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MTS India: A Sistema

Shyama JV

Introduction
Sistema Shyam TeleServices (SSTL), a joint venture between
Sistema of Russia and Shyam telelink group of India, has
announced the launch of its global brand 'MTS' in India.
It is the first CDMA operator to get pan India license to operate
in all 22 circles in India.
It will operate on CDMA technology and also provide EVDO
Data Access.

About SSTL
Sistema Shyam TeleServices (SSTL) is a Joint venture company between
Sistema of Russia and Shyam Group of India. Sistema is the majority share
holder in this joint venture with a 73.71% equity stake, along with the
Shyam Group, holding a 23.79% stake and the rest 2.5% being public
partake.
SSTL has the spectrum to provide mobile telephony services in all the 22
circles across the country.

In a recent development, SSTL tied up with Mobile TeleSystems OJSC of


Russia to bring the globally acclaimed telecom brand-MTS-to India. MTS is
the 8th largest telecom brand in the world and has recently been voted the
71st ranked brand out of the 100 top global brands in the world by Millward
Brown.

About MTS
Mobile TeleSystems OJSC (MTS) is the largest mobile phone operator in Russia
and the CIS. MTS services over 95.03 million subscribers (as of June 30, 2009).
MTS provides mobile communications in Russia, Ukraine, Uzbekistan,
Turkmenistan, Armenia and Belarus , a territory with a total population of more
than 230 million.

MTS has been listed on the New York Stock Exchange since July 2000 and trades
under the ticker MBT.
In 2008, MTS' revenues grew 24% to $10.2 billion. According to Informa
Telecoms & Media's World Cellular Information Service, MTS ranks as the 8th
largest operator in the world by proportionate subscriptions at the end of 2008.

Services
High Speed EVDO Internet
Download 3.1MBps and
Upload 1.8 MBps
Device Cost 3499Premium,and 2999-Regular.
Portable Internet
CDMA Internet upto 153KBps
Download
Device Cost 1499

MTS CDMA Mobile


p/sec pulse rate
Digital technology.

M Blaze Tariff Card

M Blaze

Pros

Gr8 value for


Price, considering
the device cost.

Cons
Poor Customer
Support.

Good Speed in
Bangalore Urban.
Download speeds
upto 280KBps.

Plans in mid
range (400-600)
are not practical.

15GB of Free
Usage as an
Introductory
Offer.

Recharge options
are in-feasible.

M Browse Tariff Card

M Browse

Pros

Wide Network
Coverage across
the state on
CDMA network.

Cons
Poor Customer
Support.

Can use the


modem to
receive.make
calls and SMS

No limited Plans
for moderate
Users.

1 GB SD Card
Free.

Not such gr8


speed for
download
junkies.

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Compiled by :
Nayan Dharamshi
0920317
Christ University Insitute of Management