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CARAT MEDIA WEEKLY NEWSLETTER

No. 805

Media Report

Dentsu Aegis Network

25

50

(Dentsu Aegis Network)


Asias
digital disruption

https://en.wikipedia.org/wiki/Asia

2014332019
43100117

ZipDial

100

()(%)

10 2015
Facebook4.71

201531.9886%
20148%

GPS

(social commerce)

()15(%)

20132,950
8%2018

16%

KPMG()2012
7841435%
74%
201480%

Fonterra

30%30%Fonterra

2013(%)2018

201457%

58%53%201426%
201931%4.6%3%

2014
69%Amazon

20%

2014-2019

2014-2019(%)

Facebook

https://pixabay.com/

2012

YouTube
90%Facebook2015Q1Facebook
2014Q159%73%

google

App
App

(omni-channel marketing)

cookie

(programmatic advertising)cookie

google

FacebookFacebook40

30
10

YouTube

MondelezOreo
Oreo
Mondelez(owned
media)(paid-for media)

(earned media)
Mondelez

SingTel
HooqHooq

Fonterra

O2O

QR code
O2O

O2O
AppGPS

AppBuzzElement
App
App

App

https://searchman.com/


carat.weekly@carat.com

(02) 2717-5238 ext.9286

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