You are on page 1of 4

Airbus is a leading aircraft manufacturing company whose care

customer focus, commercial know-how, technological leadership
and manufacturing efficiency. Airbus is a division of airbus group
(formerly European Aeronautic Defense and Space Company. Airbus
today consistently captures about half of all commercial airliners
orders. The company also tries to expand its market and service
range by producing military aircraft. Airbus highly successful
product line is A320 family (A318, A319, A320, A321), the wide-body
long-range A330 and the all-new next generation A350XWB family
and the double decker A380 family. These successful aircrafts are
ranging from 107 to 525 seats. Airbus has sold over 10.100 aircraft
to more than 430 customers, operators and has delivered over
6,600 aircraft since it entered first service in 1974. As an industry
leader, Airbus strives to be a truly eco-efficient enterprise. Airbus is
the first aeronautics company in the world to have earned the ISO
14001 (Environmental Certification) for all production sites and
products for the entire life cycle. Airbus ensures that air transport
continues to be an eco-efficient means of transport, delivering
economic value while minimizing its environmental impact. Airbus is
an EADS company headquartered in Toulouse, France.
Vision
Airbus long-term strategic purpose is “Creating the best and safest
aircraft” for the entire world.
Mission
To be the first aircraft manufacturer and supply the needs of airlines
and operators by producing the most modern and comprehensive
aircraft family on the market, complemented by the highest
standard of product support.
Objectives
These objectives will fulfill Airbus’s mission and try to achieve goals
too.
Organization Development
We structure Our operations to ensure that we work as efficiently as
possible, continuously adapting and improving .We favor a matrix
approach that is both transnational and cross-functional supported
by streamlined business processes and local leadership.

Employment
We are a socially responsible employer; we strive to assure longterm employment of our workforce through the anticipation of
cyclical industry changes .In return, employees are expected to set

it recently received a $3.It includes compliance with all laws and regulations. 2011). we can only remain competitive by continuously refining and expanding our technical capability. manufacturing.2 tax relief by the State of Washington (Uwagwuna. 2011). suppliers and each other. In order to attain steady and long-term improvement. Improvements in quality of products and processes Our business strategy is try to improve our products and processes in long-term. Commitment to integrity Integrity. Both companies have accused each other following these regular financial aids by arguing that each enjoys unnecessary favouritism from the two respective governments. Situational Analysis PESTLE Analysis Political Both Airbus and Boeing enjoy political patronage from the European Union and the United States government respectively. in the broadest sense. must pervade our actions in all relationships. They both accuse each other of engaging in unethical business practices that stifle competition and they have escalated the issue to the World Trade Organization for arbitration (Uwagwuna. tax breaks and R&D grants from the EU to boast its activities. the companies will . including those with our customers. Health and safety An integral part of our role as a socially responsible business is our commitment to provide all who work in or visit our locations with an environment that is always healthy and safe. This is a commitment to uncompromising values and conduct .standards of excellence in their areas of expertise and to support the company’s actions in managing the evolution of its core business. Airbus was given a hefty “launch aid” by the EU when it started and continuously receives loans. Boeing is regularly awarded tax breaks by the US government too. we must work to continuously improve the overall quality of our design. It is expected. Technical excellence In a world of fast-challenging technology. For example. administrative and support organization.

This makes air transport efficient.continue receiving these political grants as they have huge economic influence on the respective economies they operate in. Economic Analysts foresee a growth in revenue-per-passenger growth of between 4. Modern aircrafts are bigger and can undertake long-range flights at faster speed while consuming fuel efficiently. Social The shrinking of the global economy has made large aerospace companies to revisit their corporate strategies. A large number of households in Europe and America have access to the internet from their homes and can easily make transport arrangements easily. Airbus for instance. Technological The influx of the internet technology has made it easy for passengers to embrace air transport due to the ease of establishing cheap deals and booking flights. Jet repulsion technology has led to the manufacture of all-weather aircrafts that can navigate through bad weather. 2008). These are all attempts to offer low-cost services to a clientele that is more concerned on the cost of air tickets than the quality of services offered by airlines. customers. encourages innovation that is based on free-thinking while Boeing encourages a global team-work and collaboration. 2011). . It is expected that Airbus and Boeing will continue to receive more economic support from their respective governments in order to flex their activities particularly in risky projects such as the manufacture of super freighters. The recent success registered by low-cost carriers is a testimony to this argument – even business class travel has dwindled in the recent years.3 percent in 20 years as a result of increase consumer purchasing power in upcoming economies such as China and India. and competitors) in a bid to reduce social costs. Technological advancements such as computer aided designing and automated assembly lines have made aircraft manufacturing more easy and cheaper. suppliers. Both low-cost such as Ryanair and legacy carriers such as British Airlines are expected to experienced increase customer numbers. The cargo sector is also expected to grow tremendously during this period due to increased business activities (Szymanski. A total of 16.000 new aircrafts worth about of two trillion dollars will be required to accommodate this growth according to analysts. Both Airbus and Boeing have entered into operational partnerships with their stakeholders (governments. Airbus and Boeing need not cancel orders due to lack of engineers as they can easily “staff” their assembly lines using modern technology such as computer modelling software (Mayer. employees.8 and 5.

.cheaper and faster and hence the most preferred form of transport in the world when travelling overseas.