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20 English edition II.


Dear Readers,

Given that Incontroluce is a six-monthly publication, we cannot provide

newspaper coverage of all the latest world events.
The global economic crisis, now a year old, has affected the entire world
economy and impacted on architecture no less than other sectors, with many
projects big and small being shelved or delayed. Nonetheless, the crisis has
also induced a marked acceleration toward a sustainable economy, which
means more and more attention is now being given to research and
technological innovation. And this surely will be the way to overcome the
present impasse and generate new opportunities -opportunities offered not
least by new products, for which companies and designers need to pool their
best efforts, deploying experience, creativity and the ability to envision new
scenarios. The Lightinprogress show organised in April at the Milan Triennale,
during the 2009 Furniture Show, provided an opportunity to present some
examples of the firm commitment made by our company in this area, as we
look to invest and take a leading role in this process of renewal by adopting
an innovation-based strategy. With this type of strategy, the entire process
of innovation is design-driven, involving different players and resources, and
providing a source of energy that can help to bring about change with regard
to the meaning, the language, the value and the identity of a product (and
indeed of the company as a whole). It is the approach taken by the Italian
companies that created “Italian design”, whose attributes are summed up
perfectly by Ezio Manzini in one of his recent essays: “In the past, Italian
design was able to pick up very early on certain aspects of the great
transformation that was starting to take place. And to act accordingly.
This ability to anticipate events, and to offer the right products and ideas
for the occasion, did much to establish the international reputation widely
enjoyed by Italian design today.”
The world is now faced with a “new frontier” of sustainable development,
and of an economy that must address the social dimension of the crisis -
an economy that puts people first - while also addressing the problems of
climate change (as agreed at the G8 summit held in L’Aquila). In this scenario,
design must articulate its capacity to interact with different disciplines
(humanist, technical, economic and social) in defining new approaches, skill
systems and methodologies, and always with the same ultimate aim in view,
namely to generate innovation.

Adolfo Guzzini
20 Incontroluce II. 2009


II Editorial

The Marches
2 Master in “Eco-design
& Eco-innovation”

4 San Paolo Parish Complex
8 A lighting scheme for the hundred
towers of Ascoli Piceno
10 New showroom
for Schneider Electric
14 California Academy of Sciences
16 New Miss Blumarine
and Blugirl boutiques in Milan
18 The Linked Hybrid project
22 New corporate identity
for Honda
24 Changzhou Olympic Sports Centre
28 Lighting for Emilio Vedova’s
moving canvases
30 The Constitution Bridge
32 Dynamic lighting
in the new H&M store
34 The Liangzhu Museum
36 The Paks contemporary
art gallery
38 Tenerife Espacio de las Artes
42 The iTrust offices
44 The Mardan Palace Hotel
46 The Park der Sinne (Park of the Senses)

Corporate culture
48 “The lost space of Stiller”
50 New lighting
for the Rondanini Pietà
52 iGuzzini at the Shanghai 2010 expo
54 Adolfo Guzzini appointed president
of the Italian Design Council
iGuzzini at the Fuori Salone 2009
55 An award
for iGuzzini communication
iGuzzini wins DAFZA award
International Design prize
Baden-Württemberg 2009
The Marches Master in “Eco-design & Eco-innovation”.
Strategies, methods and tools for designing
and developing eco-sustainable products
written by Lucia Pietroni

The level 1 Masters degree in “Eco-design & gained from research in the field of Eco-design
Eco-innovation” was added to the courses offered can be absorbed more quickly into business
by the Architecture Faculty at the University of and professional practice, and to create an
Camerino, in Ascoli Piceno, during the engine that will help to activate a process
2007/2008 academic year. Organised as part of of innovation and development shared by
the DISIA (Industrial and Environmental Design) the university, businesses and designers.
Degree Course in collaboration with numerous Among the most positive outcomes produced
businesses in the Marches and other institutional by the first year of this Masters course has
partners, it is intended as a new training been the obvious satisfaction of companies
experience focusing on experimentation in the in collaborating actively on the 6 design
field of sustainability-oriented design and aimed workshops, which saw the development
at spreading a responsible and sustainable of some 80 designs for new eco-sustainable
approach. The principal objective of product concepts in various sectors: packaging,
the Masters is to “give enrolees a competitive footwear, Led technologies, lighting appliances,
and strategic technical and scientific grounding furnishing, and eco-friendly commercial
in the field of product eco-innovation, that vehicles. By virtue of being developed in close
will enable them to make their way as designers, collaboration with businesses, these designs
consultants or freelance providers in a variety of drew much approval for their highly innovative
“Designers can contribute more to slowing corporate and professional fields, public and content, but equally for the attention given
down environmental decay than economists, private. It will provide them with the tools needed to aspects of engineering and manufacturing
politicians, businesses and even environmentalists to maximise the environmental performance feasibility, hence underscoring the significant
(...).Once a certain, environmentally healthier, of products, so that Ecodesign criteria can be role of design as a tool in the process and
model of designing penetrates the market, its integrated into the traditional design process, product innovation, and not only as a means
beneficial effects will multiply”. in line with the current Integrated Product Policy of aesthetic and formal definition.
(IPP) adopted at European level”. Teaching activity Another gratifying upshot of the Masters was
Alastair Fuad-Luke includes theory lessons, practical sessions, visits the positive response of the public to the
to companies, seminars with experts, technicians, exhibition “Eco-design & Eco-innovation.
designers and representatives of the entrepreneurial Projects and products for a sustainable future”,
sector, as well as participation in intensive design organised in February 2009 to mark the
workshops conducted in direct collaboration with end of the first edition of the course, at the
partner enterprises under the guidance of one or Palazzo dei Capitani in Ascoli Piceno, where
more designers. To finish, there will be a period the 80 designs produced by course students
of work experience with a company, during which were among the items that attracted the
the student will develop a final thesis project. greatest curiosity and interest of visitors.
Especially important in this new training course Lastly, but not least importantly, the fact
are the workshops and the work experience that best demonstrates how the synergy
(350 hours minimum). For a young designer between university and businesses can
taking the Masters course, these offer innovative work in the context of a specialist training
ways of acquiring knowledge and experimenting course, is that more than half of the
in the area of Eco-design, whilst for the enrolees to this first edition of the course
companies, the designers involved in the training went on to secure a collaboration agreement
process, and the university, they provide effective or a scholarship with the businesses involved
media through which to exchange, transfer and as partners. Such results provide encouragement
share a variety of know-how. to keep moving in this direction, in the shared
This is a training project that involves different conviction that design and environmental
groups (university, businesses, agencies, sustainability are among the key factors
associations, etc.) from Day 1. It seeks to define influencing innovation and competitive
a strategy whereby methods, tools, and knowledge growth, in the face of the current crisis.

Photos: Raniero Carloni

1. Site of the Eco-design and Eco-innovation exhibition

2.3. Exhibit rooms

Lucia Pietroni

Director of Masters Course in Eco-design &

Eco-innovation and lecturer on the Degree
Course in Industrial and Environment Design
(DISIA) - Faculty of Architecture - University
of Camerino

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Projects San Paolo Parish Client
Diocese of Foligno,
Italian Episcopal Conference
Complex Architectural design
Massimiliano and Doriana Fuksas

Foligno, Italy

In 2001, this design was the winning entry in a box within a box. The structure comprises
a national competition announced by the Italian two main architectural elements, which are also
Episcopal Conference for the building of a new identifiable with the functions of the religious
church. Explaining its choice, the jury saw the centre. The first element - the Church - consists
design as: “a firm and innovate sign that responds of two parallelepipeds, one placed inside the other.
to the most advanced international research, The second element, likewise parallelepiped in
becoming a symbol of rebirth for the city following shape but elongated and low, houses the Sacristy,
the earthquake”. The new San Paolo Parish Pastoral Ministry facilities and Priest’s House.
Church Complex designed by Massimiliano and These two main structures are interconnected
Doriana Fuksas is a monolith of pure geometry, by a smaller third element.

