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NAMES SHUBHANGI ADENKAR ASHA AHUJA SHEEMAN AHMED ANSARI AMIT BADLANI
ROLL NO. 05 06
07 08 16
SAVITA DHAWARE BIJNESH RANA
We are very much glad to Prof. RAJWADE for giving us such a knowledgeable project.44 It was an immense pleasure to work on this project. In this project we got to know about the footwear. We are also hoping for such good and knowledgeable projects in future also. Thanking you…
INTRODUCTION OF FOOTWEAR TYPES OF FOOTWEAR RAW MATERIALS COMPONENTS OF A SHOE MANUFACTURING PROCESS FIELD WORK REPORT MAINTENANCE BATA VS LIBERTY BIBLIOGRAPHY
INTRODUCTION OF FOOTWEAR
Spanish cave drawings from more than 15,000 years ago show humans with animal skins or furs wrapped around their feet. The body of a well-preserved “ice-man” nearly 5,000 years old wears leather foot coverings stuffed with straw. Shoes, in some form or another, have been around for a very long time. The evolution of foot coverings, from the sandal to present-day athletic shoes that are marvels of engineering, continues even today as we find new materials with which to cover our feet. Has the shoe really changed that much though? We are, in fact, still wearing sandals – the oldest crafted foot covering known to us. Moccasins are still readily available in the form of the loafer. In fact, many of the shoes we wear today can be traced back to another era. The Cuban heel may have been named for the dance craze of the 1920s, but the shape can be seen long before that time. Platform soles, which are one of the most recognisable features of footwear in the 1970s and 1990s were handed down to us from 16th century chopines. Then, high soles were a necessity to keep the feet off of the dirty streets. Today, they are worn strictly for fashion’s sake. The poulaine, with its ridiculously long toes is not that different from the winklepickers worn in the 1960s. `If one can deduce that basic shoe shapes have evolved only so much, it is necessary to discover why this has happened. It is surely not due to a lack of imagination – the colures and materials of shoes today demonstrate that. Looking at shoes from different parts of the world, one can see undeniable similarities.
While the Venetians were wearing the chopine, the Japanese balanced on high-soled wooden shoes called geta. Though the shape is slightly different, the idea remains the same. The Venetians had no contact with the Japanese, so it is not a case of imitation. Even the mystical Chinese practice of foot binding has been copied (though to a lesser extent) in our culture. Some European women and men of the past bound their feet with tape and squashed them into too-tight shoes. In fact, a survey from the early 1990s reported that 88 percent of American women wear shoes that are too small! As one examines footwear history, both in the West and in other parts of the world, the similarities are apparent. Though the shoemakers of the past never would have thought to pair a sandal with a platform sole, our shoe fashions of today are, for the most part, modernized adaptations of past styles. WHAT IS SHOE? Shoe is an item of footwear. Shoes may vary from a simple flipflop to a complex boot. Shoes may have high or low heels, although in western cultures, high heels are considered a women's style. Shoe materials include leather or canvas. Athletic shoe soles may sometimes be made of rubber The earliest known shoes date from about 8000 to 7000 BCE and were found in Oregon, USA in 1938. However, the materials used for making shoes do not normally last for thousands of years, so shoes were probably in use long before this. Physical anthropologist Erik Trinkaus believes he has found evidence that the use of shoes began in the period between about 40,000 and 26,000 years ago, based on the fact that the thickness of the bones of the toes (other than the big toe) decreased during this period, on the premise that going barefoot results in greater bone growth before this period.
TYPES OF FOOTWEAR
There are different types of footwear available in the market & used by different people according to fashion & trend, demand, occations & culture. They are as follows: 1. Dress and Casual Footwear:
Dress footwear are categorized by smooth and supple leather uppers, leather soles, and narrow sleek figure. Casual footwears are characterized by sturdy leather uppers, non-leather outsoles, and wide profile.
