Two-day conference and workshop

11-12 May 2010, The Thistle Westminster, London

Book before 12 March 2010 for a 20% discount and save £249

KM
expert contributions:
Addleshaw Goddard LLP Allen & Overy LLP Baker & McKenzie LLP Barclays Group Legal Berwin Leighton Paisner LLP Bird & Bird LLP Blake, Cassels & Graydon LLP Canada , Chris Collison, Knowledgeable Ltd Cleary Gottlieb Steen & Hamilton LLP Clifford Chance LLP Eversheds LLP Field Fisher Waterhouse LLP Freshfields Bruckhaus Deringer LLP Harriet Creamer, Outer Circle Lars Plougmann, Headshift Holman Fenwick Willan LLP HSBC Lovells LLP Matthew Arnold & Baldwin LLP Mills & Reeve LLP Pinsent Masons LLP Reynolds Porter Chamberlain LLP Shepherd and Wedderburn LLP Simon Carter, One Three Four Virgin Media Limited White & Case LLP USA ,

managing partner events presents the 11th annual:

KNOWLEDGE MANAGEMENT

LEGAL 2010
Positioning KM as the efficiency engine of your firm

a two-day conference designed to help you:
* Explore KM’s role post-recession and in a changing legal landscape * Understand how KM can drive efficiency and support alternative fee arrangements * Assess the viability of outsourcing knowledge management, research and legal processes * Plan for an upturn and build a business case for KM investment * Maximise KM’s role in pitching for new business * Meet client needs and collaborate more effectively with clients * Deliver real business value through using social software for knowledge sharing

pre-conference workshop
10 May 2010, The Thistle Westminster, London

Introducing knowledge management for law firms in 2010
Facilitated by Stephen Perry, Senior Knowledge Management Adviser & Former Head of Knowledge & Business Development Systems at Freshfields Bruckhaus Deringer LLP

To claim your CPD points for this event, please quote: ANS/ARCO
Researched by: Sponsors:

5 Easy ways to register
tel: +44(0)20 7549 2546 fax: +44(0)20 7324 2373 email: events@ark-group.com web: www.kmlegal2010.com
Or see back page for mailing details

Why attend KM Legal 2010 ?
The last 18 months have been very challenging for law firms and law firm knowledge professionals, but as the UK officially emerges from the recession, albeit only just, and we enter a new decade, firms are finally starting to look forward and at last there is a feeling of hope. Nonetheless, a changing legal landscape and a difficult economic climate has dramatically changed how legal services are being delivered. With the added client pressure on fees, firms are being forced to look for alternative ways of doing things that will attract and retain an ever meaner, better informed, and more powerful client. Strategies including disaggregation, reengineering and outsourcing are developments we’re seeing more of, with the ultimate aim of driving efficiency and minimising costs. This is where knowledge management can play an integral role in leading these developments and shaping the future of legal service delivery, and potentially of the legal profession itself. The KM team have an overarching understanding of how matters are managed and so they’re ideally placed to be able to unpick and streamline work flows and working practices so they’re more efficient and cost-effective for the firm. Consequently, this isn’t just about new ways of working for the lawyers, it’s also about new ways of working for KM.

what will be the role of km going forward? How will km need to be structured to lead firms towards a smarter and more efficient approach? can km help enable new economic models, beyond simply providing greater efficiency?

Featuring a range of leading law firms, in-house counsel and KM experts, highlights for 2010 include:
* Harriet Creamer of Outer Circle and Chris Stoakes of Lovells LLP: How can KM drive efficiency in matter management to support alternative fee arrangements? * Baker & McKenzie LLP Eversheds LLP and Allen & Overy , LLP: Outsourcing law firm knowledge, research and legal processes * Putting the concepts from “No More Consultants” into practice: Chris Collison of Knowledgeable Ltd * Examining law firm client expectations and needs: Barclays Group Legal, HSBC and Virgin Media Limited * Oz Benamram of White & Case LLP USA: KM strategy and , plans for 2010 and beyond; a practical experience Featuring streamed breakout sessions and interactive panel discussions, this two-day event will enable you to share and hear other law firms’ experiences, tailor your learning in light of differing delegate needs, and attend sessions in smaller groups. So don’t miss KM LEGAL 2010 to ensure the continued growth and success of KM for your firm. If you can only attend one event this year, this is the one to attend!

