You are on page 1of 20

INTRODUCTION

ARV Group has a magnificent track record and has glorified the Real Estate spectrum of
Pune. They are credited and counted amongst the most dynamic and versatile construction
and development houses in the city that has laid the foundation of modern Pune infrastructure
and development. With numerous well known landmarks under its belt, ARV Group has
definitely etched a concrete name in the real estate sector.
ARV Group spells warmth, comfort, loyalty, trust, planning and professional ethos. Our entire
foundation is laid on customer satisfaction and we believe the standard of quality and service
is what has been the key to a successful real estate firm. ARV Group truly believes in
continuous selfimprovement and we strive to give our best taking a step forward with the
ever progressing technology that will benefit our customers the most. We are a system
oriented firm that value relationship whether with our customers or with the environment. All
our projects contribute to sustain and preserve the environment in all possible ways.
We assure you the full satisfaction as regards to the quality service and deal in a wide
network of properties. Providing world class amenities, quality constructions, serene locality
and renowned designs; ARV Group gives you total comfort, luxury and contentment.
In the world that changes with every moment, what stays constant is your need to live into the
most sorted out locations and comfort zone and ARV Group gives you a home you always
dreamed of.

ARV Group
ARV Group has a magnificent track record and has glorified the Real Estate spectrum of
Pune. They are credited and counted amongst the most dynamic and versatile construction
and development houses in the city that has laid the foundation of modern Pune infrastructure
and development.
They ensure ,
 QUALITY
We strive to create spaces that set the benchmark of crest quality.
 TRANSPARENCY
From construction to possession, we ensure that transparency is maintained with all
stakeholders.
 ECO FRIENDLY
Whenever we undertake a project, eco-friendly methods of space creation are followed. We
believe that under no circumstances should the environment be harmed.
 EXCELLENCE
Whether it’s the design or engineering, we make sure that every part of the space creation
proces matches the highest standards

History Of ARV Group
ARV group it’s an upgraded name of Vedant group , it is in real estate business since 2006 .
It’s first society was Ganga Kingston which is situated in NIBM pune .Before coming into
real estate business they were in steel business named TRISHUL STEELS which is in GOA
whose director name is Vikash Goyal and they are still in that business.

Vedant group has a magnificent track record and has glorified the Real Estate spectrum of
Pune. They are credited and counted amongst the most dynamic and versatile construction
and development houses in the city that has laid the foundation of modern Pune infrastructure
and development. With numerous well known landmarks under its belt, Vedant Corp has
definitely
etched
a
concrete
name
in
the
real
estate
sector.
Vedant group spells warmth, comfort, loyalty, trust, planning and professional ethos. Our
entire foundation is laid on customer satisfaction and we believe the standard of quality and
service is what has been the key to a successful real estate firm. Vedant Corp truly believes in
continuous self improvement and we strive to give our best taking a step forward with the
ever progressing technology that will benefit our customers the most. We are a system
oriented firm that value relationship whether with our customers or with the environment. All
our projects contribute to sustain and preserve the environment in all possible ways.
We assure you the full satisfaction as regards to the quality service and deal in a wide
network of properties. Providing world class amenities, quality constructions, serene locality
and renowned designs; Vedant Corp gives you total comfort, luxury and contentment.
In the world that changes with every moment, what stays constant is your need to live into the
most sorted out locations and comfort zone and Vedant Corp gives you a home you always
dreamed of.

 How they Work :

The first step, after the initial contact and a summary briefing on the client’s situation
and needs, is a face-to-face meeting of approximately two hours. During this meeting
we listen to your feedback and present the results of our desk research into your
organization’s business setting, operational scope, financial breakdown and a
preliminary identification of your business case.

After receiving the go-ahead, ARV Group then carries out a one-week “scoping”
process that covers the entire range of your organization. A look is taken at the
capacities and culture within your organization, and at key players, to determine the
starting point for a process of development and improvement and the steps needed to
achieve the desired change. Goals and observations are verified and a high-level
business case and approach are determined, including a plan for the subsequent, fourweek assessment period.

