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The basic idea here is that the best advertising

is a message from a friend.


- Mark Zuckerberg, Facebook

For all the changes in the car


business in the past fifty years,
one reality hasnt changed.

Dealers are still searching for more


effective ways to find people who
are looking to buy a new vehicle.

What really affects automotive purchasing decisions?


Even though the consumers buying process has evolved dramatically, its
important to remember that they dont make decisions in isolation.
With the growing distrust of advertising, people are influenced more than
ever by the opinions of others.
As a result, the conversations that occur are the most important factors in
determining brand decisions and dealer selection.

92% of people trust recommendations from friends


and family above all other forms of advertising.
- Nielsen Research

We trust the people we know.


We value their opinions. Its about
turning conversations into leads
and leads into sales.

Thats the
power of referrals.

of your customers know someone who will


62%
be buying a car within the next 90 days.

- Joe Verde

Most satisfied new car customers would give a


referral, but dont - Why?
Because 95% of sales people dont ask. And
most dealerships dont have a formalized and
measureable referral strategy that works
month after month.

The Challenge

Converting conversations into new sales

The Solution

The Friends and Family referral sales system

The Results

Salespeople using our system sell more cars

Customers
feel appreciated.

The Bottom Line

Dealerships
close more sales.

Proven Business Model


Its simple, its easy, and it really works

Simple to use software

Easy to measure and track

Our dealerships experience solid sales growth

Mar

00

3000 500
0
ls

Refer
ra

-Lou S.

New Referrals
0 3
August 201
rals

91

$4 ,2

Jan

Fe9b
9
9

211

15

152

15
4

65

8
65

0.00
$20
$1, 500.00
0
$400.0
0.00

$700.00

15

$20

54

7 25

5420

$400.00
Monthly Members
500.00
Sales
Added and$5,
$700.00

Feb

Jan

0 0
400500

50

$2,500

1000 Jan
0

18

Feb

Nov

Dec

ov

$4,800

15

Aug

Jul

Month
Jun

Oct

Aug

Sep

Oct

s:
Total Reward
7

Raymond B.

Steve R.

Tony L.

Friends and Family Rewards Actual Sales Numbers


Monthly Summary Report August 2013
Members Added
August 2013

Referral Sales
August 2013

3000

40

Feb

Rewards
August 2013

21

$900.00

David A.

$0.00

Derek S.

$0.00

Dino D.

15

$400.00

Frank R.

17

$0.00

Jackie S.

18

11

11

$1, 100.00

John C.

11

$200.00

Mary-Lou S.

17

15

15

$1, 500.00

Raymond B.

$200.00

Steve R.

$400.00

Tony L.

12

$700.00

130

65

54

$5,500.00

30

30

$5,400

50

$3,950 50

00

$3,2

$3,500

$4 ,1

00

$5,400

$4 ,2

$5,4
50

JFeb
un

May

Apr

Mar

00

Aug

Jul

Jun

May

Apr

$4, 200

00

$3,10

$4 ,2

Jun

$5,200

$5,2

$3, 250

00

00

$4 ,0

$5,2

00

Nov

Oct

Sep

Jul

Sep

Aug

$2 ,4

00

Month $
Mar
0
3,1Delive
00 ry Date)
(Based on
Jan Jul Feb
Tota
Month
)
Rewards: $47,150.00
ral Rewards
on Delivery Date
Aug Total Referr
Apr l Rewards: $4 Month
al Rewards Group Refer ards: $47,150.00 (Based
Referra
Rewards
Total Rew
Sep
Group Referral
MlaRyewar7,150.00 (Bas
Referral Rewards
ds Gro
ed on
Oct
JupnRefer Deliver
$2 ,4
00
ral Rew y Date)
Nov
Julards
Total
Rewar
Dec
Actual Sales Numbers
Friends and Family Rewards
Aug
Month
d
s:
$47,
Referra
Monthly Referrals / Rewards Report 2012
Sep
l Rew 150.00 (B
ards G
ased on
roup
Oct
Deliver
Refer
ral Rew y Date)
Sold Referrals
Nov (Rewards Approved) by Month
ards

Mar

54

Dec

60

49

53

50
39

46

40

36
39

30

40

40

40

39

35

34

30

25

32

20

21

10
0

Bud S.

