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Єontents…. Introduction . What is public relations ? What are seminar’s ? What are seminar’s & why are they important ?
seminar ? What to do and not do in Express yourself – How to Conduct a seminar ? During & after the seminar.
Conference. Meaning . Types of conference’s . Importance of conference . Conclusion . Bibliography ..
What is Public Relations?
The business world of today is extremely competitive. Companies need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media. The public are the buyers of the product and the media are responsible for selling it. Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works. Within a company, public relations can also come under the title of public information or customer relations. These departments assist customers if they have any problems with the company. They are usually the most helpful departments, as they exist to show the company at their best. PR also helps the company to achieve its full potential. They provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with. People often have the perception of public relations as a group of people who spin everything. Spin can mean to turn around a bad situation to the company’s advantage. It is true that part of the purpose of public relations is to show the company in a positive light no matter what. There are certain PR experts that a company can turn to for this particular skill. The public often think of PR as a glamorous job. Public relations people seem to have been tarred with the image of constant partying and networking to find new contacts. The reality is usually long hours and hard work for anyone involved in public relations. There are certain skills necessary to work in the world of PR. These include a very high level of communication skills, written and verbal. The PR person must also be very adept at multitasking and time management. He or she may also have some form of media background
or training in order to understand how the media and advertising work. Organizational and planning skills are also important in public relations. The PR worker must also be able to cope very well under pressure. He or she must have the ability to cope with a barrage of questions from the media and the public. If a company comes under critical attack, it is the PR department who must take control of the situation. They must effectively answer the criticism and turn it around in order to protect the company’s reputation.
What are Seminars? What are seminars and what are their uses ?
seminar - is a meeting that calls for a high degree of participation; primarily used for training purposes. The leader is both a content expert and a discussion leader. The term may also be used about a group of experienced people who wish to share their experiences. ... Seminars are discussion-based sessions in which presenters lead a small group of participants in a discussion about a defined topic. Conducting a seminar is a great way to communicate your ideas or introduce new technologies.. Seminars are not a place for the transmission of data. Ideally they go beyond the sharing of facts and probe the depths of the subject matter at hand.
Seminars have many uses.
Some professionals like accountants and real estate professionals have to take continuing education to maintain their licenses and seminars are a quick and easy way to get these CEUs (Continuing Education Units). Seminars also can serve as quick fixes to fill in the gaps in your business education - a new software can be learned quickly,or a promotion to a new position like supervisor and all the new responsibilities this promotion entails can be covered in a day or two seminar . Some seminars cover more technical subjects and can keep you up to date on the latest state of the art information without having to devote a whole semester at a local college.
Sometimes seminars can even help you prepare for the job you want to get - professional image seminars can help you learn how to dress for the part and presentation, speaking and writing seminars can help you polish up your skills to make that extra impression that will get you the job.
The seminar process:
A successful seminar is the result of careful preparation of your speech and your presentation material.The success of the seminar is dependent on the group's ability to work together and, through intelligent discussion, develop an understanding of the material that you wouldn't have thought of on your own.
What to do and not do in seminar
Be Prepared - Here are some tips on how to prepare: Always complete assigned reading prior to the seminar Take notes on the assigned reading, and bring those notes, along with assigned texts, to each meeting of the seminar. Such notes are of two kinds: paraphrases (glosses), and reflective comments or questions. Read specifically for ideas and for key concepts. Make your own index to them in back of the book. Get a study partner, or become part of a study group. Exchange papers or discuss the book before seminar. Bring questions. There are two kinds of questions you can bring to seminar: logistical questions that have answers, and the really important, open-ended questions that foster intelligent discussion. Be on time. If you must be late, do not join in the discussion until you are certain that you know exactly what is being discussed. Quote from the book and make references to specific passages. This helps to focus the discussion where it should be - on the text. At the center is the subject matter of the text, not personal opinion. Listen attentively to what is said by others and take notes on the general discussion. Taking notes in seminar is even more important, sometimes, than taking notes in lectures. Speak in turn and don't interrupt another person.