 Job Opportunities  Engineering & Construction  Accounts & Finance  Admin & Operations  Sales & Marketing  Purchase & Store .  DESIGN & DEVELOPMENT Whether residential or commercial. ARV has been in the business of creating value added spaces since the past 10 years.  What ARV ? Headquartered in Pune. reliability and value has put it on the fast track of making it an upcoming household name.  SPACE SELECTION Our projects are constructed at hand-picked locales which are highly convenient and easily accessible. concrete and lasting improvements begins with the assessment: what we call "nailing down the business case". we believe that the spaces we create should reflect architectural finesse. In today's world.  SERVICEFrom the booking to delivery and right up to maintenance. Our teams of location experts select these locales based on future growth and monetary appreciation as well as other added advantages for residents and commercial space owners. Some of the well-known architects and engineers who are a part of our team focus on creating spaces that are worthy of admiration and offer maximum value for money. These locations are upcoming areas with good infrastructure.The process of achieving clear. technical strength and design expertise. The company’s strong emphasis on quality. the quality of service matters to a great extent and we focus on doing this well. we ensure that priority is given to the customer and for a hassle free and amazing experience.

If you feel that you can live up to these expectations.ARV Group ARV Group is always on the lookout for highly talented and capable individuals who strive to achieve excellence and deliver value to the end user. the Human Resources department will contact you and schedule an interview accordingly. Projects  ARV NEWTOWN  ARV IMPERIA  ARV ROYALE  GANGA KINGSTON .R If your resume matches our criteria. then send your resumes to H.

2. an integrated township of 17 acres at Pisoli. ARV New Town 1. & 3BHK Apartments& 4-4. South Pune's upcoming metropolitan suburb. A place that signifies the evolution of modern lifestyles and most of all a destination that will boost the quality of living. and acquire your citizenship to the world of your dreams .5BHK Row Houses It's time for you to become a citizen of the world that has taken everyday living one step forward.5 Undri Pune. 2. So come to ARV New Town today. Presenting ARV New Town.

. ARV Imperia 1. Apart from your infrastructural need inside the apartments. While Setting pace with your changing lifestyles we give you home with ample ventilation. details like apt systems. Pune.5BHK AppartmentKondhwa-Pisoli. battery back-up for common areas and lifts. we design an amenity for your every need It’s a project of 5 acrs.2&2. lobbies and parking along with privacy and a blend of the materialistic wants we give you he choicest upgrades. to even a security cabin at the entrance..

 ARV Royale .

your home is truly a milestone when it comes to classic living.1. located in the vicinity of the some of the best schools.Offering 1 & 2 BHK Luxury Homes that are a melange of comfort. you will be the FIRST to experience the premium life. BHK Premium & Apartments. From the location to the construction and from amenities to lifestyle facilities. Pune. It’s a project of 6 acrs . healthcare. Offices Vedant Royale is the first of its kind housing society that offers the best of residential & commercial spaces under one roof. colleges. luxury & convenience. 2 Shops Hadapsar. entertainment & corporate centres.

Ample ventilation. we help you take a beautiful step into calmness and serenity of the location . It’s a project of 5.5 acrs . as well as stay in close proximity to the main city. we give you personalized andluxuriously designed apartments that suit your every mood an individual space to cherish every memory with your close ones.  Ganga Kingston 2 BHK NIBM Road Kondhwa. Pune. What makes a classier living along with an even classier lifestyle. makes your new day home at Ganga Kingston. privacy and a complete blend of the materialistic wants and peacefulness along with world class amenities. Luxurious Apartments At Ganga Kingston.

 Review Of Literature Real estate .

townhouse or rowhouse) – A number of single or multi-unit buildings in a continuous row with shared walls and no intervening space. a. an interest vested in this (also) an item of real property. Also: the business of real estate. owned by individuals. (more generally) buildings or housing in general. immovable property of this nature. Multi-family house – Often seen in multi-story detached buildings. Terraced house (a.Real estate is property consisting of land and the buildings on it. if. The boundaries of the apartment are generally defined by a perimeter of locked or lockable doors. minerals. or owned separately with an agreement covering the relationship between units and common areas and concerns. containing either a single family or multifamily structure. co-op) – A type of multiple ownership in which the residents of a multiunit housing complex own shares in the cooperative corporation that owns the property. k. There are townhouse or rowhouse style condominiums as well. Major categories Attached / multi-unit dwellings Apartment – An individual unit in a multi-unit building. a. giving each resident the right to occupy a specific apartment or unit. For example. Condominium – Building or complex. similar to apartments. buildings or housing. Residences can be classified by. k. the profession of buying. that is available for occupation for non-business purposes. connected residents might be owned by a single entity and leased out. Common grounds and common areas within the complex are owned and shared jointly. Often seen in multi-story apartment buildings. Single-family detached home Portable dwellings . selling. or water. and how they are connected to neighboring residences and land. Residential real estate Residential real estate is a type of leased property. Semi-detached dwellings Duplex – Two units with one shared wall. where each floor is a separate apartment or unit. Different types of housing tenure can be used for the same physical type. Cooperative (a. along with its natural resources such as crops. or renting land.

