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Cadillac Area

A Cadillac Area Chamber of Commerce Publication

SEPTEMBER/OCTOBER 2015 Volume 21-NO. 5

Business Magazine

Housing holes

Area needs more housing for

young professionals, and soon
See pages 6 & 7

Mission Statement

The Cadillac Area Chamber of Commerce is

a visible business leader that advocates and
drives business opportunities. Through business
alliances, we are a catalyst for our membership
and provide a persuasive regional voice
benefiting our communities.

2015 Board of Directors

Kelly Smith, Executive Director
Baker College of Cadillac
Dave Cox, Vice Chair
Wexford Missaukee ISD
Trent Mulder, Treasurer
Baird, Cotter & Bishop, PC.
Kelly Cater, Past Executive Director
Rec Boat Holdings
Doug DeYoung,
Consumers Energy
Don Schepers,
Schepers Agency, Inc.
Kyle Hogg,
Dental Health Professionals
Melody Hurley,
Walmart Superstore
Stephen King,
Law Office of King & King
Tim Knaggs,
Fekete Knaggs & Burr Insurance
Karl Marcusse,
Dan Minor,
Cadillac Castings, Inc.
Pete Stalker,
Mercantile Bank of Michigan
Brian Williams,
Blue Heron Caf & Bakery
Bill Tencza, President

Doreen Lanc, Director of Membership Services
Deb Gillies, Leadership Director/Accountant
Amanda Hamilton, Administrative Assistant

Kent Wood, Director of Government Relations
Mike Acosta, Great Start Consultant
Printer:Pleasant Graphics
Publisher:Cadillac Area Chamber of Commerce

Work needed to create

better housing options

The first sentence of our cover story captures a positive. The

Cadillac area has employment opportunities to attract talent and
selling points to match.
The Cadillac area has positive attributes including a small town
feel, diverse economy, abundant recreation, natural resources, and
relatively close proximity to Grand Rapids, Detroit, Chicago, and other northern Michigan locations. The latter is a distinct advantage and very acceptable,
in my opinion, to use as an advantage. You can live, work, and play in our
region, but if you wanted, you can access such things as professional sports
and major concerts within a few hours of travel.
Now for the reality, choosing the Cadillac area is not a plug and play move.
Affordable, upscale, or well located workforce rental housing is, at best, deficient, but probably more accurately conveyed it does not exist in any volume
or reasonable accessibility.
Pure economics are in play. I commonly hear a generic take that we need
downtown loft housing or rental options with lakefront views, recreation
access, or reconfigure historical buildings as part of any housing conversation. More often than not, those conversations fail to understand the type of
investment it takes to make a project workable. Any return on investment is
going to be cued to variables such as property acquisition, existing or new
infrastructure, construction, historical covenants, density, and maybe most
importantly is local government supportive of the needs of the business community.
The good news, entities like the Cadillac Area Chamber of Commerce, City
of Cadillac, business, and community stakeholders are engaged, recognizing
the issue, but also cognizant this will not happen with a snap of the fingers.
We must work toward better housing options, certainly desirable rental
properties for young professionals, but beyond that for businesses, entrepreneurs, retirees and others. Positive or sustainable growth will be reliant on
improved housing options. The Cadillac area is not uniquely impacted by this
situation, but talented people have choices on where they choose to work or
retire. If a lack of rental options or types of housing in general is an impediment to any given person or family saying yes to our region and/or staying
long-term than it literally brings the issue home.

