MAXIMIZE

Reach more people at one time than any other print, tv or radio media in Monterey County.

YOUR IMPACT.

THE POWER OF NUMBERS
Monterey County Coast Weekly is the biggest fish in
C I R C U L A T I O N P E R
( I N

I S S U E

T H O U S A N D S )

a beautiful pond. Every week 40,000 copies are distributed at 989 locations from Big Sur to Pacific Grove, and from the Salinas Valley to Pebble Beach. Our audit numbers show that the average reader

40

refers back to the paper 3 times during the week and that 2.5 people read each copy of Coast Weekly.

35

Reach readers not available from any other media
Coast Weekly is the largest circulation newspaper in one of the most spectacular markets in America. The audience of the paper is more than 2 times that

30

of the largest radio station in the region and it is an unduplicated demographic as 55% of Coast Weekly readers do not subscribe to any daily newspaper.

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Over 50 statewide and national awards
Coast Weekly has long been recognized for its thoughtful, provocative and engaging coverage of news, art & entertainment. Since 1988 the paper has earned top press association honors for its investigative reporting as well as for stories in the fields of business, health care and agriculture.

20

39,650

1

35,327

2

18,800

3

Coast Weekly is a repeat winner of the California Newspaper Publishers Association's coveted Public Service award. The paper has also won numerous

SOURCES: 1. Verified Audit Circulation, Thurs. total circulation, VAC Quarterly Publishers Report, June 2003, 2. Audit Bureau of Circulation, M-Sat total circulation, includes 4,419 unsolicited copies, ABC Fas Fax March 2003, 3. Audit Bureau of Circulation, M-F total circulation, includes 1,898 unsolicited copies, ABC Fas Fax March 2003

awards for its feature stories and photography as well as its advertising and editorial design. All of which has reinforced one of the founding principles of Coast Weekly...good journalism makes for good business.

75.4% of our readers pick up the paper every week. 70.1% do business with our advertisers 3 or more times per month. 88.1% of our readers pick up the paper before the weekend.

39.6% of our readers are the decision makers at work for tech purchases. 26.8% of our readers have purchase authority for financial services. 22.1% make the buying decisions on their firm’s health insurance.

49.9% of CW readers own their own home in Monterey County. 10.4% say they intend to buy a home within the next 12 months. 68.9% plan home improvement projects in the next 12 months.

YOUR BEST FRIENDS

CAPTAINS OF INDUSTRY

HOMEBODIES

THE POWER OF THE PEOPLE

BOOMERS & BEEMERS
$68,627 is the average annual income of Coast Weekly readers. 30.6% of CW readers have annual incomes over $80,000. 19.8% of CW readers have annual incomes over $100,000.

MOVERS & SHAKERS
43.3% of our readers have been to the movies in the last 30 days. 40.4% of our readers have been to a bar in the last 30 days. 35.9% have been to the theater or a classical music concert in the last 30 days.

HONOR STUDENTS
69.3% of our readers work as professionals or managers. 89.8% of our readers have attended college. 28.2% of Coast Weekly readers have post-graduate degrees.

45 is the median age of Coast Weekly readers. 59.8% of our readers are 25 – 54 years of age. 60.1% have lived in Monterey County for 10 or more years.

63.8% eat lunch in a restaurant at least four times per month. 59.2% eat dinner in a restaurant at least three times a month. 58.2% ordered a bottle of wine the last time they went out for dinner.

EVERY WEEK,

hundreds of

FLOWER POWER

BIG EATERS successful business

leaders deliver

their marketing

message to

100,000 people

in the pages of

We can help you connect with the best demographics in America in a way no other local media can match.
Coast Weekly.

Our readers

can help your

business THRIVE.

TECH JUNKIES
63.7% of our readers go online every day. 38% bought a new cell phone last year. 34% bought a new personal computer last year.

WORLDLY TRAVELERS
15% of our newspapers are distributed in high-traffic tourist locations. 28.8% of our readers purchased art or antiques last year. 55.5% of our readers bought new clothes six or more times last year.

668 Williams Avenue Seaside, CA 93955 831.394.5656 831.394.0409 CLASSIFIED FAX 831.394.0499
DISPLAY FAX

www.coastweekly.com

Source: Demographic data compiled by Verified Audit Readership Survey, 2003 / Photos by Randy Tunnel

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