Structures Building contractor Wood furniture Photos Moreno Maggi
Gilberto Sarti Ediltecnica spa FUKSAS DESIGN
Made by Falegnameria Bertini 1. Exteriors
Systems Stone church furniture 2. View from the entrance
A.I. Engineering FUKSAS DESIGN Lighting appliances
Made by stonemason Maurizio Volpi FUKSAS DESIGN
Art work iGuzzini illuminazione
Enzo Cucchi, Mimmo Paladino

The church building, composed of two parallelepipeds

one inside another and reaching skywards, is elevated
1.5 metres above ground level to accentuate the vertical
nature of the composition. It is characterised by an
architectural element that consists of shafts of light
penetrating and linking the two parallelepipeds
together. Indeed the inner and outer skins are
interconnected by passages that create a number
of apertures allowing light into the enclosure.
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Projects San Paolo Parish 3.4. Interiors


The shafts of light penetrate and bind the

parallelepipeds together, entering through a
set of apertures placed strategically to illuminate
the interior and pick out the main features,
namely the Altar, the Pulpit and the Baptismal
Font. In the words of architect Fuksas:
“The suspension of one volume within another.
Seeing through concrete to the heavens,
from outside, to inside, to outside.”
The interior space is laid out to guarantee the
centrality of the Altar, whilst the Font and Pulpit
are located in asymmetrical positions relative
to the Altar. The effect created by the light that
enters during the daytime, through the openings
in the walls, is replicated at night using lamps
suspended from the ceiling.
Standing 13.5 metres tall outside the church,
the monumental sculpture ‘Stele Croce’ by
Enzo Cucchi, a composition of concrete and
white Carrara marble, becomes an architectural
element in its own right. The 14 Stations
of the Cross are by Mimmo Paladino.
The furniture, pews and lighting appliances
are by Fuksas Design.

Projects A lighting scheme for the hundred Designers
Emidio Sofia and Rodolfo Terpolilli -
Municipality of Ascoli Piceno
towers of Ascoli Piceno
Ascoli Piceno, Italy

Some years ago, the Ascoli Piceno local authority and even today it can boast a good number
set in motion a programme for renewal of the of towers in the historic centre, still in a good
city’s historic centre, which has already seen the state of repair, standing as testimony to the
two most important squares regenerated: Piazza wealth and prestige of the city in mediaeval
Arringo and Piazza del Popolo. Given the success times when there were around two hundred.
of the initiative, it was decided to create a new The project envisaged the illumination of 34
and evocative nocturnal image of the city in its structures: 18 civic towers and 16 bell towers.
entirety, highlighting the 34 towers that are still To minimise the environmental impact of the
a visible feature of today's urban fabric. Ascoli is lighting, the designers selected compact fixtures
in fact known as the “city of a hundred towers”, of grey colour, positioned mainly under the eaves.

Systems installer Photos: Giuseppe Saluzzi
ESSEGI di Schiavi Gianluigi e C. snc -
civic towers 1. General view of the city. The coloured tower is that of the
Elettroimpianti di Vittori e C. sas - Palazzo dei Capitani, in the Piazza del Popolo.
bell towers 2. View of Porta Tufilla.
3. The Porta Solestà bridge.

The problem of intrusive light was reduced by

installing floods as near as possible to the towers,
located high up on the roofs and balconies
of selected buildings. Road glare is also
much reduced by adopting this strategy.
34 distinct and separate mini electrical
systems were created for the project,
one for each tower. The systems are all
different from one another, using various
types of lighting appliances, accessories
and special parts. Most of the illuminated
towers are surrounded by or attached to
other buildings; they are predominantly
square in plan, measuring about 5 metres
per side and rising above the adjoining
buildings by some 20 metres on average.
Single free-standing towers are between
25 and 30 metres high.
To illuminate these particularly slender and
tall surfaces effectively, the lighting designers
selected Lingotto, MaxiWoody and Platea
fixtures with spot and super spot optical
assemblies, emitting narrow ellipsoidal
beams, and with flood optical assemblies.
The lamps are low power metal halide,
70 and 150W, colour temperature 3000 K.
Thanks to the efficiency levels of the optical
2 assemblies, it was possible to use a smaller
number of fixtures, around 100, thereby
saving on energy and running costs.
A special effect was created for the best
known tower - that of the Palazzo dei
Capitani located in the city’s main square.
This is illuminated using Platea fixtures with
RGB Leds, piloted by a special control unit,
which mix and direct varying combinations
of coloured light onto the walls of the
tower in a programmable timed sequence.
The colour illumination can be limited to
a few hours after dark, and to certain days
in the week, whilst the basic lighting (same
as used for the other towers) will operate
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Projects New showroom Client
Schneider Electric

for Schneider Electric Architectural design

Philippe Proisy

Rueil Malmaison, France

Schneider Electric, a multinational corporation of Schneider Electric by moving them around

specialising in the production and distribution in a space designed to elicit sensations
of electrical energy, announced an interior and perceptions. The showroom is described
architecture competition in 2008 for a new as the “International customer lounge”: an
showroom at its Rueil Malmaison headquarters. extraordinary international reception facility
Architect Philippe Proisy joined forces with providing information on products, services
the designer Christian Ghion to undertake this and solutions offered by Schneider Electric.
project, which introduces visitors to the world In organising the new showroom, the designers

Designer Photos: Didier Boy de La Tour
Christian Ghion
1. Alley
Partners assistance 2. Zen garden
iGuzzini illuminazione France

incorporated interactive technologies such as RFID

(Radio Frequency Identification for automations)
in a setting that engages all the senses.
Ghion and Proisy focused attention on the
management of spaces, materials, furniture
and lighting in order to create an environment
that visitors can explore with ease, looking,
listening, understanding and learning as they go.
The lighting uses low power energy sources,
such as Led and fluorescent.
The layout of the showroom is devised on the
basis of certain key words: discover, exchange,
sense, know, understand, anticipate, and
there are six corresponding stages: the hall;
the square; the living; the tube; the gallery;
the vision. “The Hall” is the reception area.
Here, Schneider Electric states its role in
the world and its environmental approach.
This hall leads to the “Alley” of the showroom:
a long tunnel of back-lit Corian imprinted with
images of trees. Passing through this tunnel,
the visitor leaves the outside world and enters
a dreamlike, contemporary universe.

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Projects New showroom
for Schneider Electric

The light is generated at floor level and directed

upward from recessed fluorescent strips at the
base of the Corian walls. “The Square” is the
point where visitors are welcomed and given
an RFID badge that they will keep for the
duration of the tour. The fixtures used in this
area are Linealuce, and in particular Lineup,
crossed and recessed into the ceiling, piloted
by the Scene Equalizer control system to produce
alternating warm and cool colour temperatures.
The “Living” is a wellness space relating
to the home and the workplace.
It features an area characterised by elliptical
openings in the suspended ceiling, lit by
DMX-controlled RGB strips.
There is also a micro Zen garden in this third
space, lit by Glim Cube and Ledplus fixtures,
as well as Linealuce with Leds to illuminate
the water running under the wall, and a
bar area in the form of a futuristic kitchen,
lit by Deep Minimal fixtures with Leds.
“The tube” is the image gallery, a total
immersion in the world of Schneider Electric.
Sound and image penetrate the bodies. The
entire commentary is available in 6 languages.
In the “Vision” section, the visitor enters a
discovery space enhanced by a projection
introducing the eye to a futurist environment,
with stainless steel eggs providing receptacles
for technological research themes of tomorrow.
This is Schneider Electric in 5 or 10 years time.
The architects took their inspiration from the
artist James Turell for this space. DMX-
controlled strips with T16 RGB lamps create
light signs on the walls. “The Gallery” is the
place where Schneider Electric products are
displayed: the visitor can see, touch and learn
about the functions, the characteristics and the
capabilities of Schneider Electric appliances.

