Nokia cell phones

Nagdev Nilesh vengabeats@hotmail.com

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Contents

Sr.no 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Topics Introduction Paper was the beginning Expanding into electronics The journey into telecommunications New Products Today’s leader Focusing on Telecommunications Material Extraction Lifecycle Analysis Batteries used in Nokia cell phones 2004-Year of Records Nokia Key figures 2004 Total Net sales Net sales by a country
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Page no 6 7-8 9-11 12-13 14 15-18 19-20 21-26 27-34 35-39 40 41 42 43

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15 16 17 18 19

Strong Nokia Team Nokia Cell Phones Launched In 2004 Nokia’s Top 5 Priorities Conclusion Bibliography

44 45 46 47 48

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Introduction

Nokia's history starts in 1865, when engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper. Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful. Nokia's products were exported first to Russia and then to the UK and France. The Nokia factory attracted a large workforce and a small community grew up around it. A community called Nokia still

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exists on the riverbank of Emäkoski in southern Finland.

Paper was the Beginning

Nokia was founded in 1864 (1865) near the Nokia river in Finland. There were a lot of forests, rivers and lakes: it was Finland's national pride. So such conditions allowed to paper industry to rise. A Finnish engineer Fredrik Idestam became one of the businessmen in this industry. Unfortunately, he didn't have enough experience in this business so he acquired technology from Germans. Idestam visited one paper manufacturing plant in Germany. Its owner has developed the technology
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for years and kept it as a very big secret. But Idestam convinced workers to show him the plant. They made a real exhibition for Finnish engineer. When the plant owner saw this he was frustrated and threw the "guest" out. But this wasn’t a problem, because Idestam saw everything he needed. When Idestam came back to Finland, he created his own paper manufacturing plant. After a few years, in 1867, he presented his wood pulp invention in the Paris Wood Exposition and was awarded a Bronze Medal. After this everyone knew Nokia, so Idestam started putting Nokia brand on all products. And when company started offering some new products after a few years, Idestam was still putting the brand on all of them. Today's marketing specialists even added Idestam's innovation to manuals. But not all Idestam's actions very innovatory. When his son-in-law Gustaf Fogelholm (who became Nokia's president in 1895) decided to start the power generation business, Fredrik Idestam was the main opponent of this idea. But Gustaf won against his
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father-in-law and established the first power plant in 1903 and second in 1913.

Expanding to electronics

After World War II the Finnish Rubber Works bought the majority of the Finnish Cable Works shares. The Finnish Cable Works was a company that had grown quickly due to the increasing need for power transmission and telegraph and telephone networks.
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Gradually the ownership of the Rubber Works and the Cable Works companies consolidated. In 1967 the companies were merged to form the Nokia Group.

The Finnish Cable Works had manufactured cables for telegraph and telephone networks and in the 1960 they established the Cable Works Electronics department. At this time the seeds of Nokia's global success in telecommunications were planted. In 1967, when the Nokia Group was formed, Electronics generated three percent of the Group's net sales and provided work for 460 people. In 1977 Kari Kairamo became Nokia's president. Kairamo had gained experience by working in the USA, and unlike his predecessors who leaned towards Soviet Union; he was strongly westernoriented. He wanted to handle things "off the record" through unofficial meetings, and considered personal relationships particularly important. Compared to his predecessors, Kairamo was also keener on appearing
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in public. During Kairamo's era, the emphasis was on electronics and power generation. Consumer electronics became Nokia's main business in 1987. Kairamo strived to make the company more international and turn its gaze on Europe. Under Kairamo's leadership, Nokia made a few large-scale acquisitions (televisions and computers), which were not without risks, however, as it turned out. In 1986, Kairamo restructured the corporate

governance by establishing a new internal Board of Directors, which he became Chairman of. Kari Kairamo was a charismatic and emphatic leader who liked to mingle with people. His enormous energy was, however, tragically exhausted in 1988 when Nokia was heading to financial doldrums due to loss-making and businesses that were just too diverse.