$3,2

Jan

42
32

46

32

roved
nth
Mopr
oved by Month
proved
by ard
s Ap
rdby
Rew
MosnAp
thRewa
$5,400
$5, 400
s App
roved $5,4
$4,200
00
b
00
$4,6
y
$4 ,1
Mo$4,
60000
00
n$4,1
th $4,050 $4,100 $4,050 $3,100
$
$3,9
$5,450 4 ,050

$3, 400

Ma0y
100

42

30

40

40

32

$5,400

$3,500

2000

1000Apr

48

20

New Referrals
August 2013

55

54

55

50

0 00
400$3,4

2000

Mar

Dec

Nov

40

40

Rewa
rd

5000
$4 ,6 $3,250
00

$3,9
4000
50

Dat
sed on Delivery Sold Referrals (Rewards Approved) by Month
$48,250.00 (Ba
60l Rewards
Referra

Mary-Lou S.

00

Feb

Dec

Jackie C. John C.

Frank R.

$3,5

May
ery Date)Friends and Family Rewards Actual Sales Numbers
250.00 (Based on Deliv
Total Rewards: $48,
Monthly Referrals / Rewards Report 2013
Referral Rewards
Month
12
e)

Salespeople

Total

Sep

Nov

6000

3000

Jan

$3,000

Jul

Jun

Apr

Mar

11

Salesperson

$3,000

00

5000

00

$4, 200

1000

$4 ,6

$3,9
50
6000

00

Jan

May

Apr

$3,5

$3,4

2000

0
$4,900
00
$4,2

$4,450

$4, 450

$3,700

00

1000 3000
$4,900

$5,500

$3,4

2000 4000

$5,500

$5,700

$3,700
$4,800

Dino D.

Dec$5,700

40

32

46
40

40

40

53

40

40

s App

$5,500

$5,500

35

53

53

Rewa
rd

3000 5000

ed by Month
Rewards Approv
N

Derek S.

6000
5000

by Month
Rewards Approved

Oct

17

Jan

39

34

39

Month

May
46
Jun
24
Jul
Total
O
Sep
Refer
3Aug
0 Oct
Nov
Mo
Aug
JulSep
rals S
JunAug
Apr
old: 4 nth
May
Jul
Apr
Sep
Jun
59Mar
May
M
(B
a
Apr
Feb
y
a
se
Month
Feb Jan Mar
Oct ivery Date)
Jun d on DeliMon
Del
verythD
2
(Based
) on
Nov
d: 459
ery Date
als
Deliv
erraed
JTot
Total
ul : al
teon
Ref
(Bas
459
)Sol
Refer
lMReferrals Sold
Dec
Tota
A
rals S
o
ug
old: 4 nth
Sep
59 (Ba
sed on
Oct
Delive
ry Date
Nov
)
Dec

M10
ar

David A.

Dec

Nov

Oct

Sep

Aug

Apr

20

20Fe

4000 600

Oct

$2,100

Jan

Nov

Oct

Sep

Aug

Jul

Dec

35

34
30

$Jun
4 ,20
May
Jul
0 Jun
Apr
Apr $ May
Mar $4,45Mon
Feb
0 th 4 ,900
Delivery Date)
nth
on
ed
Mo
(Bas
473
:
l Referrals Sold
Delivery Date)
Tota
$3,0
d: 473 (Based$ on
0
0 al Referrals Sol
4 ,20
Tot
0

Mar

Mar

30

Jan

$3,200

Feb

11

Bud S.

39

30

30

Mar

$2,100

$2,500

2000

40
46

46

40

Feb
40

39

39

roved) by Month

40

32

46

39

50

50

Jan

rds

AApp
Sold Referrals (Rewards pproved) b53y

35

60

10

39

60

34

20

49

00

$3,200

17

30

42

35

$4 ,9

$4, 200

1000

15

10

49

34

40

10

$4 ,4

$4,200

3000

36

32

60
50

20

39

00

3000
4000

40
30

39

42

$3,0

0 10

$5,500.00

21

5
0

$3,70

2000

15
10

10

21

$5,5021
0

Jan
May
Jun
.00
00
$9
Jul
$0.00
Aug
Aporta
.00l Rew
$0T00
Sep
$0.
aMradys:
Mont
h
$48,2
J
u5n0.0
.00
$0
0
0.0
$40
Referr 0 (BaJsueld
on De
al Rew
liAvuegry
ards
Total
00.00
Date) S
$4
$0.00
Rewa
ep
Mont
rds: $
h
4
8
,250.0
.00
$0.00
$1, 100
0
(Base
Referr
d
on De
al Rew
0 0
livery
ards
$20
6000
100.0
$1, 0.0
Date)
.000
5000.0
5000
0
$1,$20
600