3. Living spaces
4.5. Another “Living” area
6.7.8. Coloured effects for “The Vision”

4 7

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Projects California Academy Client
California Academy of Sciences

of Sciences Architectural design

Renzo Piano Building Workshop,
in collaboration with Stantec
Architecture (San Francisco)
San Francisco, United States

The California Academy of Sciences in San production were all design issues that would
Francisco is one of the few natural science become an integral part of the overhaul, helping
institutes combining public education directly ultimately to secure Platinum certification for the
with scientific research, conducted on site. museum under the LEED programme.
The primary objective in deciding to remodel Some of the old buildings were demolished,
the new Academy was to expand its activities, reduced to rubble and reused in the new
and to enlarge the exhibition spaces and research structures. Wall insulation was made from
centre, while also finding new and innovative scraps of denim cloth provided by Levi Strauss
ways to welcome and accommodate increasing & Co. 95% of the steel utilised came from
numbers of visitors. The building houses a recycled material.
natural history museum, an aquarium and Three of the existing buildings - the African Hall,
a planetarium, bringing together the themes North American (California) Hall and Steinhart
of nature, science and civilization. Aquarium - were reclaimed and rebuilt in their
The new Academy is fully integrated into its original volume. The new building retains the
natural environment, the Golden Gate Park, and position and orientation of the original Academy
makes extensive use of energy saving techniques. and all the attractions are organised around the
The declared mission of the Academy is to central piazza.
“Explore, Explain and Protect the Natural World”, The dome of the Planetarium and the rainforest
creating the ideal premiss for the development biosphere flank the piazza on either side.
of sustainable design strategies. Choice of This is the point interlinking all sections of the
materials, recycling, exploitation of natural light museum together, and is covered by a glass roof
and natural ventilation, the utilisation of water, with a lattice structure suggestive of a spider’s
including the recovery of rainwater, and energy web. The centre of the structure is open to the sky.

General contractor Aquarium management Landscaping Photos: iGuzzini archive
Webcor Builders systems SWA Group Drawing by kind permission of RPBW
Engineering and sustainability Living roof 1. Section drawing
Ove Arup & Partners Exhibits Rana Creek 2. View of the Academy and the Golden Gate Park
Thinc Design
Civil Engineering Cinnabar 3. Rainforest biosphere
Rutherford & Chekene Visual-Acuity

The features of the piazza also combine to

provide an ideal venue for concerts and other
events. The roof formally unifies the organism as
a “living structure”, covered with a shallow layer
of soil providing a bed for 1,700,000 small
plants selected to survive in the microclimate
of the Golden Gate Park without the need for
fertilizers or artificial irrigation systems.
Whilst the vegetation is decorative, it also serves
a practical purpose: the moisture in the soil has
the effect of lowering the temperature inside the
museum by 5 or 6 °C, and this - uniquely in
the US - means that there is no need for air
conditioning in the public spaces on the ground
floor, or in the research offices along the façade.
15% of the museum’s electrical power
requirement is produced by 55,000 photo voltaic
cells, sandwiched between two sheets of glass,
which make up a transparent canopy around the
perimeter of the living roof. The fixtures used by
Renzo Piano for this project include Le Perroquet
in a special outdoor version, used also at the High
Museum of Art in Atlanta, coloured grey and red.
incontroluce 20

Projects New Miss Blumarine and Blugirl Clients
Blugirl boutique - Blufin Spa
Miss Blumarine boutique -
boutiques in Milan Spazio Sei srl

Milan, Italy

During 2009, Blugirl and Miss Blumarine opened

their first twin single-brand boutiques in Milan,
on the Via della Spiga, one of the city's best
known shopping thoroughfares.
The Blugirl boutique is laid out on three levels
with over 200 m² of floor space which, has a
contemporary sophisticated loft type atmosphere.
Purity of line and transparency of materials are
the hallmarks of this new store, where the spaces
are neatly connected with each other.
Particular care has been taken over the lighting,
which functions in total harmony with the formal
concept of the interior design.
The fixtures, which are all iGuzzini - Deep
Surface, Tecnica and Minimal - were selected to
give the surroundings a strong sense of theatre,
highlighting forms and materials.
The windows on the street and the glass fronted
to the mezzanine floor overlooking the two-storey
entrance hall have the effect of modulating the
respective interiors, which are interconnected by
stairs surfaced with white composition marble
slabs, as are all the floors.
The ground floor has two shop front windows,
the first floor includes a VIP room, and the
basement is given over to collections and
accessories. The blue coloured walls combine
with the white ceilings to generate a relaxing
interior, lit by either recessed or exposed lamps
which are according to the nature of the spaces,
characterised by a soft atmosphere, and by target
lighting produced with incandescent lamps
designed to create an enveloping and uniformly
balanced mood.
The merchandise is displayed on rounded panels

Architectural design Engineering calculations - Photos: Chiara Cadeddu
Studio Indik Roma systems/building works By kind permission of Blumarine Press Office.
C. Cannavò Impresa La Ca’
M. Critelli 1. Blugirl boutique
Shay Peri Shopfitting 2.3. Internal views of Miss Blumarine boutique
C. Volken Fazzuoli,
Campi Bisenzio (Florence)

finished in metallic white with shiny tubular

edge trims and stainless steel shelves,
complemented by bright chrome plated tubular
metal hanging rails on shiny steel bases. Tables
of transparent plexiglas with tubular stainless
steel frames incorporate white drawer pedestals.
The Miss Blumarine boutique, occupying 180 m²
on three levels, is characterised by pink walls,
buttoned velvet upholstery, antique brass
hanging rails and mother-of-pearl pink lacquered
child sized furniture with bevelled corner edges.
The ground floor is dedicated entirely to Miss
Blumarine fashions for various age groups.
The basement houses the Miss Blumarine Jeans
collection, and a small sitting area, furnished
with a chaise longue covered in pink buttoned
velvet. Stairs with sand-coloured coir treads
connect the ground floor to the first floor: a loft
set aside as a children’s play area is furnished
with large pouffes, table and chairs, and a small
bookcase. Great care was taken over the lighting
design to ensure the most comfortable and
natural atmosphere possible, giving visitors 2 3
a sense of ease and tranquillity. Similarly,
particular attention was given to accent lighting. The designs for both boutiques are by Studio Indik,
Apart from a small number of designer lamps, which has extensive international experience in the
the entire lighting system for the store and shop fashion sector and took special care over the needs
windows is based on Guzzini fixtures: Deep of the very young, in the case of the Miss Blumarine
Surface, Tecnica and Minimal. The internal boutique. Studio Indik has also designed the new
showcase window, with its full width, full length concept for Blumarine flagship stores, its portfolio
pink velvet backdrop curtain, is enhanced by a including the boutiques in Milan, Paris, Dubai,
cascade of crystal beads supplied by Swarovski. Tokyo, Hong Kong and Venice.

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Projects The Linked Client
Modern Green Development Co., Ltd.

Hybrid project General contractor

Beijing Construction
Engineering Group

Beijing, China Architectural design

Steven Holl Architects
Steven Holl, Li Hu
Hideki Hirahara
Yenling Chen
Chris McVoy, Tim Bade

The Linked Hybrid complex in Beijing covers an spaces surrounding and penetrating the project.
area of 220,000 m². This is a project in which From the 12th to the 18th floor, a multi-functional
commercial, residential, educational and leisure series of skybridges with a swimming pool, a
facilities combine to create a three-dimensional fitness room, a café, a gallery, auditorium and a
city within a city. The ground level offers a number mini salon connects the eight residential towers
of open passages for residents and visitors to walk and the hotel tower, and offers spectacular views
through. These passages create small scale, micro- over the unfolding city. The intention of the
urbanisms, with shops activating the urban space architects was to ensure that the public sky-loop
surrounding the large reflecting pond. On the and the base-loop will constantly generate random
intermediate level of the lower buildings, public relationships, functioning as social condensers
roof gardens offer tranquil green spaces, and at the generating in a special experience of city life
top of the eight residential towers there are private for both residents and visitors.
roof gardens connected to the penthouses. Geo-thermal wells (660, at a depth of 100 metres)
All public functions on the ground level - including provide the Linked Hybrid complex with cooling in
a restaurant, hotel, Montessori school, kindergarten summer and heating in winter, making it one of
and cinema - have connections with the green the largest green residential projects in the world.