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The Journey into Telecommunications
Nokia´s Cable Work's Electronics department started to conduct research into semiconductor technology in the 1960´s. This was the beginning of Nokia’s journey into telecommunications. In the early 1970s, the majority of telephone exchanges were electro-mechanical analog switches. Nokia began developing the digital switch (Nokia DX 200) which became a success. Nokia DX 200, which was equipped with high-level computer language and Intel microprocessors gradually evolved into the multifaceted platform that is still the basis for Nokia's network infrastructure today.
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At the same time, new legislation allowed the Finnish telecommunications authorities to set up a mobile network for car phones that was connected to the public network. The result was Nordic Mobile Telephony (NMT). Opening in 1981, NMT was the world's first multinational cellular network. During the following decade, NMT was introduced in many other countries and launched the rapid expansion of the mobile phone industry. At the end of the 1980s a common standard for digital mobile telephony was developed. This standard is known as GSM (Global System for Mobile Communications). In 1991 Nokia made agreements to supply GSM networks to nine European countries and by August 1997 Nokia had supplied GSM systems to 59 operators in 31 countries.

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New Products

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During

the

1980s,

Nokia's

operations

rapidly

expanded to new business sectors and products. The strategy was to expand rapidly on all fronts. In 1988, Nokia was a large television manufacturer and the largest information technology company in the Nordic Countries.

Today’s Leader

Current Nokia's CEO Jorma Ollila was invited in 1986 by Kari Kairamo. Ollila was Senior Vice President and
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CFO (1986-89), after which he became the President of the Mobile Phone Division. He became president and CEO of Nokia in 1992. In 1981, by Kairamo's leading, Nokia created NMT mobile phone standard, which became very popular in Northern Europe and Russia. In 1987 Nokia launched its first NMT phone, Mobira Cityman.

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The next step was to create GSM networks. In 1989 Nokia delivered the first GSM network to Finnish company Radiolinja. In 1991 the first GSM call was made by Finland's president. In 1992 Nokia introduced the predecessor of all its current GSM phones: Nokia 1011. So, mobile phones became the main Nokia's

business. And as we have mentioned, Jorma Ollila became the president and CEO of Nokia We don't think that it is necessary to talk a lot about Nokia phones: they are the most popular phones in almost all countries. Only in the US Nokia takes the second place, after Motorola. But this isn't a problem, because today Nokia takes about 38% of global mobile phone market.

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Nokia doesn't make only mobile phones: all its handsets are equipped with a range of accessories. Nokia was the first that offered such design element as exchangeable covers: only then other makers added this feature to their handsets. There also are a lot of other innovations from this company, for example, one of the latest is the 5140, world's first GSM phone with Push-To-Talk capability. So Nokia is the true leader of today's mobile communications and its market share continues to
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rise. We can't forecast that this rise won't stop in the future, but now it looks that Nokia should gain an even bigger market share. But, unfortunately, nobody knows whether this will happen or not.

Focusing on Telecommunications

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During the deep recession in Finland at the beginning of the 1990s, the telecommunications and mobile phones divisions were the supporting pillars of the Nokia. Despite the depth of the recession, Nokia came to its feet quickly as the company started streamlining its businesses. In May 1992 Nokia made the strategic decision to divest its non-core operations and focus on telecommunications. The company's 2100 series phone was an incredible success. In 1994, the goal was to sell 500,000 units. Nokia sold 20 million.