Respond actively to what another has said before you contribute your own thoughts. Don't be afraid to try out ideas. Nobody expects you to have fully-formed ideas when you come to seminar. Remember to address the entire seminar, not just the faculty member. Avoid name calling or putting others down. Specifics from your own experience may be relevant. But place a DANGER sign here, because this is where too many seminars founder. Just talking about your own experience has little educational value. Your personal experience is relevant only insofar as you can show how it amplifies the point of the discussion. Be respectful of each person's culture, race, gender and sexual orientation. Don't expect that someone will be an expert on a subject simply because of their race, culture, etc. Don't engage in extended arguments. Seminars are for learning and listening, not for winning a debate. If you didn't read the book, don't talk. Instead, take notes. Don't engage in side conversations. Have Fun!!
A good way to keep focused on the text is to respond to the following three questions:
What does the text say? Point to the exact page and paragraph so everyone can read. What does the text mean? Explain or interpret the passage in your own words. Why is this important? Discuss the passage's importance to the entire text or program themes.
Tips for creating successful seminars
Seminars are collaborative adventures that require everyone's participation and ideas. Everyone is responsible for the creation of a good learning environment. Constructive roles in seminar include people who ask questions, people who summarize, people who refer to material, people who clarify. Try out each of these roles.
Take advantage of pauses to ask if people who haven't spoken have anything to add. Attempt to give space for others to speak. Take personal responsibility for making the seminar a good one! If the seminar is not going well, address the group at the end of one of your meetings to discuss what each person can do to improve the seminar or how your seminar format could be changed to facilitate more meaningful conversation. If problems persist, talk with your faculty member.
Express yourself - How to Conduct a seminar tips and some do's and don't while conducting aseminar Have an attractive Title
The title is a very important aspect for books , films, music albums and so on. Seminars are no exception. e.g. Rather than having a book title as "My life - Jack Welsh", the book gets more impressive when the title is "Straight from the Gut - Jack Welsh".
Dress the best you can
Always dress better than your audience. Show that you care about being on stage and making the day memorable. They would be watching you and your presentation so you need to be at your best. This does not mean wear clothes which make you think more about what you are wearing. It just means that you must be clean and well dressed. Everybody must know about the effort you have taken for this presentation. Look pleasant, enthusiastic, confident, proud, but not arrogant.
The right body language
Body language is important. Standing, walking or moving about with appropriate hand gesture or facial expression is preferred to sitting down or standing still with head down and reading from a prepared speech.
Come early. Be organized from start to end. Never come late for a seminar. People would have left important things to hear your views. It is also a good idea to say that "This presentation has 3 section. Each section would take approximately 15 minutes". Things like this give an idea to the audience about the time they are going to spend and what they'll learn.
Go with the crowd
Sometimes speaks tend to go too fast or too slow. Always keep the pace with the crowd. Everybody should be able to follow what the speaker is talking about. Also give breaks in between. Breaks are the reasons why we have songs and heroines in movies. The human mind can't really concentrate for over 28 minutes at a stretch. So bring in some jokes or story in between to keep the crowd connected with you always.
Make clear slides and handouts
Make sure your slides and handouts are legible to everyone. You know you've lost when you have to say: "I know you can't read this slide, but there's some very important information here."
Avoid jargons and high tech terms
Don't assume everybody knows what you know. If you give an acronym, immediately follow-up with the definition. Try to keep the presentation as simple as you can. Don't think
of the things you need to add, but think of the things you need to retain to express your points completely. They say You know you've achieved perfection, Not when you have nothing more to add, But when you have nothing more to take away.
Never take a presentation as though you are reading a book. Express your self. Express the points well. If it is political, blame the opposition. If it is about child care, express that care. If it is on computers, make it well formatted like a program. Finish the slides for the presentation a few days before the talk. This way you get to sleep early the night before the presentation. Never be sleepy while you talk.
