SIBA, ABA Set Spring Book Show Training for Independent Bookstores The Southern Independent Booksellers Alliance

and the American Booksellers Assoc iation will conduct educational sessions for bookstore members at the Spring Boo k Show in Atlanta on March 26-28. Atlanta, GA, March 10, 2010 -- Independent bookstore owners from throughout the South will be at the Spring Book Show not only to buy books for as much as 85 to 90 percent off suggested retail price, but to attend educational sessions organ ized by the Southern Independent Booksellers Alliance (SIBA), a membership organ ization for home-town independent bookstores. Training includes a Saturday morni ng (March 27) session by the American Booksellers Association (ABA) staff. According to SIBA Executive Director Wanda Jewel, the educational workshops begi n on Thursday evening (March 25), with readings by two eminent Southern authors. The overall schedule includes: Thursday, March 25 (new venue for early arrivers) 6-7 p.m. – “An Evening on a Wing & a Prayer.” River Jordan and Shellie Rushing T omlinson read from Saints In Limbo and Suck Your Stomach In and Put Some Color O n. In addition, they will interview each other about their Southern Wing & a Pra yer Tour, and query booksellers present about how they found themselves supporti ng thousands of writers and millions of written words every year, all of which w ill be featured in upcoming radio programs. Friday, March 26 9-9:50 a.m. – “Marketing: Unmasked.” Insider tips & tricks for small business ma rketing 10a.m.-noon – “Consultation Station.” SIBA board members and staff will be on ha nd to meet with booksellers one-on-one to discuss any concerns or questions they have. Booksellers will register for half- hour slots on any topic. Topic choice will determine which person a bookseller is matched with for particular half-ho urs. There will be a total of 28 slots. Some suggested topics include Facebook, Twitter, websites, CloudProfile, blogging, ecommerce, buying, employee issues, i nsurance, book clubs, gift items, budgeting, used and remainder books, events, a uthor opportunities and point-of-sale systems. Saturday, March 27th 9-10:50 a.m. - "Techniques and Tactics for Online Website Promotion." Want bette r placement in search results? Make the most of your website, and increase your audience and your sales. From hyperlocal searches and affiliate marketing to adv anced analytics and beyond, learn how to build a meaningful relationship between your website and search engines and your community. (Presented by the American Booksellers Association.) 11 a.m.-noon “Reaching Customers.” A demonstration of SIBA’s consumer site, Auth, CloudProfile and The Reader’s Edge “We extend a cordial welcome to the Southern Independent Booksellers Alliance me mbers to the show,” said Spring Book Show organizer Larry May. “SIBA members hav e a long history of partnering with the show, helping to make it the largest in the South, and perhaps the largest in the nation.” That partnership is especially important in the current recessionary economy whi ch is challenging independent bookstores, May said. Bargain books, which usually enjoy higher markups than new titles, can be an important part of the economic mix helping stores to survive in tough economic times. Press Contact: Noel Griese

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