The Cadillac Area Business Magazine is a publication of the Cadillac Area Chamber of Commerce. The
Chamber reserves the right to edit or refuse articles
and advertisements submitted to the Cadillac Area
Business Magazine and reserves the right in its sole
discretion to accept or refuse inserts and other materials to be distributed through the publication.
Cadillac Area Chamber of Commerce
222 Lake Street

September/october 2015 - Cadillac Area Chamber of Commerce

Bill Tencza,
Chamber President

Leadership and the

human equation

We know emphatically that product and

service excellence is not only expected but
demanded by consumers. Quality IS an
Imperative. It is no longer a luxury; it is
expected. This is true for both non-profit
and for-profit organizations. With all of the
options and choices available today, customers can chose more than ever before what,
when, where, how, and why to buy. Whether
it is a school, hospital, retail store, manufacturing company, or service entity, customers
require that their expectations are met. If not,
they will abandon you very quickly and find a
competitor that satisfies their requirements.
They have the purchasing power to decide
whether an organization remains competitive, survives, or becomes extinct. It does not
matter whether its Target, GM, or the local
gift shop or community church, the customer controls the future of organizations. That

future is based on consumers perceived satisfaction. Quality is defined by the consumer

and is at the heart of this satisfaction.
To meet and exceed customer demands,
organizations have focused over the past fifty
years or so on quality initiatives. Beginning
with the Total Quality Management (TQM)
process and all of its many outgrowths and
offshoots, such as ISO, LEAN Manufacturing,
Six Sigma, and others, organizations have
made concerted efforts to reduce errors and
minimize defects. The march to remain competitive, to build customer loyalty, and to capture market share have meant that organizations have gone through major cultural shifts.
At the center of these shifts is the mandate
to control human mistakes. Yet the human
equation remains an essential challenge for
organizations on multiple levels. The harsh
reality is that human beings make errors.
They cause defects; they make mistakes
consciously and unconsciously.
Leadership continues on page 4

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Call Katheryn Kidder, Senior Sales & Marketing Specialist at (231) 779-4142.

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Serving the greater Cadillac area since 1972.


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office: (231) 825-0035

fax: (231) 825-0038
cell: (231) 357-8718

Leadership Partners:
Belle Oakes Living Center Inc.
BorgWarner Thermal Systems
B&P Manufacturing
Cadillac Area Public Schools
Consumers Energy
DTE Energy
Fekete Knaggs & Burr Insurance Agency
FIAMM Technologies LLC
Fifth Third Bank
Mercantile Bank of Michigan
Rexair LLC
Walmart Supercenter Store
Wexford-Missaukee ISD

Cadillac Area Chamber of Commerce - September/october 2015 3

Leaders need to be in touch with all employees

Continued form page 3
The recent Fiat-Chrysler recalls and huge
fine of more than $100 million dollars are disturbing examples, including the more than
75 deaths allegedly attributed to these vehicle
defects. How, in this era of quality-driven processes, where most manufacturing companies
have worked diligently to minimize errors,
can this continue to happen? There obviously
is no quick, easy, simple answer. The causes
are many and complex. The on-going requirements to create a culture that effectively minimizes human error and reduces defects are
perhaps the central most important challenge
facing organizations today. And this is a leadership challenge.
The cost is not only to the organization itself,
its reputation, but also to the consumers,
who inevitably pay for such costly errors. The
human factors that cause mistakes in products and services exist on multiple levels. To
create the right culture within an organization
that addresses all of these levels is not easy.
Indeed, it requires a relentless pursuit of perfection, a systematic and system-wide call to
achieve Peak Performance.
The old adage that employees are the most
important resource of an organization is
certainly true. The converse of this is equally
true: Employees can be the biggest liability. Defects happen often due to innocent
errors in process, methods, procedures, policies, or practices. To achieve Zero Defects,
a goal of TQM, is virtually impossible as long
as human beings have a role, which inevitably and by necessity they must. These defects
are not conscious efforts to cause accidents,
produce a flawed produce, or deliver poor
service. Human errors on this level might be
categorized as sins of omission. Something
was not done correctly, but not because there
is any malicious intent on the part of the
employee(s). Mistakes happen. Humans are
not perfect. The challenge of leadership is to
involve people at all levels within an organization to work collaboratively and collectively to
reduce the human equation of error. Trust is
an essential pre-condition to creating such a
An equally important manifestation of this
human equation is the troublesome reality of
rogue employees. Just as the news carries
almost daily accounts of defects caused by
human errors, it also carries all-too-frequent
accounts of organizations victimized by consciously destructive behavior within an organization by ill-willed, sinister actions.

