White Paper

Visual Business Intelligence Tools Improve Sales & Profitability of

Enterprise Software Applications

The Panopticon SDK

is very straightforward
and the range of
applications for the
software is amazing. It
allows us to integrate with
almost any technology
stack on our side easily
and quickly

Kuldeep Chaudhary
VP, Global Equities Technology
Citi Global Transaction Services

Table of Contents

1.

Executive Summary ............................................................................................... 2

2.

The Challenge ........................................................................................................ 3

3.

The Opportunity ..................................................................................................... 4

4.

The Solution ........................................................................................................... 5

5.

Increase Sales ........................................................................................................7

6.

Shorten Sales Cycle ............................................................................................... 7

7.

Reduce Costs ........................................................................................................ 8

8.

Low Risk VBI Strategy ............................................................................................8

9.

Success Story: Polystar OSIX Crystallizer .............................................................. 9

10.

Success Story: Deltek Vision .............................................................................. 10

11.

Success Story: Tbricks Genesis ............................................................................. 12

PAGE 1

Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

1. Executive Summary

Businesses suffer when their people are unable to make effective use of
the data in their Process Support systems. Unfortunately, this is a common
challenge for firms since their existing Business Intelligence (BI) tools
are unable to provide executives and line managers with the ability to
comprehend the big picture, identify problem areas, and then dig down into
the details in a reasonable amount of time.
CIO Magazine says that 2008 is the year of Operational Business
Intelligence and analysts like Gartner, Forrester, and many others are
publishing compelling research that shows the large investments made in
BI are not being effectively utilized.

By embedding Panopticon
Visual Business Intelligence in
their applications, providers of
business process support systems
empower their users with true
Operational BI capabilities

In parallel with this, companies like SAP, IBM, Microsoft, and Oracle
are acquiring major BI vendors. They intend to integrate the technology
roadmaps for their BI and Process Support applications in hopes of
delivering on the promise of BI. This will put new competitive pressure on
mid-size ISVs.

Robert Ekstrm
CEO
Panopticon Software

Therefore, software companies focused on vertical markets face

two important new challenges:

How can they continue to compete effectively against the

large vendors?
How can they incorporate appropriate BI tools into their
product roadmap?

Panopticon originally developed its Visual Business Intelligence tools to

support the information intense, fast-moving and demanding financial
services industry. The goal was to provide C level executives, fund
managers, traders, and others with the tools they need to conduct
profitable business while maintaining a close eye on risk exposures. This
was accomplished by combining the following:

World class, academically validated information visualizations

Business Intelligence and related analytical tools
Ability to connect to virtually any data source, including real-time
streaming data, relational databases like Oracle, DB2, or SQL
Server, and OLAP servers.

The company has productized this Visual Business Intelligence platform

as an SDK that other companies can use to embed these capabilities into
their own enterprise applications. Panopticons software is currently used
by thousands of users in a wide variety of industries, including:

Financial Services
Telecommunications
Civil Engineering & Architecture
Heavy Manufacturing
Consumer Goods Distribution
Retail

Embedding Panopticons VBI tools into a business process support system

helps Independent Software Vendors (ISVs) take a bite out of their
customers BI budgets, fight off competitive incursions by large vendors,
and keep their products up-to-date.

PAGE 2

Panopticon provides an SDK that allows ISVs to seamlessly embed world

class Visual Business Intelligence (VBI) technology into their own unique,
industry-specific applications. ISVs can then develop special VBI modules
that are sold as options or they can tightly embed the VBI components into
their application to make it an integral part of their offering.
This development effort results in the following:

Shifts project spending more toward the ISV and away from
consultants and third party BI systems
Drives additional and/or increased license sales
Helps differentiate the ISVs product from the competition
Raises the profile of the ISVs software with senior managers
within client organizations
Improves the perceived value of the ISVs application

Panopticon provides an SDK that allows ISVs to seamlessly embed world

class Visual Business Intelligence (VBI) technology into their own unique,
industry-specific applications. ISVs can then develop special VBI modules
that are sold as options or they can tightly embed the VBI components into
their application to make it an integral part of their offering.

Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

2. The Challenge

The biggest expense in business especially in businesses where large

amounts of money are involved in everyday transactions is to make
a poorly informed choice based on inadequate information. Traditional
reporting and business intelligence tools are wonderful as far as they go.
Managers can spend huge amounts of time reading reports without truly
understanding what is happening in their business or without being able to
discover hidden patterns or opportunities requiring immediate attention or
action.
Corporations have spent enormous amounts of money over the past 15
years implementing Business Intelligence tools, often to very little effect. In
fact, recent research indicates that the return on investment in traditional BI
systems is negative for most organizations.
The business intelligence industry got its start in the 1980s with the
introduction of SQL database systems and enterprise-level applications. As
companies began automating their processes, they saw that their systems
were capturing a tremendous amount of information. By accessing the

BI is now part of an
organizations license to operate,
as every enterprise needs to
manage information Moving
forward, BI will become part of
business innovation itself. Sharing
information with customers,
suppliers, and other stakeholders
increases loyalty and in many
industries provides competitive
differentiation. BI will become
pervasive in operational and
workplace applications as
organizations seek to optimize
their business

Gartner Study

By 2012, users will interact with

BI as an element of 85% of every
business application

Gartner Study

data, managers could (theoretically) better understand how their firms were
doing in much finer detail than ever before and then boost performance
based on more in-depth knowledge.
Most early BI applications were used by a very few power users who
were skilled at manipulating data and performing statistical analysis.
Because IT employees were needed to help create reports from the BI
systems, getting useful business intelligence data out of the system could
take weeks. Obviously, that sort of delay is simply unacceptable in todays
fast paced environment.
A study conducted by market research firm Dynamic Markets recently
revealed that business intelligence systems have been failing to improve
operational performance or impact-decision making within US and UK
businesses. The research was based on interviews with 218 operational
executives and front line managers and was conducted between
November 2006 and August 2007.
The key results are stunning:

76% of managers find themselves forced to make decisions

before information they really need is available
66% say the data they need is either out of date or arrives too
late to be useful
63% believe that traditional BI reports end up being simply
reference documents that are only used to justify decisions that
have already been made
74% dont receive any reports that identify potential problems
78% dont receive any reports about potential business

opportunities
58% admit that business opportunities have been missed or
problems have not been spotted in time as a result of not quickly
having access to relevant information

Source: Dynamic Markets Report on Business Intelligence in Fortune

500 Companies, released October 3, 2007.
Many organizations have adopted BI tools in quantity. They have
purchased thousands of user licenses and invested millions with external
consultants on implementing these tools. However, research shows that
the majority of companies fail to meet their expectations of receiving better
intelligence data upon which to base sound business decisions based on
this massive investment.
Most large organizations also struggle with another issue: The vast majority
of users are not skilled enough to take advantage of the power available

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Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications
to them in traditional BI systems. Even if they have the tools available,
they simply do not have the time or background required to leverage that
investment properly.

Anyone in business can appreciate the huge impact that inadequate or

faulty intelligence can have on a companys operations. While traditional BI
systems, used by specialized analysts, continue to be important for many
large companies, more executives are looking for easier and more elegant
solutions like Panopticons Visual Business Intelligence tools in order to
make useful information available to more and more business users. The
beauty of a Visual Business Intelligence solution is that even non-technical
users are able to learn how to use it quickly.
Business users typically see real value in VBI tools because the tools begin
to impact how users do research and make important decisions within
just a few days of initial deployment. For example, a VBI solution can help
employees in a shipping department more accurately determine which
products need to get out the door by the end of the shift.

In most organizations, 90% of the people interacting

with enterprise applications are business users who
need to concentrate their efforts on making informed,
profitable business decisions quickly rather than on
learning the intricacies of a complex BI system.

From the ISV perspective, there is another valuable aspect to adding VBI:
Implementing complex reporting and business intelligence systems often
requires the help of expensive third party consultants. When an ISV offers
Visual Business Intelligence tools as part of its software, the vendor stands
to capture more of their customers budget that is, more license revenue
can now go to the ISV and less needs to go to third party consultants and
other software companies

3. The Opportunity

IDC is predicting that the market for business process management suites
is growing rapidly; it is expected to grow from a level of approximately $900
million in 2006 to $5.5 billion by 2011, reflecting a five-year compound
annual growth rate of 44%. In addition, most analysts believe that spending
on BI tools will actually go up during an economic downtown.

Customers of Business Intelligence systems are expecting more

functionality that will support better decision-making and the tools are now
available that will allow ISVs to embed a new generation of easy-to-use
business intelligence tools into their own applications.