with roof and walls consisting only of fabric-like material. A studio apartment has a single bedroom with no living room (possibly a separate kitchen). three bedroom. Quila. which makes it important to inquire what kind of surface definition has been used. Beegha. Theoretical BackgroundOf Consumer Behavior Consumer behavior has been an important research topic for decades. Houseboats – A floating home Tents – Usually very temporary. this includes the area of "living space". and larger units are common. However. Two bedroom.Mobile homes – Potentially a full-time residence which can be (might not in practice be) movable on wheels. (A bedroom is defined as a room with a closet for clothes storage. Areview of existing theoretical efforts indicates a clear shift from rationalto psychological and social decision factors. real estate trends for shifts in the market and house or home for more general information. goals andemotions (Bargh2002). A one-bedroom apartment has a living or dining room separate from the bedroom. In the United States.) Major categories in India and the Asian Subcontinent Co-operative Housing Societies (CHS) Condominiums Chawls Villas Havelis The size is measured in Gaz (square yards). and acre. excluding the garage and other non-living spaces. Apart from leaving out these important findingsthe existing literature also lacks . even the recentmodels have not managed to embrace all the knowledge in the field ofconsumer behavior: subconscious processes. thus including any attached garage and non-living spaces. the role of needs. The "square meters" figure of a house in Europe may report the total area of the walls enclosing the home. It can be described more roughly by the number of rooms. See List of house types for a complete listing of housing types and layouts. The size of an apartment or house can be described in square feet or meters. Marla.

Gronhaug. A common attribute of durables is that the buying decision iscomplex. namely. As mentioned in the introduction. including:  Decisions with regard to allocation of the household budget.  Decision making within the defined product category takes placeonce the product group is specified. a prefabricated house. apartments or houses) or defining amore narrowproduct category (e. including when consumers decide about health issues (Henry2001) or financial investments (Henry 2005). The majority of literature researching individual and organizationalcustomers is dealing with buying processes of durables. fortravelling. g.Strategic purchases imply several important categories of decisions. Considering the focus of this study on consumer behavior with respectto a very specific product. i. houses of a given size). consumers perceive thesekinds of ‘large ticket’ purchases as riskier.  Categorization of alternatives means choosing either from variousproduct groups (e. Kleppe.Buying a house or a car highly involves the consumer. 242).. g. e.how the household’s economic resources are influenced. sometimes even ‘traumatic’. e. Both product .studies of decisions that consumersare most concerned about. Compared to buying convenience products.. particularly asthe car is the second most important durable acquisition in the household. Bazerman (2001) urges researchers to further explore the most importantand challenging consumer decisions. long-term commitment of resources. g. visits to restaurants etc. The strongest parallel can be made with a car purchase. and Haukedal1987. which include house and carpurchases. Specifically. 500. as thisdecision binds their economic resources in the long run . The following characteristics define the strategic importance ofa purchase: high involvement in the process. strategic decision making refersto the process of decision making when buying strategically importantgoods. termed ‘big’ or ‘strategic decisions’ (Bazerman2001. Outcomes of such purchasesare unknown in advance and some of them are likely to be unpleasant. empiricalresearch in the area of durable goods needs to be examined to supportexisting theoretical knowledge. Empirical research conducted in the fieldof durable goods purchase behavior can be useful for at least two reasons: (a) The house is the most important durable good in the household (b) Many studies of consumer decisionmaking for a car or household appliances indicate that there are similaritiesamong the buying processes related to different durable goods. dealing with a building contractor etc. especially when the price is perceived as high. Strategic decisions are being made in a rangeof fields. truncated budget available for other goods and services. The purchase of a house may be considered as a good example ofsuch a purchase decision.