These too occur at multiple levels. Fraud is

one clear example. According to an article in
The Economist Magazine (July 25, 2015, p.
53), a 2013 survey discovered that about 70%
of companies had suffered from at least one
instance of fraud, up fro 61% in the previous
survey. That is alarming.

The costs of fraud are enormous

Another glaring reality of rogue employees
is theft. Stealing products, parts, time, technology, equipment, and proprietary information are huge costs to organizations. Selling
trade secrets, bashing an organization on
the internet or barroom gatherings, inflating expense accounts, conducting personal
matters on company time, and on and on
the examples of stealing from employers are
seemingly endless . . . and so very destructive.
These are two very different levels and
degrees of human error within an organization. One is the inevitable result of human
mistakes that are not done consciously with

Accountability should
exist at the bottom and
be valued at the top.
malicious intent. The other kind is pernicious and highly toxic. Although addressing
both kinds require very different systems, the
culture of an organization can inevitably and
inherently breed both kinds.
A culture based on fear, distrust, and command-and-control management, where there
are departmental barriers and silos and where
backbiting and gossip run rampant is a culture that is going to yield high degrees of both
kinds of mistakes. To be sure, it is a matter
of degrees. A culture of high trust, mutual
respect, and shared power can, certainly, still
face both kinds of human mistakes, but the
ability to control and reduce such mistakes are
significantly enhanced, as extensive research
shows, in healthy, collaborative cultures.
There are no quick-fixes, sudden-solutions,
or easy ways to eliminate, much less reduce,
the human equation that leads to errors and
defects. In fact, it is impossible to eliminate
completely. Nevertheless, there are significant and effective ways to offset the enormous

September/october 2015 - Cadillac Area Chamber of Commerce

costs and fallout from such mistakes. To do so

leadership must create a culture that empowers all employees at all levels within an organization to work together to build a community based on quality. Unfortunately , we have
a long ways to go. According to the article in
The Economist Magazine quoted above, a
recent survey by Accenture, a consultancy,
31% of employees dont like their boss, 32%
were actively looking for a new job, and 43%
felt that they received no recognition for their
work. The very culture that breeds this kind
of dissatisfaction ensures a high degree of
mistakes and errors, both the unintended and
the malicious kinds.
Leadership can attempt to thwart the
adverse impact of errors all it wants, but without building a culture of inclusion, empowerment, respect, and dignity, the efforts will fail.
The human equation demands human solutions. Employees hunger for validation, for
recognition, for feeling like they matter and
are a part of an organizations success. They
also want and deserve to be part of the very
solutions required to minimize the net effects
of mistakes. There are plenty of models, examples, policies and practices that work, of cultures that flourish, of organizations that are
distinct and healthy. The toll of errors and
mistakes are significantly minimized in such
cultures. For example, Spectrum Health and
Munson Health, including our own local
hospital, are undergoing extensive training
in Error Prevention and High Reliability
Leadership in order to build a culture that
values its employees and reduces human
errors so as to better serve their patients/customers. Its a model worth examining and
adapting for other organizations.
The old methods of top-down management
do not work. If leaders are not in touch with
people at all levels within their organizations,
they are ignorant of the gossip, the silos, the
fears, and the dissatisfactions of those whom
the leaders depend on to carry out the mission and purposes of the organization. Leaders
need to do much more than merely mouth
the mantra that employees matters, that they
care about them, that they depend on them.
To address the human equation, a systemic
cultural shift that gives employees the voice
to solve mistakes and reduce defects is essential. No less ensures the continuation of costly
errors. Accountability should exist at the bottom and be valued at the top. Such accountability, however, comes from a culture of inclusion, not mandated dictates from on high.

Cadillac Area Chamber of

Commerce Leadership Program:

Did you know?

