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CARAT MEDIA WEEKLY NEWSLETTER

No. 807

Media Report
Instagram

Google


Pew Research

PinterestInstagram20122015

eMarketer20152016
Instagram
201534
201524

Instagram
46.1%29%

20159Instagram

Instagram
share

65+
1%
55-64
4%

under 17
19%

45-54
7%

Total

35-44
9%

60.3M
in 2015
USA

InstagramInstagram

18-24

25-34

65.3M

32%

in 2016

/ADWEEK(2015-01-12)2015Pew Research Center(2015-08-19)

28%

SEOmozSimply

MeasuredFacebook(Timeline)
65%Adobe
43%


Facebook GIFs
Instagram30Instagram15

Forrester Research

80%50

Instagram

consumerTHINK(2015-03-03)(2015-08-30) FORTUNE(2015-08-25)

NIKE
Instaposters

NIKE#BetterForIt
NIKEInstagram(
)

Instagram

27,000
#BetterForItInstagram
NIKE

Instaposters

#BetterForItNIKE
Nike+
Training Club app90

Instaposters
/EugeniaNazarova(2015-09-04)SHAPE(2015-04-13)

+=

TOMS
TOMSInstagram#withoutshoes

Instagram
#withoutshoes #withoutshoes
TOMS100

TOMS

TOMS

56,000#withoutshoes
358,599Instagram
NBAOrlando Johnson

TOMSInstagram

/FN(2015-05-08)CONVINCE&CONVERT(2015-05-05)

Expedia

#tbt(Throw Back Thursday)


201472.28

ExpediaInstagramInstagram
Twitter #tbt Instagram Twitter #tbt
@Expedia#ThrowMeBackExpedia

Expedia Instagram
#ThrowMeBack50030ExpediaInstagram

(96%)

/shortyawardsADWEEK(2014-07-24)FASTCOPANY(2015-07-24)

GLA

BenzInstagram

2014BenzInstagram

InstagramGLA

Benz

Benz
GLA
Instagram
GLA

/BYO InstagramDIGIDAY(2014-10-23)


20131Lilly Pulitzer5X5

InstagramLilly PulitzerLilly Pulitzer

InstagramPinterest

20131 Lilly Pulitzer#5X5

Lilly PulitzerPinterest
100300Lilly Pulitzer

#5X5Lilly PulitzerPinterest
56%Instagram170%
Instagram#5X5
440
(Cyber Monday)

Lilly PulitzerInstagram
Facebook50%

/marketingsherpa(2015-04-16)

Instagram

Instagram
#1:
#LoveWins

#2:

#3:


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