Carat Media NewsLetter-805

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本篇專題翻譯整理自電通安吉斯(Dentsu Aegis Network)與《經濟學人》攜手針對亞洲數位發展的研究〈Asia’s digital disruption〉，將分述亞洲三個因數位科技帶來的改變，以及當這些趨勢發展聚合，將如何影響亞洲行銷市場，而廣告主又該如何因應。

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本篇專題翻譯整理自電通安吉斯(Dentsu Aegis Network)與《經濟學人》攜手針對亞洲數位發展的研究〈Asia’s digital disruption〉，將分述亞洲三個因數位科技帶來的改變，以及當這些趨勢發展聚合，將如何影響亞洲行銷市場，而廣告主又該如何因應。

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Flag for inappropriate content
4K views15 pages

Carat Media NewsLetter-805

Uploaded by

凱絡媒體週報

Description:

本篇專題翻譯整理自電通安吉斯(Dentsu Aegis Network)與《經濟學人》攜手針對亞洲數位發展的研究〈Asia’s digital disruption〉，將分述亞洲三個因數位科技帶來的改變，以及當這些趨勢發展聚合，將如何影響亞洲行銷市場，而廣告主又該如何因應。

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Flag for inappropriate content
of 15

CARAT MEDIA WEEKLY NEWSLETTER

No. 805

Media Report

Dentsu Aegis Network

25

50

(Dentsu Aegis Network)


Asias
digital disruption

https://en.wikipedia.org/wiki/Asia

2014332019
43100117

ZipDial

100

()(%)

10 2015
Facebook4.71

201531.9886%
20148%

GPS

(social commerce)

()15(%)

20132,950
8%2018

16%

KPMG()2012
7841435%
74%
201480%

Fonterra

30%30%Fonterra

2013(%)2018

201457%

58%53%201426%
201931%4.6%3%

2014
69%Amazon

20%

2014-2019

2014-2019(%)

Facebook

https://pixabay.com/

2012

YouTube
90%Facebook2015Q1Facebook
2014Q159%73%

google

App
App

(omni-channel marketing)

cookie

(programmatic advertising)cookie

google

FacebookFacebook40

30
10

YouTube

MondelezOreo
Oreo
Mondelez(owned
media)(paid-for media)

(earned media)
Mondelez

SingTel
HooqHooq

Fonterra

O2O

QR code
O2O

O2O
AppGPS

AppBuzzElement
App
App

App

https://searchman.com/


carat.weekly@carat.com

(02) 2717-5238 ext.9286

APP

APP for Android

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