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Digital Signage Market Analysis, Market Size, Application
Analysis, Regional Outlook, Competitive Strategies And
Forecasts, 2014 To 2020

Industry Insights
The global digital signage market is anticipated to develop over the forecast period. The
advertising segment has witnessed big changes over past few years. Conventional advertisement
methods which include print media are facing challenges and are slowly declining due to
interactive graphical user interface advertisements on web, digital media such as digital signage
and mobile.
In the worldwide digital signage market, as its development has undergone a variety of different
stages and has been one of the biggest influential media for displaying information. Digital
signage is any kind of electronic display for the cause of advertising, menu, information,
broadcasting television etc. It consist technologies such as LCD displays, CM plasma displays
projection of images to display content and LED.
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The technology is utilized across private as well as public environments which include retail
stores, hotels, corporate buildings, and restaurants among others. It comprise of actual world
interface technology which utilizes the embedded gesture recognition, touch screen panels,
capture image due to that it is accepted largely into wide market. Moreover, digital signage
allows regular content updating.
Digital signs use huge number of hardware components to deliver content. The components
consist of media players, content managing server connected over a network and display screens.
Major growth in fields such as education, transportation, and retail among others are the factors
expected to drive the market growth. Improvement in research and development of market in
developing countries is due to economical growth and expected to contribute for the market
development.
Technology Insights
The market development, infrastructure development, and decreasing price display panels are
projected to completely impact the market demand. Increase in (DOOH) digital-out-of home
applications has enhanced the range of GPS market and that is estimated to drive the market
demand in upcoming period. (OLED) Organic LED base displays utilized in small or medium
screen gadgets such tablets, smart phone or mobile phones and others will urge the market
development. However, less awareness may create challenges to the market. Further, lack of
standardization, power issues, high initial investment, shortage of support from venture capital
companies are few factors which can hamper the market.
Application Insights
Main applications for the worldwide digital signage market include education, transportation,
corporate, healthcare, and retail. Various companies use the technology for different intentions
such as way finding, advertising, promotions, communication, (POT) point of transit, (POS)
point of sales, (POP) point of purchase, and infotainment applications Other applications
primarily include telecommunication, industry public, leisure and hospitality, industrial,
hospitality, and leisure. Technologies covered in this study include LCD display, NED LED
display, LCD displays, and front projection.
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Regional Insights
Developed nations such as Europe and North America are anticipated to witness a major market
growth due to technological development and urbanized infrastructure. The biggest digital
signage market is seen in U.S. Asia Pacific expected to show most important development due to

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good financial conditions and development as per above mentioned in business sectors.
Developing countries such as India and China among rest are expected to positively impact
market expansion due to boosting retail sector, improved customer livelihood and rise in
purchase power in these regions.
Competitive Insights
The market is increasing speedily due to advancements in technology and development of
innovative products by many companies. For example, NTT Japan launched digital signs set
with aroma producing devices, Intel Corp produced (OPS) open pluggable specifications that
help to regulate the design and development of digital signage devices. Major players in digital
signage market are Cisco System Inc, Panasonic Corporation, Microsoft Corporation, vIntel
Corporation, Polk Audio, ADFLOW Networks, Omnivex Corporation, NEC Display Solutions
Ltd, Winmate Communication Inc, Scala Inc, BrightSign LLC, LG Electronics, and Samsung
Electronics.
Table of Contents
Chapter 1 Executive Summary
1.1 Digital Signage - Industry Summary & Critical Success Factors (CSFs)
Chapter 2 Digital Signage Industry Outlook
2.1 Market segmentation
2.2 Market Size and Growth Prospects
2.3 Digital Signage - Value Chain Analysis
2.4 Digital Signage - Market dynamics
2.5 Key opportunities - Prioritized
2.6 Industry Analysis - Porter’s
2.7 Digital Signage - Company market share analysis, 2013
2.8 Digital Signage - PESTEL Analysis
Chapter 3 Digital Signage Display Technology Outlook
3.1 Digital signage display market share by technology, 2013 & 2020
3.2 LCD
3.3 LED
3.4 Front projection
3.5 Others

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Chapter 4 Digital Signage Application Outlook
4.1 Digital signage market share by application, 2013 & 2020
4.2 Retail
4.3 Corporate
4.4 Banking
4.5 Healthcare
4.6 Education
4.7 Transportation
4.8 Others
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Chapter 5 Digital Signage Regional Outlook
5.1 Digital signage market share by region, 2013 & 2020
5.2 North America
5.3 Europe
5.4 Asia Pacific
5.5 RoW
Chapter 6 Competitive Landscape
6.1 Adflow Networks
6.2 BrightSign LLC
6.3 Cisco Systems Inc.
6.4 Intel Corporation
6.5 KeyWest Technology Inc.
6.6 LG Electronics
6.7 Microsoft Corporation
6.8 NEC Display Solutions Ltd.
6.9 Omnivex Corporation
6.10 Panasonic Corporation
6.11 Polk Audio
6.12 Samsung Electronics
6.13 Scala, Inc.
6.14 Winmate Communication Inc

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Chapter 7 Methodology and Scope
7.1 Research Methodology
7.2 Research Scope & Assumptions
7.3 List of Data Sources
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