Some designs of dress shoes can be worn by either gender. The majority of dress shoes have an upper covering, commonly made of leather, enclosing most of the lower foot, but not covering the ankles. This upper part of the shoe is often made without apertures or openings, but may also be made with openings or even itself consist of a series of straps, e.g. an open toe featured in women's shoes. Shoes with uppers made high to cover the ankles are also available; a shoe with the upper rising above the ankle is usually considered a boot but certain styles may be referred to as high-topped shoes or high-tops. Usually, a high-topped shoe is secured by laces or zippers, although some styles have elastic inserts to ease slipping the shoe on.
2. Men’s Shoes:
Men's shoes can be categorized by how they are closed: 1. Balmorals: the vamp has a V-shaped slit to which the laces are attached; also known as "closed lacing". In England, the balmoral is known as the Oxford. The word "Oxford" is used by American clothing companies to market shoes that are not balmorals, such as rubber-sole bluchers. 2. Bluchers: the laces are tied to two pieces of leather independently attached to the vamp; also known as "open lacing". In England, the Blucher is known as the Derby shoe. 3. Monk-straps: a buckle and strap instead of lacing Various other closings exist but are less popular such as sideelastic closings. Men's shoes can also be decorated in various ways: 1. Plain-toes: have a sleek appearance and no extra decorations on the vamp. 2. Cap-toes: has an extra layer of leather that "caps" the toe. This is possibly the most popular decoration. 3. Brogues (American: wing-tips): The toe of the shoe is covered with a perforated panel, the wing-tip, which extends down either side of the shoe. Brogues can be found in both balmoral and blucher styles.
3. Women Shoes:
There is a large variety of shoes available for women, in addition to most of the men's styles being more accepted as unisex. Some broad categories are: Pumps, known in the US and UK as ballerinas, ballet pumps or skimmers, are shoes with a very low heel and a relatively short vamp, exposing much of the instep. They are popular for warm-weather wear, and may be seen as more comfortable than shoes with a higher heel. High heels may be shoes with heels 2 inches (5 cm) or higher. They are often seen as having more sex appeal than low heels (see article for discussion) and are thus commonly worn by women for formal occasions or social outings. Kitten heels are low high heels from about 1.5 to 2 inches high, set in from the back of the shoe. Sneaker boot and sneaker pump: a shoe that looks like an athletic shoe, but is equipped with a heel, making it a kind of novelty dress shoe. Wedge Sandals are sandals but have the ankles higher as if wearing a high heels shoe. Mules are shoes or slippers with no fitting around the heel (i.e. they are backless) Slingbacks are shoes which are secured by a strap behind the heel, rather than over the top of the foot. Espadrilles are casual flat or high-heeled fashion sandals of a style which originated in the Pyrenees. They usually have a cotton or canvas upper and a flexible sole of rope or rubber. Pumps are strapless shoes with no lacings or fastening
4. EITHER GENDER:
Women's sandals. 1. Platform shoe - shoe with very thick soles and heels 2. Moccasin - originated by American Indians, a soft shoe without a heel and usually made of leather. 3. Sandals - open shoes consisting of a sole and various straps, leaving much of the foot exposed to air. They are thus popular for warm-weather wear, because they let the foot be cooler than a closedtoed shoe would. 4. Saddle shoe - leather shoe with a contrasting saddle-shaped band over the instep, typically white uppers with black "saddle" 5. Loafer - a dress or casual shoe without laces; often with tassels, buckles, or coin-holders (penny loafers) 6. Boating shoes, also known as boat shoes and deck shoes - similar to a loafer, but more casual. Laces, if present, are usually simple leather (often two-tone) with no frills. Often made of canvas or featuring a white sole. They have soft soles/heels to avoid marring or scratching a boat deck. 7. Boots - Long shoes (covering the ankle) frequently made of leather. Some are designed to be used in times of bad weather, or simply as an alternate style of casual or dress wear. Styles include rubber boots and snow boots, as well as work boots and hiking boots. 8. Slippers - Usually for night use, commonly worn with pajamas
5. ATHLETIC SHOES:
Men's and women's athletic shoes and special function shoes often have less difference between the sexes than in dress shoes. In many cases these shoes can be worn by either sex. Emphasis tends to be more on function than style. A shoe for right foot 1. Sneakers/trainers (also called gym shoes or tennis shoes) general purpose athletic shoes; made out of rubber, cloth, and/or plastic to be lightweight, flexible, and have good traction. Special varieties available for basketball or tennis. 2. Running shoes - very similar to above, with additional emphasis on cushioning. 3. Track shoes - lightweight; often with plastic or metal cleats 4. Cleats - a type of shoe featuring molded or removable studs. Usually worn while playing sports such as rugby, football, American football, or baseball 5. Golf shoes - with "spikes" for better grip in grass and wet ground. Originally the spikes or "cleats" were made of metal but replacable "soft spikes" made of synthetic plastic-like materials with prongs distributed radially around the edge of each spike are much more common today (and are required on many golf courses since they cause less damage to the greens) 6. Bowling shoes - intermediate style between ordinary dress shoes and athletic shoes. They have harder rubber soles/heels so as not to damage bowling alley floors. They are often rented or loaned at bowling alleys. 7. Climbing shoes, also known as hiking shoes or boots - usually have a high somewhat stiff upper with many lace eyelets, to provide ankle support on uneven terrain, with extra large traction on the sole.
8. Walking shoes - have a more flexible sole than the running shoe, lighter in weight than the hiking boot, may have air holes, may not be water proof. 9. Skating shoes - typically called skates. They have various attachments for skating on the bottom of the shoe portion. Ice skates Roller skates Inline skates 10. Ski boot - a large, thick plastic boot specially designed for attachment to the ski. 11. Skateboarding shoes - Skateboarding shoes have flat soles for a better grip on a skateboard. They are very wide and have extra layers of padding to protect the skateboarders feet. Many young people wear them for comfort. 12. Cycling shoes - cycling shoes are equipped with a metal cleat to interface with clip less pedals, as well as a stiff sole to maximize power transfer and support t he foot. 13. Snowshoes - snowshoes are special shoes for walking in thick snow. In temperate climates, snowshoes are used for mostly recreational purposes in winter.
6. ORTHOPEDIC SHOES:
Orthopedic or "comfort" shoes are made with pedorthic and anatomically-correct comfort qualities, such as padded removable footbeds, wide toe boxes and arch support are made especially for those with problematic feet.
7. Dance Shoes:
1 Pointe Shoes: Designed for ballet dancing. These
have a toe box that is stiffened with glue and a hardened sole so the dancer can stand on the tips of their toes. They are secured by elastic straps and ribbons that are tied to the dancer's ankles.
slippers made of canvas or leather, with either continuous or two-part sole (i.e., splitsole). The sole is typically made of leather, with thicker material under the ball and heel of the foot, and thinner and thus more flexible material under the arch so that the foot can be pointed to its utmost. Ballet slippers are usually secured by elastics that cross over the top of the foot. They are most commonly pink, white, black, or pale tan, although they may be made in specialty colours such as red or blue.
3. Jazz Shoes: These typically have a
two-part, rubberized sole (i.e., split-sole) to provide both flexibility and traction, and a low (one inch or shorter) heel. They are secured to the foot by laces or elastic inserts.
4. Ballroom Shoes: They fall into two categories for the two genres
of dances as defined by the IDSF (International DanceSport Federation): Ballroom and Latin American. Both are characterised by suede soles. Mens' Ballroom shoes are typically lace-ups with 1-inch heels and patent leather uppers. Ladies' Ballroom shoes are typically court shoes with low 2-inch heels, usually made of fabric so that they can be finished with a greater variety of colours to match the dancer's dress. The low Ballroom heel distributes the dancer's weight across the foot while Latin American shoes have higher heels designed to throw the dancer's weight on to the toes and the soles are more flexible. Men's Latin shoes typically have 1.5-inch to 2-inch shaped heels while Ladies' Latin shoes have 2,5-inch to 3-inch heels, open-toed and strapped.