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It has been rumored that a group of businessmen tried to offer Nokia to the Swedish telecom company Ericsson during the recession (1990´s)! Today, Nokia is a world leader in digital technologies, including terminals mobile phones, telecommunications networks, wireless data solutions and multimedia

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Materials Extraction
A cell phone is made up of many materials. In general, the handset consists of 40 percent metals, 40 percent plastics, and 20 percent ceramics and trace materials. The circuit board (also called a printed wiring board), located in the handset, is the “brain” of the cell phone because it controls all of its functions. Circuit boards are made from mined, raw materials including copper, gold, lead, nickel, zinc, beryllium, tantalum, coltan, and other metals. The manufacturing of these boards requires crude oil for plastic, and sand and limestone for fiberglass. Many of these materials are known as “persistent toxins” and can stay in the environment for longperiods of time, even after disposal. The liquid crystal display (LCD) is alow power, flat-panel display on the front of your phone that shows information and images. It becomes opaque (hard to see through) when electric current passes through it. The contrast between the opaque and transparent (see-through) areas forms visible characters. Various liquid crystalline substances, either naturally occurring
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(such

as

mercury,

a

potentially

dangerous

substance) or human-made, are used to make LCDs. LCDs also require the use of glass or plastic. The rechargeable battery’s used to power the phone.— Cell phones can use several types of batteries: nickel-metal hydride (Ni-MH), lithiumion (Li-Ion), nickel-cadmium (Ni-Cd), or lead acid.Ni-MH and Ni-Cd batteries contain nickel, cobalt, zinc, cadmium, and copper. Li-Ion bat-teries use lithium metallic oxide and carbon-based materials, all mined from the earth.Materials ProcessingMost raw materials must be processed beforemanufacturers can use them to make products. For example, in cell phones:—Crude oil is combined with natural gas andchemicals in a processing plant to make plastic; Copper is mined, ground, heated, and treatedwith chemicals and electricity to isolate thepure metal used to make circuit boards andbatteries. The resulting copper pieces areshipped to a manufacturer where they areformed into wires and sheets.ManufacturingPlastics and fiberglass are used to make the basic shape of the circuit board, which isthen coated with gold plating. The board is also
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composed

of

several

electronic

components,

connected with circuits and wires (primarily made of copper) that are soldered to the board and secured with protective glues and coatings. LCDs are manufactured bysandwiching liquid crystal between layers of glass or plastic. Batteries consist of two separate parts, called electrodes, made from two different metals. A liquid each substance, electrode. called an electrolytes, touches When

outside source of electricity such as an outlet is applied, chemical reactions between the electrodes and the electrolytes cause an electric current to flow, giving batteries their “juice” or power. Packaging &Transportation Cell phone parts and the finished products need packaging and transportation to get from one place to another. Transportation by plane, truck, or rail all require the use of fossil fuels for energy, which can contribute to global climate change. While packaging protects products from dam-age, identifies contents, and provides information, excessive or decorative packaging can be wasteful. Packaging consumes valuable natural resources, such as paper (from trees), plastic (from
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crude oil in the earth), aluminum (from ore), or other materials, all of which use energy to produce and can result in waste. Some packaging, how-ever, can be made from recycled materials. Useful Life Unlike other countries, cell phone companies in the United States sell their own phones, which are usually not interchangeable from company to company. Even though regulations now allow consumers to transfer their phone number to a new phone company, most companies have unique technologies in theirphones that only work in their own networks. This means that switching cell phone companies can mean having to purchase a new phone. One way to extend the useful life of your phone and prevent waste is to use the same company for continuing phone service. Always comparison-shop to be sure you get the service and phone that’s right for you. You can also extend the life of your phone betaking care of it protecting it from damage by storing it in a case, avoiding dropping it, and keeping it out of extreme heat and cold and away from water and other liquids. End-of-Life Donating or recycling cell phones when you no longer need or want them extends their
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useful lives, and prevents them from ending up in the trash where they can potentially cause environmental including problems. recyclers, Reuse Many organizations— and electronics chair-ties,

