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Tows Matrix
Posted on April 19, 2012
Strengths / internal
Weaknesses / internal
Opportunities /
external
S/O
W/O
Strong growth in
smartphone and tablet
markets to boost
Apples revenues.
iPhone handset unit
sales increased by 32.3
million units or 81%
Robust outlook for
mobile advertising
market provides
growth opportunity
Strong growth in a
global smartphone
industry
Threats / external
S/T
W/T
Rising popularity of
Google Android may
affect its market share
Strong foreign market
presence of Hewlett
Packard
Intense competition
may affect the revenues
and profitability.
Decrease in iPod net
sales of $821 by 10%
and iPod unit sales by
15%
Dependence on specific
suppliers may affect its
operations and
production
Product substitution and
availability of Samsung
tablets
Global economic
conditions could
materially adversely
affect the Company