$5,70 25
0

20

$900.00

39

48
36

32

50

25

20

Agu
pr st 2013
Au

Mar

11

00

Rewards
ust
Aug
rds3
wa201
Re

Feerra
b l Sales
Ref

August 2013Mar
Referral Sales
August 2013

11
0

511

$4 ,8
$3,20

$2 ,10

04

45

Steve R.

$3,20

$2 ,50

40

04

Tony0L.0

9
0

10

L.
Tony
$4 ,8

Steve R.

48

39

5455

55 54

55

Mo$5n,500t
h
Rewa50 50
rd $5,7
42
42
40 s A
00
pp
rove$5d,5
40
0
b0y Mo$5,500
nth
30
$3,70
30
0

Powerful
Performance
Metrics

Nu
3Sales10
0mb
n
0Jaers

pprov
ed by

60 60

00

al Sales Numbers

ew Refer
August 2013

00

Raymond B.

n C.
10ie
ack
00C. 3Joh
000

0 2000

$4 ,2

Raymond B.

2 ,50 Mary
0 y-Lou S.
Mar
$2 ,10
0

Jackie C.

7
4

2000 400 2
John0$C.

10
Jan

Feb

Mar

Apr

Dec

Nov

Oct

Sep

Aug

Jul

Jun

May

Mar

Feb

Jan

Monthly

25

Added a

May

Apr

Sep

Aug

Jul

Jun

Month
Total Referrals Sold: 459 (Based on Delivery Date)

Month
Total Referrals Sold: 473 (Based on Delivery Date)

Membe

rs

nd Sales

Month
by
Rewards Approved
20
21
$5,500

6000

6000

$5,500

$4,800

4000

$4,200

3000
2000

Rewards Approved by Month

15$5,700

5000
Referrals

11

Referrals Sold

411 000 1160

Referrals

11

15

15

Referrals

Refer
rals

5000

Referrals Sold

17

Re
ly Refe
rrals / wards A
ctua
SoFlrdieR
Reward
nedfsearr
s Rep l Sales Nu
ort 20
mbers
nadlsF(R
Sales Numbers
12 s Actual
a
ewialy
m
Month
mily Reward
rd
Fa
depw
sRA
an
2012
ort
lyien
Rep
s
Fr
p
ard
Refeds
bers
ro
Rew
/
Num
avrseerr
Sales
ddActu
rraMo
ly Ref
s)alsbycaltu
lsRew
/nth
SoFri
and Family
Reard
oanl th
wardsRepA
2012
ldend
ortM
Sales
ResfeMon
rrals / Rewards
Repor App
Num
bybMonth
46
rrthly
t 2012roved)
rds
alsRefe
wa
ers
(Re
ls
ra
fer
ldewRe
So(R
a
Month

60

49

42

Referrals Sold

6000
17

Apr

May
Total
30
Jun
Refer
Mont
Feb
rals S
h
Jul
o
ld
: 473
Mar
(B
Aug
Apr ased on De
Sep
May livery Date
Total
Oct
Numbers
Jun )
Refer
Sales
ual
Mont
bers
rals S
Nov
rdsalAct
s Num
Sale
h
ly Re
s Actu
ardwa
old: 4
uFam
Rew
l d Fa
ilymi
ds Jan
ort 2013
and
Dec
ien
s
73 (Ba
s Rep
Fr
end
ard
Fri
2013
Rew
ort
/
Rep
A
als
ards
err
sed on
Ref u/gRew
lyrrals
Refe
Month
Delive Monthly
Sep
ry Date
by
ed)
th Month
rov
Mon
App
by
d)
rds
rove
O
)
wa
App
(Re
c
lsards
t
(Rew
alsra
Refer
ld err
12
SoRef
Sold
Nov
12
Rewa
rds A
54 Dec
55 54

Jan

and F
amily

Feb
0

$3,000

17

$2,100

$3,950

18

$3,400

3000

$3,500

2000

Jan

Feb

Mar

Apr

May

Jun

Bud S.