Submitted by Jennifer Neff
2013/2014 Cadillac Leadership Graduate

Did you know the Cadillac Area Chamber Leadership

program is an annual nine-month program that begins
with a two-day opening retreat in September?
Did you know that past classes and their community partners have accomplished projects that range from developing the Chamber Spirit of the Community award in 1997,
purchasing defibrillators for all emergency vehicles in
Cadillac and the surrounding townships in 2000, to building an ADA compliant play structure in 2014?
Here are some other interesting insights and facts about
the Cadillac Area Chamber of Commerce Leadership program that maybe you did not know.

When did the program start?

The 2015/2016 class will mark the 25th anniversary of the
program. In the late 80s and early 90s, programs such as
this were starting up all over the United States. Cadillacs
Chamber program started in 1991, and since then, more
than 400 community members have completed it. Many
of these class graduates are still leading our community
Who can be in the class?
Participants who live or work in Cadillac or the surrounding region who agree to attend the orientation, retreat and
all monthly sessions. There is no age limit and it does not
matter how long someone has been associated with the
Cadillac area. Participants just need a desire to grow personally, professionally and make lifelong business associations and friendships.
Often participants are identified and tuition is sponsored
by their places of employment.
How does the class choose their community project?
Leadership project suggestions may be submitted in
writing with a brief description, cost quote and community partner commitment prior to the class opening
retreat. New class members are encouraged well before
their class starts to research and network to seek out project ideas. All submissions are reviewed and selection is
based on the criteria of the Cadillac Leadership Service
Project Guidelines with final approval of the Cadillac Area
Chamber of Commerce Board of Directors. The goal of the
service project is to identify a community need and come
to a consensus on how to meet that need. Project activities
give participants an opportunity to practice and enhance
their leadership skills.
If you would like any additional information about how
you or your organization can participate in or support this
exciting program, contact Deb Gillies, Leadership Director


Simply the Best

My vision of Cadillac has expanded so much. I did not

know of all the programs, events or support that Cadillac offers to the community until going through this class. Since I
didnt grow up in this area, it was great to learn more about
Cadillac and surrounding areas to support my reasoning
for staying here. My family loves Cadillac and this class has
supported my vision to stay and grow here.
Stefanie LaRoque 2014-2015
The program has increased my confidence in myself both
personally and professionally. Ive learned how to work and
accomplish goals with very diverse personalities of people.
Something I think all people learn but forget over time is
how their actions and words affect others. Especially, when
you get into management and decision making, lead by example and treat people how you wish to be treated.
Michelle Geiger 2011-2012

This program has been a fantastic experience for me. It

really gave me a new appreciation for how much this community has to offer and to see what really drives this community.
I think the class has reassured me that Cadillac is going to
be ok. The way that the people and organizations support
each other tells me that there is a bright future ahead. I have
also gained many new friendships from my fellow classmates and I am very appreciative of that.
Nick Kassuba 2010-2011

Cadillac Area Chamber of Commerce - September/october 2015 5

Cadillac facing housing challenge

The Cadillac area has a lot to offer to prospective new hires. But one thing missing
may keep new employees from packing a
moving van and heading to Cadillac.
The Cadillac area needs housing. Nice,
affordable housing for families and young
professionals, said Kelly Cater, Rec Boat
Holdings, Director of Human Resources.
As were bringing in new workers there
really is not a lot of rental properties,
Cater said.
A 2014 study by the Networks Northwest,
paid for by the Michigan State Housing
Authority, showed Wexford County needs
125 units per year over the next five years
in a conservative estimate. A more aggressive model indicates the county needs 455
units per year over the next five years.

Baker College opened new student housing in

downtown Cadillac last summer. The Cadillac
area is in need 125 to 455 units of new housing each year over the course of five, according
to the Michigan State Housing Authority.