Associate architects Lighting consultant Landscape architects Photos: Hengzhong Lv
Beijing Capital Engineering L’Observatoire International Steven Holl Architects
Architecture Design Co. LTD EDAW Beijing 1.2. The central plaza
Curtain wall consultants TSLD
Structural engineers Front Inc.
Guy Nordenson and Associates Xi’an Aircraft Industry Company LTD Partners Assistance
China Academy of Building Research Yuanda Curtain-wall iGuzzini illuminazione China
Mechanical engineers
Beijing Capital Engineering
Architecture Design Co. LTD
Cosentini Associates

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Projects The Linked Hybrid 3.4.5. Partial views of the complex

urban complex

4 5

All the water is recycled. Greywater is piped into In specifying just one product and one type
tanks with ultraviolet filters, and then put back of lamp, the intention was to facilitate
into the large reflecting pond and used to water maintenance operations as far as possible.
the landscaped areas. The earth excavated for Metal halide was selected as the type of lamp
the new construction was used to create five that would give the best colour rendering.
landscaped mounds on the north side, providing The Linked Hybrid complex was adjudged by
recreational functions. the Council on Tall Buildings and Urban Habitat
The colours of the complex are inspired by (CTBUH) to be the “Best Tall Building” in Asia
the polychromy of ancient Chinese architecture. and Australasia. This is an award given by CTBUH
Coloured membranes on the undersides and every year to buildings in four regions: the
cantilevered parts of the bridges are designed to Americas, Europe, Africa and the Middle East,
glow in nightlight, and window jambs are painted Asia and Australasia. The selected buildings are
using the colours found in ancient temples. those that successfully integrate architectural form,
The polychrome effect is maintained through the structure and construction systems, while also
night hours by artificial lighting. 150W MaxiWoody possessing clear merits of sustainable design that
fixtures with metal halide lamps and a variety of help to guarantee quality of urban life.
optical assemblies - Super Spot, Spot and Flood - The award ceremony for the “Best Tall Building
are used in the different areas of the complex to Overall” will be held on 23 October 2009 during
highlight the colours. the CTBUH Conference in Chicago.
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Projects New corporate identity Client

for Honda Architectural design

Morton Wykes

Partners Assistance
Romford, United Kingdom iGuzzini illuminazione UK

Following a long and successful collaboration

with Honda UK, iGuzzini was approached by
Honda Europe to advise on the development
of a lighting solution appropriate for the
organization’s new Corporate Identity in Europe.
In keeping with the Honda philosophy, the
lighting design had to feature the most
innovative technology in terms of fixtures
and reflectors. The light sources selected were
those considered most efficient in terms of
their capacity to use less energy yet guarantee
excellent colour rendering and ensure a true
reproduction of the finishes on vehicles. The
project as a whole needed to be inexpensive,
offering ease of installation, reliability, efficiency
and low maintenance costs, as well as bearing
in mind the ultimate disposal of the products
utilised. iGuzzini was named sole supplier for
all sectors of the dealership structure - showrooms,
offices, workshops, sales counters - and all
outdoor areas, including forecourts and used car
lots. Indoors, particular care was taken over the
1 showroom lighting. The ceiling is coffered, with
fluorescent lamps installed in the square recesses.

Photos: Martine Hamilton Knight

1.2. View by day and by night

3. Workshop
4. Showroom

Tracks installed on the sections between the

recesses carry 150W Tecnica spots with metal
halide lamps; these provide accent lighting
under which vehicles are shown off to
maximum advantage. Considerable thought was
given to the lighting for the workshop, which
is conceived as a theatre where customers can
look on as spectators while their cars are being
repaired. The fixtures used in this area needed
to ensure levels of luminance as required by
safety standards for the workplace, both at floor
level and on the ramps, besides being visually
attractive. Central 41 pendants were selected
for this task. Offices and areas open to the
public are equipped with Frame, Action and
Sistema Easy fixtures. Offices not open to the
public are provided with recessed Sistema 43
downlights and Light Air pendant fixtures.
This is a solution that both saves energy and
creates an Up/down lighting effect tending to
emphasise the height of the building. Indirect
outdoor lighting, using Nuvola fixtures, provides
3 visual comfort and ensures that the forecourt
and car park are invitingly and uniformly

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Projects Changzhou Olympic Client
Changzhou City Government

Sports Centre Architectural design

Jiangsu Century Architecture
Design Co., Ltd

Changzhou, China

The Changzhou Olympics Centre and international The magnolia, appropriately, is the emblem of
Exhibition Centre (COCIEC), completed in the city of Changzhou. Accordingly, everything
September 2008 after more than two years of from the basic architecture to the stadium
construction work, is the cultural and sports centre skylights had to resemble this symbolic flower.
of Changzhou, and one of the city's most important The client and the architects also wanted the
projects. The design of the new facility, which lighting concept to fall in with this requirement.
includes an open air stadium, an indoor stadium, Working with the architects, the iGuzzini team
a swimming pool and an exhibition centre, put together a complete proposal for the project.
embodies the concept of “a region of water and After a number of discussions, the idea of using
magnolia flowers, south of the Yangtze river”. variable, coloured light for the stadium was

General Contractor Photos: Hengzhong Lv
Changzhou Tianyu
1. General view. In the middle, the Olympics Centre
Partners Assistance 2. The central piazza.
iGuzzini illuminazione China On the left, the International Exhibition Centre

accepted. The 18 entrances to the stadium and

the pool are equipped with transparent panels
that reflect sunlight during the daytime, whereas
at night a change of colour occurs, piloted by
the control system.
The façade is lit by Platea floods. The lighting
for the exhibition centre and the relative façade
is provided by Gem pendant fixtures.
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Projects Changzhou Olympic Different coloured light effects
7. Coloured light effect seen from inside
Sports Centre

3 5

4 6

Projects Lighting for Emilio Vedova’s Design and architecture
Renzo Piano - RPBW
with Alessandro Traldi - Atelier Traldi
moving canvases General coordination and engineering
Favero & Milan Ingegneria
Maurizio Milan
Emilio & Annabianca Vedova Foundation, Venice

The first “dynamic museum” designed by Renzo as a future home for the painter's works. warehouse, imposed certain conditions on
Piano, dedicated to Emilio Vedova, is located in The Vedova foundation is the first art museum the layout of the lighting scheme.
one of the nine 16th century Salt Warehouses with no pictures actually hung on the walls: The pictures are lit by Le Perroquet spots,
on the Zattere island, where the great Venetian here, the visitor finds only bare walls of old brick. positioned in groups of three on the rafters,
painter had his home and studio. The paintings, which vary in size - 18 measuring at a height of about 15 metres.
The relationship between the Genoese architect 280x280 cm, 9 measuring 180x280 cm - These spotlights use the DALI protocol and are
and the Venetian painter was forged back in are set in motion by a mechanical arm and are piloted by the Master Pro control system in such
1984 when the two worked together on the manoeuvrable along the entire length of the a way that the smaller canvases will be lit only
Luigi Nono opera “Il Prometeo” (libretto Massimo warehouse. The pictures stop at various points by the middle fixtures of the groups, which are
Cacciari), conducted by Claudio Abbado. and then disappear, circulating in sequence. equipped with 75W halogen lamps and 24°
They had discussed the idea of mobility at This revolutionary approach to exhibiting works optical assembly. For larger pictures, the light
the time, and earmarked the old warehouse of art, and the considerable size of the from the middle fixture is augmented by that

Artistic consultant Installation contractor The selection and installation of works Photos: Michele Crosera
Germano Celant Iccem by Emilio Vedova in the Magazzini
del Sale exhibition hall was undertaken 1.2. Pictures in motion
Design and technological realization Technical sponsor by Germano Celant and Fabrizio 3. Picture storage system
Metalsistem - Fabio Roncati iGuzzini illuminazione Gazzarri.

of the lateral fixtures, equipped likewise with

75W lamps, but using 8° optical assemblies.
This has the effect of creating two greatly
elongated cones of light, broadening the cone
formed by the middle fixture. As for the
surrounding walls, these are also lit using
75W Le Perroquet spots, but in this instance
with a much wider angle (45°) and fresnel
lenses, and directional louvres serving to shape
and expand the light cone still further. To give
a softer and more diffused light, shadows are
attenuated using Le Perroquet fixtures with
75W lamp, 24° optical assembly and wall
washer screen.