Taking the presentation is just the beginning. Always keep a system where you can followup with the audience. This way the talk becomes useful.
Be the expert
Never ever say "I am not an expert in the subject". If you are not an expert become one and come else everybody who has come to hear you is wasting their time. The truth of the matter is that nobody is an expert in any subject. We are just better than others in relative terms.
Always start on a positive note. Never talk about the problems only. We all face problems. We all want solutions. When you speak talk about solutions. Also never tell your audience that you did not get the time to prepare or you are not well. These are ways to bail yourself out of any possible errors. But remember what you are doing is telling the group that I did not find this group interesting enough to talk to. So bear with me. In most cases what the
speaker needs is some confidence. The last thing he should ever do is to act like an expert then. Nobody would know the difference if you are good at it. Convince the crowd why you are the right person to talk on the topic and then follow it up with a great presentation. Make it a memorable experience for everybody. Speaking can be a great experience.
During the seminar
Once the seminar is prepared, relax!! Most of the work is done.
List out your seminar itinerary
The speaker should make sure that the audience knows how long this is going to take. Give a brief idea on the important aspects of your speech so that the audience is aware where they are during the seminar. Then start with an introduction. Many people fail to give out a decent introduction before they delve into the subject, perhaps because they want to be quickly done with the main parts. An introduction helps bring people into sync with the subject. The speaker can also emphasize the benefit the audience will get by hearing the seminar out. It would be something like this "The topic I am going to speak today is about xxxxxx and through this I hope you will be able to gain yyyyyy."
Style of speaking
The speaker's voice should reach everyone, especially if it is a large audience and if there is no adequate sound system. Not able to clearly hear is probably the first way to lose interest. Similarly the seating should be such where everyone can easily see the speaker and the presentation. The speaker should be relaxed and should be able to casually bring out examples of as many points he is taking. Examples have the power to immediately make the audience understand the point and be in sync with the speaker.
Speaker's attention has to be on the audience. The speaker can probably glance occasionally at the presentation, but remember to make eye contact as often as possible. The general thumb rule in a seminar is for the audience to understand the subject first before asking questions Interactions can be initiated after the seminar. But during the seminar the speaker is the one who has to be strictly speaking. While an interactive seminar may seem more lively for the speaker, in fact it is lively only for the speaker and for the person who is asking questions. Others immediately lose interest. So in the interest of the larger audience, the speaker has to make sure he does not lose grip over the audience even for a minute. That means avoiding asking audiences questions during the seminar or encouraging discussions during the seminar. So how do people ask questions. They should do it after the seminar during a Question answer session. Any questions they have during the seminar should be written down by the audience and asked after the seminar. The speaker could make these rules clear to the audience prior to starting with the seminar
After the seminar
After the seminar is over, there could be a question answer session where audience can ask questions. As the audience is more aware of the subject now and not burdened with their own questions, they can easily understand the replies to other questions. Now the speaker could try to get feedback from the audience about your seminar. Of course this applies only if the seminar is conducted within a company or among people who will come back for more seminars. The speaker should try to understand if the subject was interesting to the audience and in particular "useful" to them or their department. This way it is possible to understand whether to continue to build on the details of the same or similar subjects in your next seminar.
What are Webinars?
Webinars are Web-based seminars, also known as online workshops. Many companies have begun to offer webinars as an alternative to traditional seminars. Webinars have many advantages that range from flexibility to cost-effectiveness. People do not have to travel to webinars, but can participate from the comfort of their own homes. This serves the company budget, saving travel expenses while continuing to expand training in a highly competitive market. Registrants can also participate during hours that are convenient for them. Materials such handouts are downloadable and can be printed or kept as reference.
A conference is a meeting of people that "confer" about a topic. Conferences often features keynote presentations delivered to all attendees, as well as multiple break-out sessions. Attendees often expect to receive information about industry trends and developments
Types of conferencing: What is a Teleconference?