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September/october 2015 - Cadillac Area Chamber of Commerce

Affordable workforce housing is an essential component

to having a thriving city and local economy, said Cadillac
City Manager, Marcus Peccia. Professionals, especially
those that are younger and are just starting out, tend to have
the ability to pick and choose where they want to locate.
In most cases, what is needed is quality rental units.
Frequently, young professionals new to the area or trying to
relocate to the area, are not in a position to buy house or
Having been in the market myself, I can say with certainty
that there is very little available at any price outside of
older, often run-down houses split into apartments, or perhaps functional but not particularly appealing apartment
complexes, said Lee Richards, President of Avon Automotive
of Cadillac. There is very little that is located directly in the
core downtown.
Peccia said the area needs apartments, condominiums,
townhouses, duplexes and row houses. Cater said prices
should be in the $600 to $700 per month range.
Probably a combination of single bedroom units and
multi-bedroom units, close to or in town, Richards said
about the type of housing that is needed. Amenities are
important, and style as well there is an increasing popularity everywhere in the U.S. of city loft type rentals, and
there is actually almost no such availability in Cadillac.
The lack of quality, affordable rental housing is raising concern among manufacturers.
The lack of housing makes recruitment of new professional employees (engineers, accountants, management, chemists, technicians, etc) very difficult, Richards said. In
almost all cases, overcoming the housing issue is at the top
of the priority list, and one of the biggest recruiting hurdles.
Cater said the housing issue has not reached a critical stage,
but manufacturers are trying to be preventative.
You hear it is getting more and more difficult to find
housing, Cater said. Speaking with the young professionals group one of the things they said is that when they were
thinking about coming to Cadillac it was difficult to find
Cater served on a panel for workforce housing, focusing on
working families, attended the Northwest Housing Summit
in Traverse City earlier this summer in hopes of drawing
interest from contractors. She said Cadillac is not the only
northern Michigan facing housing challenges. Traverse City
is also facing a shortage of housing, more so for retirees. But
housing for retirees is also a concern in the Cadillac area.
The summit in Traverse City included several contractors,
who spelled out factors in a successful project. Cater said one
thing all of the contractors agreed on was making sure local
government is on board with a building project.
The group agreed that developers will look at the relationships at the city council and county commissioners level,
Cater said. If they perceive that the group is difficult to work
with or do not get along, they will move to other communities. Their time and costs become too high when dealing
with internal strife.

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Cadillac Area Chamber of Commerce - September/october 2015 7

We moved!

Cadillac Tuxedo LL

New Location: 209

North Mitchell Street

Ambassador Club
Ribbon Cuttings
Home Helpers & Direct Link
8834 E 34 Rd #201

Deadline for the November/December

2015 Cadillac Area Business Magazine
is October 9, 2015. Share your
business/organization news!

Chamber Calendar


Rise Up! Cadillac 7AM

Location: Bella Rose Rehabilitation
& Aquatic Center
Sponsor: Northern Michigan Digital

Real Estate One, Inc.

1027 North Mitchell Street, Ste 3



Leadership Learning Series noon-3PM

Location: Baker College Student Center
Crucial Conversations
Presented by: Tami Milligan, MSN, RN,
Munson Healthcare Cadillac Hospital


Great Cadillac Area

Business & Industry Expo 11AM-4PM
Wexford County Civic Center



Women In Business noon-1:15PM

Location: Lakeside Charlies
Eye disease at every age,
Presented by: Dr. Steffany Straight,
Riemer Eye Center


Rise Up! Cadillac 7AM

Location: Anytime Fitness
Cadillac Tuxedo/Cadillac Wine Tasting Room
ToyTown of Cadillac

Wexford Community Credit Union

Online registration and additional information is available
for upcoming chamber programs at
Please contact Amanda at if you need
assistance with registration.

September/october 2015 - Cadillac Area Chamber of Commerce

Stahl Event Barn

9421 South Lucas Road, McBain

JULY 2015

Rise Up! Cadillac

August 2015

Rise Up! Cadillac

Hosted by:

The Lakeview of Cadillac

Hosted by:

Evergreen Resort

September/October Health Tip:

What you may not know about watermelon

In addition to being a tasty summer treat and a

picnic favorite, watermelon is widely considered to
be one of the healthiest fruits. Watermelon is full of
important antioxidants, providing sources of both
Vitamins A and C. It is free of fat and cholesterol. It
is also a cleansing fruit, allowing effortless digestion
to occur and your body to easily absorb all of its
minerals and nutrients. Read on to discover some
interesting facts about watermelon that you probably
dont already know.

for people who are looking for to relieve stress. It

contains high amounts of vitamin B6, which is
used by the body to produce the brain chemicals
that relieve stress, anxiety and panic attacks;
watermelon is the best fruit of choice for relieving
Fat burner Watermelon can make your metabolism
work more efficiently to ultimately burn fat because
of its high water content.