Our aim is to propose a model that can enhance our understanding of consumers from their point of view. With the support of an architect. In comparison tofrequently purchased items. are complex and relatively well known to consumers .  Objective . • the context and the product should define the decision-making research. Manufacturers offer a variety of prefabricatedhouses. customers can custom design theirhouse by changing the layout of the house. Other attributes of this product are that its components areprepared in advance in specialized companies. a conceptual model of consumer behavior and the buying process was developed for the means of conducting exploratory research in the later stages.Prior to model building efforts. These authors suggest that the ‘consumer decision-making process is a goal-directed. Boshoff. this model is of a general nature. a traditional built house) in one major characteristic– it is movable up to the point when it is set up in a selectedlocation. Based on these recommendations. Erasmus.. 168). and put together on theconstruction site at a later time. • the role of feelings affecting the decision-making process should be considered. complex products (Bazerman2001). Nevertheless. accounting for neither the specific characteristics of the product in question nor the context of the purchase situation. selecting the materials. compare them and ultimatelymake a selection (Bayus and Carlstrom1990). and Rousseau 2001. consumers consider several possibilities. • types of heuristics used by consumers should be explained. The major advantage of this model is that it accounts for the weaknesses of previous models by considering cognitive. affective as well as environmental factors. • alternative decision-making strategies should be allowed. Recent findings in consumer behavior research conducted by psychologists and sociologists suggest that the following perspectives be acknowledged in the development of new conceptual consumer buying behavior models (Hansen 2005. problem-solving process’ (Peter and Olson 2002. etc. Peter and Olson’s (2002) cognitive processing model appears to be the most appropriate theoretical basis for consumer decision making and behavior with respect to the product investigated in this research. Development of a ConceptualModel In this study. Loewenstein2001. Peter and Olson 2002): • the role of subconscious factors should be taken into consideration. characteristics of the productin question need to be identified. learning on a basis of trialerror is uncommonwhen buying expensive. A prefabricated house differs fromother fixed property (i. size ofthe house. thebuying decision for real estate as a subgroup of durables is also complexand demands high involvement (Gibler and Nelson 2003). however. and • the interplay of consumer’s cognitive and affective skills should be included.categories offer a rich variety of price andquality. Similarly. e. In mostcases. The house typically consists of standardized prefabricated components which are later adapted to customer specification.

  To understand consumer decision making process regarding real estate properties   To analyse effect of promotion on consumer/customers   To conduct comparative analysis of real estate properties   To design promotional plan most suitable for organisation   To suggest suitable measures (if any) to the organisation RESHODOLOGYEARCH MET .

formulating hypothesis or suggested solutions. The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work. Research methodology is a way to systematically solve the research problem. presentation and interpretation of relevant details or data.Research is a process of a systematic and in depth study or search of any particular topic. “Research is systematized effort to gain new knowledge”. “Research comprises defining and redefining problems. Research in common parlance refers to a search for knowledge. a course of critical and scientific inquiry. which would be useful for further application or utilization. concept of technique. It is a careful search or enquiry into any subject matter. It facilitates the researcher with reason for evaluating the research problem. It may be understand as a science of studying how research is done scientifically. time and resource available along with the desire level of accuracy. Data Collection: The data used to formulate can be broadly classified into: 1. complication. Research methodology is a way to systematic do the job. which is an endeavor to discover and find out valuable facts. Primary Data 2. It may also established relationships between variables and identifies the means of problem solving. Secondary Data Primary Data: . It may develop a hypothesis and the test it. subject or areas investigation backed by the collection. and a modification of old concepts or knocking of an existing theory. According to Clifford Woody. collecting organizing and evaluating data . It is the research that involves scientific theories. Research methodology is a systematic way of investigation directed to the discovery of some fact by careful study of a subject. the discovery of new technique. One can also define research as a scientific and systematic search for pertinent information on a specific topic. Research methodology just does not deal research method but also consider the logic behind the method. DEFINITION: According to Redman and Mory. making deductions and reaching conclusions and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis”.

