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Submitted by: Susie Cambria, August 13, 2015

Report to East River Family Strengthening Collaborative


for period ending August 15, 2015
Introduction
East River Family Strengthening Collaborative awarded me a capacity-building grant in mid-June
2015. The Scope of Work centers on training Ward 7 residents, nonprofits, government staff,
and stakeholders. Specifically,
From July to September, the Consultant and her partner, Tish Atkins will be offering free
workshops and trainings to Ward 7 residents and Ward 7-based nonprofits and
businesses. Specifically, the Consultant will recruit and train Ward 7 individuals and
organizations on 4 main topics:
Fundamentals of Communications
Outreach and Engagement
Social Media Brown Bag Lunch
ABCs of Advocacy
This report contains the following information:
1. Summary of outreach efforts to encourage participation in the workshops and other
training sessions covered under the capacity-building grant.
2. Outreach and Engagement pre- and post-test results, materials, summary of
debriefing by trainers and others interested in commenting, and the sign-in sheets.
3. Social Media Brown Bag Lunch pre- and post-test results, materials, summary of
debriefing by trainers and others interested in commenting, and the sign-in sheets.
4. Debriefing and modifications made to the plan

Outreach and Engagement for Events


Latisha Atkins and I did extensive online and on-the-ground outreach to encourage residents,
community leaders, nonprofit organization and DC government staff, business owners and
employees, and Ward 7 stakeholders to participate in one or more of the sessions. Specifically,
we:
Distributed approximately 500 flyers as part of general outreach for the entire series
Dropped flyers to generate attendance at Outreach and Engagement and Social Media
Brown Bag Lunch sessions

Submitted by: Susie Cambria, August 13, 2015

Posted the series flyer and the text online (http://susiecambria.blogspot.com/p/ward7.html)


Emailed ANC commissioners information about the sessions and encouraged them to
share with their constituents; hand-delivered seven who do not have/use email
Emailed Ward 7-specific Yahoo and Google groups several times
o MPD-6D@yahoogroups.com
o BenningTerraceResources@yahoogroups.com
o capitolviewcivicassociation@yahoogroups.com
o deanwoodcitizensassociation@yahoogroups.com
o east_of_the_river@yahoogroups.com
o EastlandGardens@yahoogroups.com
o fairlawndc@yahoogroups.com
o HillcrestDC@yahoogroups.com
o pennbranch@yahoogroups.com
o DCPennEast@yahoogroups.com
o RiverTerraceCommunityOrganization@yahoogroups.com
o https://groups.google.com/forum/#!forum/Twining
o ForWard7@yahoogroups.com
o Ward7HIVCollaborative@yahoogroups.com
o ward7educationcouncil@yahoogroups.com
o Ward7@yahoogroups.com
o W7MerchAssoc@yahoogroups.com
o Ward7@yahoogroups.com
Emailed stakeholder groups one time
o Fair Budget Coalition
o Consortium of Legal Services Providers
o Metropolitan Washington Public Health Association
Added signature to email accounts:
Free trainings, workshops, learning opps
From July to September, Tish Atkins and I will be offering free workshops and trainings
to Ward 7 residents and Ward 7-based nonprofits and businesses. Registration is
required. Training and other event details: http://susiecambria.blogspot.com/p/ward7.html.
Posted to the Wards 7 & 8 community calendar
(http://www.eastbankdc.org/community-board.html) (see screen shot, below)
Made targeted calls to Ward 7 community leaders to encourage their participation and
to ask that they share the information with their constituents
Tweeted from @susiecambria and @Ward7Outreach and used specially-designed
graphic (see below)
Posted information including specially-designed graphic on various Facebook pages

Submitted by: Susie Cambria, August 13, 2015

Screen Shot of July 21 Session Wards 7 & 8 Calendar Posting on East Bank DC website

Screen Shot of @Ward7Outreach Tweet, One Example

Submitted by: Susie Cambria, August 13, 2015

Specially-designed graphic for Outreach and Engagement Tweets and Facebook posts

Specially-designed graphic for Outreach and Engagement Tweets and Facebook posts

Between July 15 and today, the mini-grant work page on my blog has received 1,003 hits, up
from 489 between the projects launch and July 15. Hits to this page are outpacing other pages
on the blog that are about the blogs main purpose, such as information-sharing about the
budget and resources.
The plan remains to transition the capacity-building information from my personal blog to the
Building Bridges for Ward 7 site; Bridges is a company owned by Tish Atkins and a more
appropriate online home for this work now and in the future.

