Social Media Marketing: Mastering The Power of Online Networking
5/5
()
About this ebook
Today's social media marketing demands powerful networking skills to be successful. With the thousands of programs and techniques available to the average consumer, how does one even begin to master the fundamental skills and utilize the knowledge to even make a
dent of effectiveness in a sea of Tweets, Posts and Blogs?
Media marketing expert Daniel Powers takes you from step one through completion in this easy to read, simple to follow manual. You will learn, in 20 minutes a day or less, how to master the fundamental skills of social media marketing networking using Facebook, Twitter and other SM platforms, and to do so effectively.
Using real-world examples, Daniel Powers will help you learn to easily master the fundamentals of effective social media marketing to network with potential and existing business prospects, customers and associates, while building a powerful network of social media contacts.
Reviews:
"Powerful treatise on strategies to elevate your social media marketing to new levels" - Barnes and Noble
Related to Social Media Marketing
Related ebooks
Social Media Marketing 2020: The Complete Beginners Guide to Use Social Media Marketing For Your Business or Agency – Be Ready For The 2020 Social Media Marketing Revolution Rating: 0 out of 5 stars0 ratingsUltimate Guide to Social Media Marketing Rating: 5 out of 5 stars5/5Social Media Marketing Mastery 2020: The Ultimate Blueprint to Make Money Online With Facebook, Instagram, Tik Tok and Twitter Rating: 0 out of 5 stars0 ratingsSocial Media Marketing: Build Your personal Brand And Learn the Best Marketing Advertising Online in 2020. Rating: 5 out of 5 stars5/5Social Media Marketing Strategy: Platforms Your Business Should Leverage Rating: 0 out of 5 stars0 ratingsSocial Media Marketing - Marketing Strategies For Small Business Owners Rating: 0 out of 5 stars0 ratingsSocial Media Do's and Dont's for Small Businesses Rating: 0 out of 5 stars0 ratingsSocial Media Marketing The Ultimate Guide: MARKETING YOUR BUSINESS COLLECTION Rating: 2 out of 5 stars2/5Social Media Marketing: Internet Marketing Success, #2 Rating: 0 out of 5 stars0 ratingsSocial Media Marketing The Ultimate Guide: A Complete Step-By-Step Method With Smart And Proven Internet Marketing Strategies Rating: 0 out of 5 stars0 ratingsYour Ultimate Marketing Guide to Blogging and Content Creation Rating: 4 out of 5 stars4/5Content Creation: An Entrepreneur’s Guide to Creating Quick Efficient Content that hooks and sells Rating: 5 out of 5 stars5/5The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery Rating: 1 out of 5 stars1/5Online Marketing Strategies that Work and Will Stand the Test of Time Rating: 0 out of 5 stars0 ratings33 Winning Twitter Marketing Strategies & Tactics Rating: 5 out of 5 stars5/5
E-Commerce For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Bitcoin Standard: The Decentralized Alternative to Central Banking Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5A Beginner's Guide To Day Trading Online 2nd Edition Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Traction: Quadruple Your Business Immediately With These Marketing Techniques Rating: 2 out of 5 stars2/5The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley Rating: 4 out of 5 stars4/5How I Made My First $1000 on Etsy (With No Social Media Following and No Money to Spend on Advertising Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Email Marketing Strategy How to Developing a Email Marketing Strategies to Make Your Business Profitable Rating: 5 out of 5 stars5/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5Trade Like a Stock Market Wizard: How to Achieve Super Performance in Stocks in Any Market Rating: 5 out of 5 stars5/5Super Simple POD: An A-to-Z Guide to Print on Demand Success Rating: 5 out of 5 stars5/5Starting an Etsy Business For Dummies Rating: 5 out of 5 stars5/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too Rating: 4 out of 5 stars4/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5The Digital Product Success Plan: Building Passive Income on Etsy (and Beyond!) Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5
Reviews for Social Media Marketing
2 ratings0 reviews
Book preview
Social Media Marketing - Daniel Powers
Spruce up your company page.