David A

Month
Total Rewards: $48,250.00 (Based on Delivery Date)
Referral Rewards

Salespe

ople

Nov5

Oct

Sep

Aug

Jul

11

Dec

Derek S.

Friends
a

Monthly
Salesp

Summa

erson

Frank R
.

ily Rew
a

ry Repo

$4,050

Jun

Jul

$4,200

17
15

11

Jan

Mar

Feb

May

Apr

rds Actu
a

rt Augu

Memb
ers Ad
ded
Augus
t

Jackie C

. John
C.

l
st 2013 Sales Numbers
N

Sep

Aug

Month
Total Rewards: $47,150.00 (Based on Delivery Date)
Referral Rewards Group Referral Rewards

Dino D.

nd Fam

$4,100
$3,250

1000

$5,400

$4,600

4000

15

1000

$5,400

5000
$4,200

10

$3,700
$3,200

$2,500

$4,900

$4,450

12

Mary-Lo

u S.

Raymon

d B.

Steve R.

Tony L.

Heres What Bud Lauria Says...

Spectacular referral program!


Our customer database is our most powerful tool.
By rewarding customers for sending in their friends,
family, co-workers, etc., we have created our
own little army of deputized salespeople and the
benefits show in our results. The Friends and Family
Rewards Program allows us to administrate our
referral program efficiently and effectively.
Bud Lauria
General Manager / Partner
Lauria Hyunda

The Friends and Family rewards program is an


effective, easy to use service that lives up to
its claims. As a dealer, I can easily track the
performance of the sales advisors and their
customers. Unlike other programs on the market,
Friends and Family is simple to use and easy to
understand. Thats why it works!

Thats why it works!

Francine Floreani, H.B.Comm


Dealer Principal/ General Manager
Great Lakes Honda

At the Finch Auto Group, the first thing that struck us about the Friends & Family
program was the minimal investment in time and resources required for the program
to really take off. Weve been able to engage our salespeople, employees and valued
customers not only to promote their preferred brands, but also our Dealer Group!
The program allows us to track every referral easily and the cross-dealership referral
component has given our employees a tremendous incentive to refer their friends and
family members to the other brands that they are interested in. This feature has had
a huge impact in allowing us to keep more business in-house. Needless to say, this
system has really streamlined the process for our accounting departments!
Thanks to Friends & Family, were not only selling more cars, but were delivering
a better customer experience! The program has eliminated our dependence on
our salespeople awkwardly asking for referrals, a step that many chose to ignore
altogether. They are now able to easily engage their customers with the excitement of
a cash reward and the incredible ease-of-use of the Friends & Family program. The
results keep pouring in, and we couldnt be happier!

Jordan Finch

We couldnt be happier!

Finch Chev

Sales Pros Know The Value Of Referrals

Mary-Lou Slobodian

Best Referral Program ever invented!


Why am I excited? Its because I believe in this
program so strongly. Its just the best form of
advertising you could possibly have. Better than
half of my business is based on the Friends and
Family Rewards Program.
Performance Hyundai
Awarded GOLD for Best Hyundai Sales Consultant Worldwide

Program Deliverables
Simple to use
web-based software
Proven methodologies and
engagement tactics

Ongoing training and coaching


Secure data with multi-level
password protection

Effective POS marketing material

Real-time metrics and


powerful analytics

Branded multi-function
VISA rewards card

Promotions and
exclusive offerings

Please contact

us for pricing

Lets get started.


Your billboard in
their wallet or purse!

www.friendsandfamilyrewardsprogram.com
Canadian Headquarters
12 - 111 Fourth Ave, Suite 348
St.Catharines, ON Canada
L2S 3P5

American Headquarters

Toll free 1-877-336-3536

1623 Military Road #812


Niagara Falls, NY, USA
14304 1745