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Report of CC & CCC

CORPORATE CULTURE
IN
Tanishq
(CORPORATE CULTURE & CROSS CULTURE
COMMUNICATION)
SUBMITTED TO:
MR. Romesh Raina
SUBMITTED BY:
Abhishek Shukla

Skyline Business School
(GURGAON)

CONTENTS
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 Acknowledgement
 Topic
 What is corporate culture
 Introduction
 Vision & Philosophy
 Leadership Style

 Define the culture of the organization
with help of one or more examples
 Analysis whether this type of culture
helps this organization
 Likes and Dislikes
 About joining the organization
 Suggestions

ACKNOWLEDGEMENT

I wish to express my sincere gratitude to
my Professor Mr. Romesh Raina and the
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management team of Skyline Business
School for their guidance and support
from the initial to the final level enabled
me to develop an understanding of the
subject.
I also wish to express my gratitude to
the officials and other staff Members of
library.
I sincerely thank to Mr. Kinshuk Sobti.
He gave us his precious time and
helping us in completing our project.

I also thanks to my friend, family and
other
persons
who
help
me
in
completing my research
Lastly, I offer my regards and blessings
to all of those who supported me in any
respect during the completion of the
project.
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Topic

Our topic is that we have to find the
culture of any organization. With that
we have also give our views on the
culture of an organization and also tell
the findings of the culture in the
organization. In the end we have to
write up the suggestions, which are
helpful for the organization.
In that case I chose the “Tanishq”.
There I meet Mr. Kinshuk Sobti. From
him I ask several types of questions. He
co-operates with me so nicely and he
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gave me all the answer in very polite
and good manner.

What is Corporate Culture?
Organizational culture is an idea in the field of
organizational studies and management which
describes the psychology, attitudes, experiences,
beliefs and values (personal and cultural values) of an
organization. It has been defined as "the specific
collection of values and norms that are shared by
people and groups in an organization and that control
the way they interact with each other and with
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stakeholders outside the organization." Ravasi and
Schultz (2006) state that organizational culture is a
set of shared mental assumptions that guide
interpretation and action in organizations by defining
appropriate behavior for various situations. Although
it’s difficult to get consensus about the definition of
organizational culture, several constructs are
commonly agreed upon – that organizational culture is
holistic, historically determined, related to
anthropological concepts, socially constructed, soft,
and difficult to change.
This definition continues to explain organizational
values, described as "beliefs and ideas about what
kinds of goals members of an organization should
pursue and ideas about the appropriate kinds or
standards of behavior organizational members should
use to achieve these goals. From organizational values
develop organizational norms, guidelines, or
expectations that prescribe appropriate kinds of
behavior by employees in particular situations and
control the behavior of organizational members
towards one another

Introduction
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Tanishq was coined from a combination of Tata/Tamil Nadu
and Nishq (meaning a necklace of gold coins) and, again,
from Tan, meaning body and Ishq, meaning love.
It was launched in 1994 as a range of jewellery and jewellery
watches meant for the European & American markets. But things
began to change globally around this time, and the West entered
a protracted period of slow economic growth followed by
recession. Supplying jewellery to the Americans & Europeans
suddenly no longer seemed an attractive proposition.
Initially, the criticism for Titan’s foray into jewellery was loud and
often bitter. Eventually, however, the critics were silenced.
Tanishq, today, is perhaps the only major Tata brand with a strong
appeal for women. Very importantly, Tanishq has brought to the
market a whole new standard of business ethics and product
reliability, in the process bringing about a transformation in the
manner in which jewellery is bought and sold in India.
It has created a revolution in the Indian jewellery trade and in
jewellery buying behavior, and continues to set new parameters
of excellence for others to follow.
Strategically designed health packages are a noteworthy feature
of the hospital services. They have been planned keeping
economy and the highest standards of quality under
consideration, with an aim to benefit each and every stratum of
society.
The idea behind starting this hospital was to provide quality
services to society at all times.
The visionary behind the Rockland Hospital, Shri Rajesh
Srivastava relentlessly strives to contribute to the growth and
development of society keeping the cultural traditions intact.
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Leadership Style
In that organization I found that manager use the
“Democratic” style of leadership. Because he is
always give and take suggestions. He hear all the
suggestions from the employees. He is very calm and
cool minded. If anyone need help suggestion he is
always helps the employees.
For example in morning meetings he is giving
instructions and takes the suggestions from the
employees. In morning meeting he is always hear the
problems of the employees. And tell them the
appropriate solution of the problem.
I spend little time the organization so, it may be for
only that time he is using autocratic style. So I m not
fully sure but how fare is saw him I feel like that.