Natural moisturizer Watermelon can actually

work wonders for your skin, acting as a natural
moisturizer and toner to keep skin cool and glowing.
Perfect diet food - Replacing a high calorie dessert
with a big slice of watermelon can help you to lose
weight this summer.
Body nourishment - Watermelon is nourishing
because of its high water content. The fruit is also
rich in electrolytes like sodium and potassium. On a
hot day the electrolytes that are lost through sweat
can be nourished with a slice of watermelon.
Stress reliever - Watermelon is the fruit of choice
Cadillac Area Chamber of Commerce - September/october 2015 9

Chamber Marking Opportunities!

23rd Annual

Wexford County Civic Center

Thursday, October 8
$355 | Exhibitor Package Includes:
Exhibitors break area
Exhibitor Expo Brainstorm Session
Expo Connection Newsletter
Wireless Internet Expo Exhibitor Listing

11am until 4pm

2015 Presenting Sponsor:

$155 | Food Exhibitor (must be a restaurant)

Register on line at or

call the chamber 231-775-9776 for assistance.
We encourage our members to stop by the Cadillac Area Chamber of Commerce exhibitors area. Chamber staff
will be available to assist members with online login features, such as membership news, submittals, jobs link, and
the Member2Member Advantage Program. In addition, learn information on Chamber involvement with Cadillac
Arwea Silent Observer, Cadillac Area Young Professionals, Wexford-Missaukee Great Start Collaborative, and
Cadillac Leadership a program of the Chamber.
Whether you are a business owner, employee, customer, or just want to check out
what is happening in our region-the Greater Cadillac Area Chamber Business & Industry Expo 2015
is for you! We look forward to seeing you Thursday, October 8.


September/october 2015 - Cadillac Area Chamber of Commerce

Little Caesars Love Kitchen

travels to Cadillac

As your business
expands, so does
your need for
proactive advice.

Little Ceasars Love Kitchen provided more than 70 pizzas at the

Shepherds Table at First Baptist Church in August.
A pizza kitchen on wheels, the Little Caesars Love Kitchen travels
across the continental United States and Canada meeting the needs of
the hungry, the homeless and disaster survivors.
The more than 70 pizzas were donated and severed by local Little
Caesars store employees.
I applaud the staff and volunteers that support people in need, this
is what helps us make a strong community, said Leigh Gifford, owner
of Little Caesars of Cadillac.

Tim Fekete and Tim Knaggs

have earned a (TQA) designation
Total Quality Agency is a yearlong program offered through the
Michigan Association of Insurance Agents designed to enhance the
agencys operation by training its leaders in all aspects of insurance
agency management. Topics covered included training new leaders,
financial management, information technology, marketing, and carrier relationships. Tim Fekete and Tim Knaggs, are principles of the
Fekete Knaggs & Burr Agency.

Comprehensive Services for

any size business from FirstMerit
Increased demand for eco-friendly solvents meant
exponential growth for Lisaand a conversation with
FirstMerit Bank. With their Treasury Management,
Payroll, International Services and more, Lisa not only kept
up with increasing demand, but also created a new model for
order fulfillment. Now, thanks to the help of FirstMerit,
Lisas business no longer qualifies as small.