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Projects The Constitution Bridge Client
Municipality of Venice

Architectural design
Santiago Calatrava

Venice, Italy

The fourth bridge over the Grand Canal, designed in its forms and construction techniques, and of
by the architect Santiago Calatrava, connects the traditional, in its use of materials: steps of
the Piazzale Roma with the railway station. Istrian marble, the stone found most commonly
Besides being an architect, Santiago Calatrava in Venice, glass parapet panels, and bronze
is also an engineer and sculptor, and has other handrails. The bridge and the landing areas on
famous bridges to his name: the Puente de la each side are illuminated by MaxiWoody fixtures
Mujer in Buenos Aires, the Puente del Alamillo mounted on poles and on the surrounding
on the River Guadalquivir, and the buildings, equipped with HIT 70, 150 and 400W
Oberbaumbrücke in Berlin. His design for the lamps and accessorised with diffusing, antiglare
new bridge in Venice features a single self- and refracting filters. This ensures optimum levels
supporting arch composed of three tubular of vertical illumination, and of luminance on
sections. It is a blend of the contemporary, the bridge deck.

Direction of works Photos: Paolo Carlini
Roberto Scibilia - Municipality of Venice
1.2. The single self-supporting arch of the new bridge

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Projects Dynamic lighting Client
H&M, Hennes & Mauritz

in the new H&M store Architectural design

Estudio Mariscal

Building contractor
Barcelona, Spain Dula Bau

H&M has a new store on the Portal del Ángel, was applied to the original architecture, creating
Barcelona’s most famous shopping street, in a a new look, but without concealing what lies
late 19th century building by Doménec Estapé. underneath. This second skin incorporates
Reconciling the “old” and the “new” was the the lighting design, which creates a display
challenge facing the Studio Mariscal, and environment using T16 fluorescent tubes of
the outcome is a retail space in which the various wattages (depending on length). The
“remordimiento” style, typically bourgeois light emitted through the horizontal louvres of
and baroque, interacts with pop, modern and the selected fixtures is diffused and fragmented,
contemporary. The conception of the interior providing a level of background illumination
design is suggestive of transitoriness, consisting that allows the eye to take in the entire interior.
of easily replaceable elements. A second skin The merchandise is lit by spots installed in the

Shop fitting and furniture LEDS Partners Assistance Photos: Rafael Vargas
Dula Ibérica BARCO (supply) iGuzzini illuminazione España
SONO (installation and assembly) 1.2. Some of the interiors
Technical architecture and systems
MC Arquitectura e Ingeniería Refurbishing

suspended ceiling. Like a cluster of clouds, the interior are the staircase and the dome. underscoring the integration of the two
plates are equipped with three-phase electrified Emphasis is given to the void created by the by means of accent lighting created using
tracks carrying Tecnica units with two types of stairwell, which conveys light from the dome spots with a variety of beam geometries.
light source (35W and 70W HIT metal halide, at the top of the building. In effect, the central All fixtures are operated using DALI protocol
and QT12 100W/12V halogen), some used atrium interconnects the three floors and allows and piloted by the Scene Equalizer, which
as spots (~10º), some as floods (~30º). natural light to all parts of the interior. Special allows adjustment of the fluorescent strips
The entrance is an explosion of light, colour solutions are adopted for the central staircase and on/off control of the various spots and
and movement created with Led displays, and dome, the sale nobili and the access stairs, floods in preset groups. As a result, the different
designed to attract the attention of the crowds so as to place the focus on the amalgamation parts of the interior can be configured dynamically
passing through the pedestrian precinct. Two of the existing architecture with the newly according to the time of day and the level of
other especially important features of the new introduced contemporary elements, custom, and in response to events.
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Projects The Liangzhu Museum Client
Zhejiang Vanke Narada
Real Estate Group Co., Ltd.

Liangzhu, China

The museum houses a collection of archaeolo- the rooms of the museum; a space that invites
gical finds from the Liangzhu civilization, also the visitor to pause a while and relax. Whilst
known as the Jade culture (circa 3000 BC). the exhibit rooms are linear in character, they
Located at the northern extremity of the ‘Liangzhu nonetheless afford a number of individual routes
Cultural Village’, in the neighbourhood of through the museum. To the south of the building
Hangzhou, is a new park and buildings complex. is an island with an exhibition area, connected
The building is situated on the edge of the to the main body of the museum by a bridge.
lake and connected to the park via bridges. The materials used in all public areas of the
The architecture of the building becomes museum - Ipe wood and travertine stone - are
apparent to visitors by degrees, as they approach both tough and resistant to aging. The entrance
the museum via the park. The museum building hall is accessible from a courtyard of which the
consists of four units clad in Persian travertine, centrepiece is the reception counter, made of
all 18 metres wide, but of different heights. Each Ipe wood and lit from above. Consultancy on
unit has an internal courtyard interconnecting the lighting for the museum was provided by

Architectural design Local architects Installation Photos: Hengzhong Lv
David Chipperfield Architects - Libin ZTUDI The Architectural Design Guangdong Jimei Design
Chen, David Chipperfield, Annette and Research Institute Zhejiang and Engineering Co. 1. Exteriors
Flohrschütz, Marcus Mathias, Mark University of Technology 2. Hall of the columns
Randel, Christof Piaskowski, Arndt Partners Assistance
Weiss, Liping Xu Landscape design iGuzzini illuminazione China 3. Exhibit reproducing primitive life
Levin Monsigny Landschaftsarchitekten during the Liangzhu period

2 3

iGuzzini China. The Liangzhu Museum has 3

public exhibition areas, decorated with backdrops,
showcases and special settings. In the second
room, where the backdrop describes the primitive
way of life during the Liangzhu period, with blue
and green as the main colours, i24 wall washers
are used, with lamps of colour temperature 6500
K. In the third room, where the backdrop shows
a sunset, the fixtures used are Parallel spots with
wall washer screen and light sources of colour
temperature 2800 K. Recessed Deep Frame
fixtures and Lux spots are used to provide accent
lighting for the showcases. Recessed Light Up
Garden units are installed in the grounds outside.
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Projects The Paks contemporary Client
Paks City
art gallery Architectural design
Iren Jaromi Ybl - Gyula Kiss DLA Ybl

Paks, Hungary

From the time of its installation in 1991, until the design of a single glass wall without trusses
recently, the gallery of contemporary art in the city beneath the arches, developed and patented in
of Paks had occupied a temporary home; in point Hungary, that would give emphasis to the feeling
of fact, the collection was housed in one of the of suspension.
town's old hotels, subsequently sold by the local The space taken up by service rooms is minimised
authority in 2005. At the same time, the authority in order to maximise exhibition space. The first
had purchased a disused cannery at public auction. floor, which used to be the packing department of
Today, the Paks Contemporary Art Gallery is a the old cannery, houses a multimedia library with
modern museum with a national and international modern automatic archives and open shelves for
collection of exhibits; consequently, its cultural art albums, and the administrative offices of the
mission is not limited simply to serving the local gallery, which now open directly onto the
community. The artistic directors of the gallery exhibition space. The laboratory and the art shop
asked for a space sufficient to accommodate not are located on the ground floor, occupying one
only the existing collection, but future acquisitions of the long flanks of the old rectangular building.
as well. From an architectural standpoint, the A loft has been added to this part of the gallery,
project presented certain key challenges, such as with wood floor and diffused lighting.

Design company LED technology Photos: by kind permission of Iren Jaromi
Kiss-Jaromi Architect-Office Ltd. Ledium Ltd. YBl-Gyula Kiss DLA Ybl

Curator Partner Assistance 1. Exterior of the building

Zoltan Prosek, art historian K-light Lighting technologies Ltd. 2.3. Contemporary works of art on display
cooperative partner: Nora Timar
Dunacenter-Therm Ltd.