Submitted by: Susie Cambria, August 13, 2015

We will continue to rely on the Wards 7 & 8 calendar on the East Bank DC website; it has a
burgeoning following as indicated by the image below. So long as @Ward7Outreach,
@Ward8Outreach and others continue to promote the calendar and the individual events on it,
reach should increase.
That said, significant work must be done to go beyond online communications to more streetlevel work. While that is not part of this capacity-building grant, Tish and I see the value of
leveraging this opportunity to identify on-going street-level outreach and use it to our
advantage all for the benefit of Ward 7 residents.

EastBankDC Traffic, Community Board Page, July 15 August 9, 2015

Project launch July 15

Outreach and Engagement Trainings


Two Outreach and Engagement trainings were held in July and the basics of those events are
detailed in the table below.

Outreach and Engagement Trainings, July 2015


July 21, 2015
July 23, 2015
Tuesday, July 21, 10:00 am - Noon
Wednesday, July 15, 3:30 5:30 pm
Capitol View Library, 5001 Central Ave SE
Capitol View Library, 5001 Central Ave SE
Registrants: 13
Registrants: 20
Attendees: 4
Attendees: 13 (including 5 walk-ins)

Submitted by: Susie Cambria, August 13, 2015

Materials
We developed new and repurposed old, previously used materials. At each of the sessions, we
distributed and referred to:
1. PowerPoint presentation describing the difference between outreach and engagement
2. Basic Elements of Communications updates materials I have used in the past,
organized to coordinate with the four elements of communications
3. Resources was created for this training series but pulls together resources regularly
used by Susie and Tish
4. Create Readable and Understandable Flyers repurposes old content and reflects
current practices, particularly in social media and the need for and interest in
compelling images
5. Flyers distributed at the trainings
Participants had positive things to say about the materials. Examples are:
Handouts, materials and information was very good.
Great resources page!!!

Participants
Attendees came from a range of organization types and sizes and roles in the agencies varied.
CEO, executive director, founder (nonprofit)
Communications (nonprofit and consultant)
Administrative support (nonprofit)
Outreach, engagement and community organizing (nonprofit and government)
ANC
Individual
Volunteer (nonprofit)
The two registration lists are attached to the email conveying this report to ERFSC.

Assessing effectiveness: Pre- and post-tests


We conducted pre- and post-tests to determine if the participants learned information useful to
them and felt like they are better prepared to engage in communications work in their
organization, personal life, volunteer work, etc.

Submitted by: Susie Cambria, August 13, 2015

Responses to Outreach and Engagement PRE-TEST:


From the perspective of the organization you are here representing today, how well equipped
do you feel regarding (circle the response that best describes your feeling)
Questions
Not Well
Somewhat Well
Quite Well
choosing between outreach and
engagement
3
4
1
identifying outreach venues
4
3
1
preparing an outreach plan
3
3
2
preparing an engagement plan
2
5
1
knowing people who can answer
questions you have
1
4
3

All of the participants responded positively to the sessions and reported learning information
that will help them in their jobs, volunteer work, etc. Only one participant did not answer one
of the post-test questions (listed below).