manufacturers—accept working cell phones and offer them to schools, community organizations, and individuals in need. Reuse gives people, who could not otherwise afford them, free or reduced cost access to new phones and their accessories. Plus, it extends the useful lifetime of a phone. Recycle Electronics recyclers are springing up every-where! Today, many stores, manufacturers, and recycling centers accept cell phones for recycling. While some electronics recyclers only accept large shipments, communities, schools, or groups can work together to collect used cell phones for shipment to electronics recyclers. Some rechargeable batteries can also be recycled, as several retail stores and some communities have started collecting them. When rechargeable batteries are recycled, the recovered materials can be used to make new batteries and stainless steel products. Check the “Resources” section of this posterior a list of
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organizations that will accept your phone and accessories for reuse or recycling. You can also use the Internet or phone book to search for local contacts that recycle and refurbish cell phones. Disposal By 2005, the rate at which cell phones are discarded is predicted to exceed 125 million phones each year, resulting in more than65,000 tons of waste! Cell phones that are thrown in the trash end up in landfills (buried in the ground) or incinerators (burned). Because cell phones contain metals, plastics, chemicals, and other potentially hazardous sub-stances, you should always recycle, donate, or trade in your old cell phone. It’s free and easy. Don’t throw it away! Phones that are throwaway waste energy and result in the loss of valuable resources. Crank Up the Volume A major cell phone manufacturer recently developed a way to recharge cell phone batteries using “muscle power.” This hand-powered device provides20 minutes of talk time after just three minutes of squeezing a handheld generator! Other new technologies, such as hydrogen fuel cells and zinc air and solar-powered batteries, are under development
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and

might

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ultimately replace current battery technology. These new alternatives will conserve natural resources and reduce waste.

Life Cycle Analysis
Manufacturing a product can be very complex. Raw materials come from many different sources, and obtaining each one of those materials involves a different series of inputs, outputs and processes, each of which has impacts on the environment. To identify the total environmental impact of a product it is necessary to do a life cycle analysis. To examine how much a cell phone impacts the environment, it is necessary to account for all the inputs and outputs throughout the life cycle of the phone, from its birth, including design, raw material extraction, material production, part production, and assembly, through its use, and its final disposal.
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In order to trace what goes into making a cell phone, here are the components of a typical phone:

The cell phone is composed of the eight following components: 1. Case: the plastic housing that contains all the other components 2. Display: usually a LCD (liquid crystal display) screen where all the information appears 3. Printed Wiring Board: The green boards, including all the chips and other electronic components mounted on them, which also found in computers and most other electronic devices.
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4. Keypad, usually plastic 5. Microphone and Speaker 6. Antenna 7. Battery 8. Adapter (not pictured here) This is the first stage of a life cycle analysis, which is called an "inventory analysis." In an inventory analysis, the goal is to examine all the inputs and outputs in a product's life cycle, beginning with what product is composed of, where those materials came from, where they go, and the inputs and outputs related to those component materials during their lifetime. It is also necessary to include the inputs and outputs during the product's use, such as the electricity used to charge the battery. The purpose of the inventory analysis is to quantify what comes in and what goes out, including the energy and material associated with materials extraction, product manufacture and assembly, distribution, use and disposal and the environmental emissions that result.

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From Graedel and Alleby p. 109 The next stage of a life cycle analysis is the impact analysis, in which the environmental impacts identified in the previous stage are enumerated, such as the environmental impacts of generating energy for the processes and the hazardous wastes emitted in the manufacturing process. Once the environmental impacts of all the inputs and outputs of a product's lifecycle are analyzed, the life cycle analysis generates a number that represents how much the environment is affected.

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calculated, product on

the

next

step

is

to

conduct

an

improvement analysis to see how impact of the the environment. For example, conservation of energy or water in the manufacturing process will reduce the environmental impacts of that process. Substituting a less hazardous chemical for a more toxic one would also reduce the impact. The change is then made in the inventory analysis to recalculate its total environmental impact. This process is also called design for environment, or green design. Cell Phone Inventory Analysis

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Circled in yellow above are all the computer chips in the cell phone that require significant processing in their manufacture, about 18 chips. The inputs and outputs for manufacturing these chips are:

Input Output 70.5 X 5, or 352.5 352.5 pounds of water pounds of water (200 400 pounds are used
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in

an

average

5 Varies how according energy to is of in

minute shower 3.5 X 5, or 17.5

pounds of energy

generated. 0.8 pounds 0.8 chemicals, water usually

0.16

X

5,

or

pounds of chemicals

solution,

possibly treated. There are additional inputs and outputs associated with the manufacturing of each of the other components of the cell phone, including its plastic case, antenna, its battery, and the energy used during its lifetime to recharge the battery, and there are environmental impacts associated with disposal of cell phones. Consumers use cell phones for an average of 18 months before dispose of them, a much shorter period than the lifecycle of older phones. Between 0.8 and 4 percent of the municipal waste stream in Europe and the US is comprised of consumer electronics. 0.027 percent likely will be from cell
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phones in 2005, and this is expected to grow. Consumer electronics are responsible for 40 percent of the lead in this stream. Seventy percent of obsolete cell phones are stockpiled in closets and shelves instead of thrown away. Computer chips, for example, have a high

environmental impact relative to their weight. For every gram of a microchip, 630 grams of fossil fuels are used, whereas for every gram of an automobile, only 2 grams of fossil fuels are used. This is due to the fact that making very pure, organized and hence low entropy structures from high entropy materials require large energy inputs. Automobiles, while made with heavy materials, do not require the level of purity and sophistication of materials as a microchip. The energy used in producing nine or ten computers is enough to produce an automobile. Given the ubiquity and short lifetimes of cell phones, it is likely that they do a significant impact on the environment