This allows the museum to put on displays

of photographs, graphics and small sculptures,
for which limited headroom is not a problem.
The decision was taken to retain the bare '60s
style concrete of the original fabric for the
exhibition spaces. The exposed surfaces were
polished and waterproofed.
The exterior of the building is clad with Corten
steel panels.
The space afforded by the old factory is ideal for
exhibiting contemporary paintings and sculptures
of monumental proportions, but with the selected
lighting system and the special pedestals adopted,
much smaller paintings, sculptures and models
can also be shown to equal advantage.
The gallery is also perfect for entertainment
shows and multimedia installations.
Self-evidently, an extremely flexible lighting system
was required. The designers sought a deliberate
contrast between the iGuzzini luminaires and the
original lamps of the factory; these however were
updated by fitting Led sources. The interior lighting
is provided by Le Perroquet fixtures, some
positioned to give indirect lighting, others track-
mounted and ceiling-mounted. Elsewhere, i24
fixtures provide indirect light for the loft and offices,
and recessed Linealuce wall-washers are installed
along the public access corridor. The exterior of
the building is also attractively lit, utilising mainly
Light Up Walk professional units at ground level,
which are also fitted with coloured filters to show
up the trees, whilst the statues in the grounds are
illuminated by 5 narrow beam Flash fixtures.

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Projects Tenerife Espacio de las Artes Client
Cabildo Insular de Tenerife
Santa Cruz de Tenerife

OHL S.A., Santa Cruz de Tenerife

Tenerife, Spain

In October 2008, the Tenerife Espacio de las Artes which the public can gain access to the building.
(TEA) di Santa Cruz was inaugurated on the island The geometric architectural elements favour
of Tenerife. With its 20,000 m² of floor space, the exposure to the world outside, bringing dynamism
TEA is primarily a cultural infrastructure with a and brightness, even after dark, when artificial
clear contemporary vocation of bringing together light passes through the irregular openings in the
different types of art in one place; but it is also, wall and out toward the city. The structure houses
and no less, a fragment of urban fabric connecting art collections, temporary exhibition galleries, an
the old world and the new in the city centre. auditorium, the Tenerife Photography Centre, the
Architects Herzog & De Meuron had the idea of Óscar Domínguez Institute, and a Library (part of
combining a series of diagonal elements and the island’s library network), as well as a cafeteria,
sloping floors with a ramp of steps, by way of restaurant and shop.

Architectural design Architectural planning Lighting engineering Photos: José Oller, Iwan Baan
Jacques Herzog, Pierre de Meuron, Herzog & De Meuron Ove Arup
David Koch Virgilio Gutiérrez Herreros 1.2. The building in its urban context
Partners Assistance View by day and by night.
Associate Architect Systems engineering iGuzzini illuminazione España
Virgilio Gutiérrez Herreros TECHNE Ingeniería y Arquitectura

The main feature of this building is the profusion

of small glazed openings spread across the
entire shell. More exactly, there are 1200 of
these windows, in 720 different shapes and sizes.
The idea was inspired by the pixellation of a
digital image picturing reflections of sunlight
on the ocean waters of the Canary Islands.
The preparation of the concrete frontages,
punctuated with pixel-like perforations that
provide the building with a truly singular type
of lighting, serves both to enable a unique

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Projects Tenerife Espacio de las Artes 3.4. Interiors of the TEA

distribution of natural light admitted during the minimal visual impact, ensuring a suffused and are equipped with special products (fluorescent
daytime, and produce a magical radiation of uniform glow; recessed Light Up Walk fixtures strips). The permanent exhibition room is lit
artificial light from interior to exterior at night- installed at floor level guarantee maximum visual by a mixture of Tecnica spots and floods and
time. iGuzzini was involved in the design of the comfort; MaxiWoody and Light Up Walk Le Perroquet pendants which, thanks to their
lighting system, providing expert advice and Professional spots are positioned at the end of ease of directional adjustment, can be used
supplying products to meet the many different the ramp, tracing atmospheric trails of light. both to pick out individual features and, when
requirements presented by the different areas( Inside the library, fluorescent Lineup fixtures fitted with a diffuser, to provide uniform lighting
The exterior is illuminated by recessed Linealuce create the ideal indirect lighting for reading for vertical surfaces, functioning effectively
fixtures, which adapt to the architecture with and browsing, whereas the exhibition halls as wall washers.
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Projects The iTrust offices Client

Architectural design
Beat Schöpfer, [punkt-s] gmbh

Cham, Switzerland

iTrust, a systems integrator incorporated in 2003 from what is happening around them. The floor wallpaper and three Gem pendant fixtures create
and based in Cham, in the Zugo Canton, decided space is divided substantially into open a lively atmosphere in which to seek inspiration -
recently on a heavy investment to renovate workstations, a meeting room, a Director’s and not only for the staff of iTrust: this is also the
its headquarters. The aim was to create an office and three themed rooms - Trusts, room preferred by clients to discuss their projects.
environment reflecting the philosophy and culture so-called - created for specific work processes The second room, the “Innovation Trust”, is
of the company, based on values of transparency and planned as single enclosures, separated where ideas are implemented. The room is
and accountability. The supervision and from the remainder. reduced to the bare essentials, with soft and
implementation of the project was entrusted In reality, iTrust has no fixed workstations. discrete lighting supplied by iSign fixtures, which
to interior architect Beat Schöpfer, who called When staff are not with the clients, they simply blend effortlessly with the dark colour scheme
in iGuzzini as lighting design consultant. sit with their notebook PCs in whichever place and futuristic lines.
The lighting serves to emphasise the atmosphere is most suitable for the project they happen to The implementation step is followed by a pause
of the single rooms. The designers decided on be working on. If extra concentration is required, for relaxation: the atmosphere in the “Relaxation
mainly indirect luminaires to create suffused or there is a long phone call to be made, they Trust” is typical of an oasis. Light is provided by
background lighting, with spots and other fixtures will move into one of these three isolated spaces. some 15 Ledplus type units recessed into the
to provide accent light. The middle of the office The Trusts are separated from the central area floor, which project the shadows of numerous
premises consists of an organically structured by curved partition walls approximately two plants onto the ceiling. This is a place where
entrance. In keeping with the iTrust philosophy, metres high. staff can ‘chill out’, especially at the end of
the rooms adjoining the entrance are not The first, the “Creation Trust”, is for the initial the working day.
completely isolated: staff must not be excluded conception of ideas. Aubergine carpeting, lilac The workstations are separated one from

Direction of works Photos: Günther Laznia
Beat Schöpfer, [punkt-s] gmbh, Zürich
1. Entrance
Partners Assistance 2. Relaxation area
iGuzzini illuminazione Schweitz

another by sound absorbent panels that also

function as notice boards and are fixed to wires
so that they can be raised, as required, in the
event that teams wish to work together around
a single large table.
In this instance the lighting needs to be suitable
for working in front of a computer screen.
Accordingly, a combination of direct light and
indirect was adopted, using Mini Light Air
pendant fixtures, which also incorporate DALI
protocol and consequently are dimmable. The
fixture used in the meeting room and Director's
office is a recessed Wide Plus rated 55W, which
creates a soft and diffuse light. The lights are also
operated from a central control unit with remote
handset and touch panel, which allow users to
retrieve and select different preprogrammed
settings. The walls of the meeting room and
Director’s office, and the front walls of the offices
in the main entrance area, are lit by 100W Pixel
Plus units equipped with Wall Washer screens
so that the entire wall can be lit uniformly from
the ceiling.

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Projects The Mardan Palace Hotel Client
Telman Ismailov
AST 1989 Group

Project coordination
Hüseyin Davuto ğlu.