5. Dance sneakers- Also known as dansneakers, these are a
combination of a sneaker and a dance shoe, with a reinforced rubber toe.
6. Character shoes- Shoes with a one to three inch heel, which are
usually made of leather, and often have one or more straps across the instep to secure the foot during dance. They may come in soft-soled (suede) or hard-soled varieties. They may be converted to tap shoes by attaching taps.
8. Work Shoes:
Work shoes are designed to stand heavy wear, to protect the wearer, and provide high traction. They are generally made from sturdy leather uppers and non-leather outsoles. Sometimes they are used for uniforms or comfort by nurses, waitresses, police, military personnel, etc. They are commonly used for protection in industrial settings, construction, mining, and other workplaces. Protective features may include steeltipped toes and soles or ankle guards.
9. Historical shoes:
Footwear has been worn for tens of thousands of years. Shoes of the past include: Espadrilles: these sandals, which are still worn today, are found as early as the 14th century. Patten: a European wooden overshoe used to keep a person's feet dry outdoors. First worn in the middle ages, they continued in use even into the early 20th century. Poulaine: a shoe with a long-pointed toe, popular in Europe in the 1400
A wide range of materials and combinations are used to produce footwear nowadays. Leather, rubber, synthetic materials and fabrics are all mainly used for the uppers. Each material has its own specific features, not only in appearance but also in properties, performance and treatment. The type of material used has an important influence on how long the item lasts and, often, dictates the recommended use. However, the natural material that is most widely used for footwear is LEATHER. Leather breathes, it is soft, it has good impact resistance, it adapts perfectly to your feet. There are various main types:
• • • • • •
Smooth leather – has a soft surface with tiny pores, it can be shiny or matt. Drummed leather – has a very soft and lined surface. Patent leather – has a very smooth and shiny surface; it is easily damaged, due to chemical substances, to frost. Nubuck – is similar to suede and is easily marked even if you touch it lightly with your fingers, but they brush off easily. Leather – a type used for the soles on formal footwear. Crust – a section of the skin, under the surface.
In India, synthetic materials and fabrics are used for the uppers and insole or lining of a shoe. 2 most frequent used synthetic material used besides textile: PVC Polyvinyl chloride is flexible material that is chemically non-reactive. PVC accepts paints and performs well under most silk-screening processes have high strength. It's weather resistance, and odorless. PU Polyurethane is a flexible and soft material that sometimes looks like leather. Very light but does not have a long lasting shelve life. Will tends to bio-degrade itself after 2-3 years into small molecular powder. Rexin Fibre Rubber Nyllon
Buckles Nails Velcro’s Thread Adhesive
COMPONENTS OF A SHOE
The bottom of a shoe is named the sole.
The insole is the interior bottom of a shoe, which sits directly beneath the foot. Many shoes have removable and replaceable insoles, and extra insoles are often added for comfort or health reasons (to control the shape, moisture, or smell of the shoe).
The outsole is the layer in direct contact with the ground. The material of the outsole depends on the function, dressiness, and quality of the shoe, but is generally very durable material, since it experiences the most stress. Dress shoes have leather outsoles; casual or workoriented shoes have outsoles made of natural rubber or a synthetic imitation. The outsole may comprise a single piece, or may comprise separate pieces of different materials. Often the heel of the sole is rubber for durability and traction, while the front is leather for style. Specialized shoes will often have modifications on this design: athletic cleats have spikes embedded in the outsole to grip the ground; many kinds of dancing shoes have much softer or harder soles. These soles can be as hard as concrete, and very sturdy.
Vamp, or upper
Any shoe has an upper part that helps hold the shoe onto the foot. In the simplest cases, such as sandals or flip flops, this may be nothing more than a few straps for holding the sole in place. Closed footwear, such as boots, sneakers and most men's shoes, will usually
have a more complex upper. This part is normally decorated or is made in a certain style to look fashionable and attractive for the buyer.
