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Leadership & Team Management MGMT 623

Lecture 29

Decision Making and Decision Making Process:
A decision is a choice made from two or more alternatives. The decision-making process is
recognizing and defining the nature of a decision situation, identifying alternatives, choosing the best
alternative, and putting it into practice. An effective decision is one that optimizes some set of factors
such as profits, sales, employee welfare, and market share. Managers make decisions about both
problems and opportunities.
Problem Solving Vs Decision Making

Problem solving: finding the root cause of a deviation (cause analysis)

Decision making: choosing from alternative courses of action (choice analysis)
Problem solving --------------- Decision making

Categories of Decisions

Relative Importance

Types of Decisions:
Programmed Decisions: A decision that is a fairly structured decision or recurs with some frequency
or both. Example: Starting your car in the morning.
Non-programmed decisions: A decision that is relatively unstructured and occurs much less often than
a programmed decision. Example: Choosing a vacation destination.
Intuitive decision making: Managers also regularly use their intuition. Intuitive decision making is a
subconscious process of making decisions on the basis of experience and accumulated Judgment.

Making decisions on the basis of gut feeling doesnt necessarily happen independently of rational
analysis; the two complement each other.
Although intuitive decision making will not replace the rational decision-making process, it does
play an important role in managerial decision making

Decision-Making Conditions

Decision Making Under Certainty

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Leadership & Team Management MGMT 623

o A condition in which the decision maker knows with reasonable certainty what the
alternatives are and what conditions are associated with each alternative. A situation in
which a manager can make accurate decisions because all outcomes are known. Few
managerial decisions are made under the condition of certainty.

Decision Making Under Risk

o A condition in which the availability of each alternative and its potential payoffs and costs
are all associated with risks.
Decision Making Under Uncertainty

A condition in which the decision maker does not know all the alternatives, the risks
associated with each, or the consequences of each alternative. Uncertainty is a situation in
which the decision maker is not certain and cannot even make reasonable probability
estimates concerning outcomes of alternatives.
The choice of alternative is influenced by the limited amount of information
available to the decision maker.
Its also influenced by the psychological orientation of the decision maker
The Decision-Making Process:

Step 1: Identifying a problem. A problem is a discrepancy between an existing and a desired state of
affairs. In order to identify a problem, you as a manager/leader should recognize and understand the
three characteristics of problems:
o You must be aware of the problem. Be sure to identify the actual problem rather than a symptom of
the problem.
o You must be under pressure to act. A true problem puts pressure on the manager to take action; a
problem without pressure to act is a problem that can be postponed.
o You must have the authority or resources to act. When managers recognize a problem and are under
pressure to take action but do not have necessary resources, they usually feel that unrealistic
demands are being put upon them.
Step 2: Identifying decision criteria. Decision criteria are criteria that define what is relevant in a
Step 3: Allocating weights to the criteria. The criteria identified in Step 2 of the decision-making
process do not have equal importance, so the decision maker must assign a weight to each of the items
in order to give each item accurate priority in the decision.
Step 4: Developing alternatives. The decision maker must now identify viable
alternatives that
could resolve the problem.
Step 5: Analyzing alternatives. Each of the alternatives must now be critically analyzed by evaluating
it against the criteria established in Steps 2 and 3.
Step 6: Selecting an alternative. This step to select the best alternative from among those identified
and assessed is critical. If criteria weights have been used, the decision maker simply selects the
alternative that received the highest score in Step 5.
Step 7: Implementing the alternative. The selected alternative must be implemented by effectively
communicating the decision to the individuals who will be affected by it and winning their commitment
to the decision.
Step 8: Evaluating Results. This last step in the decision-making process assesses the result of the
decision to determine whether or not the problem has been resolved.

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Leadership & Team Management MGMT 623

Evaluating Alternatives in the Decision-Making Process


Quantitative and Qualitative Factors in Decision Making:

Quantitative Factors
o Investment appraisal
o Break-even analysis
o Market research
o Sales forecasting
o Critical path analysis
o Decision trees
Qualitative Factors
o Stakeholder analysis
The Classical Model of Decision Making: Classical model is based on economic conditions and
considered to be normative. It relates to accomplishment of goals that are known and agreed upon. The
classical model Strives for certainty by gathering complete information. This is also use as criteria for
evaluating alternatives that are known.
Decision Making Behavior:
Behavior always varies person to person. People tend to adopt a particular decision making approach as
a result of factors such as;
o Their own personality
o Their current mood
o The organisational culture
o The personality of the person/people they are dealing with
o The nature of the relationship they have with the people they are dealing with
o Time pressure and perceived level of stress
Being aware of these influences can result in better decision making, by adopting the best decision
making approach for each situation.
Decision Making Approaches:
o Withdrawing: holding off making the decision.
o Smoothing: focusing on areas of agreement and ignoring areas of difference.
o Compromising: trying to come up with a decision that provides some degree of satisfaction for
all parties.
o Confronting/problem solving: working through the issues.
o Forcing: executing a particular decision knowing agreement has not been reached.
What Kinds Of Decisions Do People Make In The Workplace?
o Handling complex problems individually
o Handling complex problems as a team
o Focusing effort
o Judging people