We are very fortunate to have a place

like The Lakeview in our community.
Highly skilled medical professionals,
caring upbeat attendants, and committed
therapists make the facility one I would
recommend to anyone. I cant say enough
about the terrific care I received.
~ Don Samardich
Longtime Attorney & Cadillac Resident
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Cadillac Area Chamber of Commerce - September/october 2015 11

Standing Strong in Crime Prevention

Lieutenant Todd Golnick,
Cadillac Area Silent Observer
Board Member

Late last spring we messaged about the history of Silent Observer and highlighted some
of the crimes that Silent Observer has assisted
in solving in the past 25 years. We also gave
you a brief glimpse of whats to come for the
future of Silent Observer. In this issue we
would like to briefly tell you about our new
initiative with the implementation of technology.
Its fair to say the strong community reaction to the recent Lakefront Park vandalism
in our city park has launched the technology
initiative with Silent Observer at warp speed.
This initiative required an investment unlike
any the Silent Observer board has dealt with
before. Our goal was to obtain three-years of
operating funds upfront to ensure the stability
of the program. Those funds were raised from
the community in a mere 8-weeks! Business
owners and citizens clearly have had enough
and are taking a stand against crime in our
communities. A line has been drawn in the

sand and the partnership with law enforcement is sending the message that crime is
going to stop here.
As Community Safeguard Partners, year
one funds were granted by the Cadillac Area
Community Foundation. Year two funds
were donated by Cadillac Casting, Inc. and
year three funds were split between Baker
College of Cadillac and 9&10 News / Heritage
Broadcasting. Because of their generous support, Silent Observer has the operating security necessary to move forward in the future
and start to build annual investment commitments from other area businesses.
The technology consists of three parts. Webbased tip reporting, mobile-app tip reporting and a new dedicated call center for those
that still wish to phone in tips. This should
not only significantly increase the amount
of tips received, but the quality of them as
well. Investigators looking at these tips will
have the capability of dialoguing with tipsters
while still being able to maintain the tipsters
anonymity. The old way never allowed any
follow-up with tipsters.
So where does that leave us? The Silent



September/october 2015 - Cadillac Area Chamber of Commerce

Observer Board believes in the mantra If you

build it, they will come. It is expected the
awards given to tipsters will propagate exponentially. This will create a significant need
for award funds. To address this need and the
continued operating costs a new membership
drive has been launched.
There are so many ways a business or individual can help. By becoming a Community
Safeguard Partner, a Business/Organization
Member or an Associate Member we can all
be Standing Strong in Crime Prevention!
Contact Amanda at the Chamber to learn
how you can help at or

August Lecture Luncheon

Reading is key to a childs brain development

Pam Hunsaker, Northwest Regional Director
for Dolly Partons Imagination Library, had one
question for attendees at the August Lecture
Luncheon on the importance of childhood
Why start early? Hunsaker asked.
Hunsaker said the answer lies in early brain
development and family-relationship building.
Hunsaker spoke to a room full of parents,
business and community leaders about the
importance of early childhood reading on
brain development. She presented research
and data supporting the influence reading has
on both childhood and adult learning.
The brain is the only unfinished organ at
birth in a full-term baby, Hunsaker. By age
five, your childs brain would have grown to
about 90 percent of its eventual adult size.
She said parents should read age-appropriate
books to their children as early as in utero to

promote literacy.
During her presentation, Hunsaker asked six
volunteers to review the effects early childhood
reading has on school dropout rates, teen pregnancy, violent crime rates and socioeconomic
status. Audience members guessed the percentages as volunteers held signs displaying
the possible figures.
Hunsaker also discussed promoting childhood literacy through the Wexford-Missaukee
Imagination Library.
The Imagination Library is a free book program that sends high-quality, age-appropriate
books directly to homes.
The local Imagination Library began in
June of 2013 and has served 2,295 children,
delivering more than 35,000 books within
the Wexford-Missaukee Intermediate School
The program is currently mailing an estimat-

During her presentation, Northwest Regional

Director for Dolly Partons Imagination Library, Pam
Hunsaker asked six volunteers to review the affects
early childhood reading has on school dropout rates,
teen pregnancy, violent crime rates and socioeconomic status. Audience members guessed the percentages as volunteers held signs displaying the
possible figures.
ed 860,000 books monthly in the U.S., United
Kingdom, Australia and Canada.
She said a goal for the Imagination Library is
to increase the percentage of children participating in the program across the country.
Hunsaker said she hopes her presentation
encourages parents to read to their children
I want people to know that its important
to read, Hunsaker said. Reading is the most
important thing a parent can do for the brain
growth and development of their child.