Women's fashion boots The bottom rear part of a shoe is the heel. Its function is to support the heel of the foot. They are often made of the same material as the sole of the shoe. This part can be high for fashion or to make the person look taller, or flat for a more practical use.
MANUFACTURING OF FOOTWEAR
CUTTING OF MATERIAL: Firstly they cut the fiber and made the mid-sole according to shape & size of the given shaping tools i.e. of MEN OR WOMEN.
SKVING OR SPLITING: This machine used for reducing the thickness of the sole or split the unnecessary material. E.g. sole is of 3.2mm then SKVING MACHINE reduces its thickness to 2.5mm or any measurement we want.
MAKING UPPER: In this stage various types of uppers are made with the fiber & it is pasted with adhesive (type of glue used for only pasting the parts of
the footwear).Here sewing machine is used for sewing the borders of the upper. The uppers are mostly hand made. JOINING OF MID-SOLE & THE LEATHER: Now mid-soles are pasted (joined) with the leathers again with help of adhesive.
When uppers are joined with the mid-sole then the process is called PATERNING with the help of LAST. Most important of these is the creation of the last. The last is a hand-carved wood or moulded plastic replica of the human foot. The last determines the contour of the arch and how evenly the wearer’s weight will be distributed throughout the foot. A different last is required for each shoe style and size to be produced.
JOINING OF SOLE & MID-SOLE: Here finally sole is attached with the midsole with the help of adhesive. (if heal is required then it is also attached)
GRINDIG EDGE: Through Grinding machine footwear gets the final finishing & it is also polished. The edge of the sole is ground down with a blade revolving at high speed. As there is no ruler the sense of the craftsman is paramount. The technique shines as volume is given by drawing it out and delicacy is perfected by grinding.
AFTER ALL THIS PROCESS THE FOOTWEAR IS CLEANED & PACKED FOR DISPATHING.
FIELD WORK REPORT
NAME: ALPHA FOOTWEAR ADDRESS: LOKHANDE MARG, NEAR GOVANDI STATION AREA: 1,000 sq. feet TWO STORYED PRODUCT: LADIES FOOTWEARS RAW MATERIAL: Leather, PVC Sole, Neolite, Buckles, Zips & etc. Quality & Quantity depends on the contractor’s order. Raw Material is basically imported from Chennai. Labours: 10 Labours (8 Male, 2 Females)
1. Cutting Machine 2. Splitting / Skving Machine 3. Office 4. Racks of Last 5. Racks of Dye 6. Raw Material Rack 7. Electricity Supplier 8. Grinding Machine 9. Toilets 10. Stamping Machine 11. Sewing Machine 12. Packaging Area 13. Colouring Machine 14. Grinding Machine.
At the time of Receiving:
They inspect the whole Material at the time of Receiving. They Check quantity and Quality of the material. If they find any defect in material then they reject the whole lot of material at that point of time only. After they sort the material according to the process and send it to the production process. They don’t utilize any specific equipment or machine for transferring material from one process to other. They handle material manually. Usually they have 3% Scrap of entire production. They sell it out to the local dealer. They use the special machines called “DEHUMIDIFIERS” which absorb humidity of the leather specially during rainy season.
1. Breaking-in: Some shoes are made of hard but deformable material. After a person wears them multiple times, the material reforms to fit the wearer's feet. The person is said to have broken in the shoes. 2. Polishing: for protection, water resistance (to some extent) and appearance, especially for leather shoes and boots. 3.Heel replacement: heels periodically wear out. Not all shoes are designed to enable this. 4. Sole replacement: soles also wear out. Not all shoes can have their soles replaced. 5. Shoelace replacement. 6. When unfit for use, shoes can be treated as trash or municipal solid waste and disposed of. The exception can be with most athletic sneakers which can be recycled and turned into other raw materials. See Nike Grind as an example. 7. Someone who makes or repairs shoes in a shop is called a cobbler.