A teleconference is a meeting or conference held via a telephone or network connection between participants in remote cities or work sites. Many types of teleconferences exist, with the simplest form involving the use of a speaker phone at each location to conduct an audio conference. More sophisticated teleconference meetings involve the exchange of audio, video, and data. The term teleconference can also refer to a live event that is transmitted via satellite to various locations simultaneously.
What is E-Conferencing?
One of the exciting new ways that people communicate these days is by e-conferencing. That first letter stands for electronic. Such e-conferencing is usually done via the Web, but serverbased e-conferencing is common as well. The most common kind of e conferencing is the Internet chat, otherwise known as Internet Messaging or simply IM. Whether you realize it or not, every time you engage in one of these
sessions, you are e-conferencing. Even if it’s just a social chat between friends, it can still be classified as e-conference Although teleconference is a broad term that includes a variety of options, the basics for all teleconferences involve the use of telecommunication equipment, users at multiple locations, and collaborative communication between the participants. The basic audio conference is in essence a conference call. Audio graphics, another form of teleconference, allows participants to share graphics, documents, and video in addition to audio; and involves additional equipment such as electronic tablets, scanners, and voice data terminals. The many advantages of teleconferencing for schools and businesses include the savings in travel time and costs to get all participants to one location. In the event of an urgent matter, holding a teleconference can be much quicker than arranging a meeting.
What is E-Conferencing?
One of the exciting new ways that people communicate these days is by e-conferencing. That first letter stands for electronic. Such e-conferencing is usually done via the Web, but serverbased e-conferencing is common as well. The most common kind of e conferencing is the Internet chat, otherwise known as Internet Messaging or simply IM. Whether you realize it or not, every time you engage in one of these sessions, you are e-conferencing. Even if it’s just a social chat between friends, it can still be classified as e-conference
What is Video Conferencing?
Video conferencing is a communications technology that integrates video and voice to connect remote users with each other as if they were in the same room. Each user needs a computer, webcam, microphone, and broadband internet connection for participation in video conferencing. Users see and hear each other in realtime, allowing natural conversations not possible with voice-only communications technology.
Importance of Conference
The importance of a conference is manifold. To communicate crucial internal decisions within a company to employees in other branch offices is an important reason to hold a conference. To communicate some results or decisions or actions of a company to the general public, prospective clients or those influenced directly by that company are other reasons for holding a conference, meeting or some other planning sessions. Conferences are also a part of strategy marketing for many big companies. Publicity coverage which conference receives, give a company media exposure. This in turn helps them to gain better brand visibility. Effective meeting and planning for future actions of a company or the public affairs department of a government agency are vital in determining their role on the market and on the general public. This is a vital role that is usually entrusted to an outside event management agency in order to achieve more effective results. Event organizing agencies are becoming key players in handling such events. Their role is getting oriented more towards manipulating market resources and evoking responses.
Finally ensure that seminars are always are conducted in an organisation. Besides drastically improving kowledge levels, it brings about an understanding of the immensity of the vast unknowns in our profession or for that matter any profession. This in turn eradicates complacancy. Another surprising benefit of conducting seminars within organisations is the increased confidence levels found in the speakers. Generally once a speaker has conducted a seminar, he rarely stops conducting seminars and goes on to become good enough to speak outside the company to a more general audience. As complacancy is eradicated, a renewed interest in learning is developed and most speakers turn to writing articles and reading more books. Most importantly, the fresh inflow of new ideas enters the organisation as many of these ideas are implemented. The audience which listens to the seminar already know much of what is spoken and are ready to accept changes brought about by the new systems introduced as a result of the new ideas introduced by the speaker. All in all, seminars benefit the orgnisation, the audience and most importantly the speaker.
The data required to accomplish this project has been collected from variou sources which are listed below.
www.wikipedia.com www.wisegeek.com www.think.com PRM text book of vipul prakashan www.tutor2u.net www.quickmba.com
Images have been collected from:
www.googleimages.com www.photobucket.com www.stockimages .com
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