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Prepared by

Gourab Bhowmick
MBA(FT) : 2014-16 || Roll No –
Institute of Management ,
Nirma University

under the stewardship of Mr. Channa Daswatte to name a sfew. City Centre. The Group also has several projects in Eastern India as well as other parts of the country in the pipeline and is continuing to live by its maxim of making a difference to the way people live. Harshavardhan Neotia has been responsible for landmark projects in and around Kolkata such as Udayan. its first business park in New Town which is a Green Building certified by LEED. Its leisure properties like Ffort Raichak and Ganga Kutir are nestled in the lap of nature abiding by its every rule and all their housing and townships offerings have celebrated elements of nature from the conception to the finishing stage. Ambuja Neotia is deeply mindful of its environmental responsibility and creating spaces that offer a better and greener life. Kolkata’s first luxury weekend getaway and the pastoral hamlet by the Ganges. that Ambuja Neotia came up with Ecospace. healthcare and education. Group Companies Ambuja Neotia Holdings Private Limited (formerly known as RKBK Fiscal Services Private Limited) Ambuja Housing and Urban Infrastructure Company Limited Bengal Ambuja Housing Development Limited Bengal Ambuja Metro Development Limited. In all its projects. the mall that went on to re-write several retail rules. Kapil Bhalla. Kolkata’s first Condoville created around the Public Private Partnership model. Balkrishna Doshi. The company. it has also partnered with a bouquet of ace architects like Charles Correa. Ambuja Realty Development Limited Udayan Greenfield Developers Limited GGL Hotel & Resort Company Ganapati Parks Limited Choicest Enterprises Limited BAHDL Hospitality Limited AIPL Ambuja Housing and Urban Infrastructure Limited 1 | Page . It is with this view in mind. Ambuja Neotia is known to pay special emphasis to design and aesthetics in a way that their projects are enduring and appealing as well as sustainable and viable for the future. Ffort Raichak. Ganga Kutir amongst many others. The Group also championed the cause of woman and child healthcare by setting up Bhagiarthi Neotia Woman & Child Care Centre in Kolkata. In their pursuit of creating delight through spaces.Corporate Profile Ambuja Neotia is one of the most prominent and respected corporate houses headquartered in Kolkata with its forte in real estate and recent forays into hospitality.

Ujjwala in New Town. Utsa in New Town. restaurants. clinics and research) and education. spas. The success of Udayan on the E M Bypass. Building on this experience and expertise. Kolkata.Neotia Healthcare Initiative Limited Park Hospitals Educational Development Trust Jnana Pravaha Neotia Foundation Diversity: Realty . started nearly two decades ago with a simple mission . Bengal Ambuja was initiated with support from the Government of West Bengal. under the stewardship of Mr. clubs). with the rest for HIG. healthcare (multispeciality hospitals. Kolkata. Harshavardhan make a difference to the way people live. Kolkata and Upohar. This led to the creation of a pioneering Public-Private Partnership which holistically addresses housing demand across all sections of society through a crosssubsidised model that allocates 50% of all the homes for LIG and MIG. it is now ready with a pan-India growth strategy to deliver an unprecedented number of high-quality projects in the forthcoming years. inspired the Group to create Ulhas in Bardhaman. Urvashi in Durgapur. 2 | Page . hospitality (resorts. as one of the first joint sector companies in the state. Uttorayon in Siliguri. Upoban in Santiniketan. nurturing the domains of realty (residential. It has also made a successful foray in retail infrastructure with City Centre Malls. hotels. Ambuja Realty has stepped beyond housing. Today. The Ambuja Realty journey. retail and commercial). off the EM Bypass.

New Town . . is an idyllic getaway designed to create personal havens that embrace the concept of 'luxury re-defined'. Ganga Kutir.Hospitality . The brand has been extended through The Conclave Ecohub. it was with the same passion for excellence that has become synonymous with the Group's realty projects. Healthcare 3 | Page . Swissotel Kolkata Neotia Vista is a 5-star business hotel located at City Centre. Today. Club Rio Vista at Raichak-on-Ganges and Club Montana Vista at Siliguri. The Conclave is an enduring nostalgia for Mr. It is a luxury riverside resort with 61 tastefully appointed. The Conclave was Harshavardhan Neotia's maiden entrepreneurial venture in the hospitality industry and the first chapter in a long success story. with a glorious 25 years behind it. On the other hand. Neotia. Resort and Spa.the very heart of Kolkata's emergent urbanscape. Club Verde Vista at Kolkata. The Ffort at Raichak-on-Ganges was The Group's first stride into hospitality and the beginning of a memorable journey that transformed the sleepy hamlet called Raichak into a favourite river retreat about an hour and half's drive from Kolkata. river-facing rooms and extensive conferencing and banqueting facilities. When Ambuja Neotia ventured into the hospitality segment.

