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Weight of the pages and image format The weight of the pages should not exceed 50 Kb, that yet is because Internet connections are slow, and there are studies in the U.S. showing that users often do not wait longer than 30 seconds to see information on a page. This topic is fundamental image processing, ie it is often possible to put the same weight to fall substantially, keeping all forms of acceptable quality. The editing software, digital images are ready to optimize images to mount anywhere. ~ - Weight of the pages ~ - Image Format Consistency It is necessary to make the website get consistency and a distinctive image, using backgrounds, graphics and logos, uniform colors in the text and links, navigation bars at the same location, etc.., In the same way that a department store has a unique aesthetic, both for its headquarters and their branches. ~ - Fund and distinctive graphics ~ - Color text and links ~ - Navigation bars at the same place There are three steps that we will see in this teaching unit, will enable us to put a website on the net. They are, set objectives, design the website, and finally, publication and maintenance. ~ - Setting goals ~ - Web Site Design ~ - Publication and maintenance Define the objectives of the Site The first step to take when you want to outline a strategy for the Web is undoubtedly define the objectives of the site: will be a site dedicated to Ecommerce?, Do we simply have a corporate image of our company or business network, or does it want to become our primary sales channel? This is achieved by defining the mission of the site, and on appeal, setting out the objectives of short and long term. To this must be carried a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) which also allow us to select the target user or potential customers which we aim. Within this analysis on the other hand, evaluate the competition sites, allowing us to learn from their successes and failures.
Then we determine who will participate in this project, selecting staff based on their knowledge and skills, establish operational requirements (software, hardware, services, etc.). And finally, you will need to develop a financial budget to give you a financial framework to this endeavor. That is, in short, armed with a business plan (business plan) that could potentially serve us even in the case of needing external financing, since it is the tool that is presented to the VCs (venture capitals or VCs) to assess whether it is feasible investment in a project. Business Plan ~ ~ ~ ~ ~ ~ ~ ~ ~ Current status of the company Mission Site SWOT Analysis Description of goods or services Target which is aimed Short-term Long-term objectives Management / Operations Financial
Web Site Design To begin developing a website was essential to create a list of content that will provide the same, eg news, weather, a database of products, etc.. This will allow then to establish the functional requirements (navigation bars, links, colors and design thereof) is made so much easier. Once we have these two issues resolved, you must define the estimate and the tools available, two variables that are closely related. Here http://www.macromedia.com/software/flash decide whether to use Flash, Dreamweaver http://www.macromedia.com/, or we are oriented to programming in PHP or http://www.phpdeveloper.org/ http://www.asptutor.com/ ASP, if we do the work "in house" by hiring qualified personnel or if they outsourced in an E-builder or a design studio, etc.. ~ ~ ~ ~ Create a list of contents Setting the functional requirements Check the available tools Have the financial budget
Publication and maintenance The next step is the publication web site, for which we hire a web host (hosting), which will be online 24 hours a day, all year. Finally, it is advisable to go to renew the contents of the site periodically for users to find updated material. There is an unwritten rule that establishes the network put together a budget
Focus on business Our goal as a website has to be on the main page (home page) in a simple and understandable. We must remember that when users hit a site that does not know, try to figure out what it is, and if they do not find that information quickly and clearly, it is more likely to click the Back button on your browser. It is also necessary, as far as possible, to reveal the headers and title bars of the Sub-pages what the purpose of that section. The more we focus on our business, the more likely we'll pass it to users, and thus obtain greater efficiency in our goals. Finally, it is a good idea to put a page with frequently asked questions (FAQ's) because there are many people who use them to learn more about the web site they are visiting, or to clarify doubts. ~ - Focus on simple business ~ - Revealed in headers ~ - FAQ's Credibility The fact build credibility in our Internet business is extremely important, since being a new medium and also have among its features to the "virtual" users take greater precautions than in the physical world. A clear example is the fear of the public to put their credit card number online. That's why it must provide laboratory accurate information, examples, testimonials from buyers, guarantees and perhaps future upgrades (upgrades or new features to a product), which tend to strengthen the confidence of the consumer or user of our site.