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Batteries used in cell phones
Nokia Cell Phone Batteries Nokia 1260 (compatible models: 1260, 1261, 1221) OEM Extended Battery for Nokia 1260; 850 mAh, Lithium-ion (BLC-2) Extended Battery for Nokia 1260; 1200 mAh, Lithium-ion OEM Extended Battery for Nokia 1260; 900 mAh, NiMH (BMC-3) Nokia 2260 (compatible models: 2260)
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Extended Battery for Nokia 2260; 1200 mAh, Lithium-ion OEM Extended Battery for Nokia 2260; 900 mAh, NiMH (BMC-3) OEM Extended Battery for Nokia 2260; 850 mAh, Lithium-ion (BLC-2) Nokia 2270, 2275, 2285 (compatible models: 2270, 2275, 2285) OEM Standard Battery for Nokia 2270, 2275 and 2285; 850 mAh, Lithium-ion (BL-5C) Nokia 3100 (compatible models: 3100, 3120) OEM Standard Battery for Nokia 3100; 850 mAh, Lithium-ion (BL-5C) Nokia 3285 (compatible models: 3285) Super Extra Battery for Nokia 3285; 1800 mAh, Lithium-ion, Vibrational Nokia 3200 (compatible models: 3200, 3205, PM3205) OEM Standard Battery for Nokia 3200; 780 mAh, Lithium-ion (BLD-3) Nokia 3360 (compatible models: 3360, 3361) Extended Battery for Nokia 3360; 1200 mAh, Lithium-ion OEM Extended Battery for Nokia 3360; 850 mAh, Lithium-ion (BLC-2) OEM Extended Battery for Nokia 3360; 900 mAh, NiMH (BMC-3) Nokia 3390 (compatible models: 3390, 3395) OEM Extended Battery for Nokia 3390/3395; 850 mAh, Lithiumion (BLC-2) Extended Battery for Nokia 3390/3395; 1200 mAh, Lithium-ion OEM Extended Battery for Nokia 3390/3395; 900 mAh, NiMH (BMC-3) Nokia Music Phone (compatible models: 3300) OEM Standard Battery for Nokia Music Phone 3300; 780 mAh, Lithium-ion (BLD-3) Nokia 3560 (compatible models: 3560, 3520) OEM Extended Battery for Nokia 3560; 850 mAh, Lithium-ion (BLC-2) Nokia 3570, 3585 (compatible models: 3570, 3585, 3585i)
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OEM Extended Battery for Nokia 3570 and 3585; 850 mAh, Lithium-ion (BLC-2) Nokia 3586, 3588, 3589 (compatible models: 3586i, 3588i, 3589i) OEM Extended Battery for Nokia 3586i, 3588i and 3589i; 850 mAh, Lithium-ion (BLC-2) Nokia 3590 (compatible models: 3590) OEM Extended Battery for Nokia 3590; 850 mAh, Lithium-ion (BLC-2) Nokia 3595 (compatible models: 3595, 3595IM) OEM Extended Battery for Nokia 3595; 850 mAh, Lithium-ion (BLC-2) Nokia 3600 Series (compatible models: 3660, 3600, 3620, 3650) OEM Standard Battery for Nokia 3600 Series; 850 mAh, Lithiumion (BL-5C) Nokia 5100 Series (compatible models: 5160, 5170, 5120, 5125, 5165, 5170i, 5180, 5185i, 5190, 5185, 5120i) Super Extra Battery for Nokia 5100/6100 series; 1800 mAh, Lithium-ion, Vibrational Nokia 6010 (compatible models: 6010) OEM Extended Battery for Nokia 6010; 850 mAh, Lithium-ion (BLC-2) Extended Battery for Nokia 6010; 1200 mAh, Lithium-ion OEM Extended Battery for Nokia 6010; 900 mAh, NiMH (BMC-3) Nokia 6016i, 6015i (compatible models: 6015i, 6015, 6016i, 6019i) OEM Standard Battery for Nokia 6016i, 6015i, 6019i ; 1070 mAh, Lithium-ion (BL-6C) Nokia 6100 Series (compatible models: 6120, 6120i, 6160m, 6160i, 6161, 6161i, 6162m, 6162, 6162i, 6185, 6190, 6130, 6180, 6150, 6110, 6160) Super Extra Battery for Nokia 5100/6100 series; 1800 mAh, Lithium-ion, Vibrational Nokia 6200 (compatible models: 6220, 6225, PM6225, 6200, 6200IM) OEM Standard Battery for Nokia 6200; 780 mAh, Lithium-ion
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(BLD-3) Nokia 6300 Series (compatible models: 6360, 6370, 6340, 6340i, 6385) OEM Standard Battery for Nokia 6300 series; 750 mAh, Lithiumion (BLB-2) OEM Extended Battery for Nokia 6300 Series; 900 mAh, Lithiumion (BLB-3) Nokia 6310 (compatible models: 6310i) Super Extra Battery for Nokia 6310; 1800 mAh, Lithium-ion, Vibrational Nokia 6590 (compatible models: 6590, 6590i) OEM Standard Battery for Nokia 6590; 750 mAh, Lithium-ion (BLB-2) Nokia 6560, 6610 (compatible models: 6560, 6610) OEM Standard Battery for Nokia 6560/6610; 780 mAh, Lithiumion (BLD-3) Nokia 6620 (compatible models: 6620, 6600) OEM Standard Battery for Nokia 6620; 850 mAh, Lithium-ion (BL-5C) Nokia 6800 (compatible models: 6800) OEM Extended Battery for Nokia 6800; 850 mAh, Lithium-ion (BLC-2) Nokia 6820 (compatible models: 6820) OEM Standard Battery for Nokia 6820; 850 mAh, Lithium-ion (BL-5C) Nokia 7100 Series (compatible models: 7110, 7160, 7190) Super Extra Battery for Nokia 5100/6100/7100 Series; 1800 mAh, Lithium-ion, Vibrational Nokia 7210 (compatible models: 7210, 7250, 7250i) OEM Standard Battery for Nokia 7210, 7250; 780 mAh, Lithiumion (BLD-3) Nokia 8260 (compatible models: 8260) OEM Standard Battery for Nokia 8200 series; 750 mAh, Lithiumion (BLB-2)
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OEM Extended Battery for Nokia 8260; 900 mAh, Lithium-ion (BLB-3) Nokia 8265 (compatible models: 8265, 8265i) OEM Standard Battery for Nokia 8265; 750 mAh, Lithium-ion (BLB-2) OEM Extended Battery for Nokia 8265; 900 mAh, Lithium-ion (BLB-3) Nokia 8290 (compatible models: 8210, 8890, 8290, 8270) OEM Standard Battery for Nokia 8200 series; 750 mAh, Lithiumion (BLB-2) Nokia 8390 (compatible models: 8390) OEM Standard Battery for Nokia 8390; 750 mAh, Lithium-ion (BLB-2) Nokia 918 (compatible models: 918, 918plus, 918P) Extended Battery for Nokia 918; 1200 mAh, NiMH

