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Web 2.0 Site
with Your Own
Web 2.0 Workbook
1. Find Your Hedgehog Concept and Register Your Web Domain Name
Find Your Own Hedgehog Concept In Good to Great, Jim Collins introduces the Hedgehog Concept. He describes it as “a simple, crystalline concept that flows from deep understanding about the intersection of the following three circles…1. What you can be the best in the world at (and equally important, what you cannot be the best in the world at)…2. What drives your economic engine…[and] 3. What you are deeply passionate about.” Before launch your own Web 2.0 business, spend some time answering the following question in order to find the intersection of the 3 circles: Identify the things you are passionate about: 1). What are those things that you absolutely love doing? 2). What activities cause you to be in a flow state; where you lose track of time? 3). What are the things that you enjoy doing the actual process, for it’s own sake? 4). What things do you choose to do in your spare time? What are your hobbies? 5). What would you do even if you weren’t going to get paid? What do you volunteer to do today? 6). What are the things that you brag about the most, or the stories that you re-tell the most? Better understand your skills and strengths (you can be the Best) 1). Is there anything you feel you were simply born to do? 2). Are there things about you that impress others but you take for granted? 3). What are the areas that people say, wow, you are really great at this? 4). Are their skills that seem to come easy to you while others often struggle? http://www.web20startup.com
5). Are there things that bug you about others? This can often provide a clue about our own strengths and weaknesses. Evaluate your economic engine (You Can Get Paid For): 1). What can I do to provide value to my company or to customers/clients? 2). What needs exist that my talents would satisfy? 3). Am I paid fairly for the expertise and value that I currently provide to others? 4). Is the service or job I perform unique to me or is it a commodity in the market? 5). What are the key measures that would help me understand how I am doing when it comes to my economic engine? The intersection of the three circles is where you are doing what you are passionate at, what you can be the best in the world at, and what earns money for you. This is the area you should launch your own web 2.0 business. Register Your Domain Name: Once your find your own hedgehog concept and decided the area your web 2.0 business, the next step is to register your website domain name. Here are some tips on choosing the best domain name: 1) Have a list of possible names ready when you visit the registration sites such as goDaddy.com, register.com. Enter the name or phrase of the domain name you would like to register. Search for the name. If the name is already taken, enter a new name and search again until you find one that is still available. 2) Choose a domain name that is short and easy to remember. Don't register domain names that are too long and have too many syllables. 3) Protect your name by registering multiple extensions (.com, .net, .org, etc.) This deters people from copying your name.
3 2. Choose Your Website Hosting Company
Choose Your Web Hosting Company At the same time as you plan and develop your website, you should begin to search the right web hosting provider for your web 2.0 site. Below is the web hosting checklist for your reference:
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Supports the platform your site is built on: (i.e. Windows, Unix/Linux) Supports the programming languages/technologies your site using: (ASP .NET, JSP, PHP, Cold Fusion) Support the following database system: (SQL Server, MySql, Oracle) Offers 24/7 Customer Care with the ability to talk to a real person Uptime Guarantee (99.9%) Sufficient bandwidth Sufficient disk space Backups Provides Web Stats for no additional cost Provides a sufficient number of email addresses, as well as forwarding and aliasing Domain Name and sub-domains Dedicated Server upgrade option Cost-effectiveness: Price
3. Design and Program Your Web 2.0 Site
The most effective way is to choose an open source web 2.0 application that meets your basic needs then modify or enhance it if needed. I recommend the following open source web applications: DotNetNuke (www.Dotnetnuke.com), mojoPortal (www.mojoportal.com), Drupal (http://drupal.org), ELGG (http://elgg.org/). Below is a checklist for your reference when you decide which open http://www.web20startup.com
source application to use:
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The platform the web system is built on: (i.e. Windows, Linux) The programming languages and technology the web system is using: (ASP .NET, JSP, PHP, Cold Fusion) Core functionality such as creating, deleting, editing and organizing pages Scalability: support large and rapidly growing user base and page view Performance: responsive and fast load Security: granular privilege management, anti-spam and system moderation Web 2.0 and community oriented features such as blogs, forums, rating, comments, poll, friend, group, private message, events and social tagging and bookmarking. Customization and flexibility for presentation (i.e. theme, skin) and custom module/plugin.
4. Promote Your Web 2.0 Site
As some of the most successful Web 2.0 companies such as Facebook, Twitter demonstrate, virality_that is create something users really want and happily spread it_ is the most effective way to grow your website. Below are the key website viral features: 1) Make invitation a core function of the website so active user invite additional users and so on. 2) Utility stickiness: Give your users something to do and keeps coming back to do it. 3) No barrier: make your website easy to use and allow user to invite as many people as possible without any difficulty.
5. Generate Revenue and Profit
Revenue – Cost = Profit This is the simplest yet most important formula for startup http://www.web20startup.com
entrepreneurs. Here are some take-away points from this obvious function: Cut Your Expenses: you can launch a online business and web 2.0 site in your bedroom and at your spare time without hiring anybody, PlentyofFish’s Markus Frind pulled $10 million a year as one man operation, so can you. Develop High Profit margin Product: When developing your own product and services, consider the following criteria: high profit margin; easy and near 0 cost delivery; minimal support; recurring income. So your best choices include Information product and service such as software, subscription website/newsletter, DVDs, videos, audios and ebooks. Hit it big in a niche market: Forget compete with or emulate Facebook or Twitter or Ebay, the reality is that there's big money in small markets that no one is paying attention to. The Internet makes it possible to enter a more profitable and less risky niche market. There are more than a billion people connected to the Internet and the number is growing every minute. While a billion people probably don't need a specialized better mousetrap you make, it's not unlikely that 100,000 people will beat an online path to your website and make you a fortune.
6. Maintain and Grow Your Web 2.0 Site
The only way to grow your web 2.0 business is to building a successful community for your users. There are a number of proven best practices to grow your web 2.0 communities: 1) Put the needs of the community first, do whatever you can to serve the needs of your members. 2) Active community management is essential. Communities are indeed self-organizing, but like community of any kind they require active administration, management, and moderation. Take proactive action to avoid abuse, spam, neglect, inactivity, and poor behavior of a few and don’t let them drive away productive participants. 3) Let your member take control. Give users ownership brings you http://www.web20startup.com
their trust and involvement. And an engaging and growing user base will do you no harm to the bottom line.
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