How to Make Better Decisions:

1. Increase Your Knowledge
o Ask questions.
o Get experience.

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Leadership & Team Management MGMT 623

o Use consultants.
o Do your research.
o Force yourself to recognize the facts when you see them (maintain your objectivity).


2. Use Your Intuition

o A cognitive process whereby a person instinctively makes a decision based on his or her
accumulated knowledge and experience.
3. Weigh the Pros and Cons
o Quantify realities by sizing up your options, and taking into consideration the relative
importance of each of your objectives.
4. Dont Overstress the Finality of Your Decision
o Remember that few decisions are forever.
5. Make Sure the Timing Is Right
o Decisions always depend on the time.
Helpful Hints:


Make assumptions
Jump to conclusions
Make uninformed decisions
Favour one decision prior to gathering
the facts and evaluating the alternatives
Allow only technical people to make
the decisions
Attempt to make a decision in isolation
of the context
Let emotion override objectivity


Clearly identify the decision to be
Involve people qualified to help in the
decision making
Identify the context of the decision (the
bigger picture)
Identify all alternatives
Assess each alternative
Assess the risks
Consider your gut feel
Make the decision and stick to it

Roadblocks to Good Decision Making

o Human Cognition
o Our mental ability to comprehend and understand something
o Human Perception
o Difficulty isolating problems
o Tend to think of only narrow range of possible solution
o Human Bias
o Tendency to shape responses based on stereotypes, memory, and current position
Decision-Making and Technology: In todays completive world Information technology can also help
and support the decision-making. Different decision making tools are available for manager and leaders
to use in practical life.

Virtual University of Pakistan


Leadership & Team Management MGMT 623

Lecture 30


Discussion on decision making process was started in previous lecture/chapter. We tried to understand
various aspects of decision making including the process of decision making, types of decision making
etc. In this lecture we will try to apply that process of decision making and also to understand the team
decision making.
Apply decision making steps to the following situation.
You want to buy a car
To make a better decision following step will be taken and few question might need to be answered.
o What is your situation?
You want or need a car.
What are your choices?
Buy the car. Dont buy the car
o CONSEQUENCES - YES You must spend your money for - Car Cost
On Insurance, on General Maintenance
and Gas/Petrol Charges
How will you pay for the car? You may have to work to pay for the car.
You may think about buying through Leasing etc.
How will your Study be affected?
You will have less time to study
How will your leisure and social time be affected?
You will have less leisure and social time.
a. You will be able to save more money to buy a better car.
b. You will have more money to spend on clothes, buy computer,
motor-bike and fun.
c. You will have more leisure time.
a. YES or
b. No
Which decision would you make?
It depends on situation and priority of each individual. The consequence of each decision could be
different. Remember, some decisions will be good and some decisions will be bad. But you will learn
something from every decision you make!!!
Team Decision Making:
Use Individual Decision Making When:
o You have the information to make a good decision
o The situation is urgent
o Subordinates are already committed or their commitment doesnt matter
Use Team/Group For Decision Making When:
o No one knows the answer or the expertise is in the group
o You want to increase the commitment of subordinates
o The situation is not urgent in the sense that it requires an immediate response
o You, as manager/leader, can live with choice

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Leadership & Team Management MGMT 623


Group/Team Decision Making



More information & knowledge are
More alternatives are likely to be
More acceptance of the final decision is o
Enhanced communication of the decision
may result better decisions

The process takes longer, so it is more

Compromise decisions due to
indecisiveness may emerge
One person may dominate the group
Groupthink may occur

Methods of Group/Team Decision Making (Johnson & Johnson, 1991)

o Decision by authority without discussion
o Expert member
o Average of members opinions
o Decision by authority after discussion
o Majority control
o Minority control
o Consensus
Decisions made in groups can be made by one of four main methods.
o Unilaterally by an individual
o By simple majority vote
o By consensus everyone agreeing to support the conclusion
o Subgroup of team
Which one is the best? There is no best. Different types fit best for different situations.
Unilateral approach has one person make the decision for the whole group.


Enables you to move fast.