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Information Examples, testimonials Provide guarantees Future upgrades
Http://www.webcredibility.org/ found in studies examining the credibility of web sites and what variables affect them. Additional Benefits It is also important to provide additional benefits such as creating a membership program for our customers, guarantees a post sales service through the real world (telephone, address, etc.). Or money back if the customer is not satisfied with the goods or our service. ~ - Membership Programs ~ - After-sales Service ~ - Refund of money Site Contents That users of our Web site have limited options and well-specified, will likely get to our products or services easily. This is another way to facilitate the purchase, which you can add the fact of giving gifts, promotional set prices for any product, or provide a regular bulletin of news. ~ ~ ~ ~ ~ ~ Limited Options Guiding the client to our products Facilitating the purchase Offering gifts Promotions Newsletter
Prioritizing benefits The language we use in the website must be clear and concise, do not forget that many people are still paying high amounts for their dial-up network, and do not usually spend much time in long texts or confused. A direct language, designed to prioritize benefits and not features of our products (Example: "Feel the comfort of this vehicle, vibrate with its speed," instead of "This car has XX meters. Wide, is very comfortable and reaches 180 kms. per hour "), where emphasis is given to the first word of the sentence in bold and underline important phrases. It is also convenient to separate the ideas of paragraphs, create bulleted or numbered lists to present benefits and features and remove all the text is not necessary. ~ - Clear and concise ~ - Direct Language
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Give importance to the first word Use bold for keywords One idea per paragraph Lists and Bullets Summarize text
Get customer data The new marketing techniques we say it is a priority to the client and the Web, is an excellent tool to achieve this goal. Let us make your personal information and permission to contact you, offering perhaps a newsletter, samples of our products and free gifts. Is something that is done in almost all websites. Addition should be conducted opinion polls to discover their tastes and needs. This information will allow us to conduct marketing campaigns one by one, or develop new products and services which were unaware of the need to satisfy their demand. ~ ~ ~ ~ ~ - Get customer data ~ - Provide a newsletter ~ - Reports, samples, trials, etc.. ~ - Opinion polls - Permission to contact
It is important to clarify that the greater amount of personal data requested, the lower the number of users who want to provide, so it is appropriate to ask only the necessary data, or asking them to go slowly. Web Design Tools Web design software The design software most popular web sites are Macromedia Dreamweaver, Microsoft Front Page and Adobe Go Live, but are also the NetObjects Fusion, and a large number of shareware publishers that meet their role very well. ~ - Macromedia Dreamweaver http://www.macromedia.com/ www.macromedia.com ~ - Http://www.microsoft.com/ www.microsoft.com Microsoft Front Page ~ - Http://www.adobe.com/ www.adobe.com Adobe Go Live ~ - NetObjects Fusion http://www.netobjects.com/ www.netobjects.com Web design tools Design Software It must also have some of the following programs: The Macromedia Flash to make animations, banners or entire sites with this technology on Macromedia Fireworks or Adobe Illustrator to design buttons, logos, images, etc.., And Adobe Photoshop to retouch photographs and work with images. ~ - Macromedia Flash http://www.macromedia.com/ www.macromedia.com ~ - Macromedia Fireworks http://www.macromedia.com/ www.macromedia.com ~ - Http://www.adobe.com/ www.adobe.com Adobe Illustrator
~ - Adobe Photoshop http://www.adobe.com/ www.adobe.com Web Design Tools Software Programming In programming we Interdev and Macromedia Cold Fusion (newly merged) and the suite of programs in Microsoft Visual Basic. Two programming languages used on the web are pretty PHP and Perl, both open source and therefore may get more information on the websites mentioned below. It is also interesting to mention Spider Cache, software that optimizes the response time of active databases on the web. ~ ~ ~ ~ ~ ~ Macromedia Interdev http://www.macromedia.com/ www.macromedia.com Cold fusion http://www.allaire.com/ www.allaire.com Microsoft Visual Basic http://www.microsoft.com/ www.microsoft.com PHP http://www.phpdeveloper.org/ www.phpdeveloper.org Perl http://www.perldoc.com/ www.perldoc.com Spider cache http://www.spidercache.com/ www.spidercache.com
Resources: web design My Fonts is a website that sells us our computer sources, which can be used anywhere. Use It is the website guru Jakob Nielsen, one of the most respected authorities in terms of usability of web sites are concerned. Color Voodoo has interesting information on the use of color and its influence on the web, and moreCrayons, a palette of web safe colors (since not all colors look the same computer on different operating systems). ~ ~ ~ ~ Http://www.myfonts.com/ http://www.myfonts.com Http://www.useit.com/ http://www.useit.com Http://www.colorvoodoo.com/ http://www.colorvoodoo.com Http://www.morecrayons.com/palettes/webSmart/index.html
Resources: Free Web Designs These sites offer for free web designs (templates) to which only must adapt to our needs. ~ - Http://www.freewebtemplates.com/ http://www.freewebtemplates.com ~ - Http://www.guistuff.com/ http://www.guistuff.com Web Design Manual For people who know English, you should keep in mind the web design manual "Web Style Guide: Basic Design Principles for Creating Web Sites" by Patrick J. Lynch and Sarah Horton. You can find it in http://info.med.yale.edu/caim/manual/ http://info.med.yale.edu/caim/manual, or buy it through Amazon online.
Resources: Programming Some of the most popular web sites by the number of free tools and material related to programming. ~ ~ ~ ~ Http://www.asptutor.com/ http://www.asptutor.com Http://www.programmersheaven.com/ http://www.programmersheaven.com Http://www.jsworld.com/ http://www.jsworld.com Http://www.recursoscgi.com/ http://www.recursoscgi.com
Resources: webmastering This site has resources, tools, articles, etc.., Extremely useful for Webmasters. ~~~~http://www.webexperto.com/ http://www.webexperto.com http://www.maestrosdelweb.com/ http://www.maestrosdelweb.com http://www.webmasterworld.com/ http://www.webmasterworld.com http://webmastersdirectory.com/ http://webmastersdirectory.com
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