They are generated by the searcher for the specific purpose of solving a problem at a given time. The collection of primary data to intended to help the researcher. secondly. Descriptive research generally precedes explanatory research. it is relatively cheap and no prior arrangements are required. In some primary data collection methods there is no control over the. • The research has access to all the information related to its collection. These data are known as primary data. It does not answer questions about how/when/why the characteristics occurred. socially acceptable and sweet answer and try to cover up the realities. • They are not absolute are most available secondary data. it can also be collected across the national borders through emails and posts. the marketer must understand the process involve in such decision. On the other hand. If the decision to be rational. In this research the primary data is collected through questionnaire by survey method. The characteristics used to describe the situation or population is usually some kind of categorical scheme also known as descriptive categories. it can include a large population and wide geographical coverage. Some respondents do not give timely responses. Moreover. Descriptive research:Descriptive research is used to describe characteristics of a population or phenomenon being studied. We now take for granted the periodic table. Concerning problem that are essentially unique and non-recurring. The primary data are collected to meet the need of specific project: • They are pertinent and directly related to subject being studied. protons and neutrons to devise this categorical scheme. The first advantage of primary data is that it can be collected from a number of ways like interviews. Thirdly. Sometimes. For example. The question must be simple to design a general lingo(understandable). Scientists use knowledge about the nature of electrons. For example. over time the periodic table’s description of the elements . Need for Primary Data Choosing the best alternative involve decision making. yet it took descriptive research to devise it. primary data is current and it can better give a realistic view to the researcher. That clarifies the difference. Fourthly. the respondents may give fake. Rather it addresses the "what" question. It is the purpose for which the data are collected. the major disadvantage of primary data is that it has design problems like how to design the surveys. the periodic table categorizes the elements. One of the most vital activities of a research project is the generation of the data that meet research needs.

not just what. In other words. where. but will include simple random sampling. Thus. Qualitative research often has the aim of description and researchers may follow-up with examinations. research cannot describe what caused a situation. Sampling Definition of 'Sampling' A process used in statistical analysis in which a pre-determined number of observations will be taken from a larger population. and any more general conclusions are only propositions (informed assertions). Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. QUALITATIVE RESEARCH Qualitative research is a method of inquiry employed in many different academic disciplines. The methodology used to sample from a larger population will depend on the type of analysis being performed. batch. prior to writing descriptive research. is to conduct a survey investigation. Descriptive research cannot be used to as the basis of a causal relationship.The description is used for frequencies.Hence. CONVINIENCE SAMPLING:- . of why the observations exist and what the implications of the findings are. or universe) NON PROBABILITY SAMPLING Non-probability sampling is a sampling technique where the samples are gathered in a process that does not give all the individuals in the population equal chances of being selected.allowed scientists to explain chemical reaction and make sound prediction when elements were combined. Hence. systematic sampling and observational sampling. where one variable affects another. Quantitative methods can then be used to seek empirical support for such research hypothesis. descriptive research can be said to have a low requirement for internal validity. averages and other statistical calculations. traditionally in the social sciences.Statistical method of obtaining the representative data or observations from a group (lot. when. The qualitative method investigates the why and how of decision making. Non-probability sampling represents a group of sampling techniques that help researchers to select units from a population that they are interested in studying. The sample should be a representation of the general population. In the conventional view. qualitative methods produce information only on the particular cases studied. Often the best approach. smaller but focused samples are more often used than large samples. but also in market research and further contexts. population.

convenience sampling or opportunity sampling) is a type of non-probability sampling that involves the sample being drawn from that part of the population that is close to hand. a sample population selected because it is readily available and convenient. In this research sample size was 50 and convenience sampling method used. and the need to have sufficient statistical power. In a census. That is. in astratified survey there would be different sample sizes for each stratum. Sample size . Sample size Sample size determination is the act of choosing the number of observations or replicates to include in a statistical sample. This type of sampling is most useful for pilot testing. the sample size used in a study is determined based on the expense of data collection. if the survey was to be conducted at different times of day and several times per week. For example. the people that he/she could interview would be limited to those given there at that given time.50 . The researcher using such a sample cannot scientifically make generalizations about the total population from this sample because it would not be representative enough. where a study may be divided into different treatment groups. data are collected on the entire population. Credibility of a researcher's results by convenience sampling will depend on convincing the reader that the sample chosen equates to a large degree of the population from which they are drawn. as researchers is drawing on relationships or networks to which they have easy access.Accidental sampling (sometimes known as grab. which would not represent the views of other members of society in such an area. hence the sample size is equal to the population size. The sample size is an important feature of any empirical study in which the goal is to make inferences about a population from a sample. In practice. In experimental design. if the interviewer was to conduct such a survey at a shopping center early in the morning on a given day. there may be different sample sizes for each group. In complicated studies there may be several different sample sizes involved in the study: for example.

Which leads to unawareness about the company.  They only focus on mouth to mouth communication which keeps the customers in confusion whether to trust on the builder or not. branding etc.LIMITATIONS OF STUDY  All the projects in ARV are at the extreme ends so it is difficult for the customers to decide whether to buy the property or not.  They have very few hooding & posters which gives customers trouble to find the project.  The customer are reluctant to answer certain questions.  They have unsystematic work culture in office.  They are very less focused on promotion strategies. .