BATA VS. LIBERTY
Shoemaking is one of the world's oldest crafts--shoes have been works of art and the stuff of legends. Around the world, the Bata brand is reserved for well-made and well-priced dress and casual footwear. They were devoted to designing, producing, and providing our customers with the best in commercial fashion footwear for the whole family. Bata is one of the world's leading footwear retailers and manufacturers with operations across 5 continents managed by 4 regional Meaningful Business Units (MBUs). The MBU approach provides quality resources and support in key areas to the companies operating in similar markets such as product development, sourcing or marketing support. Each MBU is entrepreneurial in nature, and can quickly adapt to changes in the market place and seize potential growth opportunities. Bata's strength lies in its worldwide presence. While local companies are self-governing, each one benefits from its link to the international organization for back-office systems, product innovations and sourcing. Although Bata operates in a wide variety of markets, climates and buying power Bata companies share the same leadership points. Two important ones are product concept development and constant improvement of business processes in order to offer customers great value and the best possible service.
1. Sophisticated and strictly controlled of all production process steps. 2. Respect of Bata shoe Organization quality specifications 3. Supplier selection based on strict compliance and respect for international environmental laws and workplace safety, minimum wage and child labour policies 4. Continuous product quality testing and inspection in the laboratory before, after and during production by a professional team of 20 quality inspectors. The company is currently headquartered in Lausanne, Switzerland, with 4 business units: Bata Europe, Lausanne Bata Asia Pacific-Africa, Singapore Bata Latin America, Mexico City Bata North America, Toronto Bata Ltd. is a privately owned global shoe manufacturer and retailer headquartered in Ontario, Canada. The company is led by a third generation of the Bata family. With operations in 68 countries, Bata is organized into four business units. Bata Canada, based in Toronto, serves the Canadian market with 250 stores. Based in Paris, Bata Europe serves the European market with 500 stores. With supervision located in Singapore, Bata International boasts 3,000 stores to serve markets in Africa, the Pacific, and Asia, Finally, Bata Latin America, operating out of Mexico City, sells footwear throughout Latin America. All told, Bata owns more than 4,700 retail stores and 46 production facilities. Total employment for the company exceeds 50,000.
After the global economic changes in 1990s the company closed almost all its manufacturing factories in developed countries (USA, France, United Kingdom) this caused the elimination of thousands of jobs and it stayed only in retail business there. In developing countries still run manufacturing, for example in Zimbabwe's third city of Gweru, it is the biggest shoe manufacturers in Southern Africa outside of South Africa.
Today, in the year 2007, Bata Industrials manufactures its products in an ultramodern production facility in Best, producing a broad range of functional and most of all, fashionable safety shoes and socks. Products which, as a strong duo, highlight the working man and which focus on the elements of safety, health, welfare and comfort of the worker on the work floor. Bata Industrials offers a suitable solution for every circumstance and type of work floor, solutions which satisfy the strictest safety standards. This solution was also born out of the broad expertise in terms of research and development and utilisation of the medical and biomechanical sciences. Next, via a well-thought out network of dealers and distributors, these products find their way to professional users, primarily within industry and construction. All of this has not only made Bata Industrials the market leader in the Benelux when it comes to safety shoes, it is also the only organisation which truly operates worldwide in this field.
Liberty Shoes Ltd. is the only Indian company that is among the top 5 manufacturers of leather footwear in the world with a turnover exceeding U.S. $100 million. They produce more than 50,000 pairs of footwear a day covering virtually every age group and income category. Products are marketed across the globe through 150 distributors, 350 exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every day in more than 25 countries including fashion-driven, quality-obsessed nations like France, Italy, and Germany. With 50 years of excellence, today Liberty produces footwear for the entire family and is a trusted name across the world. In the domestic market it is one of the most admired footwear brands and holds the largest market share for leather footwear.