In the face of a recession, BI

can be a tool to improve
efficiencies in a tough climate by
analyzing and measuring
operations BI will be more
resilient against the effects of a
possible downturn in IT spending
than some other technologies

Gartner Study

PAGE 4

Panopticons Developer SDK makes it possible for ISVs to embed a variety

of essential VBI tools into their applications, including VBI tools that help
managers understand and analyze real-time data as well as historical
information.

All this represents an excellent opportunity for ISVs. Research shows that
managers are very aware of the problems that exist with their current BI
solutions. They are also aware of the potential benefits of moving to event
driven approaches that provide real time operational event intelligence
rather than historical business intelligence. Almost all managers (90%)
surveyed by Dynamic Markets believed that there would be significant
benefits to their business if they could embed greater intelligence into daily
operational processes. The benefits that these managers identify include:

72% believed that their company would employ more efficient processes
71% felt that there would be an improvement in customer service
65% thought that there would be an increase in revenues
65% anticipated an increase in profitability
59% believe there will be lower levels of risk to the business
57% felt it would make them more competitive
52% said that it would enable better compliance with regulations

It is clear that corporations are becoming increasingly aware of the potential

to transform key operational processes in this way using these sorts of
tools, and that they are willing to pay to add them to their operations.

Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

4. The Solution

Panopticon Softwares customers in the financial services industry face

overwhelming amounts of constantly changing market data, stiff regulatory
requirements, and pressure on the bottom line. They must make split
second decisions that determine whether they make a profit and loss on
a transaction. They often have well-staffed internal IT departments who
develop extensive, enterprise-level proprietary applications in order to give
themselves a competitive edge. Panopticon developed its VBI platform in
response to these challenges, resting on innovations in three main areas:

Visualizations based on academically validated research.

They help users effectively monitor and understand exponentially
larger quantities of data than traditional methods.
Analytical capabilities typically found in specialized Business
Intelligence applications, including Panopticons StreamCube
technology and our high performance in-memory data model
capable of real-time updates.
Access to data from multiple sources (relational databases,
proprietary systems, OLAP-servers, and even streaming data
feeds).

We selected Panopticon after

a careful evaluation of the market
for visualization technology.
The final decision was based on
Panopticons record of success
with SDK-based implementations at leading financial institutions
and the results of a technology
workshop we completed with the
Panopticon people

Todd Gottula
Vice President, Product Development, Client Services,
and Support and Co-Head of Global Accounts
Advent Software

The Panopticon SDK incorporates these innovations in an easy-toimplement package that empowers ISVs to embed leading edge analytical
and monitoring functionality into their own applications. The SDK consists
of:
In-Memory Data Model

The data model provides fast analytical and monitoring functionality and
is a central component in an embedded Visual Business Intelligence
system. It provides the analysis, aggregation and calculation of values
based on your data. In addition, the data model allows for continuous
updates it is specifically designed to handle true real-time
streaming updates with very high levels of performance.

The Panopticon SDK includes our StreamCube, which

is a high performance, in-memory OLAP cube that allows extensive analysis of static and streaming data.
It is also capable of connecting to virtually any data
source, including relational databases and streaming
feeds. The visualizations included in the SDK allow users to interactively monitor and analyze the information
in the ISVs system.

Developers can connect the Panopticon data model to streaming data

feeds or other event-based mechanisms. The data model supports
differential changes that allow users to perform fast analysis since the
system does not require a rebuild of the entire OLAP cube every time the
data changes.
When events in the data stream occur, or when the user interface
interactively queries the data, the data model performs the calculations
necessary to display the information on the fly.

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Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

Visualization State and Visualization Modules

A Visualization State is an object which contains the settings for

visualization plug-ins. The State can be changed interactively from the
user interface or it can change as a result of events in the data stream.
Writing an application using a Visualization State makes it easy to add
new visualizations in a modular fashion without having to re-write the
entire application.
Data Plug-In Architecture

The SDK supports a data plug-in architecture that allows the system to
be connected to virtually any data source. This means that the ISV can
add additional data connectors in a modular fashion after the application
is built without having to re-write the entire application. The data model
and system architecture can handle any number of disparate data
repositories and ready-made modules are available that support various
formats, including ODBC, OLE DB and JDBC-compliant databases.
Custom data plug-ins can be developed if access to data needs to
happen through proprietary non-standard APIs.
Complete Set of Controls