(What is Democratic Style?)
The democratic leadership style is a very open and collegial style of running
a team. Ideas move freely amongst the group and are discussed openly.
Everyone is given a seat at the table, and discussion is relatively freeflowing.
This style is needed in dynamic and rapidly changing environments where
very little can be taken as a constant. In these fast moving organizations,
every option for improvement has to be considered to keep the group from
falling out of date.
The democratic leadership style means facilitating the conversation,
encouraging people to share their ideas, and then synthesizing all the
available information into the best possible decision. The democratic leader
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must also be able to communicate that decision back to the group to bring
unity the plan is chosen.

Define the culture of the organization
with help of one or more examples
The culture of the organization is very good. The
organization is very cleared about their goals. They
are also very conscious about their rules & regulations
and about their fundamentals.
I visit in the organization and saw their so many
things. Like the organization is very punctual about
their timing. The employees are reach 15 mint before
the timing. If you are late, your whole day’s salary cut
down.
And the truthfulness is very important in the
organization. All the employees have to be truthful
towards his/her work and his/her manager or boss. If
they made any mistake so there is no need to tell a
lie. Employees tell the entire real situation. In that
case there is no punishment for them. And if anybody
lying and his/her lie caught out then he/she will
throughout from the organization.
One another thing in the organization is very good
that is employees care. They are very conscious about
the employee’s health. For example if anyone not had
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his/her lunch in the break time they will find it with
the help of a laboratory check. And they send that
person for having the lunch. Because according to the
organization, they are in that field where they take
care of the patient’s health. And if our employees fall
sick then how will patient faith on the hospital &
them.
And if a person or employee has a genuine reason
then organization’s manager understand the problem
of the employee. And if he/she wants leave from
office, they will give leave without salary cutting to
the employee.
Company says that “work is Worship”. They believe If
anyone is not pay his/her full attention on the work.
So, the work is done by him/her is worth less.
There are also some motivations activities. From
where employees are motivated towards their duties
and work.

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ANALYSIS WHETHER THIS TYPE OF
CULTURE HELPS THIS ORGANIZATION
This type of culture is helpful for the organization
because the punctuality of the time is very good. This
help organization to finish their all targets or achieve
goals in the given time. Employees will also come on
time because they know very well if they come late in
the office their whole day’s salary will be cut down by
the manager. The factor of truth is also very helpful
for the organization. The people who are marketing
team, and operational team they do their work with
honesty. So this type of culture is very helpful for the
organization.

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LIKES AND DISLIKES
LIKES
 Employees Benefits

 Autocratic leadership style (Because with this
style all the employees are stay in under control
and get the help from manager if any one got
difficulty in the given assignment or work.)

 Employees care

 Growth of the employees carrier

DISLIKES
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 Salary cutting

 Autocratic style (If manager is always used this
type of style because if a person want to share
anything which is in the favor of company or
organization, he/she don’t got the opportunity to
express his/her views)

 Low salary (Like if the person who is experienced
and fresher, they got equal salary. They have to
start from 20,000 Rupees)

ABOUT JOINING THE ORGANIZATION
If I get the opportunity to join the organization. I will
surly join this organization because this is good and
suitable company for me. The growth rate of the
company and the employees is very good. The people
in organization is equally treated. No partiality is there
in the organization. And in training period of this
company is very good. Because the new people are
trained under the experienced person. So, I will surely
join this organization

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Suggestions
 Sometime avoid the salary cutting
 Give salary according to the experienced
 Motivation activities should be there
 Give the opportunity to the candidates or
employees to share their views with the manager
or with their boss
Research Paper help
https://www.homeworkping.com/
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