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Agent Spotlight ACHIEVEMENTS

Sara DiFranco Continued from Page 1

In addition to being named the third-largest real
Born in Mayfield day, she enjoys reading, hanging out estate franchise in the United States by REAL
Heights, Sara with great friends and coaching Trends, the company received accolades
attended Mayfield basketball, her favorite sport to watch throughout the year including:
High School and and play. Looking ahead to the rest
went on to obtain of 2010, Sara‟s goal is to get her
 Entrepreneur magazine, No. 1 ranked real ISSUE
estate franchise on the 31st Annual Franchise 500
a Bachelor‟s in
B u s i n e s s
Adm inis tr ation.
After working in
husband involved within her business
and to prospect, prospect, prospect!
She also wishes to utilize Top
Producer more.
 J.D. Power and Associates, highest in overall
satisfaction ratings from home buyers among the
MAR / 10
the corporate world at Progressive largest full-service real estate firms for the second
for 7 years, Sara made the decision For her fellow KW realtors, Sara year in a row
to become a real estate agent and offers this bit of advice: “Become  Inman News, President and COO Mary Tennant
work with people rather than allies with all parties involved in a named one of the 100 Most Influential Leaders in
crunching numbers all day. 13 years transaction, things will go much
to the day of passing her driver‟s smoother!”
Real Estate this issue
 Swanepoel TRENDS Report survey, No. 1
test, Sara passed her real estate test Industry Trendsetter of 2009 and 2009 Most Family Reunion ’10 Report P1
on April Fool‟s Day of „04. Recognizable Real Estate Franchise Brand February Office Calendar P 2-3
Sara currently resides in Concord  REAL Trends 500, Keller Williams offices Agent Spotlight, Tech Tip,
with her husband Gino, who recently comprised more than a quarter of the entire list, and Time Blocking, Achievements P4
became a real estate agent, and their Darren Burke of the major brands represented in the report, was
4 kids, Samantha (10), Dominic (9), Dan McCaskey the only company to boast growth in both number of
Gianna (4), and Benjamin (2). When Melinda Chamberlin agents added to its ranks and in total transactions
Sara can find free time during her Georgia Petty Poe closed.
 RISMedia‟s Power Broker Report, KW again
had the largest majority of offices on the list – Company gives back $32.2 million in profit share to (NAR) saw a seven percent decrease in its membership in
Time Blocking accounting for 35 percent of all the brokerages listed agents, moves to third-largest real estate franchise in the 2009, Keller Williams Realty grew its associate base by three
Greg Palumbo - Heritage Mortgage Services and was No.1 in number of agents and total closed United States. percent, ending the year with more than 76,879 associates
transactions. across North America.
Have you ever had your day end and wonder where it went? Have you
Keller Williams Realty Inc. reported at its national convention “We are incredibly proud of the milestones we‟ve achieved
ever been frustrated by how reactive you have been to "emergency"
(Family Reunion) that, despite the battered economy, it closed this year and the accolades we received; and it is all thanks to
situations that significantly reduced your productivity?
out 2009 with increased profit, profit share and associate our incredibly resilient agents and market centers,” said Mark
Many of us have experienced this to an excessive degree in our
Jeff‟s Tech Tip of The Month growth. According to CEO Mark Willis, who delivered his Willis, CEO, Keller Williams Realty. “It is no secret that we
business practices. One of the greatest ways to eliminate the reactive Free Website/Blog/Facebook Tools annual State of the Company address to more have our eyes on growth and we place a lot of
than 8,500 convention attendees, the company emphasis on recruiting and gaining market share
state we find ourselves in is to practice the art of Time Blocking. Time  gave back $32.2 million in profit share to its because that‟s what drives our economic model.
Blocking is about scheduling your day with purpose, making sure the Use this FREE tool to search email addresses agents in 2009, up six percent year-over-year. Our growth this year was also driven by more than
things you need to get done DO get done. This applies to work and
 Since the inception of the profit sharing program, 90 mergers and roll-ins that our office owners
personal activities. Remember, the more proactive you are with your
Use this FREE tool to put widgets on your website/blog the company has given back $270 million in completed and we‟re proud to say that we‟ve done
day, the less reactive you will be.
 earnings to its agents. it all without one cent of operating debt.”
You and your clients will love this FREE program! Click on "Momentum is the most powerful competitive tool
Dedicate yourself to the following exercise for 2 weeks. Each morning,
the advertise with us button to learn more about how you The gains were driven by an increase in agent that you can posses,” said Mary Tennant,
start off by blocking your entire day in ½ hour increments. The result
can use it. productivity, with the number of contracts closed president and COO of Keller Williams Realty. “And
might look something like this:
 per agent increasing by 16 percent year-over- our agents have it. We‟ve seen them tackle the
Use this FREE tool to see if your name or vanity name is year. Accordingly, Keller Williams Realty office owners closed tough market and embrace new trends that make them
8:30 - 9:00 Check emails and voice mail
available on 100's of sites. the year with a cumulative 86 percent increase in owner profit stronger every day. The groundwork has been paved for an
9:00 - 9:30 Return calls
 for the year. On average, the company has grown its business extraordinary 2010, and even more productive and profitable
9:30 - 10:00 Prospect for new business
Use this FREE tool to create banners for your website/blog (as measured by the number of closed units) at an annual rate years to come."
10:00 - 10:30 Staff meeting
of 27 percent for the past 12 years.
10:30 - 11:00 Check voice mail and return calls
Just the tip of the iceberg for cool FREE Tools from For a list of other achievements Keller Williams reached
11:30 - Noon Strategies new business planning
KW Family Reunion. Come to Jeff's classes for more FREE The company also continued to grow by number of throughout 2009, see ACHIEVEMENTS on page 4.
Noon - 12:30 Return calls
bonus sites! associates. While the National Association of REALTORS®
12:30 - 1:00 Break for lunch
1:00 - 1:30 Return calls
1:30 - 2:00 Meet with client MREA Connect 2 Us
Book Club New Agent Welcome!
The key to this type of planning is to check your voice mail and email
each hour and return messages promptly. The reason is simple: If you Thursday 3/11 Lynn Pappalardo
let too much time lapse before you respond to your client, it will tear you 9:30 - 10:30 Tom Tuttle
away from your time blocking schedule. The temptation to check the Seekers
red light blinking on your phone, or respond to that electronic voice January ‘10: $121 Coffee House
saying, "You've got mail," will be too great to resist. Remember, time To Date: $41,254 All Agents Welcome!
blocking is about commitment. The more you live your days proactively, 7400 Center Street - Mentor, OH 44060
the more work you will get done. 440-255-5500
Think Aim
Happy Birthday!
Carrie Fath 3/5
Big, Act Bold, High!
March 2010
Kim Seredich 3/24
Jan Burnett 3/28
Robert Ponti 3/29

