). design The Archdiocese strongly elements supports software and font licensing agreements. DVD’s. any accompanying text should also be in either Requiem Display HTF Small Caps or RequiemText HTF Roman. Additional styles of the Requiem font family may be purchased online at: www.11 Clear Space family is recommended for use on all publications.13 Complimentary Colors Text.com/ 3.12 Official Colors Archdiocesan stationery.25X.15 Requiem Text HTF Roman (included on CD) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises 12 . white and the RGB values of R:0 G:0 B:51 for blue allow additional clear space around the seal. accompanying the Archdiocesan seal with logotype Unauthorized sharing.13 Complimentary Colors graphics and other catalog/requiem.

For assistance in any of these areas. related agencies.2 Latest Versions of These Guidelines The latest version of these usage guidelines and an official description of the Archdiocesan seal are available online at: www. programs. 3. its metropolises.goarch. reproportioned. or modified in any form.org/en/ archdiocese/logo.16 Requiem Display HTF Small Caps written. of its institutions. Section IV: Reproduction 4. departments.Aa Bb 3. Please consult this special section on the Logos or graphical elements other than those Archdiocesan web site for updates to this document officially sanctioned by the Greek Orthodox concerning proper usage of the Archdiocesan seal Archdiocese may not be used to represent the and logotype prior to the commencement of any Archdiocese.18 Other Symbols mission and goals. This prevents incorrect usage and any possible detraction from the Archdiocese’s efforts to convey a unified and consistent image. please contact the Department of Communications no less than two weeks in advance your project completion deadline.1 Technical Support Staff and Resources The Department of Communications is responsible for helping members of the Archdiocese produce publications and other materials that are well 13 Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises 14 . cost (included on CD) effective. altered in color. or any project.16 Requiem Display HTF Small Caps 3. parishes. attractive in format and design. Editorial and design services are available to all metropolises.17 Graphic Standards The standards outlined in this manual have been established to maintain a consistent and effective use of the Archdiocesan seal. and representative of the Archdiocese’s ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 3. or offices. organizations. 4. the Archdiocesan seal must not be redrawn. Thus.

2 What is the minimun size at which I can display the Archdiocesan seal? 5.11 of the Graphic Standards Manual. When applying the seal of the Greek Orthodox Archdiocese of America to a document.1 How much white space is required around of white space around the seal must be 5mm on the seal and logotype? every side. For further clarification.1 An example of an incorrect amount of clear space between the logo and the text. refer to section 3. has provided several different versions of the Archdiocesan seal 5. minimum size of 20mm in height.4 What version of the logo should I be using in my documents? The Greek Orthodox Archdiocese of America.1 An example of an incorrect placement of text over the logo. it is important to remember that the minimum size is to be no less than 20 mm in height.2 An example of displaying the Archdiocesan logo at the incorrect size. it is important to remember to leave the required amount of clear Standards Manual. to read after scaling down the size of the seal and logotype? It is important to remember that all text elements space between the seal and the document text. For further clarification. in this Graphic Standards Manual. refer of the logo from the top of the seal to the bottom of to section 2.Section V: Common Problems If the Archdiocesan seal is displayed at its required. 5.2 of the Graphic Standards Manual. then the amount 5. the cross. Here are a few common examples: Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises 16 .11 of the Graphic 5.3 What do I do when text elements are hard 5. When applying the seal of the Greek Orthodox Archdiocese of America.1 An example of the correct amount of horizontal clear space between the logo and the text. 5. refer to section 3.2 An example of the proper minumum size that the Archdiocesan seal can be displayed (actual size). 5. That must remain legible on the Archdiocesan seal and amount of space is equal to 25% of the total height logotype in all cases. 15 Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises and logotype to properly fit into specific instances. For further clarification. 5.

5. It is forbidden 17 Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises 18 . and parishes. This includes. Reproduction Guidelines. publications and materials printed by or for the Archdiocese. been specifically created to appear on all color documents and must be displayed on a natural white. advertisements. the white Archdiocesan seal is to be used on a colored background. catalogs. newspapers. and parishes. For further clarification please refer to Section III. This logo displays well on banners and posters. or ivory background. The four-color version of the logo has 5. It is to be used on all formal and official documents. newsletters. handbooks. instances may arise where the logo needs to be displayed on a black or dark colored background. but is not limited to: yearbooks. if necessary. The Archdiocesan seal is to be used on stationery of the Archdiocese. approved versions of to use previously printed or photocopied instances of the seal and logotype.a. of the Graphic Standards Manual or contact the Department of Communications of the Greek Orthodox Archdiocese of America. The four-color version of the Archdiocesan seal is recomended for use on all color materials and publications. white. or ivory background. the metropolises. programs. the metropolises.4d An example of an incorrect display of the Archdiocesan seal on a colored background.5 When do I use the seal and when do I use the seal with logotype? The Archdiocesan seal with logotype is to be used when the reproduction of text within the Archdiocesan seal would be illegible due to size. In these instances. The four-color vector art version of the logo should be used in instances where the logo appears in larger formats. d. c. calendars. In all instances high-quality. official signage and parking permits. the seal and logotype must be used. This version of the logo provides ease of printing and can be enlarged to one foot in size or greater. b. brochures. or when the mailing address of the Archdiocese is to be included. departments of the Archdiocese. posters. Though it is preferred that the Archdiocesan seal be displayed on a natural white. white. departments of the Archdiocese. 5.4d Examples of how to properly display the Archdiocesan seal on a colored background.

and 2.1.2 of the Graphic Standards Manual or contact the Department of Communications of the Greek Orthodox Archdiocese of America. 1.4. Graphics Standards Manual for the Metropolises of the Greek Orthodox Archdiocese of America. Version 1. 2.For further clarification please refer to sections 1.0 19 Greek Orthodox Archdiocese Graphic Standards Manual for Metropolises Notes .3.