Batteries used in Nokia Cell Phones
NiMH Batteries
Nickel Metal Hydride cell phone battery products are less affected by "memory effect." However, long storage periods will result in a temporary discharge
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of

power.

Most

manufacturers

recommend

"conditioning" at least once per month.

Li-Ion Batteries
Lithium Ion cellular phone batteries deliver more energy per unit (known as "energy density") than Nickel Metal Hydride (NiMH) or Nickel Cadmium (NiCD). In other words, used on the same phone, Lithium could deliver substantially more talk/standby time than NiMH or NiCD. In addition, Lithium batteries are generally lighter than NiMH or NiCD batteries of the same capacity.

2004-year of records

Record industry.

breaking

year

for

the

mobile

device

Global mobile subscribers grew to 1.7 billion.
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Higher

than

ever

volumes

estimated: 643 million units. Boom in the growth markets. Strong upgrade market (camera, color screen).

Nokia responds rapidly to shifts in the mobile device industry.

Nokia volumes to reach record 207.7 million units Renewed Growth product in the portfolio: 36

products announced

infrastructure

business after a challenging period

Nokia- key figures 2004
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2004
Net sales (EUR millions Operating profit (EUR million) Operating margin,% Earnings Per share, diluted, EUR Net debt to equity (gearing), % R & D (EUR million) Personnel (year-ended) 29267 4330 14.8 0.70 -78 3733 55505

2003
29456 5011 17 0.75 -71 3760 51359

Change %
-1* -14 -7 -1 8

Total Net sales EUR 29267 millions in 2004
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31500 31000 30500 30000 29500 29000 28500 28000 Euro mn 2000

Net sales by Nokia

2001 Years

2002

2003

2004

Sales- Euro mn

Net sales by a country in 2004 (EUR millions)
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Countries USA China UK Germany India Brazil Russia UAE Italy Spain

Sales 3416 2660 2261 1730 1364 1091 938 909 884 768

Strong Nokia Team
 55505 Employees at the end of 2004 (51359 end of (2003)  Net increase of4146 people
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75% in production 25% in R&D 20% In Finland  Total Bonuses and incentives paid for 2004: EUR 456 million

Connecting people bonus paid to nokia employees total EUR 67 million Personnel, team and project bonuses paid to over 45000 employees

Continued Investments in personnel development Total training cost over EUR 90 million in 2004 Incl. EUR 50 million related to nokia learning centers

Nokia Cell Phones launched in 2004
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9500 6260 2650 6255 1108 6630 7270

7260 6015i 7710 6651 2112 6620

6670 2651 3125 3220 7280 6012

Nokia top 5 Priorities

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 Great products  Improve customer satisfaction  Improve R&D effectiveness  Better align Demand supply Network  Drive Nokia End to End advantage

Conclusion
During the preparation of our project, we found the innumerable factors favoring Nokia for being a leading player in the mobile handset market. During last few years, the cellular communications have
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changed; mobile handset has simultaneously evolved from just being a communication device to an entertainment device. In near future, internet surfing, music download and playing, camera and games are going to be the major thrust areas for revenues. In such a competitive and developing sector, Nokia example aptly shows the importance of product innovation as one of its major factors behind overall success. Thus, Nokia is definitely sure to shift from “Connecting People” to “Entertaining People”.

Bibliography

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www.nokia.com www.google.com www.nokiainfo.net

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