Coupled with an increasing need to drive efficiency throughout the firm, is a continued need to drive efficiency within KM. So it’s essential that KM professionals are making the most of their resources and systems to deliver real value for the business. While there seems to be a general trend of trying to do more with less (challenging enough in itself), KM professionals need to be looking ahead, planning for an upturn and building a business case for increased KM investment.

managing partner’s 11th annual km leGal event has been carefully designed to explore these

developments and complex challenges, to enable you to take the lead and drive efficiency and streamline costs to deliver maximum value for your firm. Aimed exclusively at law firm KM professionals, this essential event will prepare you for the next chapter of KM, to enable you to continue to grow KM for your firm and to develop a KM model that’s sustainable and deliverable for the years ahead.

www.kmlegal2010.com

Pre-conference workshop
Introducing knowledge management for law firms in 2010
Monday 10 May 2010, The Thistle Westminster, London
This workshop will introduce delegates to the principles of knowledge management (KM) and its practical application in law firms. Enabling those who are new to KM, or are aware of KM but need help in getting started, with an overview of what is important in making KM really effective in a firm. Knowledge is the intelligence needed to make better and more informed business decisions and this workshop will provide practical, pragmatic guidance on KM from the ‘control’ aspects to how it can add value to a firm’s growth strategy as we come out of the recession. The aim of the workshop is to help participants: • • • • Understand the principles of KM Align KM with their firm’s business strategy Understand how firms approach KM and what works for them Assess how to make KM successful in their firm

About your workshop leader
Stephen Perry is an experienced knowledge management professional who has worked in four professional services firms: Freshfields Bruckhaus, KPMG, Hill Samuel Bank and Ashurst. His recent experience with Freshfields has included the implementation of an enterprise-wide wiki social intranet. While at KPMG he worked on knowledge advisory assignments in Financial Services and Government and also led two internal, high profile global change programmes - the implementation of KWorld, the global knowledge sharing system, and the implementation of KClient, the client collaboration solution. Stephen is now working with a range of professional services' clients to develop their KM strategies and in particular how social business design can add real value to an organisation.

agenda
09:00 Registration and refreshments 09:30 Introduction 09:45 Understanding the building blocks of KM * People/culture * Content * Process * Technology 11:00 Morning coffee break 11:15 Aligning KM to your firm’s strategic goals * How an effective knowledge strategy can help as a change enabler for the business strategy * Prioritising your KM activities 12:45 Networking lunch break 13:45 Practical examples of how professional services firms are getting value from KM * Expertise and people * Collaboration * Managing content * Search 14:45 Afternoon coffee break 15:00 Ensuring the success of KM for your clients and your firm * Buy-in and commitment * Encouraging ‘conversations’ and end user generated content * Enterprise 2.0; social networking in a business context 15:45 Workshop summary 16:00 Close of workshop

Day One - Tuesday 11 May 2010
09:00 09:30 Registration and refreshments Chair's opening remarks Ruth Ward, Head of Knowledge Systems and Development, Allen & Overy LLP Is KM fundamental to the future of the profession? Exploring the role of KM post-recession and in a changing legal landscape » Examining how the KM function and roles have changed during the recession » How should KM be resourced and organised going forward? Developing a model that’s sustainable and deliverable for the future » Can KM help enable new economic models, beyond simply providing greater efficiency? Lucy Dillon, Director of Knowledge Management, Berwin Leighton Paisner LLP Jane Bradbury, Learning & Knowledge Management Director, Field Fisher Waterhouse LLP How can KM drive efficiency in matter management to support alternative fee arrangements? » Understanding the drivers for alternative fee arrangements and the need for increased efficiency and productivity » What role can KM play in driving efficiency and supporting alternative fee arrangements? » Disaggregating work to understand how it is done, where costs accumulate, and where profit can be made » Reengineering working practices and streamlining processes to deliver work more efficiently » Developing standardised materials and tools and allocating resources appropriately Harriet Creamer, Director, Outer Circle Chris Stoakes, Director of Knowledge, Research & Learning, Lovells LLP

09:40

10:20

11:00

Morning coffee break

11:30

Knowledge management and outsourcing of bid-related business research functions » Creating competitive advantage by using high quality offshore resources » LPO - the next wave in Knowledge Process Outsourcing » KPO for law firms and corporates: - Non-legal research - Library functions (legal and non-legal) - Support logistics for marketing functions - LPO services A representative from Evalueserve