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Cadillac Area Chamber of Commerce - September/october 2015 13

Welcome New Members

The Barn Hall
Molly Shepler
3888 U.S. 131
Manton, MI 49663
Bowker Rentals
Mike Bowker
9345 West 8 Road
Mesick, MI 49668
Integrated Systems
Camille Johnson
333 Cass Road, Ste A
Traverse City, MI 49684

Love INC of
Wexford & Osceola Co.
Diane Wood
753 Sunnyside Drive
Cadillac, MI 49601
SpeedConnect LLC
Chris Natzel
455 North Main Street
Frankenmuth, MI 48734
Wesco Inc.
Laurie Brunk
1548 North Mitchell Street
Cadillac, MI 49601

2015 CadillaC SRX CRoSSoveR

Challenge youR peRCeptionS.
eXpeRienCe a CadillaC foR youRSelf.


2015 CadillaC SRX

South End Business US-131, Exit 177, Cadillac

(231) 775-1222 1-800-828-9852


September/october 2015 - Cadillac Area Chamber of Commerce

Walkley Agency
of Cadillac
Renee Walkley
919 North Mitchell Street
Cadillac, MI 49601

Custer Workplace
Susan Britten
538 Three Mile Road South
Traverse City, Mi 49686

Jojo Allen joins

Fekete Knaggs
& Burr
Jojo Allen joins Fekete Knaggs & Burr
as a Personal Lines Insurance Account
Manager. Allen has 12 years experience
as a Licensed Insurance Agent. She has a professional designation of Certified Insurance Service Representative (CISR). Jojo is
a 2015 graduate of Cadillac Leadership, a program of the Cadillac
Area Chamber of Commerce.

Did you know your child could be receiving a

free age appropriate book each month?
A free book by mail to children birth to 5
within the Wexford Missaukee ISD.
Sign up at:, if you need assistance

Data track 2014-2015

Wexford County Jan. 15 Feb. 15 Mar. 15 April 15 May 15 June 15 July 15 Aug. 14 Sept. 14 Oct. 14 Nov. 14 Dec. 14
Labor Force
14,613 14,603 14,575 14,523 14,979 15,003 14,850 13,533 13,317 13,255 13,193 13,277
13,379 13,483 13,465 13,628 13,891 13,990 13,830 12,504 12,224 12,258 12,242 12,293

Unemployment 1,234 1,120 1,110 895 1,088 1,013 1,020 1,029 1,093 997 951 984

8.4% 7.7% 7.6% 6.2% 7.3% 6.8% 6.9% 7.6% 8.2% 7.5% 7.2% 7.4%
Missaukee County Jan. 15 Feb. 15 Mar. 15 April 15 May 15 June 15 July 15 Aug. 14 Sept. 14 Oct. 14 Nov. 14 Dec. 14

Labor Force
7,131 7,140 7,226 7,014 7,344 7,400 7,337 5,938 5,769 5,742 5,713 5,817

6,534 6,583 6,666 6,560 6,856 6,915 6,862 5,480 5,358 5,373 5,366 5,388

Unemployment 597 557 560 454 488 485 475 458 411 369 347 429

8.4% 7.8% 7.7% 6.5% 6.6% 6.6% 6.5% 7.7% 7.1% 6.4% 6.1% 7.4%
For more information go online to

Local Faces.
Local Commitment.

Making a d


Mercantile Bank
Michigans Community Bank
Community to some its just a word, but to us its
a way of life. Thats why almost anywhere you go in
Cadillac youre likely to see a member of our team.
Working, Serving, Volunteering. Whether it is Habitat
for Humanity, Rotary Club, The Community
Foundation or our local schools; were there,
making a difference.

It is just part of our commitment to your community, because its our community too.

Member FDIC
Cadillac Area Chamber of Commerce - September/october 2015 15

Chamber of Commerce
222 N. Lake St.
Cadillac, MI 49601-1874