Our Ruler control provides legends and scales and lets users filter the
display instantly. The Organizer controls the breakdown of the data and
allows the users to filter the data being displayed. This powerful control
supports highly interactive, on-the-fly, analytical OLAP functionality by
allowing the user to quickly create fast summaries on various levels of
the data.
We also have lightweight web controls in our .NET SDK that allow you to
publish visualizations to the web. The SDK makes it easy to develop and
deploy zero footprint web clients that have much of the functionality and
rich user interface normally associated with thick clients. For Java, we
provide the components you need when building your own Java applets
for publishing to the web or you can use the SDK to write your own Java
fat client.
The visualizations work together with the visualization state design to let
you get your information on the screen in a useful way. Using the SDK,
it is possible to rapidly develop sophisticated, embedded visualizations
that fit into your existing Microsoft .NET or Java based applications and
that integrate tightly with other existing parts of your application.
Extensive documentation

The SDK includes extensive documentation, ranging from technical

reference documentation to manuals that describe usage on a higher
level. Panopticons engineers use the same SDK to develop the
companys own enterprise and desktop Visual Business Intelligence
applications.
The company has invested significant efforts into making the technical
documentation complete and easy to understand. In addition to the
manuals and integrated IDE help functions, we provide a range of code
examples that cover various common usage scenarios. We also provide
more extensive examples of full working applications built using the SDK

PAGE 6

that walk you through everything a developer needs to know in order to

use the system effectively.
The Panopticon Developer SDK is available in two different language
versions, one that supports Microsoft .NET programming languages and
one that supports programming with the Java language. Assuming that
the team includes at least one senior developer who has an excellent
knowledge of the ISVs existing system, our experience shows that ISVs
can embed VBI functionality into their application fairly quickly, in some
cases in less than 60 development hours.

We looked at partners from

all over the world and selected
Panopticon since it offered the
most comprehensive developer
toolkit available combined with
world-class visualization
technology. We used Panopticon
Developer to tightly integrate their
interactive Visual Business
Intelligence tools with our platform.
This combination of a highly intuitive
front end with our extremely high
performance platform suddenly
sets a new standard for our
industry; our customers love it
since they are able to work so
much more productively and
profitably!

Jonas Hansbo
CEO
Tbricks

Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

5. Increase Sales

ISVs are finding that adding sophisticated interactive visualization tools

to their systems gives them an unbeatable edge in competitive sales
situations. Their applications are easier to sell since users can learn the
software faster and have fun using it. ISVs can also use visualization tools
to create a new, user-friendly and intuitive front-end that reinvigorates aging
applications or makes highly technical software packages easier to use.
ISVs in financial services, project management, telecoms, retail and other
industries have successfully embedded Panopticon VBI tools into their own
enterprise applications. The comprehensive and well-documented SDK
makes this a low risk endeavor, but the most exciting result is that they are
able to increase sales almost immediately as a result.
The Panopticon SDK allows complete customization of the look andfeel
of the GUI so the visualizations match the look and feel of the ISVs
application.
ISVs use the SDK to:

Refresh the look and feel of legacy applications

Provide executives with an intuitive user interface
Improve decision support tools
Create comprehensive graphical reporting and presentation tools

New license sales to existing customers

Panopticon VBI tools are easy to use effectively and enable even casual
users (like senior managers in large organizations) to discover useful,
actionable information in their data. In many cases, managers and casual
users who previously only reviewed reports are now requesting direct
access to the new VBI systems, and needing their own licenses, so that
they can use the visualizations for themselves.
Additional license fees for VBI-enabled applications

VBI tools make a great option for many types of enterprise-level

applications. Some ISVs prefer to create a separate VBI module for which
they can charge an additional license and support fee. This is an excellent
ROI proposition for the ISV itself and for its customers since it takes very
little engineering time to develop the new module and customers make
more efficient use of the ISVs application. Everyone wins.
Improve competitive position

ISVs with VBI tools embedded in their applications are able to compete
more effectively by offering highly visual, interactive applications that help
users get more out of the core functionality of their applications. There is
simply no comparison between a visualization-enabled system and one
that relies on standard reporting functions. Users can see the difference
and can be easily convinced to select the application that is easier and
more fun to use and helps them make more insightful, informed business
decisions in less time.