11:55

CASE STUDIES & PANEL DISCUSSION: Outsourcing law firm knowledge management, research and legal processes » Exploring KM’s role in determining what to outsource, leading an outsourcing initiative and managing the outsourcing process » Exploring the options, assessing the viability, and examining where the biggest cost savings lie with outsourcing knowledge management, research and legal work » Maximising your firm’s outsourcing potential; what else can be outsourced? Wendy Small, Head of Knowledge Management, Eversheds LLP Jessica Magnusson, Head of Knowledge Management, Baker & McKenzie LLP Ruth Ward, Head of Knowledge Systems & Development, Allen & Overy LLP Networking lunch break Breakout session 1: all Breakout sessions run for 40 minutes and are repeated twice FACILITATED DEBATE: Enterprise search: holy grail or red herring? Is enterprise search really the answer to everything? What remains to be done, even with an enterprise search tool in place, and how should this affect your enterprise search strategy? Sam Dimond, Director of Knowledge Systems, Clifford Chance LLP Claire Andrews, Director of Knowledge Management - Europe and Asia, Cleary Gottlieb Steen & Hamilton LLP Steering and shaping the future PSL role » How has the PSL role evolved over 20 years? » What impact has the recession had on the PSL role? » Does a PSL role require PSLs? » What will firms need from PSLs in the future? Mark Gould, Head of Knowledge Management, Addleshaw Goddard LLP We know more than we think. Putting the concepts from “No More Consultants” into practice Discover how to tap into the knowledge already inside your organisation – before you bring in external consultants! Participants will discover and experience this new knowledge sharing technique first-hand, using a KM selfassessment tool which will help them to learn from their peers at the conference – and to tailor for use within their own organisations Chris Collison, Owner, Knowledgeable Ltd & Co-Author of Learning to Fly and No More Consultants

13:00 14:00

15:30
16:00

Afternoon coffee break
Breakout session 2: all Breakout sessions run for 40 minutes and are repeated twice Delivering real business value through using social software for knowledge sharing To what extent are law firms actually using social software and for what for? What has been the lawyers’ reaction, how easy or difficult has adoption been and does it differ between generations? Hear successful examples of how Freshfields Bruckhaus Deringer and Matthew Arnold & Baldwin have implemented social software to deliver real business value Julia Randell-Khan, Head of International Client Development & Mark Walmsley, Project Manager, KBD team, Freshfields Bruckhaus Deringer LLP Mark Weston, Partner, Matthew Arnold & Baldwin LLP Organising and integrating international KM structures and knowhow » How have firms organised their international structures and know how functions? » Which model is the best approach? » Examining collaboration across geographical locations; how can you collaborate with people you can’t see? » Best practice concerning international KM integration Daniella Douek, Head of Knowledge Management, Holman Fenwick Willan LLP KM innovation for enhanced efficiency: The human side » Getting buy-in for innovation » Actually delivering change on the ground » Is the "burning platform" perceived as such? » Individual stakeholders fight their corners. How to manage that? » The holy grail: Better deals for clients, a motivated team and a profitable relationship Duncan Ogilvy, KM Partner & Chris Sizer, Professional Support Lawyer, Mills & Reeve LLP

17:30

Close of day one

Day Two - Wednesday 12 May 2010
09:00 09:30 Registration and refreshments Chair's opening remarks Ruth Ward, Head of Knowledge Systems and Development, Allen & Overy LLP Exploring and maximising KM’s role in pitching for new business » Examining the drivers for KM’s increasing role in client pitches » Understanding client and partner expectations of KM during the pitch process » How can KM really maximise input and achieve success in winning new business? » Examining KM’s role post-pitch to ensure value-add is delivered Juliet Humphries, Head of Knowledge & Learning, Bird & Bird LLP Andrew White, Partner, Client Knowhow Services, Bird & Bird LLP

09:40

10:20

PANEL DISCUSSION: Examining law firm client expectations and needs » What do clients want in terms of KM? » How can KM professionals really deepen client relationships and collaborate more effectively with clients? » Examples of innovative initiatives where clients and law firm KM professionals have worked together successfully Andrew Dey, Director, Legal Operations, Barclays Group Legal Matthew Whalley, KM Programme Manager, HSBC Robert Mackenzie, UK Legal Director, Virgin Media Limited
Expertise Location - the simple way: A case study of Mills & Reeve's implementation of Recommind Mindserver » The challenge of establishing who knows what in a large organisation » The old way: A major challenge to compile and maintain a directory » The new way: An automated dynamic solution » What information can be mined without manual effort? » Design of the user interface - what might one want to get out of it? Duncan Ogilvy, KM Partner & Deborah Swarts, Professional Support Lawyer, Mills & Reeve LLP
Morning coffee break