Takes care of the small stuff.
Works well in emergencies
Works well when one person has all
relevant information and is trusted


Some people might not understand

rationale for decision
Decision maker may make decision
with inadequate info
Generates less support for the decision

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Leadership & Team Management MGMT 623

Simple majority voting works when you dont have time for consensus building.


Easy to use
Works when everyone has the same
information and already understands others
Implementation can be handled by majority
Helps in managing large groups



Breeds winners v. losers climate
Lessens creativity and flexibility since
difficult to consider many options.
Sometimes it artificially limits choices.

Consensus means everyone supports a decision. It does not mean unanimity or that everyone gets
what they want.


o Good for very important decisions

o Takes the longest
o Builds strongest buy-in
o Requires highest level of communication
o Make for quickest implementation
o Develops a groups problem solving skills
Subgroup of a team is appropriate under the following circumstances.


Appropriate when subgroup is only entity

Decision can be implemented w/o
involvement of majority
Whole group is comfortable with
delegating authority

When pros do not apply, this can result

in conflict and dissent regarding decision
made by group

Relationship between type of decision and quality.

Team Problem Solving Techniques:

Consensus presenting opinions and gaining agreement to support a decision. A proposal that is
acceptable enough that all members are willing to support it. How can you reach a true consensus?
o Identify all options and views
o Build on common ideas
o Discuss the differences
o Propose alternatives or compromises to settle differences
o Test consensus when you seem to have a conclusion by doing a check. Go around room
and have everyone given their current opinion.
o If consensus is not reached, repeat steps 1 5.

Brainstorming process to generate a quantity of ideas. In this technique the goal is. Goal - to
examine as broad a range of options as possible
o Rules - Encourage free-wheeling - No discussion - No judgment - Write visibly all ideas
o Sequence
o Review the topic (as a question)
o Minute or two of silence to think
o Call out and write down ideas

Nominal Group Technique process to generate ideas and evaluate solutions.

o A form of structured group decision making that enables everyone to participate and have
his/her ideas heard without hostile criticism or distortions.
o A structured voting procedure is used to prioritize responses to the nominal question.

Stepladder Technique

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Leadership & Team Management MGMT 623

o A decision making approach in which members are added one by one to a team.
o Two people starts a discussion of the task.
o Another member is added and then presents their ideas to the group.
o Then another and so on until decision is made.


Delphi Technique process to generate ideas from physically dispersed experts.

o Used in situations where group members are unable to meet face to face.
o The process.
A series of questions is distributed to a panel.
Panel members submit their responses to a decision coordinator.
The decision coordinator summarizes the responses, and sends the summary along
with a follow-up questionnaire to the panel.
Panel members send in their responses.
The process is repeated until a consensus is reached.

Quality circles (QC): a small group of employees who work voluntarily on company time,
typically one hour per week, to address work-related problems
Quality team: a team that is part of an organizations structure & is empowered to act on
its decisions regarding product & quality service

Concept of QC
The philosophy behind the concept of QC is that responsibility of generating quality is
vested in the minds of all job related people instead of a few supervisor or inspectors. They
o Identify problems
o Collect and analyze data
o Make cause-effect relationships,
o Generate best solutions
o Computer-Aided Decision Making
o Expert Systems: a programmed decision tool set up using decision rules
o Decision Support Systems: computer and communication systems that process in coming
data and synthesize pertinent information for managers to use
o Group Decision Support Systems: systems that use computer software and
communication facilities to support group decision-making processes in either face-to-face
meetings or dispersed meetings
Computer-mediated decision making. It is done through the electronic brainstorming through the use of
special software and personal computers. The nominal group and Delphi techniques lend themselves to
computer mediation
Potential Advantages of Group/Team Decision Making:
o More knowledge and expertise is applied to solve the problem.
o A greater number of alternatives are examined.
o The final decision is better understood and accepted by all group/team members.
o More commitment among all group/team members to make the final decision work.
Potential Disadvantages of Group/ Teams Decision Making:
o Individuals may feel compelled to conform to the apparent wishes of the group/team.
o The groups/teams decision may be dominated by one individual or a small coalition.
o Group/team decisions usually take longer to make.
Improving Team Decision Making
o Assign the devils advocate role
o Be open to dissenting points of view
o Seek outside opinions
o Break up into smaller groups
o Rethink issues before making final decision
o Use brainstorming

Virtual University of Pakistan


Leadership & Team Management MGMT 623


Managing Group and Team Decision-Making Processes



Be aware of the pros and cons of

having a group or team make a
Set deadlines for when decisions must
be made.
Avoid problems with dominance by
managing group membership.
Hold a follow-up meeting to recheck
the decision.


Have each group member individually

and critically evaluate all alternatives.
As a manager, do not make your
position known too early.
Appoint a group member to be a
devils advocate.

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