6. Shorten sales cycle

ISVs typically find that they cut their standard sales cycle in half by
embedding VBI tools into their applications. Their new, highly visual front
end sets their applications apart from the competition. ISVs in many
different industries report the same results: Users like using VBI-enabled
applications. Managers are able to grasp the real power of the ISVs
applications because the VBI front-end lets them literally see a picture of
the data in their system.
Enterprise software sales require buy-in from IT, the user community,
finance, and other teams in an organization. But the most important people
are senior managers the so-called C Suite. Business organizations
need actionable information and senior people understand this. Too many
BI systems generate too many static reports that few people in the C Suite
have time to read and analyze.

Adding Visual Business Intelligence changes the competitive picture for

enterprise software companies. It helps the ISV emphasize the business
value of its offering and helps its customers senior executives better
understand the value that the ISVs software brings to the table. ISVs find
that senior executives greatly prefer purchasing an enterprise application
that helps them learn new and unexpected things every time they use it.
Systems that generate static reports that executives must wade through
in order to discover what is happening in their organization will no longer
seem adequate.
Senior managers move faster on purchasing VBI-enabled enterprise
software applications because they are easier to use and understand.

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Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

7. Reduce Costs

Some other marketplace toolkits may require extensive training before the
team can start development. Panopticons partners report that their people
are up and running within a day or two and can start delivering embedded
visualizations very quickly. A qualified developer can embed a useful VBI
tool in an existing application within a week or two; a good team can
complete even the most complex integration project within a month or so.
Developing proprietary visualizations can be extremely time-consuming;
tying visualizations into a comprehensive set of analytical tools is nearly
impossible on a project basis. Using a complete SDK with documented
examples makes it easy for the ISVs programmers to come up to speed
quickly and begin delivering value immediately.
The Panopticon SDK allows developers to completely customize the look
and feel of the VBI tools so that they match the look and feel of the rest of
the enterprise application. This allows ISVs to refresh the look and feel of
legacy applications and provide their users with a friendly, intuitive interface.
They find that they can delay major upgrades or re-writes and get more
years of useful service from legacy applications as well as increase sales of
existing applications even in the face of strong competition.

8. Low Risk VBI Strategy

Panopticon has invested over 40 person-years of development into its

SDK, which is now in its 5th generation. The software is fully tested and
we work closely with our beta customers to resolve issues quickly during
the early stages of each new version release. The Developer SDK provides
a fast, proven development path that fits perfectly in Java and .NET
environments. Engineers dont have to worry about translating a library
intended for one environment to make it work in the other; they can devote
100% of their time ensuring that the system properly supports customers
business requirements.

PAGE 8

Some visualization toolkits in the marketplace present significant

development risks, including limited functionality, inability to seamlessly
integrate into applications, lack of support for non-Windows environments,
and longer-than-expected implementation cycles. The Panopticon toolkit,
however, is fully proven; the Panopticon development team uses the same
SDK to develop the companys own desktop and enterprise products that
it shares with the ISV.

Panopticon Developer SDK supports most architectures and provides

the ISV engineering team with a variety of implementation alternatives.
Programmers can embed VBI tools in HTML-only, thin client, or thick
client applications, and they can use the language of their choice to
integrate the VBI functions into their own applications. The SDK includes
a robust data model designed to accept real-time data streams, an
application programming interface (API), and a set of controls along with
comprehensive documentation that explains every aspect of how to use
the software.

Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

9. Success Story: Polystar OSIX Crystallizer

Polystar OSIX is a telecommunications supplier, providing world-class

service assurance solutions to leading telecom manufacturers, operators
and service providers worldwide. Polystar OSIX delivers solutions that
provide real-time visibility into the reality of operators network quality and
their customers experience. Polystar empowers network owners be
it for fixed, VoIP, NGN or mobile networksto make business-critical
decisions with speed and accuracy.
The Polystar OSIX service assurance solution leverages signaling
analysis and packet inspection technology to deliver real-time operational
intelligence, spanning from high-level application and conversation flow
information all the way down to actual packets, enabling service providers
to improve their network and service quality with advanced performance
monitoring.

