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Microcontroller Market Analysis, Market Size, Application,
Analysis, Regional Outlook, Competitive Strategies and
Forecasts, 2014 To 2020

Industry Insight
A microcontroller (MCU) is a semiconductor IC used in numerous embedded applications. A typical MCU
chip includes core, processer memory and programmable output/input peripherals. Microcontrollers are
cheaper and smaller than microprocessors, which makes it to control numerous devices and processes
digitally. They are used mainly in devices that need a significant degree of control which are utilized by
the user. Growing automotive industry is anticipated to be a major driver for the market over the next
five years. In addition, high degree of rivalry in the industry has resulted in price cuts, which is
anticipated to further fuel the market growth. Industrial segment is also a key contributor to the overall
market. There is an increasing need for agility and flexibility in the industrial ecosystem due to declining
product life-cycles. Increased innovative technical developments in consumer electronics is expected to
provide positive avenues to market growth over the forecast period.
MCUs are included in several consumer electronics devices, which are projected to augment the MCU
market growth. Increasing demand for devices which are compatible with Ethernet and Internet of
Things (IoT) is also expected to provide positive avenues to market growth over the foreseeable period.
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Product Insights
Based on the thickness and width of the internal bus, microcontrollers are classified into 16-bit,
32-bit, and 4/8-bit. 32-bit MCU segment is ruled the market and accounted over 32% of the total
market revenue in 2013. The 32-bit microcontroller segment is also estimated to grow at a fast
pace over the forecasted period. Increasing popularity due to decrease in unit prices is estimated
to drive 32-bit MCU market. The 16-bit MCU product was the second major product segment
covered over 28% of the overall market revenue in 2013. They are used in various applications
requiring greater power and faster processing speed requirements such as factory automation,
medical applications, automotive, refrigeration, and air conditioning among others.
Application Insights
Application segments include consumer electronics, automotive, industrial and other applications
such as communications and computers. Automotive is the leading application segment and
valued for 31% of market volume in 2013 and is also estimated to be the fastest growing
application segment over the foreseeable period. MCUs are used to attain fuel efficiency and
emission control in hybrid electric vehicles. These vehicles offer an excess of environmental
benefits and are gaining reputation, as a result boosting the demand for microcontrollers market.
The industrial segment is the second major sector followed by automotive segment in terms of
revenue share in 2013. In this industrial sector, microcontrollers allow feedback control
mechanisms and industrial automation to shore up advanced sensors.
Regional Insights
Asia Pacific was the largest market in 2013 and covered over 35% of the market on basis of
revenue as well as volume. It is also estimated to show the maximum growth rate of 7.88% from
2014 to 2020. This can be credited to growing demand for consumer electronics and automobiles
in this region. Outsourcing within this industry has also risen in the Asia Pacific market, which
results in decreasing price of 32-bit and 16-bit chips.
Competitive Insights
Some key players operating in the global market include Microchip Technology Inc., Renesas
Electronics Corporation, Texas Instruments, Dallas Semiconductor, Atmel Corp., Freescale
Semiconductor, National Semiconductor, Fujitsu Semiconductor, STMicroelectronics, Samsung
Semiconductor, Infineon Technologies, ZiLog, Silicon Labs, Fairchild Semiconductor, Analog
Devices, and Intel Corp. among others.
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Table of Contents
Chapter 1. Executive Summary
1.1. Microcontroller - Industry Summary and Critical Success Factors (CSFs)

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Chapter 2. Microcontroller Industry Outlook
2.1. Market Segmentation
2.2. Market Size and Growth Prospects
2.3. Microcontroller Value Chain Analysis
2.4. Microcontroller Market Dynamics
2.4.1. Market Driver Analysis
2.4.1.1. Growth in key application areas
2.4.1.2. Emergence of Internet of Things (IoT)
2.4.1.3. Proliferation of microcontroller chips integrated with wireless interface
2.4.2. Market Restraint Analysis
2.4.2.1. Macroeconomic factors
2.5. Key Opportunities Prioritized
2.6. Industry Analysis - Porter's
2.7. Microcontroller - Company Market Share Analysis, 2013
2.8. Microcontroller Market PESTEL Analysis, 2013
Chapter 3. Microcontroller Product Outlook
3.1. 4/8-bit Microcontroller
3.1.1. Global market demand by region, (Million Units), (USD Million), 2012 - 2020
3.2. 16-bit Microcontroller
3.2.1. Global market demand by region, (Million Units), (USD Million), 2012 - 2020
3.3. 32-bit Microcontroller
3.3.1. Global market demand by region, (Million Units), (USD Million), 2012 - 2020
Chapter 4. Microcontroller Application Outlook
4.1. Automotive Applications
4.1.1. Global demand by region, (Million Units), (USD Million), 2012 - 2020
4.2. Consumer Electronics Applications
4.2.1. Global demand by region, (Million Units), (USD Million), 2012 - 2020
4.3. Industrial Applications
4.3.1. Global demand by region, (Million Units), (USD Million), 2012 - 2020
4.4. Other Applications
4.4.1. Global demand by region, (Million Units), (USD Million), 2012 - 2020
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Chapter 5. Microcontroller Regional Outlook
5.1. North America
5.2. EMEA
5.3. Asia Pacific
5.4. Latin America

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Chapter 6. Competitive landscape
6.1 Analog Devices
6.2 Atmel Corp.
6.3 Dallas Semiconductor
6.4 Fairchild Semiconductor
6.5 Freescale Semiconductor
6.6 Fujitsu Semiconductor Europe
6.7 Infineon Technologies
6.8 Intel Corp.
6.9 Microchip
6.10 National Semiconductor
6.11 Renesas Technology Corp.
6.12 Samsung Semiconductor
6.13 Silicon Labs
6.14 STMicroelectronics
6.15 Texas Instruments
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