Sun Mon Tue Wed Thu Fri Sat

1 2 3 4 5 6
Power Hour: 10-11AM 9:30 Team Meeting 9:00 Club 33 w/ Sean 10:00 NORMLS Training 9:00 Tech Friday *ONLINE*
1:00 2hr CE: Pillar to Post 11:00 Tour Power Hour: 10-11AM 12:30 Market of The Moment w/ Nancy
11:30 Growth Committee Potluck Tech Time: 2-4 11:00 Build Your Effective Website
6:00 Rising Stars Masterminds Power Hour: 6-7PM w/ Jeff

7 8 9 10 11 12 13
Power Hour: 10-11AM 9:30 Team Meeting Power Hour: 10-11AM 9:30 MREA Bookclub 9:00 Tech Friday *ONLINE*
1:00 How to Write a 11:00 Tour 11:00 Home Inspections Seekers Coffee House
HUD Contract w/ Daryl w/ Jay Womack 12:00 Build Your Business Using
Social Media w/ Jeff
Power Hour: 6-7PM Tech Time: 2-4 6:00 Rising Stars Masterminds Power Hour: 6-7PM

14 15 16 17 18 19 20
Power Hour: 10-11AM 9:30 Team Meeting Power Hour: 10-11AM 9:30 Club 33 w/ Sean 9:00 Tech Friday *ONLINE*
12:00 Partner’s Meeting 11:00 Tour 12:00 Lunch & Learn w/ Greg 10:00 1hr CE: Chicago Title
Interpreting Credit Scores Using Their Portal for Marketing
1:00 Agent Orientation Tech Time: 11-1
Power Hour: 6-7PM 6:00 Rising Stars Masterminds Power Hour: 6-7PM

21 22 23 24 25 26 27
Power Hour: 10-11AM 9:30 Team Meeting Power Hour: 10-11AM 9:00 Tech Friday *ONLINE*
11:00 Free Tech tools to Grow Your 11:00 Tour 11:00 Enhanced Listings 1:00 ALC Meeting
Business w/ Jeff w/ Margaret & Rich 9:30 CE: Core Law
1:00 Profit Share Class w/ Sean w/ Nancy Leirer
Power Hour: 6-7PM 6:00 Rising Stars Masterminds Power Hour: 6-7PM
Training Color Code
28 29 30 31 Launch - Red
Every Monday
10-11AM & 6-7PM
Power Hour: 10-11AM 9:30 Team Meeting 9:30 Club 33 w/ Sean Every Wednesday
12:00 Scripts for Obtaining 11:00 Tour Power Hour: 10-11AM
Growth - Blue
Achievement - Purple 10-11AM
Expired Listings w/ Cheryl Every Thursday
Launch & Growth - Orange 6-7PM
Power Hour: 6-7PM 6:00 Rising Stars Masterminds Launch, Growth, Achievement - Green