Polystar OSIXs network monitoring and associated surveillance

applications are primarily used by network operators to ensure the
availability of network resources, such as network elements and trunk
availability. An end-to-end network view gives operators an immediate
view of the network health, and also gives them the ability to drill down
from key performance indicators right down to the bits and bytes of
the transmitted network datafor all kinds of activities and services, be it
voice, SMS, video, movements, service activations, and so on.
Polystar OSIX used the Panopticon Developer SDK to develop their
Crystallizer Visual Business Intelligence software product. The Crystallizer
is a state-of-the-art 4D visualization technology that helps operators
rapidly analyze and digest large amounts of data. The Crystallizer uses
interactive Treemap technology to show users what is really happening in
their networks. Crystallizer visualizations are like a jigsaw puzzle, where
each rectangle represents one item of data. Where traditional diagrams
can display one or sometimes two variables at a time, Crystallizer always
displays three. The user selects which of the three variables are displayed.
The user interface dynamically reacts to real-time changes in the underlying
data, and immediately reflects all user selections.
Find out more information about Polystar OSIX at: www.polystar.com

Polystars Crystallizer module uses an interactive

treemap visualization to help operators quickly see
network issues before they affect revenue. The multicolored mosaic of rectangular fields are based on data
from the users network. The size of a field reflects its
importance and the color reflects its urgency the
better the quality of network performance, the bluer
the field; the worse, the redder. The large deep red
and deep blue fields immediately attract attention.

PAGE 9

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Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

10. Success Story: Deltek Vision

Deltek is the leading provider of enterprise management software for

project-focused organizations. They used Panopticons Developer SDK to
create a new visualization module for their system that allows managers to
quickly understand the status of large numbers of projects.
Delteks project management software enables companies to maximize
profitability and productivity, integrating all aspects of their businesses and
project portfolios. Their software applications and solutions help more than
12,000 organizations achieve success worldwide.
Customers use Deltek software to:

Enhance the bottom line

Streamline and optimize project processes and methods

Assure project, IT and corporate governance

Improve project team collaboration

Measure progress toward objectives

Complete more projects successfully

With visualizations
executives can quickly see
which projects are a financial
threat to the companys
overall success and which are
immediate priorities. The small
red squares - or the larger ones
that are a more moderate color
- are not such a threat to be
worried about and can be dealt
with at a later point in time.

Scott DeFusco
VP Innovation
Deltek

Large-scale IT, consulting, engineering and architectural projects require

managers to track thousands of constantly-changing variables and make
decisions that affect the budget, time-to-completion, and quality of the
completed effort. Traditional reports and spreadsheets only go so far and
are very limiting especially when dealing with multiple projects at one
time.
One of the core problems in project management is being able to quickly
identify problems that require management attention. This can be a
daunting task that grows in complexity along with the growth of the project
portfolio. Panopticons intuitive and interactive visualization tools make it
possible to find problems when they are still small when cost-effective
action is still possible.
The Deltek Vision solution is real-time, web-based enterprise software
designed specifically for project-based firms that integrates end-toend business processes by automating the planning, tracking and
administration of resources and projects. It provides managers with the
real-time access to key business metrics and performance reports they
need to make critical business decisions.
Deltek used the Panopticon SDK to implement our interactive information
visualizations into the Deltek Vision system. They created a new module
called Visualization.

PAGE 10

Through a combination of shapes and colors representing project-related metrics and risks, Delteks
new Visualization module provides a single, interactive snapshot into the health of a professional service
organization. Managers can analyze trends and risks
quickly by drilling-down to underlying performance
metrics to determine an appropriate course-of-action
and improve business performance.

Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications
Visualization is a powerful management tool that empowers businesses
to take control of their data and quickly turn it into actionable information.
A mission-critical technology in the financial services marketplace
for many years, Deltek has harnessed the power of Visualization for
the project-focused organization with the release of Deltek Vision 4,
enabling engineering and architecture firms, IT services companies and
management consulting firms to instantly discover trends and opportunities
across their entire project portfolio. Visualization provides a simple display
that depicts mission-critical information about a firms entire business
including project performance, status, trends and risks using color and
shapes to alert viewers of any performance issues at a glance, and allowing
them to focus on the most critical issues.
Customers all over the world are using Deltek Vision to quickly identify
projects that are in trouble, see potential cash flow issues, find project
managers that are excelling or having difficulties, spot business segments
or offices that may be struggling and much more. Further, Visualization not
only gives you quick access to easily interpreted information, but it also
enables you to drill down on the information and get the details you need to
make timely, accurate decisions.
With Delteks introduction of Visualization to the market, there is now a
unique tool that executives and project managers can use to turn complex
information analysis into a single, graphical understanding of their project
performance and ultimately of their firms health.
Graphical Representation of Project Portfolios Get instant visual
analysis of project trends and risks that facilitate decision-making, improve
business performance and align users with common goals.
Change Views Quickly Instantly change a view to gain greater insight
into an issue. For example, the manager can recast the view on profitability
by project in order to view profit by industry type or by project manager.