Company pages offer a platform to share diverse types of content, yet many brands are notably absent on the professional network. Rope your page in, update the cover photo, add boilerplate information, and start sharing. (Here are tips on creating your company page: http://contentmarketinginstitute.com/2011/04/new-linkedin-company-pages-a-step-by-step-guide-for-content-marketers/)
Encourage staff members to stay plugged in.
People who work at your organization (especially execs) can connect their personal profiles to your brand, creating a new source of content that your audience can follow.
Think quality, not quantity.
LinkedIn users tend to be overwhelmed when brands and individuals over-share.
Make sure you’re only sharing the highest quality content you create for your brand.
Participate in groups.
Participating in LinkedIn group discussions is a great way to demonstrate thought leadership and strike up conversations that could lead to new business.
Share your content and interact with other group members to establish a strong rapport.
Leverage user-generated content with recommendations.
Bringing in a steady stream of recommendations from clients or customers provides a renewable source of user- generated content. (Need more LinkedIn guidance? Check out tips for using LinkedIn’s follow button: http://contentmarketinginstitute.com/2012/02/linkedin-follow-button/)
Who uses LinkedIn well?
Social enterprise software developer Salesforce maintains a clean LinkedIn company page, to which nearly 10,000 employees have connected.
► Page administrators typically post only 2-3 times a day.
► The company’s 12 products include 914 recommendations.
Google+
Offer a healthy mix of content media.
Google+ gives you the ability to create an eye-catching page experience. Take advantage of it by posting more than just links and text. Mix in a variety of photos, videos, and infographics for a healthy-looking page.
(Hear from the author of Google+ for Dummies: http://contentmarketinginstitute.com/2011/12/what-google-plus-means-for-marketers/)
Symbols like # and + are your friends.
Hashtags help your posts get discovered through search, while using the + feature gets the attention of individuals and brands. Finding ways to use these tools helps your audience find you.
Share individual content from your staff.
Highlight personalities by pulling in posts from individual staff members to create a social-friendly and personalized experience.
Get more mileage from archived content.
Just because content is old doesn’t mean it’s outdated. In addition to brand new content, share old and archived content that may be trending or relevant to a timely topic.
Use longer-form content for commentary.
Experiment with expanded posts that feel like mini blog posts. You may want to do this when you’re sharing third-party content that could benefit from your spin. (Check out more Google+ content marketing tips: http://contentmarketinginstitute.com/2012/03/google-plus-content-marketing-ideas/)
Who uses Google+ well?
Computer hardware brand Dell produces a solid mix of content including videos, pictures, and infographics with corresponding copy.
► Consistent updates include at least a few tags to enhance searchability.
► Long-form text helps put rich media in perspective by offering some background and commentary.
Decide if the platform fits your audience before jumping in.
As an interest-driven community, Pinterest is geared towards 18-34 year old women. If a good portion of your audience lands in this category, it’s a good fit.
It’s more than just images.
Videos are powerful (and pin-able). If you have a strong repertoire of video content, use Pinterest to drive traffic back to your website or YouTube channel.
Show your customers some love.
Strengthen relationships, highlight success stories, and drive more traffic by creating a board showing off the achievements of your customers. It’s a great way to illustrate your work without much braggadocio.
Share your reading list.
Share book recommendations that are relevant to your audience to establish a stronger bond. Leveraging books that you’ve actually read helps demonstrate your brand’s commitment to constant improvement.
Show your company personality.
Instead of a lone product image or a posed staff picture, show your product or team in action for an image with more personality. Action shots help your audience imagine themselves as a customer or client.
(Find more tips for sharing on Pinterest: http://contentmarketinginstitute.com/2012/07/9-pinterest-board-ideas-for-content-marketers/)
Who uses Pinterest well?
General Electric’s From the Factory Floor
board includes tons of behind-the-scenes content about the company’s engineers and technology.
► The board mixes picture and video content with great calls to action to repin content.
► High-quality content points to other branded social media like YouTube, Facebook, and Flickr.
Foursquare
Encourage your staff to check in at the office and company events.
Create incentives for staff members who check in at work. Do the same for company-sponsored events to highlight your work culture and establish the personal side of your brand.
Do research on your market to fuel