POST-TEST:
From the perspective of the organization you are here representing today, did you learn
anything that will help you do communications better?
Choosing between outreach and engagement
Yes
No
Outreach venues
Yes
No
Preparing an outreach plan
Yes
No
Preparing an engagement plan
Yes
No
Knowing people who can answer questions you have
Yes
No

We asked an open-ended question about anything the participants wanted to tell us about the
training overall, materials, etc. Here are the responses, as written:
Handouts, materials and information was very good. Will utilize in my work.
Informative, good location, and not too long
Any sessions on starting nonprofits in DC would be helpful!
Really enjoyed this!
Wonderful session
I had fun at the session
Wonderful session
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Submitted by: Susie Cambria, August 13, 2015

Great session. Much needed


Enjoyed the session

Social Media Brown Bag Lunch


Two Outreach and Engagement trainings were held in July and the basics of those events are
detailed in the table below.

Social Media Brown Bag Lunch, July 2015


July 29, 2015
Tuesday, July 29, Noon 1:30 pm
Department of Employment Services, 4058 Minnesota Ave NE
Registrants: 25
Attendees: 5

Materials
We developed new and repurposed old, previously used materials. At each of the sessions, we
distributed and referred to:
1. PowerPoint presentation outlining the basics of social media
2. Basic Elements of Communications updates materials I have used in the past,
organized to coordinate with the four elements of communications
3. Flyers distributed at the trainings

Participants
All attendees represented nonprofit organizations in Ward 7. The makeup of roles was:
CEO, executive director, founder (nonprofit)
Program staff (nonprofit)
Outreach, engagement and community organizing (nonprofit)

Assessing effectiveness: Pre- and post-tests


We conducted pre- and post-tests to determine if the participants learned information useful to
them and felt like they are better prepared to engage in communications work in their
organization, personal life, volunteer work, etc.

Submitted by: Susie Cambria, August 13, 2015

Responses to Outreach and Engagement PRE-TEST:


From the perspective of the organization you are here representing today, how well equipped
do you feel regarding (circle the response that best describes your feeling)
Questions
Not Well
Somewhat Well
Quite Well
understanding what social media is
and is not
1
2
identifying appropriate social media
platforms
1
2
understanding the dos and donts
1
1
knowing people who can answer
questions you have
1
1
1

All of the participants responded positively to the sessions and reported learning information
that will help them in their jobs, volunteer work, etc. Two of the participants did not turn in a
pre-/post-test.
We asked an open-ended question about anything the participants wanted to tell us about the
training overall, materials, etc. Here is the one response we received: The workshop was very
informative. The location was perfect.

Debriefing: Challenges and Modifications

We were pleased with the turnout, the engagement level, and the connections being
made between participants.
Finding locations to hold the sessions is incredibly time consuming, mostly, we surmise,
because during the summer, spaces are used for programming. We will continue to
encourage DC government agencies and nonprofits to add their space to the existing
online spreadsheet (https://docs.google.com/spreadsheets/d/1ijl7sAnQo4UDPzCAasozb-BsaDcHqv6egqTq2yUTZk/edit?usp=sharing)
Attendance is not what we think it should be. We attribute this to the heat (particularly
on the day of the social media session). At the end of the grant period, we will poll
registrants to ask why they did not attend.
The goal was to have a mix of residents, nonprofit executive and front-line staff,
community organization representatives, business, and stakeholders. While there has
been a great interest in the sessions, many residents in particular are not able to attend
workshops during the day. This is an important lesson learned for future workshops and
technical assistance opportunities.
As a result of our outreach, we attracted the attention of government agencies and
nonprofits and were asked to do trainings. Susie did a session with older SYEP
participants and talked with them about the basics of communications. Of the 25 youth
participants, half were from east of the river and most of those were from Ward 7. We
have also secured trainings for Howard Universitys Health Peer Educators on the
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Submitted by: Susie Cambria, August 13, 2015

Elements of Advocacy and Devising an Effective Advocacy Plan and have a meeting
planned with the Deputy Mayor for Greater Economic Opportunity to discuss the
outcomes of our trainings and expansion of trainings into Ward 8.

Conclusion
We are pleased with the interest in the sessions and look forward to continuing the work
building skills of Ward 7 stakeholders of all kinds.
The outreach will continue, including distributing more flyers via street-level outreach, and
engaging those who have participated to offer their one-hour of free technical assistance.

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