11:00

11:25

11:55

Breakout session 3: all Breakout sessions run for 40 minutes and are repeated twice Developing a successful intranet project with a minimal budget The concept of user-customisable pages has been around on the internet for a while, but the emergence of flexible client-side tools has made it possible to recreate and adapt this concept for the enterprise. Hear how Shepherd and Wedderburn has implemented a user-driven solution tailored to suit their requirements with individually tailored content and enterprise-like searching using only minimal budget and existing in-house resources. Pamela Watson, Knowledge Services Manager & Steve Dalgleish, Online Developer, Shepherd and Wedderburn LLP Effective procurement and utilisation of external information resources » Adopting a smarter approach to the procurement of external information resources » Negotiating with information providers to allow for integration of content without substantial additional cost » Is it possible to cut external subscriptions without too much impact internally? » Reducing your firm’s over-reliance on external resources » Utilising external resources more effectively to deliver real value Sarah Cameron, Legal Director, Pinsent Masons LLP Sharper legal updates and current awareness for clients; how to get clients to read it and value it » Types of update-content and the “why would you?” rule; how to think like a client when drafting, planning and editing updates, and how to get more from less » The “me too” update that duplicates other firms and third-party providers; use cases,value-added content v basic-facts content (and how to face some hard facts) » Client preferences for formats, presentation and relevance; red herrings, received wisdom... and common sense Simon Carter, Managing Director, One Three Four

13:15 14:15

Networking lunch break
Breakout session 4: all Breakout sessions run for 40 minutes and are repeated twice

Exploring the benefits, growth and future of social networking in the legal profession Examining how social networking within law firms is improving coordination and reducing the growth in email volumes. This session will look at principles for social networking that are relevant to the legal profession and use examples from law firms and in-house legal to illustrate the benefits that can be achieved now and potentially for the future. Lars Plougmann, Head of Consulting, Headshift

PANEL DISCUSSION: Managing matter life cycles » How can KM work more efficiently and effectively with other departments at every matter stage to share information better and deliver value to the fee earners? » Examining matter sensitivity tension between knowledge and compliance confidentiality in the lifecycle management of documents Sam Dimond, Director of Knowledge Systems, Clifford Chance LLP Mark Gould, Head of Knowledge Management, Addleshaw Goddard LLP Lucy Dillon, Director of Knowledge Management, Berwin Leighton Paisner LLP

Managing knowledge at Blakes, Cassels & Graydon LLP Structuring and organising KM in a large, Canadian-based law firm - an evolution in perspective from legal know-how to applying KM to support clients and business development in the current economic climate Marcia Cooper, Director of Knowledge Management, Blake, Cassels & Graydon LLP, Canada

15:35

Afternoon coffee break KM as a strategic role » KM Professional - its all a question of case: upper or lower » Integration and embedding: management speak or is KM more than the sum of its parts that can have an impact upon multiple functions » "Making" change happen or providing the ingredients: How far do we go with intervention? Is it down to the type of KM professional you are elected to be? » The real case for KM, an opinion: that it’s about change and improvement, not about, for example, intranets and search Andrew Woolfson, Director of Knowledge Management and Capability, Reynolds Porter Chamberlain LLP & Chair, Managing Partners’ Forum Knowledge Panel Stephen Perry, Senior Knowledge Management Adviser & Former Head of Knowledge & Business Development Systems at Freshfields Bruckhaus Deringer LLP
KM strategy and plans for 2010 and beyond; a practical experience » Identifying your firm’s direction and aligning your KM strategy with the business strategy » Rethinking the role of KM and what your firm is trying to achieve » Planning for an upturn and building a business case for KM investment » Cleaning up, reviewing what worked, and rebuilding old primitive systems into sophisticated new tools Oz Benamram, Chief Knowledge Officer, White & Case LLP, USA
Chair's closing remarks Close of conference

16:00

16:40

17:20 17:30

two-day conference and workshop

KM LEGAL 2010
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11-12 May 2010, The Thistle Westminster, London
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Positioning KM as the efficiency engine of your firm

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