Antalya, Turkey

The Mardan Palace Hotel, owned by Azerbaijani

multimillionaire Telman Ismailov, is one of the
most luxurious hotels in the Mediterranean,
located in the popular Turkish holiday resort
of Antalya. The opening ceremony was attended
in May 2009 by such high profile A-listers
as Richard Gere, Mariah Carey, Tom Jones,
Sharon Stone, Seal and Monica Bellucci.
The Mardan Palace in Antalya is a hotel inspired
by the architecture of the ancient Ottoman
palaces, a Tale of the Orient in its own right.
The hotel is built on the splendid Mediterranean
coast of Southern Turkey, occupying a total area
of 180,000 m². It is divided into wings: the
Anatolian Wing, with 225 rooms - the most
remarkable feature here provided by decorations
in the traditional Ottoman style, with
combinations of dark coloured woods and gilt
embellishment; the European Wing, featuring
a post-modern design proclaiming simplicity,
in all of the 203 rooms; and the Dolmabahce
Wing, a block of 88 rooms furnished with the
most luxurious pieces imaginable. The wings
stand along three sides of a pool recalling the 1
Bosphorus, straddled by a bridge based on
16th century drawings by Leonardo da Vinci
for the Galata bridge, which was never built.
Guests can take a gondola ride across the
pool, whilst one of the restaurants is a replica
of the Maiden Tower in Istanbul.
The lighting was designed and implemented
in direct collaboration with the proprietor.

Partners Assistance Photos: By kind permission of AST 1989
Tepta Aydinlatma Group - Halkla ilişkiler

1.2.3. Views of the complex

The outer façades of the three wings are the Dolmabahçe door and the boat moorings.
illuminated using cold cathode lighting: 64 Euclide fixtures are installed around the
elsewhere, all of the lighting installation is pool. The decorative pool on the entrance side
specified with iGuzzini fixtures. Uplighting is illuminated by Led Glim Cube units; the steps
on the columns is provided by Kriss and Yota leading up to the entrance are lit by recessed
fixtures and by recessed Light Up units; the Led sources, and the statues around the pool
towers are lit by MaxiWoody floods; the bridge by Woody fixtures.
walkway is illuminated using Led sources, Delphi lighting systems are used for the
whilst Radius and Platea were selected for car park.
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Projects The Park der Sinne Clients
Hanover Region
City of Laatzen

Landscape design
Hans-Joachim Adam

Hanover-Laatzen, Germany

The Park der Sinne - Park of the Senses - modernity and with a sustainable use of
represents the kernel of the Kronsberg energy. One of the aspects of the lighting
Landscape Plan, and is one of the finest design concerned the development of an
parts of the legacy left to Germany following outdoor lighting device capable of producing
Expo 2000. The organisations responsible a variable output.
for the project were the Hanover Regional The Lighting Design course student Johanna
Authority and the City of Laatzen. Hermann developed the preliminary designs
The park, designed by garden and landscape and planning, as well as the design of
architect Hans-Joachim Adam, is intended special fixtures, as part of her degree thesis.
to develop the awareness of our five senses: In the pilot project at Laatzen, the lighting
sight, hearing, touch, smell and taste. effects are not only designed to create an
The lighting scheme for the park was entrusted emotional experience; they also serve scientific
to students of the HAWK Higher Institute of purposes, such as the study of light perception.
Art and Applied Sciences, Hildesheim, working It is a feature of the lighting design that visitors
under the guidance of lighting designer Norbert should be able to find their way around the
Wasserfurth. The innovative landscape park simply by reference to the illumination
architecture is combined with technological of the elements included in the landscape.

1 2

Lighting design Photos: Daniel Junker
Studio DL - Norbert Wasserfurth
in collaboration with 1. Lighting effect
the HAWK university, Hildesheim 2. Plan of the park
Partner Assistance 3.4.5. Project
iGuzzini illuminazione Deutschland GmbH

3 5

The discreet relationship with nature, in this These ambitious objectives are achieved to warm white, and the beam from narrow to
instance, is as important as the idea that with the solution implemented by the HAWK wide. The extreme flexibility of the appliance,
visitors should be allowed to test their capacities university of Hildesheim, in collaboration and the sensors detecting movement in the
of perception and nocturnal orientation. with iGuzzini: a lamp of variable light output park, produce a wide variety of lighting effects.
Three basic dynamic processes are behind the equipped with three 1W Leds of different colour The entire installation is wired up to a central
lighting design: dynamic adaptation of the light and optical specification. Each Led is powered control system not iGuzzini. For reasons of
conditions to the movement of people through independently, and therefore adjustable environmental protection, no lights are switched
the park, the areas where visitors can pause individually, so that the lighting effect can on in the park unless visitors are physically
and experience the light, and the directional be adapted to different objects. The colour present. The system is also powered by solar
positioning of fixtures according to the season. temperature can be varied from cool white energy.
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Corporate culture “The lost space of Stiller”

Eidgenössische Technische Hochschule, Zurich

19 February - 13 March 2009

In the Spring of 2009, the Swiss Federal Institute

of Technology in Zurich (ETH - Eidgenössische
Technische Hochschule), hosted an exhibition
dedicated to the work of one of its most famous
students: the architect and writer Max Frisch.
Inspired by his novel “Stiller”, the exhibition
entitled “The lost space of Stiller” was promoted
by architect Markus Seiferman of PATALAB,
London, in collaboration with the Max Frisch
Archive in Zurich. Seiferman, who also directed
the installation, had the idea of recreating the
space, and spaces, inhabited by the central
character of the novel, Anatol Stiller.
Three wooden crates or boxes, representing
Stiller’s studio, dining room and bathroom,
were arranged on an open platform, around
a tableau of a living room. The resulting collage
was installed in the main hall of the ETH. 2

Light was used by Seiferman to create the

atmosphere for these spaces. It was not his
intention to re-create actual locations mentioned
in the book Stiller, but rather to reveal the spaces
existing between the main characters of the novel.
To achieve this objective, Seiferman enlisted the
help of both iGuzzini UK, and iGuzzini
Switzerland. Inside the hall, general lighting for the
exhibit was provided by 18 Cestello stands placed
on two levels. The dining room box was equipped
with 8 Led Express spots piloted by the Master
One DALI system. In the bathroom box, a
fluorescent source rated 6500 K created a cold
and sterile atmosphere.
The exterior of the building was illuminated for the
duration of the exhibition, using 4 MaxiWoody
floods for the façade, and an array of 26 Linealuce
and 13 Woody fixtures fitted with discharge and
fluorescent lamps accentuating the windows of the
dome alternately with hot and cold light.
iGuzzini Switzerland invited a number of guests to
view the exhibition, which provided an opportunity
to demonstrate the importance of a well-designed
1 lighting scheme.

Photos: Günther Laznia

1. Positioning of the Cestello stands

2. Exterior illumination
3. General view of the installation

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Corporate culture New lighting for
the Rondanini Pietà
Castello Sforzesco, Milan

The Rondanini Pietà, Michelangelo’s last work,

is an unfinished sculpture purchased in 1744
by the Marchesi Rondanini, hence the name.
The Pietà was acquired by the Municipality
of Milan in 1952, and has undergone cleaning
and restoration work in the years since, most
recently in 2004. During 2009, a number of
maintenance operations were also carried out
on the installation designed originally for the
Rondanini Pietà back in 1956 by the
prestigious firm of architects BBPR (Banfi,
Belgiojoso, Peressutti and Rogers). For the first
time, attention has been given specifically to
the pietra serena and olive wood niches by
which the sculpture is protected.
These structures are examples of Italian design,
and as such, attributed the same status as
that of a museum piece.
In its capacity as sponsor during this phase
of the renewal, iGuzzini supplied fixtures and
technical consultancy on the adoption of a
new lighting system, utilising Le Perroquet
and Le Perroquet Professional spotlights.

