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CASE STUDY

Engineering Design Services

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Source: http://www.hitechos.com/pdf/aec/architectural-services/aec-architectural-services-3d-architectural-services-case-study-1.pdf

Photorealistic 3D Rendering By Hi-Tech Brings

Lifeless 3D Model Of A Night Club To Life
Case Study Highlights
Client Profile:
Company:

Leading architect working with an

architectural firm

Industry:

Architecture and Interior Design

Location:

Los Angeles, USA

Objective:
Lighting, texturing and photorealistic rendering to
create an exact night view of a club
Challenges:
Project was to be executed and delivered within
=
2 working days
=
Client had suggested input material for the

project. Hence, finding similar material and

customizing it for use became a major activity
and took up a lot of time.
=
The team was not supposed to use glare

lighting
=
Creating reflective surface for wall and floor in

such a scenario, was also a challenge

Solution:
Substantial amount of material was customized,
reflective floor and walls were created and a final
well rendered image for the night club model was
created as per specifications.

3D rendering has changed the dynamics of the architectural

engineering, construction and interior design industry for the
better. A realistically rendered 3D model can be used to effectively
market and advertise a construction/ Architecture/Interior design
project. Design ideas can be effectively communicated with the
client and other stakeholders, hence design analysis, project
planning and getting approvals becomes an easy task. An inhouse team calls for investment in high speed computer systems,
rendering farms and a team of material mapping, lighting and
rendering experts in addition to other overheads. Hence,
Architects, interior designers and builders often outsource 3D
rendering services to offshore service providers.
A leading architect from Los Angeles, USA contacted Hi-Tech to
prepare highly realistic renderings for a night club. A 3D model of
the night club had to be transformed to look like a real night club,
replete with perfect material mapping, lighting, reflective floor and
walls etc. The architect wanted to present an exact night view of
the club to his client and get the design approved.

The Solution
The project deadlines were tight, and work was complex hence the
project was assigned to a team of special design experts. The
team worked in shifts and flexible time frames to meet the pressing
deadlines. A three layer quality check process was executed; this
left no gap for material mix ups or lighting, texturing and rendering
flaws.
=
Substantial amount of new materials were customized, and

as specified by the client reflective floor and walls were also

created.
=
Using 3DS Max software, all sections of the night club the

Technology/Software Used: 3DS Max

corridor, the floor level main plan, screen room, circle room
etc were perfectly rendered according to specifications
=
Resources were utilized well; a realistic 3D rendered model

Benefits

for the night view of the club was created and delivered
within timeline.
=
The end product matched up to the customer expectations, it

=
Client provided a lifeless 3D model; this was transformed

into a high quality photo realistically rendered model of the

proposed night club

not only added to the client's face value in the market, but
also fitted the budget constraints and was delivered well
within the timeline.

=
A perfect night club setting was created without using glare

lighting
=
Perfect reflective surfaces for the floor and walls were

created
=
There were minimal iterations required, and the rendered

images were approved in the first go

=
A special team was assigned the project, and they

managed to deliver an approved and final render within 2

working days
=
The quality standards were met and project was executed

within the set time lines, this helped initiate a long term
association with the client, and opened the doors for all the
major upcoming projects.

About Hi-Tech Outsourcing Services

Author: Bhushan Avsatthi

Hi-Tech offers a full range of 2D Drafting, 3D Modeling, Designing to Animation and Walkthrough for Architectural, Structural, Electrical,
Mechanical and Electronics engineering modeling, to its global clientele across the AEC industry. Understanding and delivering as per
client requirements remains the prime focus, for every project that is undertaken. With a multilayered quality check and flexible time
scheduling, quality is maintained and projects are always delivered on time.
Hi-Tech Outsourcing is your innovative partner offering multidisciplinary services for various domains across industries. We are an ISO
9001:2008 Certified India based organization providing comprehensive outsourcing services to 3,100 plus - 80% recurring clients
across USA, Europe, Australia and Middle-East. Enhancing your business operations, making them smarter, faster and cheaper has
been our ongoing pursuit, backed with two decades of experience. It has helped us evolve into a leading customer centric outsourcing
service provider for all your BPO, Software, AEC, and Engineering solutions.

Outsourcing
Services

Phone: +1-408-338-8047
Email: info@hitechcaddservices.com

Your Trusted Outsourcing Partner

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Santa Clara, CA 95054
Phone: +1-408-338-8047
E-Mail: sales@hitechos.com

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Copyright 2015 Hi-Tech Outsourcing Services All Rights Reserved

Hi-Tech Outsourcing Services

547 Moreland Way
Santa Clara, CA 95054