With an intent to reach out to the largest number of people possible. Mr. or chains. . The Bhagirathi Neotia Woman & Child Care Centre is a super-speciality 83-bedded hospital. K. Neotia Healthcare Initiative Ltd. Mr. converted to multi-point resources. An effective beginning has already been made with a 250-bed Multi-Specialty hospital coming up in Siliguri and nine outlets of the retail pharmacy chain operational in Kolkata. An ambitious expansion plan has been charted out which will see each of the verticals of the healthcare division. and is mentored by the group's patriarch. S.. Harshavardhan Neotia. a Public Limited Company has been launched to consolidate all healthcare activities under one corporate division. where the experience gained by the group in its diverse activities could be put to use to build healthcare institutions that would carry all the hallmarks of the many successful ventures of the Neotia family & the Ambuja Realty group. within a strong corporate structure. Education 4 | Page . Neotia. offering the most advanced facilities for woman and child health care in eastern India. This division has been set up by the group's Chairman.

The Rabindranath Tagore Centre for Human Values focuses on imparting education and grooming professionals on human values offering courses for corporates. thereby promoting economic and industrial growth in India and. Management and Science (NITMAS). seeks to epitomise distinction and integrity in the academic field. 5 | Page . the Eastern Region. Harshavardhan Neotia. At the same time. The Group has plans to set up a dedicated campus for this initiative. Neotia Institute of Technology. especially. research scholars and students. as a representative Ambuja Neotia initiative. the Chairman. had long nurtured a dream of leveraging the Group's potential in the advancement of education. Thus.With a strong sense of social commitment. The CII-Suresh Neotia Centre of Excellence for Leadership serves as a facilitator for development of leaders. Ambuja Neotia Group extends its capabilities towards the development of education as well.

This follow up customers should get improved because in this type of unique segment the promotion is mainly done through word of mouth. multifacilty gym. MBE. The club Ecovista is located in the middle of Ambuja Neotia’s business park Ecospace. My role here in Club Ecovista is to lookafter the membership department. This job was pretty easy rather the previous task that was assigned to us made it easy for me. mainly the large fish that is the CEO’s. sports cafe. when to call them and how to approach them for the renewal subscription fee. For the first few days I was assigned the job of calling the current members for giving them the reminder about the yearly subscription fee. For this first I need to identify the segment that I have to target. The calling experience was awesome as a marketer because it gave me hand on experience to speak with the giants of the corporate world. I got the essence of the target market and how niche the market is. After calling almost 600 members I had a rough idea about the market that I should target. So by seeing this upcoming trend Ambuja Neotia thoughtfully placed one of their clubs in the lap of Kolkata’s IT world. One bad 6 | Page . and banquets for organizing different events. mainly calling to the existing customers – reviewing their feedback about the club. Its main aim is to raise its head above them. The ecospace accommodate many corporate houses like TCS. Most of the guest were unhappy about the after sales service part. The segmentation part for this type of hospitality segment is pretty easy but the tougher part is to make them happy with the service. But the problem with Kolkata is that there is no such near place where one can go and spend their weekend. The club is basically run on membership of the corporates. swimming pool. There are many facilities like fine dining restaurant. sports lounge by the name of Xebra.Club Ecovista which is mainly a corporate club and the only club located in the vicinity of Kolkata’s IT world. The corporate people try to get relaxed with friends and family during the weekend so that they get rid of the long week boredom. After getting accustomed with the type of business of the company. There are few competitors in this field like Spring Club. Digging into new customers database for new membership. The Circle. The location of the club in itself speaks about the market it wants to cater to. Some of them were even telling that only during the renewal payment they used to get a call which means that they used to get a call once in a year. MD’s. The club has now 900 hundred members and growing stronger day by day. Mostly they are from the corporate world. It gave the essence of the moods of the members. EMC automation and much other small and medium size corporate.

it has the feel of royal hall.III. Instead being in the middle of the business park the calmness of its ambience makes it different from all other clubs in its vicinity. THE VILLAGE The Village which is the theme restaurant of the club which serves mainly Indian cuisine is also aesthetically designed keeping in mind the theme. POOLSIDE . As per the name the banquet has been decorated. without which the club would have been incomplete. Post merger the banquet now has the capacity of accommodating more than 400 people at a time. The members come here to booze and relax before the long tiring week starts. 7 | Page . Main events take place at these two venue. . Auditorium. The main attraction of this club is the ambience. Poolside. Citadel I&II was previously separated but as per the request of the members the management team decided to merge the two banquets so that the capacity is increased. The club also has a sports lounge bar by the name of Xebra. The club is beautifully ornamented by a roof top pool. Citadel III is also aesthetically designed and it accommodates almost 100 people at a time. III .Citadel III. Xebra and The Village. XEBRA . The Ecovista brand has paved its path to become one of the leisure destinations of Kolkata. The club has a well equipped auditorium where the corporate do their conference and function. The club has two banquets by the name of Citadel I&II. Citadel I & II. AUDITORIUM .word of mouth can ruin the entire structure and even can dilute the brand value of Ambuja Neotia. The members come here for swimming and many poolside parties take place here. The club has several departments like Citadel I&II .

_______________ 8 | Page ***************** __________________ .As a whole Ambuja Neotia has tried its level best to provide the people of Kolkata a wonderful place to relax. to conduct their social events and also to the corporate a place where they can held their meeting and conferences.