1. Liberty as a brand is constantly evolving to keep pace with the changing trends, styles, beliefs, and aspirations of people while maintaining the sanctity of certain traditions like workmanship and good value. 2. Liberty is today consolidating and expanding its following from the fashion alloys to the sidewalks with styles that compliment the newest most happening trends. And also by turning footwear selling into a byword for personalized service in an ambience of five star comforts. This can be experienced in the hundreds of Liberty five star showrooms and shoe stations in India and abroad. 3. it’s all about making a difference in the lives of thousands of people all over India by ensuring direct and indirect employment. Creating wealth, sharing prosperity, and generating progress. For Liberty, there can be no greater honor than that and no bigger reason for walking tall.
4. Social Responsibility: Liberty conducts its business with honesty, integrity and respect for all those who come in contact with it in course of business. Fully appreciative of the fact that its reputation stems from not just quality products and technological innovations but also from the manner of its dealings with customers, suppliers, government officials and all those who are outside the Liberty Group. 5. Apart from the existing brands, Liberty is busy fashioning the look of the future in footwear. Introducing new designs that redefine styles and comfort associated with the finest in workmanship.
Better methods. Better tools. Better technology. Enhanced productivity. Finest quality. Greater customer satisfaction. Liberty has a lot of firsts to its credit. It has introduced a new material called TPU (Thermo Plastic Urethane), for high quality footwear, into the country. This material has better properties than PVC or TPR (conventional materials used for footwear).Liberty has also been instrumental in introducing EVA (Ethyl Vinyl Acetate), which is a direct injection molding used for making sole for the first time in Asia. This technology uses very light material & the footwear is made with the direct injection system. Liberty also pioneered the PU (Poly Urethane) Technology in India for the footwear industry. Besides this Thermo Plastic Elastomer has been developed for the first time in India at Liberty. A CAD/CAM design center is in place at Liberty. The Sympatex Waterproof Technology in footwear was pioneered by also Liberty. Liberty is also the first company to market PPE products for safety purpose. They have special centers called them Humantech Centers. When people visit to them, they see them as Centers of Excellence for manufacturing shoes where technology works in perfect tandem with human creativity. Liberty has Humantech centers at four locations in India, the latest being the Uttaranchal project which was launched recently to boost the production of world-class footwear. This Greenfield plant near Dehradun will increase the company's existing production capacity of 18 million units pa by 200,000 units. 30
Liberty footwear is a fashion statement and needs constant updating in terms of technology and worldwide trends. Their R & D team is always ready and open to experimentation and trying out stuff that help improve the products A group of 50 young designers are working round-the-clock at the factory looking at products and ideas for the next seasons' footwear. Each of these designers is a trained professional from a leading fashion institute.
BRANDS OF LIBERTY
Liberty has developed a spectrum of 10 exclusive brands, each of which has been given that extra edge to cater to a specific target group. Today, the new range from Liberty is all about style, design, and comfort. The range imbibes the spirit of fun and is trendy to the core. Liberty has something for every occasion, for every income bracket & every age group. It pampers its customer by keeping pace with global footwear fashion trends & by walking that extra mile which is why, special care has been taken to make sure that the outlets' design meets the specific needs & taste of the target groups.
Key Players This section provides business overview and financial status of key players in the Indian footwear market. The key players discussed in the report are Bata India Ltd., Liberty Shoe Ltd., Khadim India Ltd., Adidas AG, NIKE Inc. and Puma AG. Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-07. Presently, the Indian footwear market is dominated by Men’s footwear market that accounts for nearly 58% of the total Indian footwear retail market. The Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market. The footwear component industry also has enormous opportunity for growth to cater to increasing production of footwear of various types, both for export and domestic market.
Inappropriate footwear, foot problems and foot pain are contributing factors for postural instability
We got the information from various sources that are www.yahoo.com www.google.co.in www.answers.com www.libertyshoesltd.com www.batashoes.com We also visited the ALPHA FOOTWEAR for PROJECT FIELD and the OWNER OF ALPHA”MR.KISHORE MANE” provide the right information which is required for our project.
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