Photos: Paolo Carlini

1. The installation designed by BBPR

2.3. The sculpture

2 3
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Corporate culture iGuzzini at the Shanghai
2010 Expo

The theme selected for Universal Expo 2010,

“Better City, Better Life”, expresses the interest
of the international community in strategies
for sustainable urbanisation and development.
iGuzzini is involved as lighting partner on
a number of high profile projects.
One such project will be the lighting for the
Italian Pavilion, designed by architect Giampaolo
Imbrighi. The Pavilion, which has a square
ground plan of 3,600 m² and stands 18 metres
high, is divided internally into volumes of
different sizes and irregular shapes, linked by
steel bridge-structures. The Pavilion will be
filled with light, thanks not least to the use
of transparent concrete, a recently developed
polyhedral material.
It is also conceived as a special kind of
“bioclimatic machine”, designed to achieve
significant energy savings. Photovoltaic elements
integrated into the outer windows will guarantee
protection from solar radiation, whilst the lighting
design adopted for the building not only aims at
emphasising the spaces, but also at favouring
low energy consumption.

Photos: By kind permission of the architects

1. View of the area where building B3-2 will be erected

2. Plan with detail of the area
3.4. Rendering of the Italian Pavilion

Another of the projects involving iGuzzini

concerns the environmental and operational
restoration of former industrial buildings in the
Urban Best Practices Area (UBPA) of Expo 2010;
this project was won by mOa- Mario Occhiuto
Architecture in an international ideas competition.
The lighting design was entrusted to Francesca
Storaro, with iGuzzini providing consultancy and
products. The entry submitted for the competition
by Mario Occhiuto, who has been working on
architectural sustainability for many years and
already has major projects to his name in China,
focuses firmly on technology and eco-compatibility,
helping to export Italian know-how to a country
that hitherto has been little concerned with
recovery and restoration.
Alongside the buildings to be recovered is one
of new design (C1 Building) that will provide
reception services for the entire Urban Best
Practices Area.
There is also another new pavilion, named B3-2,
of which the design has been entrusted to
ArcheA. The idea centres on energy saving and
3 uses high efficiency Led lighting technologies.

incontroluce 20

Corporate culture

Adolfo Guzzini appointed president Lightinprogress:

of the Italian Design Council iGuzzini at the Fuori Salone 2009
Milan, La Triennale, 22-27 April 2009

2 July 2009 saw the establishment of the

Italian Design Council, instituted by a decree
of the Ministry for Cultural Heritage and
Activities, dated 12 March 2009.
Minister Sandro Bondi stressed that “this is
the first time that three strategic ministries
for the Made in Italy brand - the Ministry for
Production Activities, the Ministry for Foreign
Affairs and the Ministry for Cultural Heritage
and Activities - are cooperating to promote
culture, business, home markets and export
markets, all under the banner of thinking,
designing and producing Italian”.
The Italian Design Council is chaired by
Adolfo Guzzini and made up of 24 members
representing the world of enterprise, design,
publishing and training.
The members: Pietro Di Pierri, Silvana
Annicchiarico, Giovanni Francesco Accolla,
Massimo Arlechino, Andrea Branzi, Luisa
Bocchietto, Medardo Chiapponi, Giuseppe
Chia, Aldo Colonnetti, Pierluigi Cerri, Riccardo
Diotallevi, Giorgio Di Tullio, Arturo Dell’Acqua
Bellavitis, Renza Fornaroli, Frida Giannini,
Stefano Giovannoni, Carlo Martino, Claudio
Messale, Raffaella Panizzi, Antonio Paris,
Antonio Romano, Nadia Salvatori, Andrea
The off-site ‘Fuori Salone’ fringe of the Milan On show at the Triennale were the results
Salone del Mobile 2009 provided iGuzzini with of three important collaborations: Archilede,
the opportunity to present its “lightinprogress” the Led street-lighting system developed and
initiative, advertising the commitment made by produced for Enel Sole; the lighting solution
the company in offering viable solutions to designed by Piero Castiglioni for urban renewal
provide better street lighting, save energy, spend of the old Osservanza asylum complex in
less money and care for the planet we inhabit. Imola; the wind powered urban lighting system
The “lightinprogress” project was designed by designed by Stefano Boeri for the island of
the iGuzzini Study and Research Centre, La Maddalena. In addition to these exhibits,
with installation by Pierluigi Cerri and visual the actions taken by the company to promote
communication by STZ, and consisted of the culture of light were documented in 7
an exhibition staged at the Triennale, with a video chapters shown on monitors along the
presentation of new products for 2009 at the route around the exhibition and summarised
iGuzzini Partner Assistance premises in Via in slogans.
San Damiano.

Corporate culture

An award for iGuzzini iGuzzini wins DAFZA award International Design prize
communication Baden-Württemberg 2009
TP 2009, San Patrignano 26-28 June 2009 Dubai, 29 June 2009 Ludwigsburg, 16 October 2009

iGuzzini illuminazione Middle East, based The Stuttgart Design Center announced its
in Dubai, was awarded the Eco-sustainable International Design Prize for 2009 as
Office Award offered by DAFZA (Dubai “Focus Open”. For 9 years running, previously,
Airport Free Zone Authority), the body that this important national award of the Baden-
manages the ‘Free’ area of Dubai Airport - Württemberg region had a single theme.
i.e. a location where businesses can be set For the tenth anniversary, by contrast, the
up without local sponsorship. In the other competition was opened up to all product
award category - safety at work - the categories. For this international competition,
winner was Airbus Middle East. accordingly, the jury looked solely at the quality
The adjudication committee first selected of the design: manufacturers and designers
candidates for the award, and then visited were invited to submit products that had
each of the short-listed companies at their been on the market no more than two years.
premises. The awards presentation The jury members met in mid-May, and selected
ceremony, held on 29 June, was attended the winning products from 438 entries.
by Nasser Madami, assistant to the CEO The Lux fixture, designed by Gerhard Reichert,
of DAFZA, and by Ahmed Al Hashimi, was the winner of the “Focus in silver” award.
Executive Director of Corporate Services. The presentation ceremony will be held in
October 2009.

The iGuzzini “Better Light for a Better Life”

advertising campaign won first prize at TP 2009
“Communicating sustainability”, with the citation
“Best advertising campaign, characterised by strong
creativity expressed through traditional media”.
The award, promoted by the “Italian Association
of Professional Advertisers” in collaboration with
the Piedmont Regional Authority and its “Uniamo
le Energie” (Unit our energies) campaign, called
for a message able to transmit values associated
with eco-sustainability, such as would encourage
the public to consider environmental issues
and promote responsible behaviour in this area.
The award ceremony was held at San Patrignano
during the TP convention, which ran from
26 to 28 June.
incontroluce 20

20 Incontroluce II. 2009

Six-monthly international magazine
on the culture of light
year XI, 20

iGuzzini Study and Research Centre Sambucheto, 44/a
62019 Recanati MC
+39.071.7588250 tel.
+39.071.7588295 fax
iGuzzini illuminazione spa
62019 Recanati, Italy
via Mariano Guzzini, 37
+39.071.75881 tel.
+39.071.7588295 fax
071-7588453 video

Graphic Design
Studio Cerri & Associati

iGuzzini illuminazione spa

Contributors to this issue

iGuzzini illuminazione China Ltd.
iGuzzini illuminazione Deutschland GmbH
iGuzzini illuminazione España S.A.
iGuzzini illuminazione France S.A.
iGuzzini illuminazione Schweiz AG
iGuzzini illuminazione UK
K-light Lighting technologies Ltd.
Tepta Aydinlatma, Turkey

Cover photo
Hengzhong Lv

Printed: October 2009

Tecnostampa, Recanati

Errata corrige
Incontroluce 19

On page 46, the name of the architecture firm Lewis

& Hickey was indicated wrongly as Lewis & Hockey

The Editors are not responsible for inaccuracies and

omissions in the list of credits relating to projects
and supplied by contributors.
Any additions or amendments will be included
in the next issue.
Massimiliano Fuksas / Philippe Proisy / Renzo Piano Building Workshop /
Studio Indik / Steven Holl Architects / Morton Wykes / Jiangsu Century
Architecture Design Co. / Santiago Calatrava / Estudio Mariscal / David
Chipperfield Architects / Iren Jaromi Ybl - Gyula Kiss DLA Ybl / Herzog
& De Meuron / Beat Schöpfer / Hans Joachim Adam