With Delteks introduction

of visualization to the market,
there is now a unique tool
that executives and project
managers can use to turn
complex information analysis
into a single, graphical
understanding of their project
performance and ultimately their
firms health.

Ian Rusk
Senior Vice President
ZweigWhite
Leading research organization for architecture, engineering and
construction industries

Provides drill-down performance metrics Highlight key indicators to

determine project health and provide detail to pinpoint and quickly resolve
root causes of issues.
Run reports for greater detail In any Visualization view, users can
directly access relevant reports to help them better understand issues.
Customized views Configure Visualization to identify business
trends in specific geographies, markets and functions to determine future
opportunities. Measure project and employee performance across divisions
or types of work to align resources with common objectives.
Find more information about Deltek at: www.deltek.com

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Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

11. Success Story: Tbricks Genesis

Tbricks has introduced a revolutionary new automated trading platform

that incorporates an innovative and unique user interface built using the
Panopticon Developer SDK. The Tbricks Genesis system is specifically
designed to support very high speed automated trading of any
electronically traded asset class. It combines a completely unique user
interface that is easy for traders and managers to understand with the
fastest performance available in the financial industry. Furthermore it is
highly modular and allows institutions to implement an unlimited number of
complex trading strategies and algorithms while maintaining extremely high
performance. The system is built to provide professional users at banks
and hedge funds with the power and control they need combined with the
visibility into the results of their activities in order to support vastly higher
levels of productivity than previously possible.
The Tbricks development team decided early in their product design
process that they wanted to incorporate a highly intuitive, interactive
graphical user interface into their system. They did a worldwide search
for partners who could provide the necessary technology and selected
Panopticon based on our proven record of success with large financial
institutions as well as the availability of our visualization tools in the form
of an SDK. Tbricks and Panopticon worked together to complete a
Technology Workshop that proved that our visualizations could be tightly
embedded into the Tbricks application in a short time frame, and actually
developed the initial version of the user interface during the workshop.
Panopticons Developer SDK offers ISVs a comprehensive package that
allows them to tightly embed state-of-the-art visual business intelligence
tools into their own applications very quickly. Tbricks was able to start
development with the Panopticon SDK and launch their completed product
in less than 90 days!
Tbricks chose to use Panopticon Developer .NET for this project. The
resulting product Genesis has now been launched. Genesis features
a user interface that is completely unique in the industry for automated
trading systems. The UI provides users with a simple, easy-to-understand,
yet comprehensive view of market activity and strategies. Its a major
success for Tbricks and Panopticon.
Find more information about Tbricks at: www.tbricks.com
.

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This is a view of the user interface for Tbricks Genesis. The top half of the screen displays numerical
data about the financial instruments being traded. The
bottom half of the screen is a treemap visualization of
the trading strategies running using the instruments
displayed on the top half of the screen. The size of
each square indicates the firms exposure. The color
indicates results. The circular and arrow icons indicate
real-time changes to the data.

Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Applications

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12. Contact Panopticon

USA
Panopticon Software Inc.
The Chrysler Center
405 Lexington, 26th Floor
New York, NY 10174
USA

UK
Panopticon Software Ltd.
Tower 42
25 Old Broad Street
London EC2N 1HN
United Kingdom

Phone: +1 646 216 8863

Fax: +1 646 416 6996

Phone +44 (0)20 7877 0640

Fax: +44 (0)20 7877 0641

Sweden
Panopticon Software AB
World Trade Center
Klarabergsviadukten 70
PO Box 1765
SE-111 87 Stockholm
Sweden

Phone: +46 (0)8 53 480 480

Fax: +46 (0)8 53 480 489

info@panopticon.com
www.panopticon.com

May 2008
White Paper: Visual Business Intelligence Tools Improve Sales & Profitability of Enterprise Software Applications
This document is for informational purposes only. Panopticon makes no warranties, expressed or implied, in this document. All trademarks used herein, whether recognized or not, are the properties of their
respective companies. Copyright 2008

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